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Social Media and SEO: 7 Differences Between Social and Search [Infographic]

Social Media and SEO: 7 Differences Between Social and Search [Infographic] | Marketing Tips | Scoop.it

Social Media and SEO come from different directions but end up in the same place: a meaningful connection with an audience.

 

They’re both about connecting with people. They both benefit from research and data. 


Via Antonino Militello
2DiFore Marketing Solutions's insight:

Make your Friday the best it can be!!!

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Marco Favero's curator insight, June 12, 2014 6:25 PM

aggiungi la tua intuizione ...

Athena Catedral's curator insight, June 12, 2014 10:41 PM

Where speed & upper limits favor social, metrics & intent move in the way of search. Take the best of both worlds

Axel Bartorello's curator insight, July 9, 2014 8:26 AM

Ce graphic-article illustre en quelques secondes les 7 avantages du webmarketing via les réseaux sociaux! Mais ne mettez pas de côté votre site internet, les 2 sont autant important et fonctionnent ensemble!

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Instantly Improve Your Pinterest Marketing Strategy

Instantly Improve Your Pinterest Marketing Strategy | Marketing Tips | Scoop.it
Want to know what's how to create an effective Pinterest marketing strategy? Here's 26 tips to instantly improve and receive real results!

Via malek
2DiFore Marketing Solutions's insight:

Looking to maximize your Pinterest account? Our team found this great blog post that we would like to share on this Fantastic Friday!

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Jeff Beale's curator insight, July 30, 9:30 AM

I have noticed that pinning videos and syncing it to your YouTube account has increased following and engagements.

Jennifer G. Hanford's curator insight, July 30, 10:32 AM

I have noticed that pinning videos and syncing it to your YouTube account has increased following and engagements.

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How to use stories to influence decision makers

How to use stories to influence decision makers | Marketing Tips | Scoop.it
Leaders are decision-makers. They have to be. As soon as they walk into the office in the morning, they’re bombarded with decisions that have to be made: ‘Can our business partner sell our product in that new market?

Via Karen Dietz
2DiFore Marketing Solutions's insight:

Didn't you just love it when your parents, grandparents or other extended family would tell stories about "when they were young" it was so different!? Well, why don't you tell a story about other client experiences with prospective clients? Turn your successes into sales today.

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Thiet Ke Noi That's comment, July 28, 12:17 AM
http://noithatmodern.com/tin-tuc-&-su-kien/them-chut-mau-tuoi-sang-cho-phong-ngu/1222.html
Kevin Watson's curator insight, July 31, 9:14 AM

What a great post from my colleagues over at Anecdote. This one is all about influencing decision makers by exposing them to stories outside their own experiences. 

 

As Shawn Callahan points out, "And of the experiences that get noticed, a few are thought about and translated into a story that explains what happened. Over time, these accumulate into a repertoire of experience-based stories. It is this repertoire that guides intuitive decision-making. To influence a decision-maker, you need to change the stories their intuition relies upon."


He then goes on to give us tips for exactly how to do that. What I also love about Shawn's posts is how often then are based on solid research. At the bottom of the post you will find all the citations cited in the article. Yay! So we are talking hard science, not spouting platitudes. We need more of this kind of writing.


Thanks Shawn.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it ;

ManufacturingStories's curator insight, Today, 4:03 PM

What a great post from my colleagues over at Anecdote. This one is all about influencing decision makers by exposing them to stories outside their own experiences. 


As Shawn Callahan points out, "And of the experiences that get noticed, a few are thought about and translated into a story that explains what happened. Over time, these accumulate into a repertoire of experience-based stories. It is this repertoire that guides intuitive decision-making. To influence a decision-maker, you need to change the stories their intuition relies upon."


He then goes on to give us tips for exactly how to do that. What I also love about Shawn's posts is how often then are based on solid research. At the bottom of the post you will find all the citations cited in the article. Yay! So we are talking hard science, not spouting platitudes. We need more of this kind of writing.


