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Social Media Demographics: Who Uses What Platforms?

Social Media Demographics: Who Uses What Platforms? | Marketing Tips | Scoop.it

A massive survey of over 1,800 internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more.

All data derived from the Pew Research Center.


Via Lauren Moss
2DiFore Marketing Solutions's insight:

It's Cinco de Mayo! Do you know who your users are and why they engage with you?

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Juan Carlos Giraldo Cardozo's curator insight, August 31, 2014 1:47 PM

Estadísticas sobre quiénes usan las redes sociales

Sylvie Bédard's curator insight, October 8, 2014 8:30 AM

J'aime bien les infographiques pour les stats!

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7 Ideas To Kick Start Your Video Marketing Campaign

7 Ideas To Kick Start Your Video Marketing Campaign | Marketing Tips | Scoop.it
Want to get started with video marketing, but not sure where to start? Here are 7 video marketing content ideas to get you started.

Via Daniel Watson
2DiFore Marketing Solutions's insight:

We love the use of video to get your message out quickly and in your own voice....what do you think? Here are 7 great ideas to get you started...need help we are here for you!

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Daniel Watson's curator insight, June 19, 3:55 AM

 

As the internet has evolved, the means to market your products or services online, has also evolved. Not surprisingly, marketing via video, has emerged as the most effective form of online marketing. This article explains why this is the case, and it offers up seven ideas you can implement, to kick off your own video marketing campaign.

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How to Build a Stellar Facebook Group

How to Build a Stellar Facebook Group | Marketing Tips | Scoop.it
To build a stellar facebook group is no walk in the park. However, it can be a rich source of community-based engagement group for brand awareness.

Via malek
2DiFore Marketing Solutions's insight:

Looking for some ways to make your Facebook groups shine above the others out there....

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malek's curator insight, May 17, 9:07 AM

Focus on your group as a branding tool and invite the best people you can to become ambassadors for your brand. Thinking of a Facebook group with a sole direct marketing mindset won’t give you the results you’re looking for.

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Why Personal Branding Is a Must Before Starting a Business

Why Personal Branding Is a Must Before Starting a Business | Marketing Tips | Scoop.it
The very foundation of any business starts with the owner – or, in other words, you. If you think about it, customers never buy from the company (especially start-ups); they buy from the people of the company. They trust the individuals who run it. It’s a person that makes the transaction possible. And from that very fundamental perspective, personal branding came into existence. But What Just Is Personal Branding? In a nutshell, it’s the way of marketing yourself together with your skills – you become the product itself. The objective is to gain people’s trust that you are an individual

Via Stefano Principato
2DiFore Marketing Solutions's insight:

What's in a brand? Time and time again we have posted various blogs about why the brand "you" is so important to your business or your company. People buy from people they like PERIOD! Think about the last time you had to make a purchase or a service or product...what was the connection (don't say price).

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Serge Dielens * Branding * Reputation * Influence * Phygital Marketing Communication expert @ EdgeCommunication.be *'s curator insight, April 23, 11:08 AM
The very foundation of any business starts with the owner – or, in other words, you. If you think about it, customers never buy from the company (especially start-ups); they buy from the people of the company. They trust the individuals who run it. It’s a person that makes the transaction possible. And from that very fundamental perspective, personal branding came into existence.
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Why is Reputation Important?

Why is Reputation Important? | Marketing Tips | Scoop.it
You may have heard it as a child, or had it fall on deaf ears during those precarious teen years. It’s the age-old adage, “it doesn’t matter what other people think of you, but only what you th…

Via Stefano Principato
2DiFore Marketing Solutions's insight:

It's who you are when no one is looking that is the most important in business and your personal life.....

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The Role of Color in Branding #Infographic

The Role of Color in Branding #Infographic | Marketing Tips | Scoop.it
The color of your logo will determine how it is perceived.

Via Brian Yanish - MarketingHits.com
2DiFore Marketing Solutions's insight:

It's all about the color! What does the color RED make you think of? How about the color PURPLE? Looking to change up your brand in 2017 check out this blog post.

