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3rd International LGBT Business Expo - Mexico : Guadalajara 2013 Speakers

3rd International LGBT Business Expo - Mexico : Guadalajara 2013 Speakers | Marketing to the LGBT Consumer | Scoop.it
3rd International LGBT Business Expo - Mexico :: Guadalajara 2013
Mya Reyes's insight:

The LGBT Confex offers tourism professionals throughout Mexico and South America the opportunity to enhance their LGBT marketing efforts via workshops and an expo targeting the LGBT traveler.  I look forward to presenting a workshop at this exciting and educational event.

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Rescooped by Mya Reyes from Reaching the LGBT Market
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LGBT Market Is Affluent And Influential

LGBT Market Is Affluent And Influential | Marketing to the LGBT Consumer | Scoop.it

These consumers are younger, more tech-savvy, create more affluent households and spend more. In its 2013 LGBT Report, Experian says married gay men have the highest household income  compared with their heterosexual and lesbian counterparts. And they have the highest discretionary spend per capita, devoting $6,794 per capita annually to nonessentials, $753 more than what heterosexual men spend. Gay, lesbian and bisexual Americans are “social connectors,” “mobile professionals” and “mobirati” (cell-phone savvy).
 


Via Gay Ad Network
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Strong LGBT Characters and the Potential of Media

Strong LGBT Characters and the Potential of Media | Marketing to the LGBT Consumer | Scoop.it
Strong LGBT Characters and the Potential of Media · Liz Matsushita. Last week marked a historic turning point for the LGBT community in America, with the Supreme Court's decisions on DOMA and California's Prop 8 paving ...

Via Matt Skallerud
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MISTER App Re-launches with Enhanced Technology, Commits to Improving Gay Life

MISTER App Re-launches with Enhanced Technology, Commits to Improving Gay Life | Marketing to the LGBT Consumer | Scoop.it

Company Introduces "I Am MISTER" Movement Along with Redesigned App Focused on Getting Users to Spend Less Energy Online and More Time Meeting People


Via Matt Skallerud
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Morning Brew – The Backstreet Boys put a happy lesbian couple in their video | GLAAD

Morning Brew – The Backstreet Boys put a happy lesbian couple in their video | GLAAD | Marketing to the LGBT Consumer | Scoop.it
The @BackstreetBoys put a happy lesbian couple in their video http://t.co/BCA980UxFI
@afterellen #lgbt
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Southwest Airlines Recognizes Gay Pride Month And The Airline’s Ongoing Commitment To The LGBT Community

Southwest Airlines Recognizes Gay Pride Month And The Airline’s Ongoing Commitment To The LGBT Community | Marketing to the LGBT Consumer | Scoop.it
Dallas, , , , Southwest Airlines (NYSE: LUV) proudly shows its dedication to the LGBT (Lesbian, Gay, Bisexual, and Transgender) community through the recognition of Gay Pride Month in June and by ongoing ...

Via Jeff Bennett
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The Power of Cause Marketing for Good

The Power of Cause Marketing for Good | Marketing to the LGBT Consumer | Scoop.it
Whenever you attach a voice as powerful as Lady Gaga or One Direction to a cause, you immediately have the attention of their entire fan base, thereby generating momentum and having it shared with and by others, shifting behavior in a positive way.

Via Matt Skallerud
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Getting in on the Gay: Sports Marketing to LGBTs

Getting in on the Gay: Sports Marketing to LGBTs | Marketing to the LGBT Consumer | Scoop.it

Two of the biggest media sensations on the sports circuit right now, 22 year-old Brittney Griner and 34 year-old Jason Collins, have become household names and LGBT heroes. Their popularity has extended beyond the court and both are looking at the sweet benefits of being marketable.


Via Matt Skallerud
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Joe Mechenbier's curator insight, October 29, 2013 5:34 PM

Brittany Griner and Nike have an endorsement deal, but Griner will be modeling clothes for men, not women. This is huge for sport marketing because the LGBT demographic is largely unclaimed and Nike is annoucing thier support for the LGBT community.

Tyler Papania's curator insight, October 30, 2013 9:53 PM

This article focuses a lot on how two gay athletes have become very marketable because of their connections with sport. It speaks about the positives of marketing athletes in order to drive sales. It also shows that it pays to take advantage of a situation like that of Bittney Griner and Jason Collins to reach another market that might not have before been interested. 

Chris Melendey's curator insight, October 14, 10:11 PM

This article talks about Brittney Griner and how nike is using her to market different kinds of products. Griner is the first openly gay woman that nike has sponsored. Girly clothes really wasn't her style so Nike is sponsoring her with mens clothes and Nike SB. This approach will broaden Nike mens products to women. I found this entire article interesting and this opens a different way of marketing for me. 

Rescooped by Mya Reyes from LGBT Online Media, Marketing and Advertising
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CMT 'Open for Business' Panel Addresses LGBT Issues, Future of the Workplace

CMT 'Open for Business' Panel Addresses LGBT Issues, Future of the Workplace | Marketing to the LGBT Consumer | Scoop.it

The panel, appropriately titled “Open for Business” was a part of CMT's way of celebrating National Lesbian, Gay, Bisexual,...


Via Matt Skallerud
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One Gay Cookie: Oreo’s Rainbow Controversy

One Gay Cookie: Oreo’s Rainbow Controversy | Marketing to the LGBT Consumer | Scoop.it

A new story: One year later, Oreo’s rainbow-themed Gay Pride ad campaign has yielded a pot of advertising gold.


Via Matt Skallerud
Mya Reyes's insight:

Unique campaign continues to yield great success.

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Sean G. Smith's curator insight, July 21, 2013 7:19 PM

Such a bold and dramatic statement has been made, not only by Oreo, but by the consumers and fans as well. Many people were outraged by Oreo's expressive support for "equal love" and many people began to boycott the brand. This didn't really stop them from selling cookies and actually gained them plenty of support and recognition from everyone else. A bold statement of equality and acceptance has brought the brand out on top and is another stride towards a better social media market.

This is an awesome triumph for both the brand and the gay communities. With Oreo making this statement, it shows great courage and stability within the company itself. Oreo was not concerned with what the consumers were going to say, and in fact hoped to gain the trust from many more. Even if people don't like the cookie, it still says a lot about every individual involved. I would totally buy this cookie, although I'm not sure my diet would approve much. Go Oreo's!!