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Future of Content: Interview with Scoop.it's CEO Guillaume Decugis

Future of Content: Interview with Scoop.it's CEO Guillaume Decugis | Marketing Topics and Business Efficiency | Scoop.it

Last year’s favorite buzz word, Content Curation is set to go mainstream in 2013. Content Curation is the process of finding, organizing and sharing online content. The Future of Content is now mostly related with Curated content and Scoop.it is one of the key platforms for this.


Via Guillaume Decugis, Eric Moran
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Guillaume Decugis's curator insight, January 14, 2013 9:54 PM

Why is Content Curation crucial for businesses? How does it differ from Content Farming? How's the role of Media evolved? These are some of the questions we went through with Hayden Richards from Intelligent HQ.

Eric Moran's curator insight, January 14, 2013 10:05 PM

Great piece explaining the trends of content curation from Guillaume Decugis from Scoopit. I especially like the part about the effect on Curation and journalism. I will be speaking to such topic coming up soon at SOCON13. Look forward to it.

Eric Moran's curator insight, January 14, 2013 10:06 PM

Great piece explaining the trends of content curation from Guillaume Decugis from Scoopit. I especially like the part about the effect on Curation and journalism. I will be speaking to such topic coming up soon at SOCON13. Look forward to it.

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How to Create an Email Newsletter in Minutes

How to Create an Email Newsletter in Minutes | Marketing Topics and Business Efficiency | Scoop.it
Flashissue is a slick tool that makes curating and emailing content a snap.

Via Eric Moran
Eric Moran's insight:

Flashissue was recently featured in Inc magazne. Take a read here.

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Eric Moran's curator insight, April 25, 2013 2:08 PM

Flashissue was recently featured in Inc magazne. Take a read here.

Eric Moran's curator insight, April 26, 2013 4:37 PM

Flashissue was recently featured in Inc magazne. Take a read here.

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What is the best way to nurture a client or prospect using Social Selling? Flashissue and Scoopit

What is the best way to nurture a client or prospect using Social Selling? Flashissue and Scoopit | Marketing Topics and Business Efficiency | Scoop.it
One of the largest challenges for sales reps is nurturing a hot prospect and-or client effectively. Instead of calling every week, nurture a prospect with a digital newsletter.

Via Eric Moran
Eric Moran's insight:

A little shameless plug never hurts anyone right? Jamie Shanks Highlights two very powerful tools for sales executives/ Who do you ask? Well Flashissue and Scoopit of course! A little feature to add in... you can also add your Scoopit page right into Flashissue to curate your own company content or create your own. Easily create your Newsletter in Flashissue and send to clients. Sales folks rejoice.!

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Add A Powerpoint Presentation To Email Newsletters Using Slideshare - Flashissue Blog

Add A Powerpoint Presentation To Email Newsletters Using Slideshare - Flashissue Blog | Marketing Topics and Business Efficiency | Scoop.it
Here's the best way to add a powerpoint presentation to a newsletter using 2 free services called Slideshare and Flashissue
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Eric Moran's curator insight, January 29, 2013 4:13 PM

Slideshare was was a perfect tool for this solution. Hope this tips helps small businesses add content to newsletters. Enjoy!

Eric Moran's curator insight, January 29, 2013 4:14 PM

Slideshare was was a perfect tool for this solution. Hope this tips helps small businesses add content to newsletters. Enjoy!

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Content Curation: How to Change Customers into Brand Advocates | Make Money Online With David Anderson

Content Curation: How to Change Customers into Brand Advocates | Make Money Online With David Anderson | Marketing Topics and Business Efficiency | Scoop.it
For businesses today, marketing strategies are continuing to evolve and change to meet the needs of customers, search engine algorithms, and the global market.
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Eric Moran's curator insight, January 24, 2013 7:48 AM

Take a look here at how content curation can benefit your brand. Great stuff here..

Eric Moran's curator insight, January 24, 2013 7:49 AM

Take a look here at how content curation can benefit your brand. Great stuff here..

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Four Reasons Why you MUST Convert your Twitter Followers to Email Subscribers -> via @JamesBlute

Four Reasons Why you MUST Convert your Twitter Followers to Email Subscribers -> via @JamesBlute | Marketing Topics and Business Efficiency | Scoop.it
The reason I love email marketing so much is that it consistently provides me with more clicks, conversions and cash (Four Reasons Why You MUST Convert Your Twitter Followers To Email Subscribers http://t.co/grMCNsF0...
Eric Moran's insight:

Fantastic insight on the importance of capturing the email address. Imagine your social feeds crashing. Not good. Great tips here to build your opt in stream of customers on the back of great content.

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Eric Moran's curator insight, January 2, 2013 4:31 PM

Fantastic insight on the importance of capturing the email address. Imagine your social feeds crashing. Not good. Great tips here to build your opt in stream of customers on the back of great content.

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Content Creator vs Content Curator: Is Social Media Sharing The Same Thing as Content Curation?

Robin Good: Interesting discussion and video: is social media sharing equivalent to "curation"?

Is it more important to create or to curate? 

 

"The SalesChaosTV guys, Dan Waldschmidt and Todd Schnick, bounce around content curation vs. content creation as means to an end in social media marketing today."

 

"Content creation or content curation? Are you a curator if you are retweeting the content of others?

Should you be retweeting it at all if you haven’t read it?"

 

Good points being made. 8/10

 

Video URL: http://www.youtube.com/watch?v=8TS1sDiYjno&feature=player_embedded 

Original article: http://socialmediatoday.com/saleschaostv/562939/content-curation ;
 


Via Robin Good, Gary Walter, Eric Moran
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Beth Kanter's comment, June 23, 2012 2:16 PM
Will go read this, but what was the answer?
Robin Good's comment, June 24, 2012 12:56 AM
Hi Beth, the answer is not clear-cut and the discussion needs to go on.

