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Online Anonymity For The Business Pro, The Rebel And Everyone In Between - Forbes

Online Anonymity For The Business Pro, The Rebel And Everyone In Between - Forbes | Marketing Trends | Scoop.it
Online Anonymity For The Business Pro, The Rebel And Everyone In Between
Forbes
“Just like an antivirus protects your computer, we protect everything you do online,” says David Gorod?yansky, the 31-year-old cofounder and CEO.

Via Skip Boykin
Mike Coyle's insight:

Cool.

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The ABCs of Advanced Persistent Threats

The ABCs of Advanced Persistent Threats | Marketing Trends | Scoop.it
One of the rising threats that many IT professionals should be concerned about defending against in the new year is advanced persistent threats.

Via EMC Trusted IT
Mike Coyle's insight:

Very nice summary for the non-specialist...

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Is the 'Internet of Things' Marketing's Next Big Thing?

Is the 'Internet of Things' Marketing's Next Big Thing? | Marketing Trends | Scoop.it
In 2012, I had never heard of the "Internet of Things." By 2013, it seemed to dominate my life.
Mike Coyle's insight:

This article puts the spotlight on the “Internet of Things (IoT),” an emerging concept whereby objects, animals, and humans are progressively outfitted with network identifiers permitting the massive exchange of data.  Google Glass and Nike’s Fuel Band are two early stage examples connecting people to the IoT.  While these developments promise to benefit individuals, businesses will also profit from opportunities to exploit data to better understand and act on consumer preferences.  Despite the economic upsides, big data produced by the IoT will intensify privacy and security risks.

 

Changes to the marketplace are likely to be profound cutting across the entire marketing process.  In particular, designing customer-driven strategies will increasingly emphasize user experience above all.  Big data will enable companies to objectively fulfill the promise “leading customers where they want to go.” … As the Smiths sit down to celebrate their anniversary at a local restaurant, they are pleasantly surprised when the waiter hands them a menu full of their favourite dishes.  What about the ethics of marketing?  Earlier that day, the Smiths bought a vacation package online because it just felt right.  Unbeknownst to them, the website adapted the advertisement to include faces bearing a strong resemblance to their best friends to enhance (manipulate?) trustworthiness.

 

Beyond market transformations highlighted by the author, it is worth considering the impact inside the business, especially in areas needed to deliver customer-driven strategies.  Traditional departments, such as marketing, IT, and manufacturing will start to converge mashing people, functions, and processes while necessitating the development of new, user experience-based, competencies.  Moreover, access to big data will become a barrier to entry in many markets while competition therein determined by the skill in which companies deliver superior user experiences - in real time - similar to those experienced by the Smiths.

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Who Are You Online? Transparency vs Anonymity [infographic]

Who Are You Online? Transparency vs Anonymity [infographic] | Marketing Trends | Scoop.it

This infographic is from Daily Infographic

 

Transparency vs Anonymity ... Who Are You Online?

 

Today’s infographic shows these divergent philosophies of Internet culture and, most interestingly, what the average Internet user thinks about the privacy of their information online.

 

**What type of user are you?

 

**Do you prefer anonymity or transparency?

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See full article and infographic here [http://bit.ly/AnKTTo]


Via janlgordon, Chuck Bartok, Adelina Silva
Mike Coyle's insight:

Good comparison.

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Beth Kanter's comment, January 21, 2012 12:47 PM
Jan,
This is a terrific summary of the infographic. My feeling is that transparency is not a black and white definition of - disclosing everything or disclosing nothing. There's lots of shades of gray. I like the definition of transparency from "Public Parts" that Jeff Jarvis published last year - it also includes engaging with people around what you disclose. I think there is a place for being anonymous - especially when the information you disclose might put you in physical danger. Have written a lot about transparency - about the practice in my first book and in my second book how to measure it http://www.bethkanter.org/power-light/
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Internet Anonymity Test

Internet Anonymity Test | Marketing Trends | Scoop.it
Online anonymity test helps you to control your Internet privacy.

Via Ana Cristina Pratas
Mike Coyle's insight:

Yikes!  Incredible how quickly your information is gathered!

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