Hey small businesses out there don't despair, it WILL TAKE TIME to get your message to resonate with your followers! There are so many messages coming at them so don't get discouraged and don't take the "quick fix" approach either!
Reading this presentation will take you only 12 minutes — 12 minutes to find out how to draft a mind changing presentations and to become a more effective and …
Via Stefano Principato
2DiFore Marketing Solutions's insight:
We've all seen it and been totally frustrated...when we attend a seminar and the speaker reads their slide presentation to you ugh! Our team found this great quick read and tips to a FABULOUS presentation so begin your week changing it up a bit!
Is PowerPoint a useful teaching tool? A few days ago on the Teaching English - British Council Facebook page there was a discussion about PowerPoint - Do you love it or hate it? The discussion linked to an article by Rob Lewis who talked about ways PowerPoint could be used in class. In an earlier post he…
PowerPoint is still a viable tool to use in business today but many of us have seen a dull/drab presentation right!: Here are some great tips to make your next presentation memorable for your recipients. Also if you are a Teacher this awesome resource for you has fun things to do with PowerPoint including ready-made templates to help engage your students! Make it a great day!
How do you want to be remembered in 10 years? 20 years? As many of us volunteer our time and talent to respective associations that we belong to, will we leave a legacy to be admired for? Make it an awesome day......looking forward to your comments!
By Jon Michail The notion of ‘personal’ branding, where the concept of branding is employed by the individual with regards to themselves, is often thought of as selfish, ego-stroking, narcissistic self-promotion designed to sway people into buying whatever they’re selling… and yes, that’s partly true. Anyone that wants to influence in life must sell something …
Do you believe you have a "personal brand"? Now some of you just said "Dianne what are you talking about"! It's about you and how you carry yourself in the marketplace, when you are in a public venue do you behave professionally or are you the one dancing on the tables? It is important that if you want to be successful in business you must protect your personal brand off the clock as well! Have an awesome day.....
What is your definition of the word "brand"? Is it a logo....messaging,....feeling.....look....more? Challenge your brand today by asking followers to describe your brand means to them! Have a great Thursday....
With the rise of reviews in local search, it's become impossible for businesses to hide from their reputation. The key to rising to the top isn't to just manage your reputation—you need to develop and improve it.
They say "reputation is everything in business" so what does yours look like when searched? What does your company reputation look like, are you hiding from negative mentions? Start the New Year off right, check out your reputation, make suggested edits and you will see an improvement in rankings! To a successful 2016....
Why work with a consultant or freelancer to get long term or short term projects completed? Our industry and profession provide valuable resources to many small business owners who simply do not have the time or experience to market their businesses properly. Many of my colleagues are ready to move your message to next level and are extremely confidential so if you are thinking of hiring or "partnering" with a team like ours know that you will be treated as if you were the only customer they have! Make it a great week!!! Thank A Veteran for their service this week...
How do you process information? Are you a visual person or auditory or perhaps are you both! Many of your followers are both so why do you not put compelling pictures in your posts to boost your message. This is a short read but so compelling!
So often our team hears that "I can hire a marketing person to do my digital marketing because I can't afford them but I am afraid to outsource that service so I do it myself when I can".....are you that business owner? In this blog post there are some good pros and cons to consider, each agency has a specific niche that they excel at do your homework, ask the questions often times they may not be the right fit for you but they know a fellow professional that is! Make it a great day out there!
What a great post we just received from a group of colleagues that we thought we would share today! Our team has been saying for the last several years that social media content is crucial and being real with your followers is the "secret sauce", how do you approach your SEM?
Friday tip ~ We all see those #hashtags being used all over social media, do you know how to use them and how they can help attract more followers to your brand? Check out this blog post we received early this morning....make it a great weekend!
Business owners here is a secret weapon that will help to increase your engagement with your followers. Our team manages over 10 business pages and converse with potential clients on their behalf everyday which help to increase their closing rates....start today!
Looking back at lessons learned last year and expected trends for this year, Wesley Young cuts through the clutter and suggests ways to make your marketing strategy simpler, clearer and easier to execute.
Have you learned any lessons from 2015? Well of course you have however when it comes to marketing your message to the right audience that can be challenging. Here are 10 key steps to review and implement one or more in your 2016 marketing strategy to see improvement! To a terrific Friday!
In this brave new world of content marketing overload, the brands who will succeed in 2016 are the ones who tell the most interesting stories using the most innovative formats. These 5 types of content can help you connect with your audience in new ways that keep them engaged.
What other content types would you add to the list to try in 2016? Tell me in the comments before you go. For even more content marketing tips, check out our Brand Storytelling & Technology interactive experience....
There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free.
An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost,” according to an article in AdWeek by Megan O’Neill.
The infographic reads, “With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons. While many companies may be fooled by the free cost to open a social media account, many fail to consider the expenses that go into running a social media campaign. Do the benefits really outweigh the costs?”
As November comes to a close and we all face the "giving season" it is important to think about how your Social Media strategy worked for your brand this year! If you were trying to save "pennies" by implementing it yourself we found this infographic that may help you get better results in 2016. Make is a great week......
Have you begun to realize how truly important your personal leadership development is in regards to your entire life? You may be realizing that being a great leader isn't just about leading others. It's also about leading yourself. In fact, all of the great leaders in history were people who were devoted to mastering their own life. So what's the key difference between failure and success when it comes to effective personal leadership development? If this is a question you've pondered, then you owe it to yourself to learn this key principle of leadership development.
The other day, a reader asked me the following question in an email: "Now that Facebook has revamped its Notes, should I abandon my blog and just publish complete posts there?" I have seen this question on social networks and in blog posts. So, he is not the only small business owner who is unsure of what to do.
2DiFore Marketing Solutions's insight:
We've said time and time again not to have all your eggs in one basket when it comes to your social media marketing planner. It depends on who you want to reach for example millenials love Twitter & Instagram.....do you know your demographic?
'I fear the term ‘social signals’ has been somewhat overused (and in some cases, abused) by search marketers, and there’s a blanket misconception about how they actually affect a site’s organic search rankings.
Personally, I’ve been a long-committed proponent of the use of social media marketing strategies as an element of any SEO campaign, but the influences that social media events have on a website’s actual domain authority are both complicated and poorly understood.
If harnessed properly, engagements and activities on social media really can have an effect on your site’s overall ranking, but maybe not in the exact way you think.
Throughout this article, I want to explain all the ways that social signals can, and can’t, affect your search rankings'.
As small children most of us were taught to share our toys, candy and other items with our friends....it made you more "likeable" and friendly....at least that's what my mom told me! Well the same holds true with your social media profiles but more importantly the ones you follow!
Ask yourself, "when was the last time I liked a post or shared a post from one of my followers?" If you said last week wrong answer the success of your website and your brand is in the sharing, yes that's right sharing, liking, commenting at least once a day helps with your ranking score. Don't believe us, give it a try for one month then let us know what your results are.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.