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A Scientific Guide to Hashtags: How Many, Which Ones, and Where

A Scientific Guide to Hashtags: How Many, Which Ones, and Where | Marketing Tips | Scoop.it
You should be using hashtags on social media. But how many, where and on what networks? Here's the data you need to max out their potential.

Via Neil Ferree
2DiFore Marketing Solutions's insight:

Consistency in your daily marketing is extremely important but how do you get it done? Have you had the chance to use hashtags lately? We here at #2difore give it a shot weekly....

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Neil Ferree's curator insight, July 27, 4:33 PM

Top hashtags found on Twitter when Social Media Marketing is the topic being tweeted include:


  • #socialmedia
  • #SMM
  • #twitter
  • #contentmarketing
  • #social
  • #content
  • #marketing


RiteTag - RiteTag helps ensure that the tags you use are well-chosen by showing you how good, great, or overused a particular hashtag is.


Tips on how to manage your social media presence

PERFORMANCE DIGITALE EXPO's curator insight, July 28, 3:13 AM

Pour éviter le trop de hashtags

Martina Patone's curator insight, July 29, 7:50 AM

hashtag

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FINRA And The Future Of Social Media In Financial Services - Forbes

FINRA And The Future Of Social Media In Financial Services - Forbes | Marketing Tips | Scoop.it
Financial Services industry experts and FINRA regulators share insights on how firms may comply with communications rules and regulations while connecting with investors and potential investors through social media.
2DiFore Marketing Solutions's insight:

What does one do when their rules reflect what was the norm in the 20th century but want to reach the 21st century #socialsavvy client?

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How to Set Social Media Goals

How to Set Social Media Goals | Marketing Tips | Scoop.it

Goal-setting systems for coming up with impactful social media goals that will grow your marketing efforts


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Do you fly by the seat of your pants with your social media strategy or do you have a plan in place?

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Marco Favero's curator insight, October 5, 5:19 PM

aggiungi la tua intuizione ...

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Why PR and Marketing Must Work Together to Measure Success

Why PR and Marketing Must Work Together to Measure Success | Marketing Tips | Scoop.it

With new methods of measurement, a blurring of responsibilities across social, and the growth of content marketing, an organization’s success is built on solid results from its communication efforts. And neither marketing nor PR can do that alone. Learn how PR and marketing can (and should) work together for maximum impact.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Did you forget to push out that #press release?

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Marco Favero's curator insight, October 1, 4:51 PM

aggiungi la tua intuizione ...

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6 Expert Tips for Keeping Your Kids Safe on Social Media

6 Expert Tips for Keeping Your Kids Safe on Social Media | Marketing Tips | Scoop.it

While growing up online has its benefits, it also poses new risks. Here are six tips from parenting experts to help you keep your kids safe on social media.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Keeping our profiles secure in a technology world can be challenging for adults but what about our children & grandchildren?

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Marco Favero's curator insight, September 21, 4:17 PM

aggiungi la tua intuizione ...

Sylvie BH's curator insight, September 22, 4:42 AM

Du bon sens toujours utile pour transmettre à nos enfants les bonnes pratiques sur les réseaux sociaux et pour les pratiquer aussi à notre tour ! 

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Dark Social: Attributing the Invisible

Dark Social: Attributing the Invisible | Marketing Tips | Scoop.it
Earlier this month, The Atlantic posted a fascinating article on social media referral traffic.

Via Neil Ferree
2DiFore Marketing Solutions's insight:

The art of keeping up with your social presence is daunting! Do you really know where you stand in the internet universe? How often should you Google your name, so many questions and so much that needs to be one how do you keep up with it!?

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Neil Ferree's curator insight, September 6, 1:58 PM

When your USP (unique selling proposition) is not as social friendly as you would like, the people who share your marketing message (aka) social referral traffic doesn't show up using conventional analytic tools. 


When that's the case,the tactics used in this article from The Atlantic will come in pretty handy especially when you're trying to better manage your social media presence.

malek's curator insight, September 6, 4:18 PM

I'm getting more convinced of the value of direct.

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How to Measure the SEO Impact of Curated Content

How to Measure the SEO Impact of Curated Content | Marketing Tips | Scoop.it
Tracking SEO is critical to making sure that your content is still ranking high on search engine results and reaching the masses.
2DiFore Marketing Solutions's insight:

Content, SEO, Curate oh my! Well its easier than you think when you read and share blogs that have relevancy with your brand. Put your spin on it and #share the blog. 

