Marketing to investors
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Marketing to investors
Reaching investors is hard. There are no academic courses, at least none that I know of on how to get connected. Social media is becoming increasingly important. This topic focuses on how to reach investors.
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Want funding? How to pitch to angel investors

Want funding? How to pitch to angel investors | Marketing to investors | Scoop.it
If you're trying to raise seed capital for your business, you're going to want an angel investor on your side Here's what you need to know before you pitch them.
Tony Pittorino's insight:

Ok, here is the list:

 

1. Great management team

2. Launch sooner rather than later - get your hands dirty.

3. Understand your customers (inside out!)

4. Commit to metrics & analysis - measure performance

5. Make your dollar go further

 

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Investing in People: How Crowd Funding Works | Money Talks News

Investing in People: How Crowd Funding Works | Money Talks News | Marketing to investors | Scoop.it
With crowd funding, a new small business, inventor or artist starts a campaign to raise money for a project, then investors or donors pledge funds. An industry report from Massolution says more than 1 million projects were ...
Tony Pittorino's insight:

A different approach - invest in the people, not the company.

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How I Got Started

How I Got Started | Marketing to investors | Scoop.it
Inc Magazine's guide to How I Got Started.
Tony Pittorino's insight:

No insight here, just 8 inspiring stories from 8 inspiring entrepreneurs featured on Inc.

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Investors tire of ‘copycat’ start-ups - FT.com

Investors tire of ‘copycat’ start-ups - FT.com | Marketing to investors | Scoop.it
Investors are tiring of start-up pitches that allow people to rent out their own bicycles, vacuum cleaners and gardening tools, arguing that the market for companies trying to tap into the “shared economy” is reaching saturation.
Tony Pittorino's insight:

Make sure you have something unique, different. You need find a gap or niche in the market. The same old same old just doesn't cut it.

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Searching for Angels: The 10 Best Ways to Attract Investors - Forbes

Searching for Angels: The 10 Best Ways to Attract Investors - Forbes | Marketing to investors | Scoop.it
Searching for Angels: The 10 Best Ways to Attract Investors
Forbes
As an entrepreneur, the biggest challenge you face right out of the gate is raising money for the first time.
Tony Pittorino's insight:

Here are 10 really good gems of advice if you are raising capital. Mmmm, except for #8 maybe? All of these 10 points must be articulated into a cohesive investor marketing plan. Without a plan, aimlessly dashing all over the place might get you somewhere but it will surely take you longer. 

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What's the best way for small business to grow? - USA TODAY

What's the best way for small business to grow? - USA TODAY | Marketing to investors | Scoop.it
What's the best way for small business to grow?
USA TODAY
Digital technology and the marketing possibilities of websites and social media are making small businesses both bigger and better known. ...
Tony Pittorino's insight:

This makes perfectly good sense.


Small businesses now have the same tools that big business have in order to grow their businesses.

 

Digital technology, websites and social media now are key for small businesses.

 

I am sure there are hundreds of examples out there.

 

Does anyone have examples or case studies of companies that have effectively used social media to reach customers or investors?

 

It would be great to hear from you. 

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Yammer Founder David Sacks' 3 Tips for Tech Entrepreneurs - Entrepreneur

Yammer Founder David Sacks' 3 Tips for Tech Entrepreneurs - Entrepreneur | Marketing to investors | Scoop.it
Entrepreneur
Yammer Founder David Sacks' 3 Tips for Tech Entrepreneurs
Entrepreneur
Sometimes entrepreneurs raise less money for their startups than they have the ability to.
Tony Pittorino's insight:

 

OK then, I can hear it already, even before you have had a chance to read the article. This is obvious, of course you can't be shy about raising capital, and yes you have to be innovative and naturally don't invent something that you don't need to. But a lot go against the grain, get it!

 

David Sack's 3 tips.

 

1. Don't be shy about raising startup capital.

2. Be innovative.

3. Don't try to invent something altogether new if you don't have to.

 

Sometimes, no mostly, the simplest, the most straightforward, the ones that represent the lowest common denominator are the best ideas.

 

You have to be out there to raise capital. Be positive, confident, believable, or if not get someone that can be.

 

Innovative. Everyone likes an idea that is different. Your USP (old school for unique selling proposition). Oh, and yes, it has to be simple, logical and easily explainable.

 

There are so many great things out there. Of course, don't invent it, don't make it, don't think of it, if it is readily available (and I bet more economical). Don't waste your time!

 

Good luck with your idea, good luck with your business.

 

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90% of High Net-Worth Investors Use Social Media. Are you reaching them? | Financial Social Media

90% of High Net-Worth Investors Use Social Media. Are you reaching them? | Financial Social Media | Marketing to investors | Scoop.it
Great insights! MT @agossen: 90% of High Net-Worth Investors Use Social Media. Are u reaching them? http://t.co/xXRw5Hz4H3 via @finsocmedia
Tony Pittorino's insight:

The game is changing.

 

Yes, you can reach investors via social media.

 

This new marketing channel is an important part of any investor marketing campaign. Like any marketing campaign you need to identify your target market, clearly communicate your message, start conversations and keep them going.

 

Investors need to be informed of company progress, milestone achievement and new developments.

 

Not all investors will jump in at the beginning, so by having a continual dialogue you will increase your chances of getting them on board somewhere along your capital raising journey.

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Finding and Keeping Your Perfect Investment Partner - Gamasutra

Finding and Keeping Your Perfect Investment Partner
Gamasutra
When approached by someone seeking investment, the first thing I always consider is -- them. So if you're striving to raise capital, the place you need to begin is in front of the mirror.
Tony Pittorino's insight:

Coming from a games publishing background, and having seen many game developers looking to raise money this article is highly pertinent.

 

Relationships and people are key. Here is a glimpse:

 

"Investors buy into people; not just products. Successful business has always been about relationships."

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