Forbes Irreverent Boomer Eyes A Multimillion Dollar Business Forbes By the time she came to this venture Allinson, who grew up on a farm and has a degree in finance from the University of Iowa, had experience in marketing and in the wholesale...
4 ways moms use social media, and why you should care Moms are constantly seeking advice and comparing their choices to those of other moms. Social Media provides the perfect platform for them to exchange this type of information.
Adweek 9 Women the NFL Should Consider for Next CMO Adweek While qualified male marketers should undoubtedly also be considered for the post, below is a shortlist of women we believe would be perfect to lead the charge.
MarketingProfs.com (subscription) Five Branding Characteristics That Connect With Women (Without Losing the Men) MarketingProfs.com (subscription) Brands have been focused on engaging female consumers for some time now, and with good reason.
About a month ago, McKinsey released a report from its September 1966 archives called "The Changing Face of Marketing." The first section called "The Dominance of the Customer" really caught my attention.
Fast Company recently published a great story called “What the Leaders Who Get it Right Know About Marketing to Women.” The article was great – but why does the (If Great Marketing to Women is Simple, Why is it so Rare?
Here’s the truth. Moms own a DVR to skip television advertising and they surf the web without paying much attention to irrelevant banner ads because they don’t have time for them. So how do brands adjust their strategies?
When deciding to book a hotel room, little things mean a lot to women business travelers. Little things like curling irons, phone chargers, and yoga mats. Those little bottles of shampoo? They better be the best kind.
The Changing Face of Women Consumers... and What This Means for Marketing Huffington Post (blog) About a month ago, McKinsey released a report from its September 1966 archives called "The Changing Face of Marketing".
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