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What Types of Content Generate the Best Response on LinkedIn? [Infographic]

What Types of Content Generate the Best Response on LinkedIn? [Infographic] | Marketing Tips | Scoop.it
LinkedIn has published a new infographic which looks at what content resonates best on the platform.

Via malek
2DiFore Marketing Solutions's insight:

Our team has seen more and more companies and professionals attempting to use LinkedIn like they do Facebook, find out why you are doing something wrong!

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malek's curator insight, December 7, 2016 2:41 PM

There’s a lot of great insights here – take a look and see what you might want to implement with your LinkedIn content strategy. 

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The Business Benefits of a LinkedIn Company Page #Infographic

The Business Benefits of a LinkedIn Company Page #Infographic | Marketing Tips | Scoop.it
A LinkedIn company page can be an incredible resource, but many businesses fail to understand why it's so important to the overall digital marketing strategy. 

Via Brian Yanish - MarketingHits.com
2DiFore Marketing Solutions's insight:

If your company is not on LinkedIn you are missing potential clients and valuable contacts!

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geskype's comment, October 14, 2016 6:37 AM
thanks
Jeff Domansky's curator insight, October 16, 2016 12:23 PM

Quick look at the benefits of a company LinkedIn page.

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The Price of Getting Caught by Google #infographic

The Price of Getting Caught by Google #infographic | Marketing Tips | Scoop.it
You can also find more infographics at Visualistan Posted by Philip Emmanuele, September 2016

Via malek
2DiFore Marketing Solutions's insight:

Are one of those companies who thinks you can out smart Google? Well think again it could cost you ranking and clients in a big way!

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malek's curator insight, September 26, 2016 12:02 PM

Against all odds, the biggies of the world manipulate search results

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5 Principles of Storytelling from the Perspective of a 128 Year-Old Brand - Social Media Week

5 Principles of Storytelling from the Perspective of a 128 Year-Old Brand - Social Media Week | Marketing Tips | Scoop.it
Sign up for SMW Insider, our premium video platform that provides you with access to the latest trends, insights and best practices from leading experts, brands, agencies, publishers, and platforms.

Via Soraia Ferreira, Ph.D., massimo facchinetti, Os Ishmael, malek
2DiFore Marketing Solutions's insight:

Why do you tell your children stories? Is it to help make the point or help to create memories that last forever? We believe it is both, by telling a story that is compelling and memorable helps to place your brand in front of your potential client for years to come. So go tell your story now!

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How Brands Can Use Empathy to Connect With Millennial Moms

How Brands Can Use Empathy to Connect With Millennial Moms | Marketing Tips | Scoop.it
Connelly Partners' Millennial Mom Project followed a group of millennial moms recently over an eight-week period.

 

Although they share many of the maternal tendencies and traits of prior generations, there are very distinctive qualities and tendencies, and an opportunity for marketers to create messages with pure empathy to reach them.

 

Here are some insights:

 

Scott Madden is senior partner-director of empathy and evolution at Boston-based Connelly Partners.


Via Edwin Rutsch
2DiFore Marketing Solutions's insight:

Here's a great Monday morning tip to get your brand connected with those elusive Millenials......empathy!

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10 Things Your LinkedIn Profile Should Reveal in 10 Seconds 

10 Things Your LinkedIn Profile Should Reveal in 10 Seconds  | Marketing Tips | Scoop.it
Some people call LinkedIn the Facebook of the working world. While the platform definitely draws comparisons, employers don’t search it to be updated on your latest party or to play Candy Crush.
Via Stefano Principato
2DiFore Marketing Solutions's insight:

The title of this blog says it all "What Does Your LinkedIn Profile Reveal About You" to a potential employer, contact or colleague?

