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40 Email Subject Lines Research Shows Your Subscribers Can't Resist

40 Email Subject Lines Research Shows Your Subscribers Can't Resist | Marketing Today | Scoop.it
Email is a highly effective online marketing tool, if the recipient opens and reads it. The subject line makes all the difference.
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Designing Style Guidelines For Brands And Websites – Smashing Magazine

Designing Style Guidelines For Brands And Websites – Smashing Magazine | Marketing Today | Scoop.it
A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. One way to help those who take over your projects is to produce a style guide. Edward Tufte once said: "Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard." Although there's no stopping some clients from making their website awful, by creating a style guide, you're effectively establishing rules for those who take over from you.
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9 Simple Email Hacks to Increase Open Rates

9 Simple Email Hacks to Increase Open Rates | Marketing Today | Scoop.it
Increase your open rate by getting personal, investing in good content, and, yes, sometimes going negative.
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