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The 10 things you SHOULD and SHOULD NOT do with your website - Daily Genius

The 10 things you SHOULD and SHOULD NOT do with your website - Daily Genius | Marketing Tips | Scoop.it
building a website

Via Rebeca Zuniga
2DiFore Marketing Solutions's insight:

Embarking on a new website or redesign? Beware, you will be asked lots of questions so the consultant and developer can get it right for you! We hear it all the time "geez I could have done this myself" but I don't have time so I want to hire you...but so many questions, why??? We are happy to share this blog post that helps to answer the #why questions....

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6 Tips For Optimizing Your Content Publishing On LinkedIn

6 Tips For Optimizing Your Content Publishing On LinkedIn | Marketing Tips | Scoop.it

LinkedIn recently introduced an important new feature: long-form publishing. Now, all account holders (paid and free) can publish articles on LinkedIn.

Empowering users to publish their content on the LinkedIn site is part of a broad strategy to position the business networking site at the centre of news and information distribution. LinkedIn’s Pulse news service already delivers business and financial news to users daily via their activity stream. And with long-form publishing, LinkedIn is vying for more of the user-generated content that is currently finding its way onto blogs and other media sites.

 


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Have you taken the time to use this new feature on LinkedIn yet? We did the other day, pretty amazing, check it out and let us know your thoughts :) Have a great Tuesday....

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Why The Story Of Your Brand Is Important To Your Success

Why The Story Of Your Brand Is Important To Your Success | Marketing Tips | Scoop.it

People remember stories for a lot longer than they remember corporate talk. They often don’t remember the ingredients in your product, or that it now has added fiber or even many of the new bells and whistles added.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

A child asks "why mommy or daddy" but "why"? No longer can your brand, your store, your website or your product compete on price alone. Why should someone do business with you or your brand? When you can create that compelling story that gets them to your door then you are successful. Be real!!

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How to Use Google Plus to Generate Massive Exposure

How to Use Google Plus to Generate Massive Exposure | Marketing Tips | Scoop.it
How to use Google Plus to generate massive exposure and build meaningful relationships.

Via Neil Ferree
2DiFore Marketing Solutions's insight:

So how's your Google+ profile fairing these days? We know many of our colleagues and friends shy away from this great "meeting place" but it can launch a new connection! Need help....we can help you get the most of out Google+....

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Social Media 2014 Statistics – An Interactive Infographic You’ve Been Waiting For.

Social Media 2014 Statistics – An Interactive Infographic You’ve Been Waiting For. | Marketing Tips | Scoop.it

How fast is Social Media expanding in 2014? Do you know how many active users Facebook has? How fast Google+ is evolving? How many users have never tweeted after opening their account on Twitter? Do these numbers matter to you?


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

We are now into the sixth month of the year...how is your social media marketing campaigns doing? Are you still skeptical that it works? Check out this article and let us know what you think....love to hear your thoughts!

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Cindy Navarro's curator insight, June 10, 10:25 AM

Which social media platforms have the most ACTIVE users? Find out from Kamal Bennani

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4 Tips to Personalize Email Marketing, for Better Results

4 Tips to Personalize Email Marketing, for Better Results | Marketing Tips | Scoop.it

Relevancy is everything in marketing. The more relevant a message is to consumers, the more likely they will respond positively. For email, this is especially true, given the need to stand out in a recipient’s cluttered mailbox.

Personalization is a simple way to create a sense of relevancy. In this article, I’ll review four tips for executing successful personalization within your email program.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

E-mail marketing is no dead! Just make sure that what you are sending is relevant to your recipient.....need help? Did you know we are an approved Constant Contact Provider :)

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Tweet And Repeat: The Power Of Sharing And Sharing Again

Tweet And Repeat: The Power Of Sharing And Sharing Again | Marketing Tips | Scoop.it

That’s right. “Rinse and repeat,” the familiar instructions on almost every bottle of shampoo sold in the U.S. since… well, probably since shampoo has been sold. Even though we suspect that instruction might be there just to sell more shampoo, most of us dutifully follow it.

But when it comes to sharing our content on social media, many marketers not only fail to rinse and repeat their shares, they may think they should not do that.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

When was the last time you read the instructions on your shampoo bottle? Take a moment to read it what you will find are the words "rinse and repeat"...... it's time to share and share and share your content! You'll be glad you did :) Make it an awesome Friday!

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Idris Grant's curator insight, May 15, 1:22 PM

Great article on the power of sharing content...

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7 Ways to Better Integrate SEO Across Your Marketing Channels

7 Ways to Better Integrate SEO Across Your Marketing Channels | Marketing Tips | Scoop.it

Search engine optimization is one of the most essential marketing functions, but many marketers make the mistake of thinking of SEO within a silo.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

One of the best ways to create content of interest to your audience is to really understand a customer’s path across the sales funnel from their very first interaction with your business all the way to becoming a loyal customer.

