Marketing is not a department... ~ 37Signals Marketing is not a job. Marketing is not something you need to put on your daily to-do list. Marketing is
Colette Stevenson's insight:
I try to get across to clients that everything you do is an opportunity to strengthen your Brand. Yes, it can be taken to the extreme, but why not take advantage of every opportunity. Sometimes, it is effortless. Why do you think musicians paint the sides of their tour busses? Reinforcing a Brand, right? So bring it local... a local landscaper's logo is Red and White. What colors do you think they chose for their company trucks? Red. Didn't cost them a dime more to order red trucks instead of blue. Simple right. Never take for granted the simple steps that you can take to brand your company.
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