Marketing to Women
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How Women and Men Use Social Media [Infographic]

How Women and Men Use Social Media [Infographic] | Marketing to Women | Scoop.it
The way women use social media is very different from the way men use social media, according to today's featured infographic from FinancesOnline.com and Ruby Media. Not convinced?

Via malek
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malek's curator insight, December 25, 2014 7:16 PM

Sharing is high on woman mobile list and click more ads on tablet

Maialen Etxaniz's curator insight, December 26, 2014 7:29 PM

Ezberdin erabiltzen al dute ba emakumeek eta gizonezkoek  #SocialMedia?

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Brands Turn to 'Femvertising' to Attract Female Consumers - bradfordtoday

Brands Turn to 'Femvertising' to Attract Female Consumers - bradfordtoday | Marketing to Women | Scoop.it
Images of strong, smart and bold women are what advertisers are using to woo consumers — and it's working.
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Women are pro football's most important demographic. Will they forgive the NFL? - Washington Post

Women are pro football's most important demographic. Will they forgive the NFL? - Washington Post | Marketing to Women | Scoop.it
Toronto Star
Women are pro football's most important demographic. Will they forgive the NFL?
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Irreverent Boomer Eyes A Multimillion Dollar Business - Forbes

Irreverent Boomer Eyes A Multimillion Dollar Business - Forbes | Marketing to Women | Scoop.it
Forbes Irreverent Boomer Eyes A Multimillion Dollar Business Forbes By the time she came to this venture Allinson, who grew up on a farm and has a degree in finance from the University of Iowa, had experience in marketing and in the wholesale...
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Marketing Health Nutrition Products to Moms

Marketing Health Nutrition Products to Moms | Marketing to Women | Scoop.it
4 ways moms use social media, and why you should care Moms are constantly seeking advice and comparing their choices to those of other moms. Social Media provides the perfect platform for them to exchange this type of information.
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9 Women the NFL Should Consider for Next CMO - Adweek

9 Women the NFL Should Consider for Next CMO - Adweek | Marketing to Women | Scoop.it
Adweek
9 Women the NFL Should Consider for Next CMO
Adweek
While qualified male marketers should undoubtedly also be considered for the post, below is a shortlist of women we believe would be perfect to lead the charge.
Linda Landers's insight:

Great list of women who would serve the NFL well!

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3% MiniCon: Marketing to women works

3% MiniCon: Marketing to women works | Marketing to Women | Scoop.it
Our creative assistant Lauren attended the 3% MiniCon in Atlanta last week. and wanted to share her thoughts.






The 3% MiniCon in Atlanta was about women as creative directors and marketing to women.
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Marketing to Women: Your Elevator Speech in 15 Seconds

Marketing to Women:  Your Elevator Speech in 15 Seconds | Marketing to Women | Scoop.it
I was cleaning up my office today (yes, that is my real office), and I came across a Forbes article and video that really impressed upon me the importance of cleaning up our brand pitch to market t...
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Five Branding Characteristics That Connect With Women (Without Losing the Men) - MarketingProfs.com (subscription)

Five Branding Characteristics That Connect With Women (Without Losing the Men) - MarketingProfs.com (subscription) | Marketing to Women | Scoop.it
MarketingProfs.com (subscription)
Five Branding Characteristics That Connect With Women (Without Losing the Men)
MarketingProfs.com (subscription)
Brands have been focused on engaging female consumers for some time now, and with good reason.
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Three Strategies for Marketing to Millennial Women

Three Strategies for Marketing to Millennial Women | Marketing to Women | Scoop.it
While the rest of us have been busy aging, it turns out Millennials have, too. Take a look at that young mother pushing her stroller into Starbucks.
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The Changing Face of Women Consumers... and What This Means for Marketing