Thanks Shawn.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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How to Apply a Human Approach to Your Social Media Marketing

How to Apply a Human Approach to Your Social Media Marketing | Marketing Tips | Scoop.it

Looking for a way to really connect with your audience? Here's how! This ViralChat summary is a thought-provoking look at the NEW way to do business.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Happy Friday Everyone! Many businesses I know struggle with content, reaching their target audience and always ask the question "how do I make my post sound HUMAN"? Our team always takes the approach that "if it sounds like a robot created this post then no one will read it", be sure that your post are genuine, reflect the way you actually talk to your clients & customers. Make it an awesome day!

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How to Remain Sane While Running a Business

How to Remain Sane While Running a Business | Marketing Tips | Scoop.it

Being an ambitious entrepreneur and running your own business can be one of the most satisfying and rewarding experiences, but it can also be extremely stressful and time consuming.


Via Daniel Watson
2DiFore Marketing Solutions's insight:

It's the middle of July, you are a small business owner....have you taken time off yet? Did you answer NO, well how in the world will you have enough energy to work on projects, acquire new clients or be creative if you don't recharge! 

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Lucia Red's curator insight, July 10, 7:16 AM

Useful to know!

Dr. Deborah Brennan's curator insight, July 19, 11:42 PM

This also applies to school leaders who are working to improve a struggling school.

Claude Emond's curator insight, July 20, 9:53 AM

not sure I am still sane :)

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18 Sneaky Ways to Build Brand Awareness - Business 2 Community - Business 2 Community

18 Sneaky Ways to Build Brand Awareness - Business 2 Community - Business 2 Community | Marketing Tips | Scoop.it
When you need a tissue, do you ask for a tissue, or for a Kleenex? When you’re ordering a drink at a fast-food restaurant, do you ask for a cola, or a Coke? What about when you cut yourself? Do you…

Via massimo facchinetti, Os Ishmael, malek
2DiFore Marketing Solutions's insight:

Building your brand awareness takes time, money and talent! How will you get your "brand" to be mentioned like Kleenex does for tissues or Coke for soda? Here are some great tips our team thought we would share with you on this awesome Monday morning! From the Visionary Diva team at #2DiFore!

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Creating a Survey? 7 Tips for Getting More Respondents

Creating a Survey? 7 Tips for Getting More Respondents | Marketing Tips | Scoop.it

Learn how to surface valuable insights through the creation of engaging surveys that people actually want to complete.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Survey me this....how often to you get asked to complete a survey after you've purchased something?


How many times have you just "no thanks"!


Has your company tried to send out surveys to clients to only be disappointed that only 10 out 250 actually completed the survey?


Here are some tips to help increase participation in your survey "road trip".....follow the guide to success!

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Here’s What “Quality Content” Actually Means

Here’s What “Quality Content” Actually Means | Marketing Tips | Scoop.it
Learn what "quality content" actually means when it comes to blogging and content marketing. Get tips on how to write better blogs.

Via Pantelis Chiotellis, Ivo Nový, SENAME Interactive, oconnorandkelly, malek
2DiFore Marketing Solutions's insight:

Clear, concise, short, sweet and to the point....have you heard these suggestions before? Sure you have when telling a story well same is true with the content you create for your blog or social media content. Engage them quickly and they will keep coming back!

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SENAME Interactive's curator insight, June 24, 2:03 AM

Many focus on quantity instead of quality. However, quality wins quantity. This post should help. 

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4 Reasons Social Media Marketing May Not Be Working for Your Business

4 Reasons Social Media Marketing May Not Be Working for Your Business | Marketing Tips | Scoop.it

I come across business owners everyday who struggle with using social media in their business’ marketing plan. I eat, live and breathe it so it’s like second-nature to me, however most business owners are focused on what their business does, whether it be food or clothes or B2B services.


Via Neil Ferree
2DiFore Marketing Solutions's insight:

We just love this graphic, the colors, they way the icons are stacked it is so eye catching....don't you think?:) Oh but wait, there's a great story behind the graphic that we wanted to share with you today so please take a  moment to read it, you'll be glad you did!

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Pyramid Point Acct.'s curator insight, June 23, 6:18 AM

Business owners everyday struggle with using social media in their business’ marketing plan......

