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Local Lead Generation | How to Generate Leads For Local Businesses -Stace Ace

This is how local lead generation works online for any business. We have been and are showing local businesses how you can generate new clients consistentl
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Destination Marketing For Millennials

Destination Marketing For Millennials | Marketing  Tools  Technology | Scoop.it
#Are you familiar with the next generation of travelers? They are tech savvy. This almost goes without saying. Having grown up in a digital age, Millennials are now heavily tech-dependent. They consume information on a rapid and almost constant basis. In terms of travel, this means they book trips faster and, in turn, often share their own travel experiences in real time. They are good citizens. Nearly half of Millennials show more interest in destinations that offer volunteering opportunities. Moreover, compared with the people over 30 years old, Millennials are more willing to engage in sustainable practices and care more about environmental issues. They like to learn. Travel isn't just about fun with this generation. Millennials are attracted to authentic destinations where they have the opportunity to learn something new. They also prefer hands-on, interactive experiences. They are spontaneous. Many airlines and hotels have begun offering last-minute online travel deals targeted at digitally savvy Millennial travelers. A host of apps like Jetsetter and NextFlight have emerged to help travelers find a flight or a hotel on a whim. They rely on word-of-mouth recommendations. 8 out of 10 travelers say they are likely to trust the recommendations of a family member or friend via social media when it comes to travel. However, more and more recent studies tend to report that travelers trust reviews from peer reviews and strangers more than those from friends or colleagues.
Via Tourism Australia , Andrea Rossi, Roland Schegg
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Most Read Blog Posts of 2013 - GoPromotional Blog

Most Read Blog Posts of 2013 - GoPromotional Blog | Marketing  Tools  Technology | Scoop.it

Via Gopromotional
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Rescooped by Sky Sirewest from Integrated Brand Communications
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Is Your Content Marketing a Failure? These Five Metrics Can Tell You

Is Your Content Marketing a Failure? These Five Metrics Can Tell You | Marketing  Tools  Technology | Scoop.it
Metrics & ROI - What metrics can marketers track to make sure their content strategy is headed in the right direction? If you do content marketing, you probably want it to help increase sales in the long run. However, the tricky part is that usually there is a time-and-space gap between a piece of content you publish and a closed sale. So, what metrics can marketers track to make sure their content strategy is headed in the right direction?
Via Russ Merz, Ph.D.
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How to increase engagement on Twitter

How to increase engagement on Twitter | Marketing  Tools  Technology | Scoop.it
“ In Twitter-land, if you don't ask, you don't get re-Tweeted quite as much, according to new data released in an infographic from Quicksprout. Asking t...”
Via Ali Sajid
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Rescooped by Sky Sirewest from Facebook for Business Marketing
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EVENTS: How Hugecity grew through Facebook events

EVENTS: How Hugecity grew through Facebook events | Marketing  Tools  Technology | Scoop.it
“Hugh Malkin is Co-Founder and CEO of Hugecity, a website and app that helps people discover Facebook events in their area. In the past 3 months our Facebook posts were clicked on 1.25 million times without setting up a single promotion.”
Via Peg Corwin
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The 50 Most Valuable Facebook Marketing Lessons and Tutorials of 2013

The 50 Most Valuable Facebook Marketing Lessons and Tutorials of 2013 | Marketing  Tools  Technology | Scoop.it
“ Need a roadmap to Facebook marketing success? Start with this list of the 50 most popular posts of 2013...”
Via Facemarketing
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25 Content Marketing Tools to Push your Branding - #Infographic

25 Content Marketing Tools to Push your Branding - #Infographic | Marketing  Tools  Technology | Scoop.it
Brands are increasingly relying upon Content Marketing by creating and publishing relevant & valuable content.
When you are kicking off with the content marketing efforts, it is essential that you own the right set of tools to do the job.

Via Peg Corwin, Ivo Nový, John van den Brink
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Rescooped by Sky Sirewest from Facebook for Business Marketing
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TRENDS - Have Facebook Fan Page Benefits Gone As Extinct?

TRENDS - Have Facebook Fan Page Benefits Gone As Extinct? | Marketing  Tools  Technology | Scoop.it
“Did FB Pages Die A Sad Death? It took a meteor to kill the dinosaurs... but could the meteoric decline in fan reach signal the end of times for Facebook fan (b(...)”
Via Peg Corwin
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Rescooped by Sky Sirewest from Facebook for Business Marketing
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ADS - How Much Should You Spend on Facebook Ads?

ADS - How Much Should You Spend on Facebook Ads? | Marketing  Tools  Technology | Scoop.it
“Trying to figure out how much to spend on Facebook ads? This provides recommended costs based on getting likes, engagement, conversions and more.”
Via Peg Corwin
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Infographic: How Australians made online gift purchases this Christmas

Infographic: How Australians made online gift purchases this Christmas | Marketing  Tools  Technology | Scoop.it
“Over the silly season 78% of shoppers where satisfied with their online gift purchasing experience, while 54% treated themselves to a gift while shopping online.”
Via Thomas Faltin, John van den Brink
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Rescooped by Sky Sirewest from Online Marketing Resources
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Why Google+ is a Great Traffic Generation Source

