3rd International LGBT Business Expo - Mexico :: Guadalajara 2013
Mya Reyes's insight:
The LGBT Confex offers tourism professionals throughout Mexico and South America the opportunity to enhance their LGBT marketing efforts via workshops and an expo targeting the LGBT traveler. I look forward to presenting a workshop at this exciting and educational event.
These consumers are younger, more tech-savvy, create more affluent households and spend more. In its 2013 LGBT Report, Experian says married gay men have the highest household income compared with their heterosexual and lesbian counterparts. And they have the highest discretionary spend per capita, devoting $6,794 per capita annually to nonessentials, $753 more than what heterosexual men spend. Gay, lesbian and bisexual Americans are “social connectors,” “mobile professionals” and “mobirati” (cell-phone savvy).
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Whenever you attach a voice as powerful as Lady Gaga or One Direction to a cause, you immediately have the attention of their entire fan base, thereby generating momentum and having it shared with and by others, shifting behavior in a positive way.
Two of the biggest media sensations on the sports circuit right now, 22 year-old Brittney Griner and 34 year-old Jason Collins, have become household names and LGBT heroes. Their popularity has extended beyond the court and both are looking at the sweet benefits of being marketable.