ITSupportServices's curator insight, June 23, 8:45 AM

If you don’t have IT support services for your business then call us. We are 7th fastest growing IT Support Services Salt Lake City Company in the state by Utah Business magazine. With the help of our services, organization can grow more and reach its goal. Wasatch IT provides you many services like: Offsite Backup, Remote Helpdesk, I.T. Consulting, Backup and Recovery, General I.T., Computer Repair, Network Security and Virus Removal, Networking. To avail our services just explore our webpage by clicking the link https://youtu.be/YfFVIr-FMVw

leaderplayed's comment, June 25, 12:26 AM
good
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Which Social Network Should You Advertise On?

Which Social Network Should You Advertise On? | Marketing Tips | Scoop.it

Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. That said, each comes with its own strengths and weaknesses, and acknowledging these can help you put out the most suitable, engaging content possible.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

The question of the day......should I advertise on Facebook? I hear Twitter is worth the investment, should we do that? I keep getting solicitations from LinkedIn, does that work?


All great questions and each should be evaluated on its own merit and messaging. If you are attempting to do this on your own and using the same message and not getting results perhaps you should scan this blog post for some insight!


Make it a great Thursday!

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FELICIA PHILLIPS's curator insight, June 16, 10:13 AM

Need help advertising on the right social media platforms?  Read this!

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5 Tips to Create an Irresistible Call to Action

5 Tips to Create an Irresistible Call to Action | Marketing Tips | Scoop.it

If you are getting website traffic but not conversions - use these 5 tips to create a compelling call to action and get more visitors to take action.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Hey look at me! Is that your most recent "call to action" message to your visitors? Hopefully not, this is a great blog post that our team is sharing today!

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Gina Tucker's curator insight, June 4, 8:02 PM

Don't let your CTA's be ignored! Here are some tips for  creating a Call to Action that your readers can't miss. 

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10 Types of Visual Social Media Posts That Get Shared Like Crazy

10 Types of Visual Social Media Posts That Get Shared Like Crazy | Marketing Tips | Scoop.it

Do you want double your social engagement and get your content shared like crazy? Here are 10 visual social media posts that tend to get shared a lot.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Admit it you've caught yourself giggling at this image we know!!! How many times have you heard that if you want to make an impact with your posts that you have to have compelling images. Note, you don't have to spend a boatload of money on the images to make an impact but you do have to have great quality photography. Need some help?

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Andrew Greenyer's curator insight, May 5, 10:09 AM

Great suggestions on the use of images in social media

Gina Tucker's curator insight, May 5, 12:45 PM

Are you using dynamic images to engage your audience? 

Deborah Spector's curator insight, May 6, 9:33 AM

To create high impact content, create high impact visuals. Be sure your visual content touches people's emotions. This is especially true for the nonprofit marketer.

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Tomorrow Is Mobilegeddon - Are You Ready For The Google Mobile Friendly Update?

Tomorrow Is Mobilegeddon - Are You Ready For The Google Mobile Friendly Update? | Marketing Tips | Scoop.it

Are you ready for Mobilegeddon tomorrow? Google is releasing the mobile friendly update on April 21st, here is what you need to know.


Via GrupoNeo
2DiFore Marketing Solutions's insight:

Changes are a coming! Just when we all thought that we had Google figured out they go ahead and make more changes, don't get too upset though.....you will have time to make changes is your site is not completely mobile friendly!

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Why Influencer Marketing is Creating Huge Returns for Businesses

Why Influencer Marketing is Creating Huge Returns for Businesses | Marketing Tips | Scoop.it

As this study shows, businesses are seeing huge returns and rapid growth from influencer marketing. There's no better time to dive in.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

It's Friday, how was your week? Did you make any big strides with your marketing initiatives? If the answer was "mehh" then take some time to read through this blog post, it may just improve your strategy for next week! Have a great weekend.....

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Marco Favero's curator insight, April 8, 6:12 PM

aggiungi la tua intuizione ...

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Case Studies Have Real Value: Seven Tips for Writing a Success Story That Succeeds

Case Studies Have Real Value: Seven Tips for Writing a Success Story That Succeeds | Marketing Tips | Scoop.it

Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Today customers want more than just a "brochure", they want to know how you created buzz for that client! We have found that writing compelling case studies or success stories are the difference in today's marketing world.

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Marco Favero's curator insight, July 28, 4:58 PM

aggiungere la vostra comprensione ...

