Digital marketing trends in Asia
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Digital marketing trends in Asia
Les tendances et les innovations du marketing sur les marchés asiatiques.
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Myanmar’s new mobile internet users embrace Android smartphones...

Myanmar’s new mobile internet users embrace Android smartphones... | Digital marketing trends in Asia | Scoop.it
Half of Myanmar’s mobile internet users came online during the past 12 months. They're using Android smartphones and checking out messaging apps.
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Japan’s Slide Movies launches Android app, looking to reach more global users

Japan’s Slide Movies launches Android app, looking to reach more global users | Digital marketing trends in Asia | Scoop.it
See the original story in Japanese. Tokyo-based mobile app developer Nagisa introduced an Android version of its movie app Slide Movies today.[1] The app allows you to create a movie by only choosing several still images. It can focus on a face in every frame using the face recognition technology on smartphones, in addition to […]
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Viber India Partners Yuwa For #VibeTheGoal, Will Donate For Every Conversation On Viber

Viber India Partners Yuwa For #VibeTheGoal, Will Donate For Every Conversation On Viber | Digital marketing trends in Asia | Scoop.it
Football is changing young girls’ lives in the impoverished villages of India. The simple and fun game is giving them a dream to aspire for, a platform to express themselves. Created with the goal t
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Asia scoops up a grand tally of 144 Lions in Cannes this year: Japan leads the way with 46, India has 28, China has 21 and Singapore has 17

Asia scoops up a grand tally of 144 Lions in Cannes this year: Japan leads the way with 46, India has 28, China has 21 and Singapore has 17 | Digital marketing trends in Asia | Scoop.it
Asian ad agencies took home 144 Lions in their luggage from Cannes this year. It was a strong performance from the region, but surprisingly, this is down from last year's tally of 168 Lions.37,247 entries were received by Cannes this year - around US$28 million
in entry fees - and 6,149 came in from Asia. In terms of Asia Pacific,
Australia and New Zealand submitted another 2,041 entries on top.From these entries Asia shared 1 Grand Prix; 2 Product Design Lions; 29 Gold Lions; 46 Silver Lions; and 66 Bronze Lions.Japan lead the way with 46 Lions, India with 28 Lions, China with 21 Lions followed by Singapore with 17. Here's Campaign Brief Asia's breakdown of Asia's performance at this year's Festival.JAPANJapan submitted 1147 entries to Cannes this year and won 46 Lions - 1 Grand Prix; 17 Gold; 13 Silver; 15 Bronze. Last year Japan won 33 Lions.
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Can advertising make babies and get birth rates up? - Catchfire - DDB Group Singapore

Can advertising make babies and get birth rates up? - Catchfire - DDB Group Singapore | Digital marketing trends in Asia | Scoop.it

The most awarded campaign at the 2013 Cannes International Festival of Creativity went to a public service message from the Melbourne Metro Trains, ‘Dumb Ways to Die’.

 

If you think metro safety is a tough brief, how about persuading work-obsessed Singaporeans to have kids? Now, that’s really tough.

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The VivoCity Codeys: bringing QR codes to life for the GSS

For shopaholics in Singapore, the summer months mean one thing... The Great Singapore Sale! And VivoCity, the country's largest shopping and recreational mall,…
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Want to Help Typhoon Haiyan Victims? Post an 'Unselfie'

Want to Help Typhoon Haiyan Victims? Post an 'Unselfie' | Digital marketing trends in Asia | Scoop.it
An ad agency exec has applied his marketing prowess to help funnel aid to victims of Typhoon Haiyan by starting a movement of "unselfies." Nicholas Bordas, VP at TBWA/Europe and president of Being Worldwide, proposed the idea, which he had spotted...
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Les 10 choses à savoir sur le réseau social N°1 en Chine : Sina Weibo - Webmarketing & co'm

Les 10 choses à savoir sur le réseau social N°1 en Chine : Sina Weibo - Webmarketing & co'm | Digital marketing trends in Asia | Scoop.it
Webmarketing & co'm
Les 10 choses à savoir sur le réseau social N°1 en Chine : Sina Weibo
Webmarketing & co'm
Nous allons vous présenter les 10 choses à connaitre sur le réseau social numéro un en Chine : Weibo.

Via Sylvie Ducroux
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MILO Twisted Football

Football hasn't changed for centuries. The idea of giving it an overhaul is unthinkable. And while the powers to be are still mulling over goal-line technolo...
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Take a photo. Save a stolen child

Take a photo. Save a stolen child | Digital marketing trends in Asia | Scoop.it
In China, over 20,000 children go missing each year. Abducted not for ransom but sold into slave labour, prostitution, or a life on the streets as beggars....
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Say It With Chocolate - Cadbury's Direct marketing

Say It With Chocolate - Cadbury's Direct marketing | Digital marketing trends in Asia | Scoop.it
The Direct marketing titled Say It With Chocolate was done by OgilvyAction, Kuala Lumpur advertising agency for product: Cadbury's (brand: Cadbury) in Malaysia. It was released in the Jun 2013.
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POSTERASI - HEINZ ABC TV Commercial Ad

