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Journalists vs Marketers: How to Ease Tension Inside Brand Newsrooms

Journalists vs Marketers: How to Ease Tension Inside Brand Newsrooms | library marketing | Scoop.it
Jurnaliștii se concentreze pe povestitor, fapt verificarea și stil. Marketerii nu ar putea pasa mai puțin despre virgule Oxford decât atingerea obiectivelor lor de afaceri. Cum pot colegi din două lumi diferite își unesc forțele pentru a face magie de conținut?

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Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know

Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know | library marketing | Scoop.it

A renaissance in digital display advertising is underway which will finally put an end to the tyranny of the banner.

Smart publishers, brand marketers and agencies will participate in creating the new digital advertising order by adopting and experimenting with new mobile, native, digital video and, yes, browser banner formats like the IAB Rising Stars.


Via Kamal Bennani
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Marketingul de bibliotecă publică - Iuliana Ceară

Marketingul de bibliotecă publică - Iuliana Ceară | library marketing | Scoop.it
MARKETINGUL DE BIBLIOTECĂ PUBLICĂ EVOLUŢIA ŞI IMPLEMENTAREA MARKETINGULUI ÎN BIBLIOTECILE ROMÂNEŞTI Aplicate iniţial în domeniul bunurilor materiale, conceptele şi metodele de marketing au fost ado...
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ExactTarget Marketing Cloud - Radian6 Buddy Media Social Studio

Cea mai recentă inovație de la echipele din spatele Radian6 și prieteni mass-media, Studio socială este o platformă unică pentru comercializare de conținut, angajament social, și analiză a construit pentru ambele scară intreprinderi ...
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The 10 most abused words in Marketing | beloved brands

The 10 most abused words in Marketing | beloved brands | library marketing | Scoop.it
  On a daily basis I hear Marketing buzz words bantered about and it becomes obvious people say them and don't really even know what they mean. I think people use the sacred marketing words like relevant, equity or insights, because they figure no one will challenge them. And of course, everyone puts "strategic thinker" on their Linked In profile. The problem I see is that a generation of Brand Leaders have not been properly trained and it's starting to show. For the past 20 years, companies have said "on the job" training is good enough. But now the lack of training is starting to show up. The mis-use of these words can be linked to the lack of understanding of the fundamentals of marketing. Here are the 10 words mis-used and even abused by Marketers. Relevant When I was running the marketing department at J&J, I jokingly banned this word because it was so abused.  I found that when a marketer would say "we need to make sure it's relevant", the room would go silent.  Then
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Marketing-Mantra-pentru-Bibliotecari: New Book: Marketing Bibliotecă și Information Services II

Marketing-Mantra-pentru-Bibliotecari: New Book: Marketing Bibliotecă și Information Services II | library marketing | Scoop.it
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How Smart Marketers Are Sabotaging Their Calls-to-Action

How Smart Marketers Are Sabotaging Their Calls-to-Action | library marketing | Scoop.it

Du-te dincolo de copiere și culoare - să învețe cum să-și reconsidere abordarea dvs. pentru apelurile-la-acțiune cu aceste greseli strategice comune care pot provoca grave de plumb urme de lovituri gen.


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Flipping the Library: Tips from Three Pros | The Digital Shift 2013 - The Digital Shift

Flipping the Library: Tips from Three Pros | The Digital Shift 2013 - The Digital Shift | library marketing | Scoop.it
Three experts shared tech tips and tools during “Flipped School Libraries,” a rapid-fire, dynamic session during The Digital Shift: Reinventing Libraries (#TDS13) webcast.

 

 

Through the use of innovative technologies and online resources, school libraries can now be available tostudents wherever—and whenever—they need them. “Flipped” or blended learning offers students thepower of personalized instruction, through a mix of virtual and face-to-face interactions, at a student’s own pace. Embracing this concept is a must for student engagement and the future of the profession, say school librarians Joyce Valenza, Brenda Boyer, and Michelle Luhtala.


Via Dennis T OConnor, GwynethJones, Mary Reilley Clark
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Greg Alchin's curator insight, January 16, 2014 5:07 AM

considered reimagining of purpose & processe in response to technological & cultural change.

Janet Burstall's curator insight, January 16, 2014 5:05 PM

Not strictly curation - but includes student compilation of content, so here it is.

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Guest post: Why is content marketing such a big deal?

Guest post: Why is content marketing such a big deal? | library marketing | Scoop.it
"Conținutul de marketing", este de a deveni o expresie comună în rândul social media, marketing si SEO blog-uri pe Internet. Dar ce înseamnă de fapt?
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LKGayton's curator insight, May 17, 2014 11:25 AM

Content is King.