Why Google+ is a Great Traffic Generation Source | Marketing  Tools  Technology | Scoop.it
Google+ takes a lot of stick, and has done so since its launch. The fact is that it isn’t the thriving social arena to talk with all of your friends (at least not in the same way as Facebook), but instead it has a much more professional audience.
Via Pedro Da Silva
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Rescooped by Sky Sirewest from Marketing your business online
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The Smart Marketer Resource Center: FREE Apps That Will Make Your Digital Life Simpler

The Smart Marketer Resource Center: FREE Apps That Will Make Your Digital Life Simpler | Marketing  Tools  Technology | Scoop.it

Via Louis Cordero
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7 tips for becoming an excellent public speaker

7 tips for becoming an excellent public speaker | Marketing  Tools  Technology | Scoop.it
“ Having to give a speech in front of an audience can cause some people to shake, sweat, get sick, or freeze in terror.”
Via Suvi Salo
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Rescooped by Sky Sirewest from Blueonda News Feed
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What Does a Day in Social Media Look Like? [Infographic]

What Does a Day in Social Media Look Like? [Infographic] | Marketing  Tools  Technology | Scoop.it
MarketingProfs
Via bradkerr
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Rescooped by Sky Sirewest from Everything Marketing You Can Think Of
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The Anatomy of a 5-Star Twitter Profile

The Anatomy of a 5-Star Twitter Profile | Marketing  Tools  Technology | Scoop.it
“ Find out what it takes for your brand to put together a 5-star Twitter profile.”
Via Jeffrey Lapin
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Rescooped by Sky Sirewest from Everything Marketing You Can Think Of
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The psychology of sharing - Infographic

The psychology of sharing - Infographic | Marketing  Tools  Technology | Scoop.it
“ Our infographic ‘The Psychology of Sharing’ shows how we can all be characterized as particular types of ‘sharers’. Find out more.”
Via Jeffrey Lapin
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Rescooped by Sky Sirewest from Integrated Brand Communications
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How to build a brand of awesomeness [infographic]

How to build a brand of awesomeness [infographic] | Marketing  Tools  Technology | Scoop.it
An infographic on How to Build an Online Community by the team at Mack Web Solutions There are lots of benefits to building a community around your company, but here are a few: 1. It will help you weather Google’s algorithms Building an online community is one of the best ways to weather Google’s algorithms. If you’re continually chasing the algorithm, you’re putting all of your power in what Google’s going to do next. If you’re building a community around your business, you’re putting the focus where it belongs: on your business. Building a strong company and brand isn’t something that Google can take away. 2. It will add equity and value to your business When you build online community, you have to do a bunch of stuff to better serve your customers like creating quality content and resources, enhancing your product or services, and improving your systems and processes. Doing these things adds equity and value to your business and attracts the right customers to your community. It will help you have purpose. There’s a lot of effort involved in building a community around your brand, and it’s not just about creating content or being on social media just because everyone else is doing it. When you’re strategic about community building, it forces you to identify goals and put a solid purpose behind your efforts.
Via Russ Merz, Ph.D.
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The Science of B2B Online Marketing [INFOGRAPHIC] - Circle S Studio | #TheMarketingTechAlert

The Science of B2B Online Marketing [INFOGRAPHIC] - Circle S Studio | #TheMarketingTechAlert | Marketing  Tools  Technology | Scoop.it
“B2B online marketing programs have a lot of moving parts, so we’ve designed this infographic to help you visualize the components and the overall process.” ___________________________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Via marketingIO, John van den Brink
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Why Facebook Users Are Valuable to Marketers [INFOGRAPHIC]

Why Facebook Users Are Valuable to Marketers [INFOGRAPHIC] | Marketing  Tools  Technology | Scoop.it
“As the social network where users spend the most time each month, Facebook is incredibly valuable to marketers.”
Via Thomas Faltin, John van den Brink
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The Social Media Wars [INFOGRAPHIC]

The Social Media Wars [INFOGRAPHIC] | Marketing  Tools  Technology | Scoop.it
Social media has become an essential part of our daily lives, but, with so many networks out there fighting for our attention which networks are we really using? Overall, 72% of adults over the age of 18 used a social network in 2012. Currently Facebook is still the most popular site with 62% of adult global Internet users actively logging in, with nearly half of these users active on Twitter too...
Via Lauren Moss, John van den Brink
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Infographic: A Field Guide to Navigating Social Media - Marketing Technology Blog

Infographic: A Field Guide to Navigating Social Media - Marketing Technology Blog | Marketing  Tools  Technology | Scoop.it
“Infographic: A Field Guide to Navigating Social Media by Douglas Karr on Marketing Technology Blog”
Via Thomas Faltin, John van den Brink
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A day in the life of mobile travel data [INFOGRAPHIC]

A day in the life of mobile travel data [INFOGRAPHIC] | Marketing  Tools  Technology | Scoop.it
“The always connected traveller – a concept we’ve been going on about for a few years now to illustrate how devices have changed how users interact with brands and one another.”
Via Thomas Faltin, John van den Brink
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Privacy and Security on Facebook an infographic

Privacy and Security on Facebook an infographic | Marketing  Tools  Technology | Scoop.it
“Privacy and Security on Facebook an infographic.”
Via John van den Brink
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Rescooped by Sky Sirewest from Pur-T Marketing Madness
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5 Free Apps to Simplify Your Digital Life

5 Free Apps to Simplify Your Digital Life | Marketing  Tools  Technology | Scoop.it
“Bogged down with tech tools that are supposed to make your life easier? Here are 5 free apps that actually will make you more productive.”
Via Jacqueline Taylor-Adams
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