The Content Standard by Skyword (blog) Why Traditional Marketing Isn't Moving Aside - Even for Content Marketing The Content Standard by Skyword (blog) Let's be honest: Nobody likes change, and content marketing can be scary for companies that are...
Miami Marketing Tools's insight:
Interesting article from Justina about the interrelation between traditional marketing and content marketing
Do you tire of using illustrative patterns as backgrounds in your designs, but not sure where to start with using an image instead? With the array of photographs available, combined with fantastic filters - the versatility that the image offers is quickly making it the competing gladiator to vector backgrounds of yesteryear! Here we show you some of the awesome ways you can use images as a background in your design....
The MECLABS Conversion Sequence Heuristic is an attempt to bring the same discipline, rigor and sustainable success to the marketing department. It is part of a patented repeatable methodology (patent number 8,155,995) developed by Flint McGlaughlin, Managing Director, MECLABS (parent company of MarketingExperiments), based on years of testing and research of real product and service offers presented to real customers.
Predictive analytics is a form of advanced analytics studies current data, detects patterns and predicts possible future trends.
It helps you make the best use of the behavioral data available by predicting what customers or prospects will do and the best option you can provide them. For example, if data suggests that whenever a particular baseball team loses, sales of beer goes up amongst its fans, the brand can make special offers as soon it knows that the team is doing badly. The brand can make its offer depending on what it wants to achieve – it can ask consumers to try a new variety of beer or try and get consumers to switch brands etc.
Predictive analytics helps bridge the gap between what you think your customers want and what they actually want. Their current behavior patterns show where they are headed so you can offer your brand when they are primed and ready.
Predictive analytics points out the instances that are most likely to convert into actual sales in the near future. For example, if data indicates that 1 year after buying a smart phone, customers buy a tablet, then it pays to be ready to be the first brand to offer a tablet a year after the customer has bought a smart phone.
NLP, or neuro-linguistic programming, is a theory that claims people react more strongly to language that invokes one of their senses. Most people have an innate bias towards their eyes, ears, or hands, which translates into them preferring visual, auditory, or kinesthetic language.
Marketing materials have to cater to many people with many different preferences. Since it’s rare to see any one emotional language bias among a type of buyer or target audience -- the population is roughly split into thirds -- marketers should instead try to hit all three bases with their messaging.
Here are some suggestions for how to do that:
Visual – Visual people process information through their eyes, and are therefore drawn to content types they can see, such as infographics, videos, and SlideShares. Use language that evokes color, brightness, and sight -- “show me,” “green with envy,” etc.
Auditory – These are people that prefer to use their ears. Instead of stimulating visuals, they’re more interested in sound, as packaged in podcasts or recorded interviews. “Hear me out,” “tell me,” “hit a sour note,” etc.
Kinesthetic – They’re the hands-on learning type. Whereas visual or auditory people like to see or hear information, kinesthetic people actually need to participate by clicking or interacting in some way. Use physical phrases like “let’s walk through this” or “tackle a problem.”
Firmology Results of Content Marketing Trends Not Enough for Most Marketers The Content Standard by Skyword While many marketers say they believe they are creating strong web content, campaign results aren't meeting established goals and...
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Content quality or the strategy behind digital campaigns? That is the BIG question. Survey from One Spot helps gathers some insights.
Companies can already find out when people click their ads on Google and then call a business. But when a person clicks and ad and then explores a bunch of pages on a company’s website and then makes a call hours later, that’s a whole other thing. Google couldn’t track that — until now.
Today Google announced the availability of this new feature on its Google Adwords service.
Setting up the feature is a matter of adding some code to the website. That action automatically sets up Google forwarding numbers for ad clicks.
In the world of content, too many marketers burden themselves with the “more is better” mentality. Create as much content as possible and that’s how the world (and Google) will find you.
On the other hand, what if you could create better content, more often?In order to help guide you, here are 8 different ways to use Google Analytics to help you not only ask the right questions, but also navigate through the various reports to find the answers. For the most part, these are in order of easiest to hardest as far as GA-savviness....
One of the findings from a survey conducted with over 350 Sports Marketing Executives from the agency, client and media side is that Hispanic Sports Marketing Budgets are expected to grow by 8.2% annually until 2018.
Miami Marketing Tools's insight:
The past edition of the 2014 Soccer World Cup has benefited the expansion of the sport in the US; where we see not only in soccer but in all major sporting events more investment in marketing towards the Hispanic population.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.