Marketing transformation
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Marketing transformation
Professionalising and optimising marketing
Curated by Caroline Kane
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7 Signs This Person Isn’t Actually A UX Designer -

7 Signs This Person Isn’t Actually A UX Designer - | Marketing transformation | Scoop.it
Are you a user experience designer? No really though, are you?

Our guest writer, Emil Lamprecht from Career Foundry has created a list of 7 things you need to know—and that recruiters should be looking for—in a world of UX wannabes.
Caroline Kane's insight:
UX design knowledge and capabilities... what to look for...
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How to make content marketing work for you| Official CIM magazine - The Marketer

How to make content marketing work for you| Official CIM magazine - The Marketer | Marketing transformation | Scoop.it

Via Neil Wilkins
Caroline Kane's insight:

Useful insight marketing communications needs to evolve.

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Neil Wilkins's curator insight, January 15, 2013 6:16 AM

UK content marketing industry is now worth over £900m. It creates greater loyalty than more traditional forms of marketing... so say the CIM. Read more

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Logic+Emotion: 2013: The Year Everything Converged

Logic+Emotion: 2013: The Year Everything Converged | Marketing transformation | Scoop.it
From a media perspective—marketers like to align strategies and tactics along the lines of how things are done at scale.
Caroline Kane's insight:

Useful insight into the convergence of different communications disciplines in future. 

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