Content Marketing and modern marketing tactics !
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How the Internet Saved Handmade Goods | Harvard Business Review

How the Internet Saved Handmade Goods | Harvard Business Review | Content Marketing and modern marketing tactics ! | Scoop.it

A recent article in The Economist, citing the work of Ryan Raffaelli at Harvard Business School, points to what it calls a “paradox” in the aftermath of disruptive innovation.

 

Some old technologies, after being rendered obsolete by better and cheaper alternatives (indeed even after whole industries based on them have been decimated), manage to “re-emerge” to the point that they sustain healthy businesses. Think mechanical Swiss watches, now enjoying strong sales. Or fountain pens, or vinyl records. Or small-batch, handmade goods — from vermouth to chocolate to pickles.

 

We could add our own favorite example: pinball. In our HBR article “Big Bang Disruption”, we describe the devastation of arcade pinball machines wrought in only a few years by Sony’s PlayStation home video console. From a historic high in 1993 of 130,000 machines sold, sales fell over 90% in the next five years. By the end of the decade, only one producer—Stern Pinball—was left making new machines, and with arcades closing daily, it looked as if it, too, would soon be facing game over....


Via Jeff Domansky
OXY GREY's insight:

Quand Internet réinvente ce qu'il avait annihilé il y a quelques années ou comment Internet a relancé l'industrie artisanale du "fait-main"

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Jeff Domansky's curator insight, September 1, 2014 3:33 AM

The Internet. The same technologies that destroyed them brought them back.

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Comment exceller en génération de leads - OXY GREY

Comment exceller en génération de leads - OXY GREY | Content Marketing and modern marketing tactics ! | Scoop.it
Comment générer des leads sur Internet ? Découvrez notre guide pour mettre en place une génération de leads efficace qui accompagnera votre croissance
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8 Steps To A More Effective B2B Content Marketing Program

8 Steps To A More Effective B2B Content Marketing Program | Content Marketing and modern marketing tactics ! | Scoop.it

Via Brian Yanish - MarketingHits.com
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Email Marketing; Crafting the perfect Email #infographic

Email Marketing; Crafting the perfect Email #infographic | Content Marketing and modern marketing tactics ! | Scoop.it
Email Marketing is still one of the biggest lead generators when it comes to marketing; It just doesn't have the appeal that social media marketing has. Though, it is one of the most effective way at delivering information to a customer. This infographic will take you through various tips and techniques to make sure your Email Marketing campaign is run as smoothly as possible.

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Blog et Référencement naturel

Blog et Référencement naturel | Content Marketing and modern marketing tactics ! | Scoop.it
Découvrez pourquoi un blog est un levier incontournable pour dynamiser le référencement naturel de votre entreprise, de manière simple et précise.
OXY GREY's insight:

Si votre référencement naturel ne vous satisfait pas, pourquoi ne pas mettre en place un blog pour non seulement grimper sur les moteurs de recherches mais aussi affirmer votre leadership sur votre secteur d'activité ?

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Le calendrier éditorial : base de votre marketing de contenus

Le calendrier éditorial : base de votre marketing de contenus | Content Marketing and modern marketing tactics ! | Scoop.it
En manque de temps, d'inspiration ou simplement d'envie ? Le calendrier éditorial est l'outil indispensable à votre stratégie de marketing de contenus.
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The Influence of Blogs on Purchase Decisions

The Influence of Blogs on Purchase Decisions | Content Marketing and modern marketing tactics ! | Scoop.it

The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog.


Via Jeff Domansky, Moumita Dasgupta, massimo facchinetti, Lauren Moss
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Smith_Lin's curator insight, December 3, 2014 10:46 AM

Very useful for marketing and brand enhancement

Rachel Turner Dool's curator insight, December 4, 2014 11:02 PM

Some really interesting statistics on how blogs are influencing consumer behaviour when it comes to buying choice.

Jack Varnell's curator insight, February 1, 2015 6:25 PM

Interesting information #blogging

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Mobile Marketing: Building A Digital Asset To Get More For Your Money

Mobile Marketing: Building A Digital Asset To Get More For Your Money | Content Marketing and modern marketing tactics ! | Scoop.it
Now that marketers have determined mobile is an effective method of reaching target audiences, more and more brands are beginning to shift dollars toward mobile. In fact, mobile budgets have increased more than 735% between 2011 and 2014, according to eMarketer (PDF), and spending is expected to continue to grow at more accelerated rates in the future.

