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Marketing Tutorials
Tutorials related to online marketing
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How to Do a Social Media Competitive Analysis

How to Do a Social Media Competitive Analysis | Marketing Tutorials | Scoop.it
Does your brand stand out in social media? A competitive analysis is a good way to find out. This step-by-step process will help you find the data you need and explain how to turn it into actionable insights.
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How to Find New Customers Using Market Research

How to Find New Customers Using Market Research | Marketing Tutorials | Scoop.it
The key is to search for new customers who will buy your products or services (identifying a successful business model) before you spend a lot of time, energy and capital executing. Figuring out how to find new customers and ...
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How To Get Thousands of Views on Youtube In Hours For Free!

How To Get Thousands of Views on Youtube In Hours For Free! | Marketing Tutorials | Scoop.it

Hope you’re super excited because this week I’m gonna show you how to get more views on Youtube! And these ain’t just couple of extra views… Oh no! I’m gonna show you how to get thousands in just a matter of days… If not hours!

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How to secure your Twitter account

How to secure your Twitter account | Marketing Tutorials | Scoop.it

Twitter took some heat earlier this month for resetting more passwords than necessary after detecting a security breach in its microblogging network, as CNET's Daniel Terdiman reported on the Internet & Media blog. The more followers you have, the more potential damage may result from a compromised Twitter account. That's why it's big news when the Twitter feeds of media organizations such as Reuters and Fox News are breached by hackers who post false news stories.

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How to Secure your Facebook URL

How to Secure your Facebook URL | Marketing Tutorials | Scoop.it

Have you ever asked a business how to find their Facebook page and they give you a link that looks like this? https://www.facebook.com/pages/my-crappy-business/137770856370207?ref=hl

…wtf? My thoughts exactly... This social media tutorial will cover how to secure your Facebook URL or vanity URL as I like to call it, though Facebook also calls it your username.

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How To Use Google+ As Your Social Media Dashboard

How To Use Google+ As Your Social Media Dashboard | Marketing Tutorials | Scoop.it
social media dashboard If you're active on several social networks and run your own blog as well, chances are you're posting a lot of the same content in several different places. To make life a little easier for you, you could ...
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How to use social media to create business value

How to use social media to create business value | Marketing Tutorials | Scoop.it

What makes your business a top business? According to a new report from the IBM Institute for Business Value, it could be how well your company implements social business.

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How to talk to a graphic designer

How to talk to a graphic designer | Marketing Tutorials | Scoop.it

Having the right logo and dead-on visuals for your website and marketing materials can really make your company get noticed, but how do you make sure the graphic designer you hire truly grasps what you want to accomplish?


Via Paul O'Donnell
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How to Execute The Perfect Cart Abandonment Email [Infographic]

This week’s infographic is courtesy of SaleCycle.com, presenting stats on email timing, subject lines and content and their effect on cart recovery emails based on a study of 200 brands.

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How to Make Your App Stand Out in the Crowd [INFOGRAPHIC]

How to Make Your App Stand Out in the Crowd [INFOGRAPHIC] | Marketing Tutorials | Scoop.it
Everyone and their mother has an app these days, so there's a good chance it will go unnoticed. Here's how to make it stand out in a crowded marketplace.
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How To Engage Visitors On Your Website

How To Engage Visitors On Your Website | Marketing Tutorials | Scoop.it
Getting people to your site via search is relatively easy. Getting them to stay on your site is a bit harder. Turning those visitors into customers and finally enthusiastic evangelists for your brand -- that takes a well thought out user experience.
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The Essential Guide to Minimizing Legal Risks in Social Media Marketing

The Essential Guide to Minimizing Legal Risks in Social Media Marketing | Marketing Tutorials | Scoop.it

Nothing spoils a great marketing campaign like a cease and desist letter. As an attorney, I’m fascinated by how fast and loose most people play on the web, just inviting such a letter!

Whether you ultimately win or lose, playing the litigation game can cost more money than most businesses can afford. Of course, there’s always the chance someone will sue you, warranted or not, but here are some tips for minimizing risk with web-based content.