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Marco Favero's curator insight, October 16, 5:32 PM

aggiungi la tua intuizione ...

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The 5 Factors That Make an Transformational Leader

The 5 Factors That Make an Transformational Leader | Marketing Tips | Scoop.it
A Transformational Leader's mere presence can reignite the fire in the hearts of many... Learn the 5 factors of Transformational Leadership

Via Susan Bainbridge
2DiFore Marketing Solutions's insight:

Have you been asked to step up to a leadership position in a non-profit or for profit business? Do you know what kind of leader you are?

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Lara Madden's curator insight, October 6, 6:56 PM

Love reading about leadership...

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7 Steps to Building a Real Estate Following on Google+

7 Steps to Building a Real Estate Following on Google+ | Marketing Tips | Scoop.it

If you are serious about growing your Google Plus following and gaining some clients from the platform -- you should be doing these 7 things.


Via Neil Ferree
2DiFore Marketing Solutions's insight:

We have many great REALTOR friends out there in the #internet world and we thought this would be a great post to help them out!

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Neil Ferree's comment, September 23, 10:59 AM
Hey @Bill Gassett if you follow my lead and click thru to your Inmnan news article by way of @malek re-scoop of my original scooped story → you will see how I'm able to "piggyback" on your A+ article succinctly using snip.ly
malek's curator insight, September 23, 1:41 PM

Enjoy another  trip with Neil: 

You take off from Scoop.it, go to a target page, click a link and end up at a new Neil's page. Thank you for snip.ly

Bill Gassett's comment, September 24, 7:48 AM
Thanks for sharing the scoop Malek. @Neil Ferree I am not following what this does for you?
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How to Make a Call in Google Hangouts

How to Make a Call in Google Hangouts | Marketing Tips | Scoop.it

Here's how to make voice calls with your laptop, Android and iOS device.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Remember the days when your friends would call you on the phone and say "hey do you want to hangout"....we are all gown ups now (are we?) and hanging out is different! How many of you have used the Google Hangout feature? It works great and you can even share your screen, now how cool is that!

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How Social Media Contributes To SEO Success

How Social Media Contributes To SEO Success | Marketing Tips | Scoop.it

'No matter how SEO and SMM are regarded as two different entities, keep in mind that these two elements are not contradicting. In fact, SEO and SMM work hand in hand to help a website achieve more in terms of online marketing. 

 

SEO and SMM require patience and to be able to strategize correctly, it will be essential to create posts and updates regularly. Monitoring the engagement is also another thing. All of these, when done manually can be time consuming and expensive in the long run'.


Read more at: http://www.business2community.com/social-media/social-media-contributes-seo-success-0985638#!bKl1Pb


Via Antonino Militello
2DiFore Marketing Solutions's insight:

Ahhh...but do we really have to have a social media presence in order for consumers to find our products? YES!!!! By having a social media presence out there in the #internet world helps, read on!

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Ahmed Alkandari's curator insight, September 14, 7:06 PM

Over the years, SEO has been developing to build relationships and creating quality content. SEO and SMM work hand in hand to improve the online Marketing for a website.

Social media contributes to SEO in different indirect roles:

-Identify groups in your Niche: you can use social media to join groups relevant to your niche. You can exchange information with the group and open discussions that will add value to the topic.

-Brand based search results: business profiles on social media are on of the best and easiest ways to update information about the company and to keep the people up to date on whats new and make it easy for them to search for what they need using social media.

-Build relationships with content publishers: Social media opens up a great opportunity for businesses to easily build relationships with online marketers. Social media can influence the success of an SEO campaign. Therefore, marketers should come up with strategies on how to benefit from social media and get the exposure they need from audiences that are relevant to their niche.

In order for marketing campaign to be effective and success, both social media marketing and SEO campaign should be presented. Social media tools can updates posts and monitor user engagement to get feedback and informations. Selecting social media tools depends on what your business requires. 

 

For most marketing campaigns nowadays in order to be effective, social media need to be involved. Social media tools are the best way to reach marketers, customers and any groups that is related to your niche where you can share discussions and add values to the topic. With SEO evolution and developing, social media is the best contributes to SEO success. Social media helped in building relationships, it also helped in joining groups and exchanging ideas and discussions. Social media is also a great tool for marketers to come up with strategies and they are an easy tools to use and reach people with. 

In my opinion, SEO evolution can reach success without social media, however, social media made them reach that success in a short period of time because it spread very fast. 

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How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From

How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From | Marketing Tips | Scoop.it

Do you want to know where to spend your time and money? Here's how Google Analytics Acquisition reports can help you drive traffic and sales.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Knowing where to spend your valuable dollars is crucial when embarking on a social media marketing campaign. Knowing where your visitors are coming from is important before "throwing" money at a Google Adwords campaign. Talk with your #marketing consultant or department before jumping into the pool.