The Changing Face of Women Consumers... and What This Means for Marketing | Marketing to Women | Scoop.it
About a month ago, McKinsey released a report from its September 1966 archives called "The Changing Face of Marketing." The first section called "The Dominance of the Customer" really caught my attention.
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If Great Marketing to Women is Simple, but Why is it so Rare? | IMC

If Great Marketing to Women is Simple, but Why is it so Rare? | IMC | Marketing to Women | Scoop.it
Fast Company recently published a great story called “What the Leaders Who Get it Right Know About Marketing to Women.” The article was great – but why does the (If Great Marketing to Women is Simple, Why is it so Rare?
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10 Women Who Will Teach You How to Kick Ass at Travel and Life

10 Women Who Will Teach You How to Kick Ass at Travel and Life | Marketing to Women | Scoop.it
Where can you find successful women travel writers? Here are 10 women who will teach you how to kick ass at travel and life.
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Study: 85% of women use online reviews to make shopping decisions

Study: 85% of women use online reviews to make shopping decisions | Marketing to Women | Scoop.it
Holiday shoppers are relying on online reviews to a greater extent than ever before, a new study finds. Research from Influence Central finds 85% of women
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What It Takes To Actually Get Marketing To Women Right

What It Takes To Actually Get Marketing To Women Right | Marketing to Women | Scoop.it
It's time to define the meaning of "women's branding," in a way that's genuine--not taking advantage of a trend.
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Three Essential Stats for Marketing to Women

Three Essential Stats for Marketing to Women | Marketing to Women | Scoop.it
Quick, when was the last time you visited the website for the U.S. Census Bureau?  How about the U.S. Bureau of Labor Statistics site?
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5 Tips to Improve Content Marketing to Moms

5 Tips to Improve Content Marketing to Moms | Marketing to Women | Scoop.it
Here’s the truth. Moms own a DVR to skip television advertising and they surf the web without paying much attention to irrelevant banner ads because they don’t have time for them. So how do brands adjust their strategies?
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Marketing To Women: 30 Stats To Know 03/28/2012

Marketing To Women: 30 Stats To Know 03/28/2012 | Marketing to Women | Scoop.it
Marketing To Women: 30 Stats To Know - 03/28/2012 (Marketing To Women: 30 Stats To Know http://t.co/oi2ufjj7vx)
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Pinterest

Pinterest | Marketing to Women | Scoop.it
Marketing Strategies To The Women On Pinterest (Based on Research) (Marketing Strategies To The Women On Pinterest (Based on Research) http://t.co/WHgKKaQQyB)...
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Wonder Women Wonders - Huffington Post

Wonder Women Wonders - Huffington Post | Marketing to Women | Scoop.it
Wonder Women Wonders
Huffington Post
As working moms, we're not just juggling; we're forever spinning a multitude of plates made up of different materials, shapes and sizes.
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What women want (in a hotel) - Strategist Magazine

What women want (in a hotel) - Strategist Magazine | Marketing to Women | Scoop.it
When deciding to book a hotel room, little things mean a lot to women business travelers. Little things like curling irons, phone chargers, and yoga mats. Those little bottles of shampoo? They better be the best kind.
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Most Influential Group of Consumers |

Most Influential Group of Consumers | | Marketing to Women | Scoop.it
#women arevthe most influential group of consumers. http://t.co/eafksUoNJy! #marketing
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The Changing Face of Women Consumers... and What This Means for Marketing - Huffington Post (blog)

The Changing Face of Women Consumers... and What This Means for Marketing - Huffington Post (blog) | Marketing to Women | Scoop.it
The Changing Face of Women Consumers... and What This Means for Marketing
Huffington Post (blog)
About a month ago, McKinsey released a report from its September 1966 archives called "The Changing Face of Marketing".
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Marketing Travel to Women: Eight New Trends You Need to Know

Marketing Travel to Women:  Eight New Trends You Need to Know | Marketing to Women | Scoop.it
Women are traveling more than they have ever before. Travel experts think that women represent the most important and fastest growing segment of the travel market, in terms of both leisure and busi...
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