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drula eric's curator insight, July 20, 2016 2:37 AM
Site Web qui fonctionne pour vous est ce que vous avez besoin lorsque la phase de l'activité de croissance se produit. Vendre un produit que vous voulez en utilisant des pages de capture les plus extrêmement puissants conçus pour faire une chose que vous obtenez le trafic dont vous avez besoin pour accélérer considérablement votre revenu sur le pilote automatique! Vous voulez faire de l'argent en ligne, mais vous continuez à prendre dans tous les trucs techniques qui va de pair avec le démarrage d'une entreprise en ligne .. http://www.mlmsocial.com/dexeril/

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How Microsoft will put LinkedIn to work in Office

How Microsoft will put LinkedIn to work in Office | Marketing Tips | Scoop.it

There are a number of ways that Microsoft plans to take advantage of its $26.2 billion LinkedIn acquisition, ranging from data-gathering to getting a foothold in social to plans for re-imagining the recruitment and talent management businesses and more. But one of the more straightforward integration opportunities between the two companies is LinkedIn’s integration with Microsoft Office.


Via THE *OFFICIAL ANDREASCY*
2DiFore Marketing Solutions's insight:

Will this be a great opportunity for marketers or a bust? Our team thinks it will be a win win for all users, what say you?!

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Why LinkedIn Is About to Make a Big and Unexpected Shift

Why LinkedIn Is About to Make a Big and Unexpected Shift | Marketing Tips | Scoop.it
There are major changes going on at LinkedIn -- discover what they are and how the business climate could be permanently changed as a result.

Via Anita Windisman, John van den Brink, malek
2DiFore Marketing Solutions's insight:

If you need more proof that LinkedIn is worth the time please take a moment to read this great blog post! This is the reason why we encourage our clients to participate in this platform on a daily basis, you never know where your next client will come from!

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Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Personal Branding: Authenticity vs Transparency – Do You Know the Difference? | Marketing Tips | Scoop.it
As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? How do…

Via Stefano Principato
2DiFore Marketing Solutions's insight:

Are you truly real or does your brand have two messages? Think about that before you respond....make it a great Friday!

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Build a Sensational Personal Brand: 7 Tips to Spark Creativity!

Build a Sensational Personal Brand: 7 Tips to Spark Creativity! | Marketing Tips | Scoop.it
7 Tips to spark creativity and help you build a sensational personal brand that is strategically and thoughtfully designed.

Via Stefano Principato
2DiFore Marketing Solutions's insight:

Want to know how to build a super brand? Check out these 7 tips to spark something in you then give us a call!

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Is Your Company Heading In the Right Direction?

Is Your Company Heading In the Right Direction? | Marketing Tips | Scoop.it
Employers recognize the importance of investing in the employees who make up their work team. The continued education and training of the team through

Via PCS Consultants, Inc.
2DiFore Marketing Solutions's insight:

The task of keeping ourselves and our employees engaged in the daily grind could be found in continuing education....

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PCS Consultants, Inc.'s curator insight, April 23, 6:01 AM

Wise employers recognize the value of regularly offering training opportunities to employees. Investing in their training and education is an investment in their success. By giving them the tools to deal with workplace issues and the training to perform the job in an effective and efficient manner, employers are showing their faith and support for their employees. Employees who are fortunate enough to work for an employer who values training should participate in a positive manner that allows them to succeed and prepare for future advancement opportunities. 

Call us to learn more about it.
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How to answer “So, tell me about yourself” in 7 seconds 

How to answer “So, tell me about yourself” in 7 seconds  | Marketing Tips | Scoop.it
In today's economy, you should always be looking for a job, when you don’t have a job, and when you do have a job. I know it can be draining, but at least be

Via Stefano Principato
2DiFore Marketing Solutions's insight:

When you walk into a room when you don't know anyone....what happens next?

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6 Ways to be a More Transparent Leader  

6 Ways to be a More Transparent Leader   | Marketing Tips | Scoop.it

If you can’t see where you’re going, getting lost is easy.  In previous blog posts, I’ve explored how the values of trust and respect, forming the basic building blocks of a successful organization, can be cultivated.  There is also a third key value that differentiates a successful company from an average one.  How to be atransparent leader.

Trust, respect, and transparency forms a trilogy of core values needed to build successful teams. This post analyses why being a transparent leader is important and provides practical ways on how to improve transparency in your organization.


Via Roger Francis
2DiFore Marketing Solutions's insight:

We have three weeks left to 2016 what kind of leader you will be in 2017?