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Why You Should Focus On Trust, Not Traffic

Why You Should Focus On Trust, Not Traffic | Marketing Tips | Scoop.it

In this post, Mark Schaefer challenges you to look at your content marketing with a different mindset and build trust instead of traffic.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Would you prefer to have a "boat load" of trusted clients or an "ocean liner" of visitors? By identifying who your trusted followers are will make the difference in your long term growth. 

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Panos Fotiadis's curator insight, July 27, 8:48 AM

the old question: quality vs quantity?

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10 LinkedIn Tips You Want to Know!

10 LinkedIn Tips You Want to Know! | Marketing Tips | Scoop.it
Just knowing that LinkedIn is one of the top social networks out there for business professionals gets you no closer to making great use of the platform than if you never heard of it. To put it simply, LinkedIn can be a terrific source for leads and new business, but only if you understand how to get past the casual user level. In fact, many of LinkedIn's best features are not available to the dilettante, so making sure you dive in with both feet into LinkedIn is paramount.The best way to mine L

Via GrupoNeo
2DiFore Marketing Solutions's insight:

How do you use LinkedIn?  We'very seen some folks randomly "connect" without making a concious decision to engage with that professional,  why?

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The 10 Most Important Business Writing Skills You Will Need By 2020 - Business 2 Community (blog)

The 10 Most Important Business Writing Skills You Will Need By 2020 - Business 2 Community (blog) | Marketing Tips | Scoop.it
We all wrote essays and papers in high school and college. And we were taught to write in very formal, scholarly ways. Vocabulary and style were important; impeccable grammar was a “must” for a d…

Via massimo facchinetti, malek
2DiFore Marketing Solutions's insight:

How many times have your heard "short....sweet....to the point" when writing or telling a story! From time to time our team has heard that and it works, believe us! Enough said, enjoy the day!

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Engaging on LinkedIn: Five Strategies for Sales and Marketing Leaders

Engaging on LinkedIn: Five Strategies for Sales and Marketing Leaders | Marketing Tips | Scoop.it

A LinkedIn marketing or selling strategy is the difference between a B2B sales or marketing team that drives consistent revenue opportunities and one that just has lots of connections it does not engage with.

Here are five strategies that sales and marketing leaders need to think about when engaging on LinkedIn.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Our team is often asked why should I have a LinkedIn profile, will it really help with our sales? The answer is YES you should have a professional profile and IT depends if it will help with your sales or not! By making sound connection decisions, posting and replying to relevant content will help you gain valuable insight into your specific market. Don't forget your Business LinkedIn Profile, it is a great place to showcase your companies talent and depth....need help? The team at 2DiFore Marketing Solutions will be happy to discuss your options!

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Janet Matthews's curator insight, July 8, 4:31 PM

This article outlines good strategy and, more importantly, reinforces why sales and marketing should build strategies together.

Joseph Palumbo, MBA,'s curator insight, July 9, 12:38 AM

LinkedIn and personal followup are key. Focus on building rapport and relationships, not transactions. 

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The Perfect Elevator Pitch #infographic

The Perfect Elevator Pitch #infographic | Marketing Tips | Scoop.it
Elevator pitches are important, not just for people, but for businesses as well. A "pitcher" must consider many things including the audience, message, and place when crafting a pitch, and provide value in less than 60 seconds. Awkward physical and tonal cues can be off-putting, so practicing is crucial. When talking to potential clients, investors, or even partners, it's vital to be prepared to present a pitch quickly and effectively. Here are easy tips to create an elevator pitch that works as an effective marketing tool without sounding like a sales pitch.

Via Stefano Principato
2DiFore Marketing Solutions's insight:

Tell me about your company?

What do you do there?

How can help you with referrals?


Are these questions that "freak" you out and keep you from going to networking events? Here is a simple infographic that can help you hone your #elevatorpitch and get to be comfortable with these questions! Remember don't spill all of your treasures on the floor and please ask them questions....it's not all about you! Make it a great Tuesday out there...

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Social Media Metrics that Matter

Social Media Metrics that Matter | Marketing Tips | Scoop.it
There are hundreds of social media metrics to be analyzed. Here we look at the top social networks and which matter most for your business.

