Friday tip ~ We all see those #hashtags being used all over social media, do you know how to use them and how they can help attract more followers to your brand? Check out this blog post we received early this morning....make it a great weekend!
Business owners here is a secret weapon that will help to increase your engagement with your followers. Our team manages over 10 business pages and converse with potential clients on their behalf everyday which help to increase their closing rates....start today!
Looking back at lessons learned last year and expected trends for this year, Wesley Young cuts through the clutter and suggests ways to make your marketing strategy simpler, clearer and easier to execute.
Have you learned any lessons from 2015? Well of course you have however when it comes to marketing your message to the right audience that can be challenging. Here are 10 key steps to review and implement one or more in your 2016 marketing strategy to see improvement! To a terrific Friday!
In this brave new world of content marketing overload, the brands who will succeed in 2016 are the ones who tell the most interesting stories using the most innovative formats. These 5 types of content can help you connect with your audience in new ways that keep them engaged.
What other content types would you add to the list to try in 2016? Tell me in the comments before you go. For even more content marketing tips, check out our Brand Storytelling & Technology interactive experience....
There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free.
An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost,” according to an article in AdWeek by Megan O’Neill.
The infographic reads, “With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons. While many companies may be fooled by the free cost to open a social media account, many fail to consider the expenses that go into running a social media campaign. Do the benefits really outweigh the costs?”
As November comes to a close and we all face the "giving season" it is important to think about how your Social Media strategy worked for your brand this year! If you were trying to save "pennies" by implementing it yourself we found this infographic that may help you get better results in 2016. Make is a great week......
Have you begun to realize how truly important your personal leadership development is in regards to your entire life? You may be realizing that being a great leader isn't just about leading others. It's also about leading yourself. In fact, all of the great leaders in history were people who were devoted to mastering their own life. So what's the key difference between failure and success when it comes to effective personal leadership development? If this is a question you've pondered, then you owe it to yourself to learn this key principle of leadership development.
The other day, a reader asked me the following question in an email: "Now that Facebook has revamped its Notes, should I abandon my blog and just publish complete posts there?" I have seen this question on social networks and in blog posts. So, he is not the only small business owner who is unsure of what to do.
We've said time and time again not to have all your eggs in one basket when it comes to your social media marketing planner. It depends on who you want to reach for example millenials love Twitter & Instagram.....do you know your demographic?
'I fear the term ‘social signals’ has been somewhat overused (and in some cases, abused) by search marketers, and there’s a blanket misconception about how they actually affect a site’s organic search rankings.
Personally, I’ve been a long-committed proponent of the use of social media marketing strategies as an element of any SEO campaign, but the influences that social media events have on a website’s actual domain authority are both complicated and poorly understood.
If harnessed properly, engagements and activities on social media really can have an effect on your site’s overall ranking, but maybe not in the exact way you think.
Throughout this article, I want to explain all the ways that social signals can, and can’t, affect your search rankings'.
As small children most of us were taught to share our toys, candy and other items with our friends....it made you more "likeable" and friendly....at least that's what my mom told me! Well the same holds true with your social media profiles but more importantly the ones you follow!
Ask yourself, "when was the last time I liked a post or shared a post from one of my followers?" If you said last week wrong answer the success of your website and your brand is in the sharing, yes that's right sharing, liking, commenting at least once a day helps with your ranking score. Don't believe us, give it a try for one month then let us know what your results are.
As competition for customers, market share and profitability grows more intense, understanding what makes an organization effective and which levers to pull to improve financial performance becomes more and more important. Fortunately, research on high performing companies has found that they consistently develop leaders at all levels in the organization. The conclusion is clear: Leadership…
I'll be honest: I don't really use LinkedIn all that much. Part of it, admittedly, is my own aversion to having to manage too many social networks at once; I would say that I use Facebook, I keep an eye on Twitter, and I… just kind of let my LinkedIn account sit there, alone in the corner,
Are you one of the many frustrated companies out there that wonders how the "big guys" get action on their email marketing campaigns and you don't? What's their message, how does it resonate, how could you do yours better? Check it out!
Hey bloggers here's a solution for "writers block" that you can institute instantly! We all have that moment when we are faced with a deadline and just can't come up with something to write about, so make your week successful by reading this first!
By Jon Michail The notion of ‘personal’ branding, where the concept of branding is employed by the individual with regards to themselves, is often thought of as selfish, ego-stroking, narcissistic self-promotion designed to sway people into buying whatever they’re selling… and yes, that’s partly true. Anyone that wants to influence in life must sell something …
Do you believe you have a "personal brand"? Now some of you just said "Dianne what are you talking about"! It's about you and how you carry yourself in the marketplace, when you are in a public venue do you behave professionally or are you the one dancing on the tables? It is important that if you want to be successful in business you must protect your personal brand off the clock as well! Have an awesome day.....
What is your definition of the word "brand"? Is it a logo....messaging,....feeling.....look....more? Challenge your brand today by asking followers to describe your brand means to them! Have a great Thursday....
With the rise of reviews in local search, it's become impossible for businesses to hide from their reputation. The key to rising to the top isn't to just manage your reputation—you need to develop and improve it.
They say "reputation is everything in business" so what does yours look like when searched? What does your company reputation look like, are you hiding from negative mentions? Start the New Year off right, check out your reputation, make suggested edits and you will see an improvement in rankings! To a successful 2016....
Why work with a consultant or freelancer to get long term or short term projects completed? Our industry and profession provide valuable resources to many small business owners who simply do not have the time or experience to market their businesses properly. Many of my colleagues are ready to move your message to next level and are extremely confidential so if you are thinking of hiring or "partnering" with a team like ours know that you will be treated as if you were the only customer they have! Make it a great week!!! Thank A Veteran for their service this week...
How do you process information? Are you a visual person or auditory or perhaps are you both! Many of your followers are both so why do you not put compelling pictures in your posts to boost your message. This is a short read but so compelling!
Flywheel marketing is when you create some great content, you amplify that content via social media and your social channels, you attract visitors through that, you naturally earn links from some of those people who visit your site, and you grow your social following.
Now, the next time your audience potential is bigger and your rankings potential is also bigger, because you have more links coming to your site, and that helps all the other pages on your site. You have a bigger social audience, so now there are more people to amplify to.
Flywheel, fly fishing or fly tying what do they have to do with great content? It's all about casting a wide net with your social media directed content to "catch" more followers, right? The short answer yes but the bigger answer is how to couple that strategy with actual "face to face" marketing initiatives.....please take a moment to give us your list of activities you do to gets you results! Make it a great Tuesday folks :)
Ok CEO's, Business Owners, Managers what is so great about YOUR company? We as business owners believe that our company is the best in the industry and hope that our employees feel the same way,l but do they really? What makes an employee "Jump Ship" to a competitor?
Associations out there, could we use this same analogy to understand our membership and why members leave? Let's think about that!
Ok folks summer is officially over now that Labor Day is behind us! If you took a little "vacation" from your personal brand its time to get back on the wagon. Our team found this great blog post and image that connects the message clearly, let us know how this works for you!
Emailing marketing is not dead! What is dead is sending pushy, lack luster content and weird sales tactics. If you take the time to determine what the message is, what you would ideally like your reader to do with it then the campaign will be successful!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.