Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.
Today customers want more than just a "brochure", they want to know how you created buzz for that client! We have found that writing compelling case studies or success stories are the difference in today's marketing world.
Just knowing that LinkedIn is one of the top social networks out there for business professionals gets you no closer to making great use of the platform than if you never heard of it. To put it simply, LinkedIn can be a terrific source for leads and new business, but only if you understand how to get past the casual user level. In fact, many of LinkedIn's best features are not available to the dilettante, so making sure you dive in with both feet into LinkedIn is paramount.The best way to mine L
A LinkedIn marketing or selling strategy is the difference between a B2B sales or marketing team that drives consistent revenue opportunities and one that just has lots of connections it does not engage with.
Here are five strategies that sales and marketing leaders need to think about when engaging on LinkedIn.
Our team is often asked why should I have a LinkedIn profile, will it really help with our sales? The answer is YES you should have a professional profile and IT depends if it will help with your sales or not! By making sound connection decisions, posting and replying to relevant content will help you gain valuable insight into your specific market. Don't forget your Business LinkedIn Profile, it is a great place to showcase your companies talent and depth....need help? The team at 2DiFore Marketing Solutions will be happy to discuss your options!
Elevator pitches are important, not just for people, but for businesses as well. A "pitcher" must consider many things including the audience, message, and place when crafting a pitch, and provide value in less than 60 seconds. Awkward physical and tonal cues can be off-putting, so practicing is crucial. When talking to potential clients, investors, or even partners, it's vital to be prepared to present a pitch quickly and effectively. Here are easy tips to create an elevator pitch that works as an effective marketing tool without sounding like a sales pitch.
Are these questions that "freak" you out and keep you from going to networking events? Here is a simple infographic that can help you hone your #elevatorpitch and get to be comfortable with these questions! Remember don't spill all of your treasures on the floor and please ask them questions....it's not all about you! Make it a great Tuesday out there...
Are you a numbers person? Like looking at graphs and charts to see where your followers are coming from or going? This blog post can help companies understand what their followers are doing with their posts and help them to understand what resonates with them. Read on.....
What is your goal for the week? Is it to plow through your mountain of emails from the weekend? Is it to schedule a meeting with a potential client? Great....what about your #digital marketing success? All great questions but which one will you do first? Early Monday mornings are the best times to set your strategy in place for the rest of the week but more importantly for the rest of the month! To your Marketing Success...
Have you ever wondered how Facebook is moderated? And with the global nature of Facebook, who are these moderators? The following infographic by Who Is Hosting This reveals the details about Facebook traffic, showing how Facebook moderators play a huge role in making sure that our newsfeeds are safe from offensive content. Other details include a look at the 800 to 1,000 Facebook moderators worldwide, the types of content that are subject to moderation, as well as the reporting process that the flagged content goes through before any decision is made about it.
In our line of business we often have conversations with our clients, customers and friends about their use of #socialmedia and how it can either improve your brand or hurt it....they ask how? Always remember when posting as yourself on any portal you are a BRAND, regardless if you own a business or work for someone what you post can help or hurt you...it's up to you! Make it a great Thursday folks...
Leaders are decision-makers. They have to be. As soon as they walk into the office in the morning, they’re bombarded with decisions that have to be made: ‘Can our business partner sell our product in that new market?
Didn't you just love it when your parents, grandparents or other extended family would tell stories about "when they were young" it was so different!? Well, why don't you tell a story about other client experiences with prospective clients? Turn your successes into sales today.
Happy Friday Everyone! Many businesses I know struggle with content, reaching their target audience and always ask the question "how do I make my post sound HUMAN"? Our team always takes the approach that "if it sounds like a robot created this post then no one will read it", be sure that your post are genuine, reflect the way you actually talk to your clients & customers. Make it an awesome day!
It's the middle of July, you are a small business owner....have you taken time off yet? Did you answer NO, well how in the world will you have enough energy to work on projects, acquire new clients or be creative if you don't recharge!
Building your brand awareness takes time, money and talent! How will you get your "brand" to be mentioned like Kleenex does for tissues or Coke for soda? Here are some great tips our team thought we would share with you on this awesome Monday morning! From the Visionary Diva team at #2DiFore!
Clear, concise, short, sweet and to the point....have you heard these suggestions before? Sure you have when telling a story well same is true with the content you create for your blog or social media content. Engage them quickly and they will keep coming back!
I come across business owners everyday who struggle with using social media in their business’ marketing plan. I eat, live and breathe it so it’s like second-nature to me, however most business owners are focused on what their business does, whether it be food or clothes or B2B services.
We just love this graphic, the colors, they way the icons are stacked it is so eye catching....don't you think?:) Oh but wait, there's a great story behind the graphic that we wanted to share with you today so please take a moment to read it, you'll be glad you did!
Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. That said, each comes with its own strengths and weaknesses, and acknowledging these can help you put out the most suitable, engaging content possible.
The question of the day......should I advertise on Facebook? I hear Twitter is worth the investment, should we do that? I keep getting solicitations from LinkedIn, does that work?
All great questions and each should be evaluated on its own merit and messaging. If you are attempting to do this on your own and using the same message and not getting results perhaps you should scan this blog post for some insight!
Admit it you've caught yourself giggling at this image we know!!! How many times have you heard that if you want to make an impact with your posts that you have to have compelling images. Note, you don't have to spend a boatload of money on the images to make an impact but you do have to have great quality photography. Need some help?
Changes are a coming! Just when we all thought that we had Google figured out they go ahead and make more changes, don't get too upset though.....you will have time to make changes is your site is not completely mobile friendly!
It's Friday, how was your week? Did you make any big strides with your marketing initiatives? If the answer was "mehh" then take some time to read through this blog post, it may just improve your strategy for next week! Have a great weekend.....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.