#Are you familiar with the next generation of travelers? They are tech savvy. This almost goes without saying. Having grown up in a digital age, Millennials are now heavily tech-dependent. They consume information on a rapid and almost constant basis. In terms of travel, this means they book trips faster and, in turn, often share their own travel experiences in real time. They are good citizens. Nearly half of Millennials show more interest in destinations that offer volunteering opportunities. Moreover, compared with the people over 30 years old, Millennials are more willing to engage in sustainable practices and care more about environmental issues. They like to learn. Travel isn't just about fun with this generation. Millennials are attracted to authentic destinations where they have the opportunity to learn something new. They also prefer hands-on, interactive experiences. They are spontaneous. Many airlines and hotels have begun offering last-minute online travel deals targeted at digitally savvy Millennial travelers. A host of apps like Jetsetter and NextFlight have emerged to help travelers find a flight or a hotel on a whim. They rely on word-of-mouth recommendations. 8 out of 10 travelers say they are likely to trust the recommendations of a family member or friend via social media when it comes to travel. However, more and more recent studies tend to report that travelers trust reviews from peer reviews and strangers more than those from friends or colleagues.
Via Tourism Australia , Andrea Rossi, Roland Schegg
Metrics & ROI - What metrics can marketers track to make sure their content strategy is headed in the right direction? If you do content marketing, you probably want it to help increase sales in the long run. However, the tricky part is that usually there is a time-and-space gap between a piece of content you publish and a closed sale. So, what metrics can marketers track to make sure their content strategy is headed in the right direction?
Via Russ Merz, Ph.D.
“Hugh Malkin is Co-Founder and CEO of Hugecity, a website and app that helps people discover Facebook events in their area. In the past 3 months our Facebook posts were clicked on 1.25 million times without setting up a single promotion.”
Via Peg Corwin
“Over the silly season 78% of shoppers where satisfied with their online gift purchasing experience, while 54% treated themselves to a gift while shopping online.”
Via Thomas Faltin, John van den Brink
Google+ takes a lot of stick, and has done so since its launch. The fact is that it isn’t the thriving social arena to talk with all of your friends (at least not in the same way as Facebook), but instead it has a much more professional audience.
Via Pedro Da Silva
An infographic on How to Build an Online Community by the team at Mack Web Solutions There are lots of benefits to building a community around your company, but here are a few: 1. It will help you weather Google’s algorithms Building an online community is one of the best ways to weather Google’s algorithms. If you’re continually chasing the algorithm, you’re putting all of your power in what Google’s going to do next. If you’re building a community around your business, you’re putting the focus where it belongs: on your business. Building a strong company and brand isn’t something that Google can take away. 2. It will add equity and value to your business When you build online community, you have to do a bunch of stuff to better serve your customers like creating quality content and resources, enhancing your product or services, and improving your systems and processes. Doing these things adds equity and value to your business and attracts the right customers to your community. It will help you have purpose. There’s a lot of effort involved in building a community around your brand, and it’s not just about creating content or being on social media just because everyone else is doing it. When you’re strategic about community building, it forces you to identify goals and put a solid purpose behind your efforts.
Via Russ Merz, Ph.D.
“B2B online marketing programs have a lot of moving parts, so we’ve designed this infographic to help you visualize the components and the overall process.” ___________________________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Via marketingIO, John van den Brink
Social media has become an essential part of our daily lives, but, with so many networks out there fighting for our attention which networks are we really using? Overall, 72% of adults over the age of 18 used a social network in 2012. Currently Facebook is still the most popular site with 62% of adult global Internet users actively logging in, with nearly half of these users active on Twitter too...
Via Lauren Moss, John van den Brink
“The always connected traveller – a concept we’ve been going on about for a few years now to illustrate how devices have changed how users interact with brands and one another.”
Via Thomas Faltin, John van den Brink
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.