Marketing Trends 2013
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Marketing Trends 2013
Marketing trends, forecasts and insights from industry professionals
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What makes women spill the beans? | Trends | Marketing Week

What makes women spill the beans? | Trends | Marketing Week | Marketing Trends 2013 | Scoop.it
New research examines what prompts women to recommend products and which media channels they prefer.
Alice Louise Smith's insight:

Supposedly women control four-fifths of all spending decisions, making them a key target market. 'Promotions should be thought of not just as a way of pushing up sales volumes, but also earning future loyal customers'

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New Ally Pally show targets over 50s

New Ally Pally show targets over 50s | Marketing Trends 2013 | Scoop.it
The new Young at Heart Show at Alexandra Palace is hoping to attract the affluent over 50s market from 5-6 October 2013.
Alice Louise Smith's insight:

A good way to tap into a notoriously difficult market to reach..   

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Shoppertainment - TREND HUNTER PRO

Shoppertainment - Engaging customers through an exciting and entertaining retail experience

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Foursquare will “splutter and fail” and could be sold for less than $50m, claims research firm | TheMarketingblog

Foursquare will “splutter and fail” and could be sold for less than $50m, claims research firm | TheMarketingblog | Marketing Trends 2013 | Scoop.it
The prediction suggests that Foursquare's investors will likely lose out if such a deal were to occur, with the location service having received a total of
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Retail, Entertainment and Gaming | Blue Room ISV

Retail, Entertainment and Gaming | Blue Room ISV | Marketing Trends 2013 | Scoop.it
The experimental platform demonstrates the capability of the technology in generating environments for mass audiences allowing all of the viewers to experience the feeling of movement and reality.
Alice Louise Smith's insight:

The next step for gaming experience? 

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