Via Brian Yanish - MarketingHits.com
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Anatomy Of A Perfect Blog Post

Anatomy Of A Perfect Blog Post | Content Marketing and modern marketing tactics ! | Scoop.it
What is the secret behind the perfect blog post? Is it the formatting, the research, the editing, the optimization, or the images? The answer is yes. Yes, to all of those things. There’s quite a fe…

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Tendances Marketing 2015 : focus PME - OXY GREY

Tendances Marketing 2015 : focus PME - OXY GREY | Content Marketing and modern marketing tactics ! | Scoop.it
Découvrez les Tendances Marketing 2015 à surveiller pour les PME et TPE et comment optimiser votre approche pour réussir votre pari du numérique.
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8 Predictions for Digital Marketing in 2015

8 Predictions for Digital Marketing in 2015 | Content Marketing and modern marketing tactics ! | Scoop.it

To ensure that they know what’s important and what comes next, today’s marketers have to pay attention to technology trends, new business models and also the changing behaviour of consumers.

 

Old digital strategies are making way for an overall brand experience that will be reflected online and offline as well. There has been a huge restructuring as far as business models are concerned, which is why these digital marketing predictions for 2015 have gained huge significance....


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Jeff Domansky's curator insight, October 24, 2014 1:29 AM

Thoughtful projections about digital marketing trends in 2015. Good reading.

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6 Social Media Mistakes That Are Costing You a Job

6 Social Media Mistakes That Are Costing You a Job | Content Marketing and modern marketing tactics ! | Scoop.it
Earlier today we looked a new study from Jobvite, which found that 73 percent of recruiters plan to increase their investment in social media.

The survey also revealed another interesting tidbit: 93 percent of recruiters review a candidate’s social media accounts being a hiring decision, with 61 percent reconsidering an applicant because of something negative on their profile.

Via Brian Yanish - MarketingHits.com
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Alana Johnson's curator insight, October 17, 2014 12:39 PM

Are you losing out with your social media content?  Find how not to!

#socialmedia #iinternetmarketing #success #workfromhome

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How To Brainstorm Blogging Ideas

How To Brainstorm Blogging Ideas | Content Marketing and modern marketing tactics ! | Scoop.it
Are you struggling to get new blogging ideas? Start out with these awesome tips and tools to overcome this problem.

Via THE *OFFICIAL ANDREASCY*
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The Efficient Way of Using a Inbound Marketing Calendar - Quertime

The Efficient Way of Using a Inbound Marketing Calendar - Quertime | Content Marketing and modern marketing tactics ! | Scoop.it

As the year starts a new inbound marketing strategy needs to be dusted off and renewed. A new set of resolution will be put in place and worked toward

OXY GREY's insight:

une absolue nécessité pour toute entreprise engagée dans son virage digital.

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8 Content Marketing Trends to Watch Out for in 2015 (Infographic)

8 Content Marketing Trends to Watch Out for in 2015 (Infographic) | Content Marketing and modern marketing tactics ! | Scoop.it
By this time, many businesses and digital marketers may have already realized that content marketing is not just some fad that you should do – because everyone else is doing it – but rather a ver…

Via Stefano Principato
OXY GREY's insight:

good read !

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Mary Romero's curator insight, January 28, 2015 3:36 PM

Get with the times!

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The True Role of a Content Marketing Leader

The True Role of a Content Marketing Leader | Content Marketing and modern marketing tactics ! | Scoop.it
Kapost Senior Director of Content Marketing Jesse Noyes explains why the most successful content marketers focus on creating rewarding experiences, not just product pitches.

Via Stefano Principato
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Gartner: Mobile devices to become users' go-to platform

Gartner: Mobile devices to become users' go-to platform | Content Marketing and modern marketing tactics ! | Scoop.it

Mobile devices will soon become the primary device for global content consumption and communication, according to the latest report from Gartner.

 

The report states that by 2018, more than 50 per cent of users will employ a tablet or smartphone ahead of PCs or other devices for online activities.

 

In developing nations, smartphones are being adopted as users' exclusive mobile devices, claimed Gartner, while in developed states there is a very high instance of multi-device households, with tablets showing the quickest growth....


Via Jeff Domansky
OXY GREY's insight:

En 2018, les analystes prévoient que 50% des utilisateurs utiliseront tablettes et smartphones de manière privilégiée pour accéder à des contenus en ligne. Directeurs Marketing, be ready !

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Jeff Domansky's curator insight, December 9, 2014 2:57 AM

Analyst predicts by 2018 50 per cent of users will use tablets or smartphones before other devices. Marketers take note.

Dean Ryan G. Martin's curator insight, December 9, 2014 4:21 AM

Agreed. I predicted it too. A tablet or smartphone is easier and lighter to bring anywhere than any laptop. 

Marco Favero's curator insight, December 9, 2014 8:35 AM

aggiungi la tua intuizione ...

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5 étapes pour dynamiser son webmarketing !

