Email Marketing is still one of the biggest lead generators when it comes to marketing; It just doesn't have the appeal that social media marketing has. Though, it is one of the most effective way at delivering information to a customer. This infographic will take you through various tips and techniques to make sure your Email Marketing campaign is run as smoothly as possible.
Découvrez pourquoi un blog est un levier incontournable pour dynamiser le référencement naturel de votre entreprise, de manière simple et précise.
OXY GREY's insight:
Si votre référencement naturel ne vous satisfait pas, pourquoi ne pas mettre en place un blog pour non seulement grimper sur les moteurs de recherches mais aussi affirmer votre leadership sur votre secteur d'activité ?
The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog.
Now that marketers have determined mobile is an effective method of reaching target audiences, more and more brands are beginning to shift dollars toward mobile. In fact, mobile budgets have increased more than 735% between 2011 and 2014, according to eMarketer (PDF), and spending is expected to continue to grow at more accelerated rates in the future.
To ensure that they know what’s important and what comes next, today’s marketers have to pay attention to technology trends, new business models and also the changing behaviour of consumers.
Old digital strategies are making way for an overall brand experience that will be reflected online and offline as well. There has been a huge restructuring as far as business models are concerned, which is why these digital marketing predictions for 2015 have gained huge significance....
Earlier today we looked a new study from Jobvite, which found that 73 percent of recruiters plan to increase their investment in social media.
The survey also revealed another interesting tidbit: 93 percent of recruiters review a candidate’s social media accounts being a hiring decision, with 61 percent reconsidering an applicant because of something negative on their profile.
Mobile devices will soon become the primary device for global content consumption and communication, according to the latest report from Gartner.
The report states that by 2018, more than 50 per cent of users will employ a tablet or smartphone ahead of PCs or other devices for online activities.
In developing nations, smartphones are being adopted as users' exclusive mobile devices, claimed Gartner, while in developed states there is a very high instance of multi-device households, with tablets showing the quickest growth....
Marketing has progressed a lot in the past decade: from TV, radio, newspaper, and billboard advertising to SEOs, pop-up ads, and banner ads. The public has moved on from traditional advertising. We can skip over commercials with DVR or avoid them entirely with online shows. Radio commercials can now be bypassed with an iPod or satellite radio. Programs like AdBlocker negate pop-ups, and newspaper readership is slowly declining every year.
So how do you market today, when everyone can easily choose to ignore you?
This month, we’ve pulled together 4 of our favourite ecommerce brands to show you how they use content to meet and keep customers.
They’ve starred in September, but their content marketing programs have been consistently delighting audiences for years.
Don’t expect Amazon, Kogan, Appliances Online and the rest. We all know how these ecommerce giants are ruling online retail with their multi million dollar marketing budgets. We want to show you some of the unknown players from Australia and abroad who are using cost effective content marketing, not advertising, to dominate their niche....
These brands have decided against interrupting potential customers with isolated advertising campaigns.Instead, their marketing is about trying to change their customer’s world for the better....
Done the right way, integrating user-generated content (UGC) can be a key element in creating a standout and successful marketing campaign. UGC enables a brand to tell its story using the voice of the customer, and as such, it is becoming a trusted source buyers look to when making a purchasing decision. Consider the following guidelines to successfully integrate fan content into your next social campaign.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.