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7 First Steps To Establishing Your Personal Brand Online

7 First Steps To Establishing Your Personal Brand Online | Marketing Tips | Scoop.it
Here are 7 first steps to get you started in establishing your personal brand online.
Via Stefano Principato
2DiFore Marketing Solutions's insight:

Over the last 1 1/2 years we have seen how certain folks have improved their "personal brand" and how they have not! What have you done to make your "personal brand" stand out? 

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Facebook vs. Instagram Ads: Where Should You Advertise?

Facebook vs. Instagram Ads: Where Should You Advertise? | Marketing Tips | Scoop.it

One of the questions we get asked a lot is: should I be running Facebook ads, Instagram ads, or both? Read on to find out the answer.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Where and how much should you spend to advertise on Facebook and Instagram? It's a tall question with many moving parts, read on....

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3 ingredients to make your contents go viral

3 ingredients to make your contents go viral | Marketing Tips | Scoop.it
A guide to creating shareable, addictive and link-worthy viral content that appeals to different age groups and genders.

Via massimo facchinetti
2DiFore Marketing Solutions's insight:

Some pieces attract millions of eyeballs while others get their fair number of shares without entering the VIP club. Why?

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Marc Kneepkens's curator insight, September 25, 2016 12:14 PM

Going #viral is the dream of every #content creator. How does it work?

SEO Barnsley's curator insight, September 26, 2016 4:47 AM
3 Ingredients To Make Your Contents Go Viral
Jeff Domansky's curator insight, September 26, 2016 7:19 PM

If you've got these three ingredients, your content has a chance to go viral

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Facebook Ads vs. Google AdWords: Which Is Better for Your Business?

Facebook Ads vs. Google AdWords: Which Is Better for Your Business? | Marketing Tips | Scoop.it
Do changes to Facebook's News Feed algorithm make Google AdWords a more viable advertising spend?

Via malek
2DiFore Marketing Solutions's insight:

It is a struggle to determine where to put your precious marketing dollars - Facebook Ads vs. Google Adwords? Now with Twitter & LinkedIn offering similar ad spends where should a small business invest? Unfortunately "it depends" on the audience you are attempting to reach and your budget.

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malek's curator insight, August 19, 2016 8:57 AM

Time to look at the differences between Facebook ads and Paid Google Search (PPC)

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12 of the Best 'Contact Us' Page Examples You'll Want to Copy

12 of the Best 'Contact Us' Page Examples You'll Want to Copy | Marketing Tips | Scoop.it
Discover 12 examples of some of the best 'Contact Us' pages out there to inspire your own designs.

Via malek
2DiFore Marketing Solutions's insight:

Our Team has this discussion every day of the week with clients.....many worry about all the other pages on their site but not the one that is the most important! So here are 12 cool examples to incorporate in your Contact us page! Make it a great day!

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malek's curator insight, July 18, 2016 10:43 AM
  • Explain why someone should contact them
  • Include an email and phone number
  • Include a call-to-action
  • Link to active social media accounts
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Trends Over The Next 5 Years | Customer Experience

Trends Over The Next 5 Years | Customer Experience | Marketing Tips | Scoop.it

People often ask me where I see business going in the next five, 15, 20 years.


Via Eric_Determined / Eric Silverstein
2DiFore Marketing Solutions's insight:

How will your business change over the next 5 years? Did you know that the average attention span of a human being was 12 seconds, that's right! Begin making changes today to capture your market.

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Eric_Determined / Eric Silverstein's curator insight, June 21, 2016 2:40 AM

How will you elevate your customer experience to keep pace with these business trends?

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14 Surprisingly Effective Tips for Conversion-Oriented Content

14 Surprisingly Effective Tips for Conversion-Oriented Content | Marketing Tips | Scoop.it
These 14 actionable tricks can strengthen your conversion-oriented writing to get your audience to opt in more – Content Marketing Institute

Via Kamal Bennani
2DiFore Marketing Solutions's insight:

When you see these words in a headline - 

Disastrous....Remarkable.....Scandal....Thrilling....and others do they compel you to read more? Check out these 14 great tips for better content!

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P.j. Germain's curator insight, June 6, 2016 7:27 PM

#contentmarketing