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How to Beat Your Competitors at SEO

How to Beat Your Competitors at SEO | Marketing Tutorials | Scoop.it
Be persistent in crafting new content for your own site and keeping tabs on competitors' SEO activities.
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HOW TO : Embed Clickable Links of Your Blog in YouTube Videos

HOW TO : Embed Clickable Links of Your Blog in YouTube Videos | Marketing Tutorials | Scoop.it
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35 Ways to Get More Retweets

35 Ways to Get More Retweets | Marketing Tutorials | Scoop.it

Getting retweeted is a great way to extend your influence online.

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How To Use Social Media for Research and Development

How To Use Social Media for Research and Development | Marketing Tutorials | Scoop.it

Social Media is fast emerging as the platform most people are resorting to for increasing their presence on the Web. It is one of the best means of promoting your business online and helps get the elusive clientele that you find difficult to reach out to in regular businesses. Most social media sites have overwhelmingly large memberships with one leading the group having no less than 1 billion as registered members and still growing. This vast throbbing database presents not just a ready clientele for your business; it can also provide a great means for conducting Research and Development activities that are so vital for sustaining any business today.

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How To Make Your Content Viral

Tips to make content that go viral in an infographic.

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How to Choose Which Keywords for SEO Purposes

How to Choose Which Keywords for SEO Purposes | Marketing Tutorials | Scoop.it

If you want to start driving in more business using SEO, one of the most important tasks at hand is finding appropriate keywords that will drive your target market back to your website. With the majority of Internet users using search engines to find just about everything, keyword research is growing exponentially in importance. First, you must identify your landing pages. That is, where do you want to drive traffic for particular keywords? The next step is defining what keywords you would like to target to drive people to those pages.

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Automated Email Marketing Drives Ecommerce Sales; 4 Tips

Automated Email Marketing Drives Ecommerce Sales; 4 Tips | Marketing Tutorials | Scoop.it

Email marketing is becoming increasingly automated. Recent acquisitions by ExactTarget, a leading email service provider, of iGoDigital and Pardot, for $21 million and $95 million respectively, illustrate this trend. iGoDigital is a platform that helps online retailers offer product recommendations based on a browser's behavior. Pardot specializes in business-to-business lead nurturing.

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INFOGRAPHIC: The Complete Social Media Sizing Cheat Sheet

INFOGRAPHIC: The Complete Social Media Sizing Cheat Sheet | Marketing Tutorials | Scoop.it
Need pixel dimensions and sizing information for Facebook, Twitter, Google+, YouTube, Pinterest, or LinkedIn? We put it all in one handy graphic.
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Google Free Tag Manager versus Paid Tag Management Solutions

Google Free Tag Manager versus Paid Tag Management Solutions | Marketing Tutorials | Scoop.it

A few weeks ago, Google launched a free tag management solution called Google Tag Manager. It’s always a nice thing to have access to such tools for free, but for the real marketing professional, does it replace a paid tag management solution?

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10 Ways to Market Your Business With Foursquare

10 Ways to Market Your Business With Foursquare | Marketing Tutorials | Scoop.it

As the leading location-based social network, Foursquare offers a plethora of opportunities for businesses both big and small. There are many alternatives to using Foursquare, but when it comes to location-focused social apps, Foursquare is the king of location with its 20 million users and robust features for users and businesses alike.

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How To Make Your Site Rank : Complete Guide With Tons Of Resources

How To Make Your Site Rank : Complete Guide With Tons Of Resources | Marketing Tutorials | Scoop.it

When people go to your website they are there for a reason' to find information of value about your business, products, and services. Your goal is for the visitor to make a purchase, refer a friend, ask for more information, leave a review, bookmark your site, or Opt-in to receive updates when you have a new blog post or news about your business.

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How to Effectively Listen on the Social Web [Infographic]

How to Effectively Listen on the Social Web [Infographic] | Marketing Tutorials | Scoop.it

For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers. Marketers can also use social to learn more about existing customers and use that knowledge to increase the relevancy of your messaging. But how can you do this effectively? The tools already exist to monitor social conversations and unlock key insights into who to reach, how to reach them, and the right messaging to use.

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How to delete all of your tweets

How to delete all of your tweets | Marketing Tutorials | Scoop.it
For those regretting previous tweets, moving to a new account, or cutting the cord for good. Read this article by Nicole Cozma on CNET.
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