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Empower Your Customers To Be Your Best Brand Storytellers

Empower Your Customers To Be Your Best Brand Storytellers | Marketing to women | Scoop.it

omenIn this day and age and with the proliferation of brilliant self-publishing/broadcasting tools such as YouTube, WordPress, Twitter, etc.,  your customers are your best brand storytellers.

 

Your job as a brand manager is to empower and inspire them to tell and re-tell your brand stories. It’s your job as brand guardian to provide your customers with the platform, both emotional and physical, to enable them to tell rivetting stories about your brand.


Case in point; this amazing and very touching BMW brand story involving a man, his son and the BMW bike that tied them together....


Via Karen Dietz, Jeff Domansky
Sarah Skelly's insight:

The key message in this brandstories article shared by PR/social media expert, Jeff Domansky is: Inspire & empower your customers to tell and re-tell your brand stories.  Women are willing, keen and naturally inclined to share stories with people in their lives. Give them reason & encouragement and they'll happily share YOUR brand story. 

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Denyse Drummond-Dunn's curator insight, May 23, 2014 1:46 AM

Short article on storytelling with some links to more great stories. #BMW #storytelling #HarleyDavidson

Jeff Domansky's curator insight, May 24, 2014 11:40 PM

Valuable business storytelling tips from Omar Kattan and Karen Dietz..

Shelley Costello's curator insight, May 26, 2014 7:25 PM

I find if you give the space on your page to share about your products and services customers can become your best PR agent.

 

--Shelley

http://www.creativewebconceptsusa.com

 

Marketing to women
Marketing to women is where it's at. Smart companies adapt to the worlds most important consumers - Women
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Rescooped by Sarah Skelly from Public Relations & Social Media Insight
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Empower Your Customers To Be Your Best Brand Storytellers

Empower Your Customers To Be Your Best Brand Storytellers | Marketing to women | Scoop.it

omenIn this day and age and with the proliferation of brilliant self-publishing/broadcasting tools such as YouTube, WordPress, Twitter, etc.,  your customers are your best brand storytellers.

 

Your job as a brand manager is to empower and inspire them to tell and re-tell your brand stories. It’s your job as brand guardian to provide your customers with the platform, both emotional and physical, to enable them to tell rivetting stories about your brand.


Case in point; this amazing and very touching BMW brand story involving a man, his son and the BMW bike that tied them together....


Via Karen Dietz, Jeff Domansky
Sarah Skelly's insight:

The key message in this brandstories article shared by PR/social media expert, Jeff Domansky is: Inspire & empower your customers to tell and re-tell your brand stories.  Women are willing, keen and naturally inclined to share stories with people in their lives. Give them reason & encouragement and they'll happily share YOUR brand story. 

more...
Denyse Drummond-Dunn's curator insight, May 23, 2014 1:46 AM

Short article on storytelling with some links to more great stories. #BMW #storytelling #HarleyDavidson

Jeff Domansky's curator insight, May 24, 2014 11:40 PM

Valuable business storytelling tips from Omar Kattan and Karen Dietz..

Shelley Costello's curator insight, May 26, 2014 7:25 PM

I find if you give the space on your page to share about your products and services customers can become your best PR agent.

 

--Shelley

http://www.creativewebconceptsusa.com

 

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Pinterest Is a Business Necessity | Social Media Today

Pinterest Is a Business Necessity | Social Media Today | Marketing to women | Scoop.it

Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review. When asked the question oft-dreaded by many a techrepreneur, namely, “when do you plan on making money,” the first sentence of Silbermann’s reply struck me as instructive: “The whole reason Pinterest exists is to help people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.” While this snippet (the rest of his reply was similarly tangential to the question asked) sounds a bit like an opaque dodge, for business’ and marketers, it should be a clarion call to action....


Via Jeff Domansky
Sarah Skelly's insight:

...and, Pinterest is even MORE of a business necessity if you're marketing to WOMEN. SHE is visual. SHE likes to [visually] explore all her options. SHE values the endorsement of others.

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SCORENAZ's comment, July 23, 2013 11:05 AM
Linda, I recommend Beth Hayden's book, Pinfluence.
Linda Allen's comment, July 23, 2013 11:07 AM
Thank you, I will take your great advice, Pinfluence!
Ira Revels's curator insight, February 15, 2014 9:34 AM

Pinterest #iramoviemaker

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JCPenney customers donate the difference to make a difference

JCPenney customers donate the difference to make a difference | Marketing to women | Scoop.it
Shoppers chip in to help those with less
Jackson Clarion Ledger
This month, many JCPenney customers have been rounding up purchases to the nearest dollar and donating the difference to Dress for Success Worldwide.
Sarah Skelly's insight:

What a great way for JC Penney customers to give back! With their purchases rounded up to the nearest dollar, they are donating the difference to Dress for Success, an organization that helps disadvantaged women get the attire they need for job interviews and take the first step towards re-building their lives.