Via Neil Ferree
2DiFore Marketing Solutions's insight:

Are you a numbers person? Like looking at graphs and charts to see where your followers are coming from or going? This blog post can help companies understand what their followers are doing with their posts and help them to understand what resonates with them. Read on.....

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Neil Ferree's curator insight, June 23, 10:58 AM

Knowing which social media metrics to measure and track is the first step to knowing what's working and what's not.


This article shows you which metrics to track and measure for each of the top social networks, Facebook is clearly the most sophisticated of the bunch. Twitter is nice too!

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What your age says about how you use the Web

What your age says about how you use the Web | Marketing Tips | Scoop.it
More than 25 percent of Millennials are consuming content through their mobile phones, while the preferred portable device for Baby Boomers is a tablet.

Via Neil Ferree
2DiFore Marketing Solutions's insight:

What percentage do you fall into? Are you always connected or do you take time off from your phone, tablet, laptop, desktop to enjoy the world? We would love to get your comments on this one....

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Margarita Saucedo's curator insight, June 20, 1:19 PM

Es importante conocer el perfil de los usuarios

#AgeUseWeb

Melissa Gill's curator insight, June 21, 12:53 AM

Very interesting. I would not have predicted some of these outcomes. 

Bruno Renkin's curator insight, June 25, 8:57 AM

Millennials are morons ;-)

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How to Use Hashtags on Every Social Media Network | Sprout Social

How to Use Hashtags on Every Social Media Network | Sprout Social | Marketing Tips | Scoop.it
This guide will will tell you everything you need to know about hashtags, how to use them on every social network and why we use them at all.

Via GrupoNeo
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Losing Your Temper?

Losing Your Temper? | Marketing Tips | Scoop.it
Anger management is training for temper control and is the skill of remaining calm. It has been described as deploying anger successfully. Anger management programs consider anger to be a motivatio...

Via PCS Consultants, Inc.
2DiFore Marketing Solutions's insight:

Our team thought we should share something different today, hope this helps you navigate to a calmer day!

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PCS Consultants, Inc.'s curator insight, May 20, 12:39 PM

 

PCS Consultants, Inc. Anger Management Workshop is designed specifically to arm you with the skills you need to maintain emotional control at work and in your personal life — and to manage the negative emotions of others without overly disturbing yourself. Never again will anger, anxiety, tears, guilt, shame, self downing or lack of assertiveness damage your professional/personal relationships, your reputation, or ruin your job/personal life satisfaction

 

For more information on this workshop, phone us now!


http://pcs-consultants.com/training-and-development.php
Toll-Free: (866) 413-4103 
Email/ Online Support: info@pcs-consultants.com

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The Key to Digital Success? Discipline

The Key to Digital Success? Discipline | Marketing Tips | Scoop.it

Here are some of the primary ways in which discipline is required to achieve digital success.

 


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

What is your goal for the week? Is it to plow through your mountain of emails from the weekend? Is it to schedule a meeting with a potential client? Great....what about your #digital marketing success? All great questions but which one will you do first? Early Monday mornings are the best times to set your strategy in place for the rest of the week but more importantly for the rest of the month! To your Marketing Success...

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Marco Favero's curator insight, May 4, 2:57 AM

aggiungi la tua intuizione ...

Mark T. Armstrong's curator insight, May 4, 2:07 PM

Discipline is always the foundation 

Rosemary Burnett's curator insight, May 4, 11:20 PM

Some solid advice from Courtney Hunt on building your social media and content marketing strategy and team.  RB


Visit Sitecontent4u.com today!

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Infographic: Hidden Facts About How Facebook Is Moderated

Infographic: Hidden Facts About How Facebook Is Moderated | Marketing Tips | Scoop.it

Have you ever wondered how Facebook is moderated? And with the global nature of Facebook, who are these moderators? 
The following infographic by Who Is Hosting This reveals the details about Facebook traffic, showing how Facebook moderators play a huge role in making sure that our newsfeeds are safe from offensive content. 
Other details include a look at the 800 to 1,000 Facebook moderators worldwide, the types of content that are subject to moderation, as well as the reporting process that the flagged content goes through before any decision is made about it.


Via Lauren Moss
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