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How To Prepare for A Website Redesign

How To Prepare for A Website Redesign | Marketing Tips | Scoop.it

Are you thinking about redesigning your website? Here are three things to consider as you prepare.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

All web design is not created equal. If you are embarking on a web redesign STOP....there is homework for you to do before you hire that professional. One suggestion is to ask your customers about their experience and what they would suggest for changes. Have a great Friday!

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Joseph Kim's curator insight, August 8, 9:43 AM

for all you patient recruitment website developers

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A Scientific Guide to Hashtags: How Many, Which Ones, and Where

A Scientific Guide to Hashtags: How Many, Which Ones, and Where | Marketing Tips | Scoop.it
You should be using hashtags on social media. But how many, where and on what networks? Here's the data you need to max out their potential.

Via Neil Ferree
2DiFore Marketing Solutions's insight:

Consistency in your daily marketing is extremely important but how do you get it done? Have you had the chance to use hashtags lately? We here at #2difore give it a shot weekly....

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Neil Ferree's curator insight, July 27, 4:33 PM

Top hashtags found on Twitter when Social Media Marketing is the topic being tweeted include:


  • #socialmedia
  • #SMM
  • #twitter
  • #contentmarketing
  • #social
  • #content
  • #marketing


RiteTag - RiteTag helps ensure that the tags you use are well-chosen by showing you how good, great, or overused a particular hashtag is.


Tips on how to manage your social media presence

PERFORMANCE DIGITALE EXPO's curator insight, July 28, 3:13 AM

Pour éviter le trop de hashtags

Martina Patone's curator insight, July 29, 7:50 AM

hashtag

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The Recipe for Perfect Social Media Posts

The Recipe for Perfect Social Media Posts | Marketing Tips | Scoop.it
Check out this infographic on how to create the perfect post on 10 different social platforms: LinkedIn, your blog, YouTube, Facebook, Twitter, Pinterest, Google+, Instagram, Vine, and Tumblr.

Via Neil Ferree
2DiFore Marketing Solutions's insight:

The wonder may be over on successful social media posts. While sipping our morning coffee this great #infographic popped up, consider this your Sunday morning wake up call, enjoy!

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Neil Ferree's curator insight, June 21, 11:10 AM

When you post on social platforms like Twitter, LI, FB, YT, G+ and Pinterest,you've got to do a lot more than just post a link with a quick sentence describing it if you want lots of people to click on your post and visit your website. You've actually got to optimize your posts for each network.


This infographics shows you how to do this on;


  • Twitter
  • Facebook
  • YouTube
  • Pinterest
  • Google+
  • Instagram
  • Tumblr
  • WordPress


Tips on how to manage your social media presence

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Social Media and SEO: 7 Differences Between Social and Search [Infographic]

Social Media and SEO: 7 Differences Between Social and Search [Infographic] | Marketing Tips | Scoop.it

Social Media and SEO come from different directions but end up in the same place: a meaningful connection with an audience.

 

They’re both about connecting with people. They both benefit from research and data. 


Via Antonino Militello
2DiFore Marketing Solutions's insight:

Make your Friday the best it can be!!!

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Marco Favero's curator insight, June 12, 6:25 PM

aggiungi la tua intuizione ...

Athena Catedral's curator insight, June 12, 10:41 PM

Where speed & upper limits favor social, metrics & intent move in the way of search. Take the best of both worlds

Axel Bartorello's curator insight, July 9, 8:26 AM

Ce graphic-article illustre en quelques secondes les 7 avantages du webmarketing via les réseaux sociaux! Mais ne mettez pas de côté votre site internet, les 2 sont autant important et fonctionnent ensemble!

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Leads and Social Media Methods | Social Media Today

Leads and Social Media Methods | Social Media Today | Marketing Tips | Scoop.it
Are you looking for new ways to generate leads through Social Media? Over the last few years, social media has emerged as an effective tool for generating leads.
2DiFore Marketing Solutions's insight:

Working with your marketing firm to come up with great ways to engage your future customers is essential to the success of your marketing plan.

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Social Media: The Intern’s Job

Social Media: The Intern’s Job | Marketing Tips | Scoop.it
Images: Intern.jpgTweet As a small business, you’ve likely had the discussion about creating a presence on Social Media.
2DiFore Marketing Solutions's insight:

If the Intern is your solution to Social Media, then you’re making a catastrophic error. Remember it's still your company, your brand they will need to know your vision and guidance to make your presence successful and resonate with your ideal client.

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