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Canadians online for inspiration & researching holiday gifts; but in store to close the deal

Canadians online for inspiration & researching holiday gifts; but in store to close the deal | Marketing to women | Scoop.it
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The delicate dance of marketing to women.

The delicate dance of marketing to women. | Marketing to women | Scoop.it
From Honda’s pink car to stylishly shaped beer bottles, companies struggle to make their advertising align with female sensitivities while avoiding a condescending pitch that could kill the brand (@globeandmail:Pink cars?
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Why Selling Life Insurance to Women Is So Important

Why Selling Life Insurance to Women Is So Important | Marketing to women | Scoop.it
Just in case you've had your head under a rock for the last decade or so, here's a news flash: Women are increasingly the main or co-breadwinner in their families.
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When Marketing to Women, Harley-Davidson puts the pedal to the metal

When Marketing to Women, Harley-Davidson puts the pedal to the metal | Marketing to women | Scoop.it

Harley-Davidson inspires women to embrace the Harley experience without compromising the essence of their brand. They focus on the adventurous aspect of riding for women and smartly avoid softening and feminizing the H-D experience.

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Personalized, intimate experience key to drawing customers

Personalized, intimate experience key to drawing customers | Marketing to women | Scoop.it

Personalized, intimate experience key to drawing customers into Coup de Foudre bra boutique. Socially you are geared to think everyone is a certain size, but that's not true.” 

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Olympic ads with heart appeal to women

TV ads during the Olympics will have women in mind."I would think most of them would have women in mind, as an audience they would like to reach out to," said Holly Buchanan, CEO of Buchanan Marketing, a consulting firm specializing...

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Boating Industry Discovers Women are lucrative market. Rentals really 'float their boat'.

Boating Industry Discovers Women are lucrative market. Rentals really 'float their boat'. | Marketing to women | Scoop.it

Boat rentals and boating clubs appeal to women who don't want hassle of ownership, but have discovered how fun and exciting boating can be.

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Retailers lovin' Pinterest. Pinterest users avg spend in-store is twice that of FB users

Retailers lovin' Pinterest. Pinterest users avg spend in-store is twice that of FB users | Marketing to women | Scoop.it

Retailers use Pinterest's visual format to pin down sales. The website initially appealed almost entirely to women; “it was about 95 % female,” and now that appeal sits at a robust 60 percent.

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Sexy Halifax safe-driving ads: creating chatter or alienating audience?

Sexy Halifax safe-driving ads: creating chatter or alienating audience? | Marketing to women | Scoop.it

Are sexy Halifax safe-driving ads an offensive stereotype of women or an effective way to create chatter and prevent distracted drivers? Love to hear what you think.

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'Fifty Shades of Grey' flying off book shelves & mesmerizing ladies in record numbers

'Fifty Shades of Grey' flying off book shelves & mesmerizing ladies in record numbers | Marketing to women | Scoop.it

Fifty Shades of Grey' mesmerizes female readers. Hands down, most surprising phenomenon in erotic fiction in last 18 yrs,” says Lisa Mazurek, Mktg Dir.of Entrenue, an adult products...

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Why must cycling companies saddle women with pink? - The Guardian (blog)

Why must cycling companies saddle women with pink? - The Guardian (blog) | Marketing to women | Scoop.it
Why must cycling companies saddle women with pink?
The Guardian (blog)
"Marketing for women should be done in the same way it's done for men. I wish it wasn't about being traditionally girly and making women look good in a heteronormative sense.
Sarah Skelly's insight:

It's a shame marketers are so lazy and unimaginative. Pink-ifying product for women is simply the lazy marketer's default strategy for trying to appeal to women. There's not an iota of original thought here. Which begs the question: "Why should women reward marketers with their business, when they haven't taken the time to find out what female cyclists are really looking for in a bike?"

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The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care

The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care | Marketing to women | Scoop.it

A lot of marketers are rolling their eyes and wondering why we need another term – inbound marketing – when SEO, PPC (or SEM), etc., worked just fine before. So, what is inbound marketing, anyway? And why should you care?