5 étapes pour dynamiser son webmarketing ! | Content Marketing and modern marketing tactics ! | Scoop.it
En perte de vitesse, votre société rencontre certaines difficultés ? Découvrez nos 5 conseils webmarketing pour développer son activité simplement.
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The State Of Digital Marketing In 2015

The State Of Digital Marketing In 2015 | Content Marketing and modern marketing tactics ! | Scoop.it

The digital marketing industry is experiencing a major transformation.

 

The current state of digital is directly tied to data. Data are everywhere, informing marketers about audience interests, consumer intent, and device activity.

 

As mobile use continues to increase and media is progressively being bought programmatically, consumers expect a seamless and entertaining online experience.

 

With marketers and their agencies well underway with planning for the year ahead, here are a few trends that likely will be top of mind in 2015...


Via Jeff Domansky
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Jeff Domansky's curator insight, December 3, 2014 3:33 AM

Here's a look at what's ahead for social marketing in 2015, starting with big data.

Marco Favero's curator insight, December 3, 2014 10:47 AM

aggiungi la tua intuizione ...

Erika Kettlewell's curator insight, December 4, 2014 3:07 AM

This article is discussing how digital marketing is going to change over 2015 and how it will grow and reshape marketing online. Bigger companies will be using more data and taking care of your online ads may become harder. Ad scams may become more prominent and protecting yourself will become more of a must. 

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5 Tools for Internet Marketing Shortcuts on a Budget

5 Tools for Internet Marketing Shortcuts on a Budget | Content Marketing and modern marketing tactics ! | Scoop.it
Every marketer wants to make their job streamlined and easier to get results. There are a ton of tools out there to increase your productivity, but sometimes you can lost in so many tools that you ju…
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Comment gagner du temps avec ces raccourcis #marketing ! 

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SEO – What Is A Landing Page?

SEO – What Is A Landing Page? | Content Marketing and modern marketing tactics ! | Scoop.it
You’ve just had your website designed and developed and are extremely happy with the product. You think it looks crisp and clean and provides a great amount of valuable content to attract your cust…

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18 companies with brilliant digital strategies

18 companies with brilliant digital strategies | Content Marketing and modern marketing tactics ! | Scoop.it
It occurred to me that amongst the Econsultancy blog team we certainly have our favourite companies as far as digital ambition and execution are concerned.

Via Stefano Principato
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Marco Favero's curator insight, October 27, 2014 10:26 AM

aggiungi la tua intuizione ...

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Why Content Marketing Will Never Go Out of Style

Why Content Marketing Will Never Go Out of Style | Content Marketing and modern marketing tactics ! | Scoop.it
Marketing has progressed a lot in the past decade: from TV, radio, newspaper, and billboard advertising to SEOs, pop-up ads, and banner ads. The public has moved on from traditional advertising. We can skip over commercials with DVR or avoid them entirely with online shows. Radio commercials can now be bypassed with an iPod or satellite radio. Programs like AdBlocker negate pop-ups, and newspaper readership is slowly declining every year.

So how do you market today, when everyone can easily choose to ignore you?

Via Brian Yanish - MarketingHits.com, massimo facchinetti, Stefano Principato
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Bart van Maanen's curator insight, October 24, 2014 7:58 AM

Content marketing, of liever media marketing, zal nooit uit de gratie raken, omdat mensen behoefte hebben aan waardevolle informatie en boeiende verhalen.

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The best ecommerce content marketing examples you've never heard of

The best ecommerce content marketing examples you've never heard of | Content Marketing and modern marketing tactics ! | Scoop.it

This month, we’ve pulled together 4 of our favourite ecommerce brands to show you how they use content to meet and keep customers.

 

They’ve starred in September, but their content marketing programs have been consistently delighting audiences for years.

 

Don’t expect Amazon, Kogan, Appliances Online and the rest. We all know how these ecommerce giants are ruling online retail with their multi million dollar marketing budgets. We want to show you some of the unknown players from Australia and abroad who are using cost effective content marketing, not advertising, to dominate their niche....

 

These brands have decided against interrupting potential customers with isolated advertising campaigns.Instead, their marketing is about trying to change their customer’s world for the better....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 24, 2014 2:43 AM

Four impressive case studies in content marketing.

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10 Rules for Making the Most of User-Generated Content

10 Rules for Making the Most of User-Generated Content | Content Marketing and modern marketing tactics ! | Scoop.it
Done the right way, integrating user-generated content (UGC) can be a key element in creating a standout and successful marketing campaign. UGC enables a brand to tell its story using the voice of the customer, and as such, it is becoming a trusted source buyers look to when making a purchasing decision. Consider the following guidelines to successfully integrate fan content into your next social campaign.
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La curation, hobby ou métier ?

La curation, hobby ou métier ? | Content Marketing and modern marketing tactics ! | Scoop.it
On distingue souvent la veille de la curation par son côté professionnel pour la première, et amateur pour la seconde. Au vu de l'évolution des usages et des métiers du numérique, qu'en est-il réel...
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