Financial Services industry experts and FINRA regulators share insights on how firms may comply with communications rules and regulations while connecting with investors and potential investors through social media.
2DiFore Marketing Solutions's insight:
What does one do when their rules reflect what was the norm in the 20th century but want to reach the 21st century #socialsavvy client?
With new methods of measurement, a blurring of responsibilities across social, and the growth of content marketing, an organization’s success is built on solid results from its communication efforts. And neither marketing nor PR can do that alone. Learn how PR and marketing can (and should) work together for maximum impact.
The art of keeping up with your social presence is daunting! Do you really know where you stand in the internet universe? How often should you Google your name, so many questions and so much that needs to be one how do you keep up with it!?
Embarking on a new website or redesign? Beware, you will be asked lots of questions so the consultant and developer can get it right for you! We hear it all the time "geez I could have done this myself" but I don't have time so I want to hire you...but so many questions, why??? We are happy to share this blog post that helps to answer the #why questions....
LinkedIn recently introduced an important new feature: long-form publishing. Now, all account holders (paid and free) can publish articles on LinkedIn.
Empowering users to publish their content on the LinkedIn site is part of a broad strategy to position the business networking site at the centre of news and information distribution. LinkedIn’s Pulse news service already delivers business and financial news to users daily via their activity stream. And with long-form publishing, LinkedIn is vying for more of the user-generated content that is currently finding its way onto blogs and other media sites.
People remember stories for a lot longer than they remember corporate talk. They often don’t remember the ingredients in your product, or that it now has added fiber or even many of the new bells and whistles added.
A child asks "why mommy or daddy" but "why"? No longer can your brand, your store, your website or your product compete on price alone. Why should someone do business with you or your brand? When you can create that compelling story that gets them to your door then you are successful. Be real!!
So how's your Google+ profile fairing these days? We know many of our colleagues and friends shy away from this great "meeting place" but it can launch a new connection! Need help....we can help you get the most of out Google+....
How fast is Social Media expanding in 2014? Do you know how many active users Facebook has? How fast Google+ is evolving? How many users have never tweeted after opening their account on Twitter? Do these numbers matter to you?
We are now into the sixth month of the year...how is your social media marketing campaigns doing? Are you still skeptical that it works? Check out this article and let us know what you think....love to hear your thoughts!
Relevancy is everything in marketing. The more relevant a message is to consumers, the more likely they will respond positively. For email, this is especially true, given the need to stand out in a recipient’s cluttered mailbox.
Personalization is a simple way to create a sense of relevancy. In this article, I’ll review four tips for executing successful personalization within your email program.
That’s right. “Rinse and repeat,” the familiar instructions on almost every bottle of shampoo sold in the U.S. since… well, probably since shampoo has been sold. Even though we suspect that instruction might be there just to sell more shampoo, most of us dutifully follow it.
But when it comes to sharing our content on social media, many marketers not only fail to rinse and repeat their shares, they may think they should not do that.
When was the last time you read the instructions on your shampoo bottle? Take a moment to read it what you will find are the words "rinse and repeat"...... it's time to share and share and share your content! You'll be glad you did :) Make it an awesome Friday!
One of the best ways to create content of interest to your audience is to really understand a customer’s path across the sales funnel from their very first interaction with your business all the way to becoming a loyal customer.
Remember the days when your friends would call you on the phone and say "hey do you want to hangout"....we are all gown ups now (are we?) and hanging out is different! How many of you have used the Google Hangout feature? It works great and you can even share your screen, now how cool is that!
'No matter how SEO and SMM are regarded as two different entities, keep in mind that these two elements are not contradicting. In fact, SEO and SMM work hand in hand to help a website achieve more in terms of online marketing.
SEO and SMM require patience and to be able to strategize correctly, it will be essential to create posts and updates regularly. Monitoring the engagement is also another thing. All of these, when done manually can be time consuming and expensive in the long run'.
Knowing where to spend your valuable dollars is crucial when embarking on a social media marketing campaign. Knowing where your visitors are coming from is important before "throwing" money at a Google Adwords campaign. Talk with your #marketing consultant or department before jumping into the pool.
All web design is not created equal. If you are embarking on a web redesign STOP....there is homework for you to do before you hire that professional. One suggestion is to ask your customers about their experience and what they would suggest for changes. Have a great Friday!
Images: Intern.jpgTweet As a small business, you’ve likely had the discussion about creating a presence on Social Media.
2DiFore Marketing Solutions's insight:
If the Intern is your solution to Social Media, then you’re making a catastrophic error. Remember it's still your company, your brand they will need to know your vision and guidance to make your presence successful and resonate with your ideal client.