 

Inbound Marketing: When Customers Come To You Just like inbound flights are the ones arriving at the airport, “inbound marketing” refers to marketing activities that bring leads and customers in when they’re ready, rather than you having to go out and wave your arms to try to get people’s attention.

 

SEO is a classic example of inbound marketing, since it typically works like this: A woman’s alarm clock stops working and she realizes she needs a new one. She goes online to research alarm clocks that aren’t too expensive and have good reviews. She uses Google to search for [best alarm clock]. She clicks on a few results and decides to order one.

 

If you happen to be a purveyor of alarm clocks, this is a dream come true for you! You didn’t have to cold call people on the off chance that they might need an alarm clock that week. You didn’t have to spend a lot of money blasting information about your alarm clocks over the radio or on billboards, reaching far more people than necessary. Your target customer found you when she was ready to buy....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 2, 2013 2:00 PM

A helpful overview of inbound marketing and how to use it.

MTD's curator insight, June 3, 2013 6:30 AM

Inbound, if it means anything at all, means getting attention and action in the most natural and organic way possible. Be as unlike marketing as possible. Be where your buyers are, when they're there, and ensure that you're thought about when they enter the point of need. Let them construct the funnel - because otherwise, it's fake, and this comes out in your sales. Make marketing real: make it organic: make it work. 

Frédéric Pressac's curator insight, March 10, 6:20 AM

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com

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What women want from Brands: Cut the Crap and Condescension

What women want from Brands: Cut the Crap and Condescension | Marketing to women | Scoop.it
Sarah Skelly's insight:

Australian study of 6,000 women revealed that women want brands to speak to them honestly and intelligently. Study also reveals that women rely heavily on mobile technology to get more accomplished in their busy lives so they can focus on what they value most: family, followed by career success and personal happiness

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Mannequins that Spy on Shoppers: Smart Market Intelligence Tool? Or Invasion of Privacy?

Mannequins that Spy on Shoppers: Smart Market Intelligence Tool? Or Invasion of Privacy? | Marketing to women | Scoop.it

The next time you shop, take a close look at the mannequins in the store. They may be taking a close look at you, too. So far, Benetton is one of the few places you'll see $5,000 bionic mannequins that use facial recognition software to gauge gender, age and race of shoppers.

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Developer Builds Pinterest-Inspired Neighborhood

Developer Builds Pinterest-Inspired Neighborhood | Marketing to women | Scoop.it

Pinterest is a source of inspiration for the hopes & dreams of what people wish they could have or create. Taylor Morrison's Ladera development in Texas using Pinterest-inspired interior elements to makes this dream a reality for people who can't visualize it.

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The Power of Mommy Bloggers: The Clout of a Mom with a Mouse can't be ignored

The Power of Mommy Bloggers: The Clout of a Mom with a Mouse can't be ignored | Marketing to women | Scoop.it

Marketers shouldn't underestimate the power of mommy bloggers. They must be prepared for a genuine and honest assessment of their product/service. If a blogger were to slant her product reviews simply to appease marketers, she'd risk losing the trust she has earned from her loyal following.

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What women want from smartphone design isn't what lazy marketers think

What women want from smartphone design isn't what lazy marketers think | Marketing to women | Scoop.it

What women want from smartphones has less to do with technology, apps and speed. Her choice in smartphones comes down to: how will this smartphone help me get things done and stay connected.  

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Pink is the new Green! Is financial services marketing missing the opportunity with women?

Pink is the new Green! Is financial services marketing missing the opportunity with women? | Marketing to women | Scoop.it
Respecting and integrating the decision making process of women in financial services marketing.
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The success of Pinterest lies in the power of images to tell our stories.

The success of Pinterest lies in the power of images to tell our stories. | Marketing to women | Scoop.it

Success of Pinterest lies in the power of images. Images are at the heart of social media.  Images tell our stories. They are provocative. They inspire. They communicate. They are worthy of sharing.

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June Cleaver-approach no longer works with women. And please don't pink it & shrink it.

Executive panel discusses new challenges of marketing to women. P&G, Reebok, Subway execs know that to market to women effectively, June Cleaver-approach needs to be shelved.

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JC Penney discounted power of the purse when they 'cut-out' couponing

JC Penney overlooked THE critical component in the decision to eliminate coupons from Penney's marketing strategy: the female consumers who make more than 67% of mall purchases each year

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Web designs that appeal to affluent women online

Web designs that appeal to affluent women online | Marketing to women | Scoop.it

When it comes to websites designed for female affluent shoppers, less is more. 

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