POSTERASI - HEINZ ABC TV Commercial Ad | Digital marketing trends in Asia | Scoop.it
The TV Commercial Ad titled POSTERASI was done by TBWA INDONESIA advertising agency for product: HEINZ ABC (brand: Abc) in Indonesia. It was released in the May 2013.
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Promote your brand with video contests from JMTVideo

Promote your brand with video contests from JMTVideo | Digital marketing trends in Asia | Scoop.it
Through this video contest platform, companies can engage their customers and improve their brand awareness through the use of social media
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Indulging In ‘Silk A Little’ Android App By Cadbury Silk

Indulging In ‘Silk A Little’ Android App By Cadbury Silk | Digital marketing trends in Asia | Scoop.it
This month, Cadbury Dairy Milk Silk, the premium chocolate bar from Mondelez Foods had announced the launch of an Android app where loyal fans, also referred to as ‘silkaholics’, could have some f
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Amazing Me! - Mentos Advert - YouTube

Mentos Adverts & Commercials Archive Amazing Me! Mentos x Amazing Spiderman 2 collaboration Cinema Projection Mapping.Agency Beacon/Leo Burnett, Tokyo The On...

Victor Labrusse's insight:

"Mentos Tropical Rainbow collaborates with Amazing Cinema Ad and the movie Spiderman 2 to create an interactive experience via projection mapping in a cinema. Agency: Beacon/Leo Burnett Tokyo."

 

Source:http://www.campaignbriefasia.com

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This video will make you think twice the next time you see a child alone - Vulcan Post

This video will make you think twice the next time you see a child alone - Vulcan Post | Digital marketing trends in Asia | Scoop.it
How would you react, if one day, your children vanished the moment you take your eyes off them? That was what over 4,804 families went through in Malaysia in 2012. Sadly, child abduction is not so uncommon in the country.
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Durex social media campaign impresses with over 820,000 views

Durex social media campaign impresses with over 820,000 views | Digital marketing trends in Asia | Scoop.it
Durex Malaysia and Durex Singapore have teamed up with ihub Media to launch a social media campaign for “Always Durex – Always Be Prepared for the Unexpe
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Ebara FUNFAIR IN YOUR MOUTH

Ebara FUNFAIR IN YOUR MOUTH | Digital marketing trends in Asia | Scoop.it

Source : http://digiday.com/brands/funfair-mouth-veggies/

 

Leave it to the Japanese to come up with a cute, digital, gamified solution to get kids to eat their veggies.

 

To promote its Azuke No Moto seasoning sauce for vegetables, Ebara Foods — with the help of agencies Beacon Japan and Leo Burnett Japan — created a online game for kids called “Funfair in Your Mouth” that turns play that turns eating vegetables into a fun, virtual experience.

The game uses your computer’s camera to put you and your kid on a virtual rollercoaster and jet plane rides where the goal is to virtually “chomp” as many veggies as possible in each level. The game’s software analyzes your facial movements, so to chomp down on an incoming virtual veggie, you have to actually open and close your mouth at the right time, in a biting motion.

 

The whole thing is super cute and very clever, even if its efficacy may be questionable. 

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Kerala Tourism plays hide and seek on Twitter to market backwaters

Kerala Tourism plays hide and seek on Twitter to market backwaters | Digital marketing trends in Asia | Scoop.it
Kerala Tourism has executed a Twitter-based marketing campaign by putting the spotlight on the state's majestic backwaters.

Via Wendy Forbes
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Social Strip Tease pour Vicomte A. par FF Shanghai et Lumini

Social Strip Tease pour Vicomte A. par FF Shanghai et Lumini | Digital marketing trends in Asia | Scoop.it
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Déshabillez les mannequins de la marque Vicomte A et partagez chaque vêtement enlevé sur votre page Facebook.  Par FF Shanghai et Lumini. http://www.socialstriptease.com/?choix=femme

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Mobile App For The Visually Impaired - Telecommunications Online Advert

Mobile App For The Visually Impaired - Telecommunications Online Advert | Digital marketing trends in Asia | Scoop.it
The Online Advert titled Mobile App For The Visually Impaired was done by DDB Singapore advertising agency for product: Telecommunications (brand: Starhub) in Singapore. It was released in the Jun 2013.
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PETA reveals that fur is beautiful but only until you look closer in hard-hitting anti fur campaign via Ogilvy & Mather Beijing

PETA reveals that fur is beautiful but only until you look closer in hard-hitting anti fur campaign via Ogilvy & Mather Beijing | Digital marketing trends in Asia | Scoop.it
Ogilvy & Mather Beijing has created a hard-hitting campaign for PETA to reveal the horrific truth about Chinese fur farms.
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The Girl Gift Basket

Victor Labrusse's insight:

"Starting December, we'll make surprise visits to maternity wards across Mumbai, and drop off baskets full of love and blessings for mothers and their new-borns. Just our way of making every baby girl's first moments a little more special. And of reminding every family, just how blessed they are to have a daughter. " http://girlgiftbasket.com/

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Coca-Cola Sharing Can

For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke. This time, they've taken the classic Coc...
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