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Social Media Versus Social Networking as a Content Marketing ...

Social Media Versus Social Networking as a Content Marketing ... | library marketing | Scoop.it
Content marketing and social network marketing are not the same thing. Content marketing is creating solid, high-integrity content that attracts prospectiv.
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Passionate Communication and Modern Library Marketing

Facilitată de: Norbert Weinberger și Elisabeth Denk intervenit: Barbara Lison și Ton van Vlimmeren prezentate la anual se intalneste cu Consiliul Regional OCLC EMEA ...
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Is the Future of Social Marketing Niche Networks?

Is the Future of Social Marketing Niche Networks? | library marketing | Scoop.it
Fundamentele de marketing, inclusiv obiectivul de a obține și păstrarea clienților, nu s-au schimbat, dar cu siguranta pare ca orice altceva are. De azi

Via janlgordon
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janlgordon's curator insight, May 8, 2014 2:08 PM

I selected this article from smartblogs because it's the wave of the future. There are too many networks, not enough time. I also added this photograph taken by my friend Jeff Pulver a few days ago in NY. Not only do I love it but it captures the essence of distraction and noise consumers face everyday.


You need to ask yourself as a marketer -


Will your customers start migrating onto niche social networks to get what they need? Will this take them away from traditional channels and networks where you have a presence?


Marketers have to shift their mindset and strategies to gain and retain their customers. This photo was taken by my friend Jeff Pulver a few days ago in NYC and it captures the noise and distracton consumers face everyday. 


Is your business ready to rise above all of this and be seen and heard by the right people?


Here's what you'll see in this piece:


The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer


Marketers need to ask themselves this key question:


How are changes in marketing affecting the customer experience?


Here are a few highlights:


What skills do marketers need to adapt to digital?


How is big data evolving marketers’ roles within their companies?


How are changes in digital marketing changing the C-suite?


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://bit.ly/1srlYcx


If you like this piece, you will want to become a CURATTI INSIDER - articles written by successful professionals who have great insights and takeaways to help your business stay relevant now and in the future.

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Citi "Bibliotecile din secolul 21: Conexiuni critice comunitare Queensland Asociația Bibliotecilor Publice Conferinta 2000" - Australasian Bibliotecile Publice și Servicii de Informare, Vol.. 13, I...

Citi "Bibliotecile din secolul 21: Conexiuni critice comunitare Queensland Asociația Bibliotecilor Publice Conferinta 2000" - Australasian Bibliotecile Publice și Servicii de Informare, Vol.. 13, I... | library marketing | Scoop.it
Planning libraries for the next generation A feast for the futurists and a challenge for...
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Information Literacy - Library Instruction - Grand Valley State University

Information Literacy - Library Instruction - Grand Valley State University | library marketing | Scoop.it
Info Aprins Exemplu - de la Grand View stat: http://t.co/eUGWCpBqQf # ORLib14
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Learners’ Perceptions on the Structure and Usefulness of e-Resources for the Thesis Courses

Learners’ Perceptions on the Structure and Usefulness of e-Resources for the Thesis Courses | library marketing | Scoop.it

Via Ana Cristina Pratas
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Ana Cristina Pratas's curator insight, April 1, 2014 5:45 AM

Abstract


Nowadays, utility of information and communication technology (ICT) in education is a way to facilitate interaction and accessing information for learning in higher education. However, finding a set of structured e-resources to facilitate learning within specific courses is still a big challenge in most of the institutions and universities. This includes the problems and challenges for the thesis courses in both undergraduate (Bachelor) and graduate (Master) level in Sweden. To overcome or reduce the problems and enhance quality of outcomes in the thesis courses, the department of Computer and Systems Sciences (DSV) at Stockholm University has developed a Learning Support System, SciPro (Scientific Process), to support thesis process. This study aims at investigating learners’ perspectives on usefulness of structured e-resources in order to reduce challenges for finding information related to the thesis steps in SciPro. This is done based on an open online survey, carried out in 2012-2013 of students’ perspectives at DSV. The study found the actual problems and hence suggested a model as a way forward to sort the useful e-resources to support reducing the problems in the thesis process.

María Dolores Díaz Noguera's curator insight, April 1, 2014 5:57 AM

Learners' Perceptions on the Struture and Usefulness of e-Resources for the Thesis Courses

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Library of Congress Home

Library of Congress Home | library marketing | Scoop.it
The Library of Congress. The Library of Congress is the nation's oldest federal cultural institution, and it serves as the research arm of Congress. It is also the largest library in the world, with more than 120 million items.

Via Patty Ball
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Patty Ball's curator insight, February 4, 2013 4:43 PM

search for primary source documents, including photos, maps, manuscripts, historic newspapers and much more