Social sharing, according to some, is a light form of curation, but to me the argument doesn't hold up, as curation is not determined by the sharing act, but by the purpose with which you collect and bring together information items that inform, or solve a problem on a specific topic for a specific audience.
Eric Moran's curator insight, December 22, 2012 11:05 AM

Great point made here on both sides of the issue.

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Social Media Marketing Trends in 2013 infographic

Social Media Marketing Trends in 2013 infographic | Marketing Topics and Business Efficiency | Scoop.it
Social Media Marketing Trends in 2013 Social media marketing refers to the process of gaining (Social Media Marketing Trends in 2013 infographic http://t.co/0yXQCCE5 @AgendaMedia_cms Call Today (530)...
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Google Reader Who? Feedly Became Top News App On iPhone, iPad & Android This Week; New App Now Awaiting Approval

Google Reader Who? Feedly Became Top News App On iPhone, iPad & Android This Week; New App Now Awaiting Approval | Marketing Topics and Business Efficiency | Scoop.it
Where are the users headed following news of Google Reader’s shutdown? To Feedly, it seems. We already heard the company announce it had passed half a million users, but more importantly, Feedly is now winning on mobile, too.
Eric Moran's insight:

Been a huge week for feedly. They also have a great mobile app that works great. Interesting to see how Content Management is quickly evolving.

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Eric Moran's curator insight, March 23, 2013 3:09 PM

Been a huge week for feedly. They also have a great mobile app that works great. Interesting to see how Content Management is quickly evolving.

Eric Moran's curator insight, March 23, 2013 3:10 PM

Been a huge week for feedly. They also have a great mobile app that works great. Interesting to see how Content Management is quickly evolving.

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Glance Is Zappos's Gamble On Curated E-Commerce

Glance Is Zappos's Gamble On Curated E-Commerce | Marketing Topics and Business Efficiency | Scoop.it

Zappos built its business on offering staggering selection--first footwear, then adding apparel, accessories, and housewares.


Via massimo facchinetti
Eric Moran's insight:

A few folks are starting to get it. This is a great example of curating merchandise for customers. I envision virtual personal shoppers emerging in the near future. Cool read.

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Eric Moran's curator insight, February 22, 2013 10:54 AM

A few folks are starting to get it. This is a great example of curating merchandise for customers. I envision virtual personal shoppers emerging in the near future. Cool read.

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Content Curation for B2B Marketing: Part One | Social Media Today

Social Media Add Flavor and Variety but Focus on Context and Quality I got a phone call from a client, the marketing head of a mid-sized technology company here in Canada.
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Eric Moran's curator insight, January 24, 2013 7:53 AM

This piece on curation does a great job using the Art Curator analogy to explain how content curation should happen. Intersting points on how content should be curated.I think the B2B point are spot on.

Eric Moran's curator insight, January 24, 2013 7:54 AM

This piece on curation does a great job using the Art Curator analogy to explain how content curation should happen. Intersting points on how content should be curated.I think the B2B point are spot on.

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Future of Content: Interview with Scoop.it's CEO Guillaume Decugis

Future of Content: Interview with Scoop.it's CEO Guillaume Decugis | Marketing Topics and Business Efficiency | Scoop.it

Last year’s favorite buzz word, Content Curation is set to go mainstream in 2013. Content Curation is the process of finding, organizing and sharing online content. The Future of Content is now mostly related with Curated content and Scoop.it is one of the key platforms for this.


Via Guillaume Decugis, Eric Moran
more...
Guillaume Decugis's curator insight, January 14, 2013 9:54 PM

Why is Content Curation crucial for businesses? How does it differ from Content Farming? How's the role of Media evolved? These are some of the questions we went through with Hayden Richards from Intelligent HQ.

Eric Moran's curator insight, January 14, 2013 10:05 PM

Great piece explaining the trends of content curation from Guillaume Decugis from Scoopit. I especially like the part about the effect on Curation and journalism. I will be speaking to such topic coming up soon at SOCON13. Look forward to it.

Eric Moran's curator insight, January 14, 2013 10:06 PM

Great piece explaining the trends of content curation from Guillaume Decugis from Scoopit. I especially like the part about the effect on Curation and journalism. I will be speaking to such topic coming up soon at SOCON13. Look forward to it.

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How One Startup Grew a $100M Business Without Spending Venture Capital - Forbes

How One Startup Grew a $100M Business Without Spending Venture Capital - Forbes | Marketing Topics and Business Efficiency | Scoop.it
Software company Tableau grew its startup to a $100 million business without spending any venture capital. Here's how its three co-founders did it.
Eric Moran's insight:

Cut all your expanses and adjust your lifestyle. Cut all television, magazines, newspapers whatever it takes. This is a great read.

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Email Marketing Trends to Watch in 2013 | ClickZ

Email Marketing Trends to Watch in 2013 | ClickZ | Marketing Topics and Business Efficiency | Scoop.it
Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves.
Eric Moran's insight:

Keeping relevant local content is a huge trend. These predictions seem to ring true to clients I am speaking with. A great read.

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Eric Moran's curator insight, December 23, 2012 11:05 AM

Keeping relevant local content is a huge trend. These predictions seem to ring true to clients I am speaking with. A great read.

Eric Moran's curator insight, December 23, 2012 11:05 AM

Keeping relevant local content is a huge trend. These predictions seem to ring true to clients I am speaking with. A great read.