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How to Increase Your Google+ Engagement by 281%

How to Increase Your Google+ Engagement by 281% | Marketing Tips | Scoop.it

"If you are limited to the amount of time you can spend on Google+, I recommend that you focus your efforts on the following:

 

- Authorship – by following these steps, you can add an image next to your search listings.

 

- Videos – by sharing videos related to your business, you can roughly get 28.6% more engagement.

 

- Ask questions – you will get more comments if you ask engaging questions. These questions could be related to your business, the industry your are in or anything else that your friends might like.

 

- Post on Friday – there are a lot of people on Google+ on Fridays from 11 am to 2 pm"

 


Via Antonino Militello
2DiFore Marketing Solutions's insight:

Are you shy about using Google+ to increase your engagement, think again! Don't forget to use Google Hangout, it is more reliable than Skype!

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Gareth Harris's curator insight, February 17, 1:15 AM

Although all the stats are US based the information is very useful and should definitely be worth thinking about in the UK.

Rich Rawdin's curator insight, February 17, 5:36 AM
This is a great article. Tons of information which I am going to try to figure out how to implement on Google +
Nacho Vega's curator insight, February 17, 2:02 PM

"Increase your organic traffic by up to 150%"

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6 Expert Tips for Keeping Your Kids Safe on Social Media

6 Expert Tips for Keeping Your Kids Safe on Social Media | Marketing Tips | Scoop.it

While growing up online has its benefits, it also poses new risks. Here are six tips from parenting experts to help you keep your kids safe on social media.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Keeping our profiles secure in a technology world can be challenging for adults but what about our children & grandchildren?

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Marco Favero's curator insight, September 21, 1:17 PM

aggiungi la tua intuizione ...

Sylvie BH's curator insight, Today, 1:42 AM

Du bon sens toujours utile pour transmettre à nos enfants les bonnes pratiques sur les réseaux sociaux et pour les pratiquer aussi à notre tour ! 

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Dark Social: Attributing the Invisible

Dark Social: Attributing the Invisible | Marketing Tips | Scoop.it
Earlier this month, The Atlantic posted a fascinating article on social media referral traffic.

Via Neil Ferree
2DiFore Marketing Solutions's insight:

The art of keeping up with your social presence is daunting! Do you really know where you stand in the internet universe? How often should you Google your name, so many questions and so much that needs to be one how do you keep up with it!?

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Neil Ferree's curator insight, September 6, 10:58 AM

When your USP (unique selling proposition) is not as social friendly as you would like, the people who share your marketing message (aka) social referral traffic doesn't show up using conventional analytic tools. 


When that's the case,the tactics used in this article from The Atlantic will come in pretty handy especially when you're trying to better manage your social media presence.

malek's curator insight, September 6, 1:18 PM

I'm getting more convinced of the value of direct.

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How to Measure the SEO Impact of Curated Content

How to Measure the SEO Impact of Curated Content | Marketing Tips | Scoop.it
Tracking SEO is critical to making sure that your content is still ranking high on search engine results and reaching the masses.
2DiFore Marketing Solutions's insight:

Content, SEO, Curate oh my! Well its easier than you think when you read and share blogs that have relevancy with your brand. Put your spin on it and #share the blog. 

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The 10 things you SHOULD and SHOULD NOT do with your website - Daily Genius

The 10 things you SHOULD and SHOULD NOT do with your website - Daily Genius | Marketing Tips | Scoop.it
building a website

Via Rebeca Zuniga
2DiFore Marketing Solutions's insight:

Embarking on a new website or redesign? Beware, you will be asked lots of questions so the consultant and developer can get it right for you! We hear it all the time "geez I could have done this myself" but I don't have time so I want to hire you...but so many questions, why??? We are happy to share this blog post that helps to answer the #why questions....

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6 Tips For Optimizing Your Content Publishing On LinkedIn

6 Tips For Optimizing Your Content Publishing On LinkedIn | Marketing Tips | Scoop.it

LinkedIn recently introduced an important new feature: long-form publishing. Now, all account holders (paid and free) can publish articles on LinkedIn.

Empowering users to publish their content on the LinkedIn site is part of a broad strategy to position the business networking site at the centre of news and information distribution. LinkedIn’s Pulse news service already delivers business and financial news to users daily via their activity stream. And with long-form publishing, LinkedIn is vying for more of the user-generated content that is currently finding its way onto blogs and other media sites.

 


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Have you taken the time to use this new feature on LinkedIn yet? We did the other day, pretty amazing, check it out and let us know your thoughts :) Have a great Tuesday....

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Why The Story Of Your Brand Is Important To Your Success

Why The Story Of Your Brand Is Important To Your Success | Marketing Tips | Scoop.it

People remember stories for a lot longer than they remember corporate talk. They often don’t remember the ingredients in your product, or that it now has added fiber or even many of the new bells and whistles added.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

A child asks "why mommy or daddy" but "why"? No longer can your brand, your store, your website or your product compete on price alone. Why should someone do business with you or your brand? When you can create that compelling story that gets them to your door then you are successful. Be real!!

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How to Use Google Plus to Generate Massive Exposure

How to Use Google Plus to Generate Massive Exposure | Marketing Tips | Scoop.it
How to use Google Plus to generate massive exposure and build meaningful relationships.

Via Neil Ferree
2DiFore Marketing Solutions's insight:

So how's your Google+ profile fairing these days? We know many of our colleagues and friends shy away from this great "meeting place" but it can launch a new connection! Need help....we can help you get the most of out Google+....

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Social Media 2014 Statistics – An Interactive Infographic You’ve Been Waiting For.

Social Media 2014 Statistics – An Interactive Infographic You’ve Been Waiting For. | Marketing Tips | Scoop.it

How fast is Social Media expanding in 2014? Do you know how many active users Facebook has? How fast Google+ is evolving? How many users have never tweeted after opening their account on Twitter? Do these numbers matter to you?


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

We are now into the sixth month of the year...how is your social media marketing campaigns doing? Are you still skeptical that it works? Check out this article and let us know what you think....love to hear your thoughts!

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Cindy Navarro's curator insight, June 10, 7:25 AM

Which social media platforms have the most ACTIVE users? Find out from Kamal Bennani

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4 Tips to Personalize Email Marketing, for Better Results

4 Tips to Personalize Email Marketing, for Better Results | Marketing Tips | Scoop.it

Relevancy is everything in marketing. The more relevant a message is to consumers, the more likely they will respond positively. For email, this is especially true, given the need to stand out in a recipient’s cluttered mailbox.

Personalization is a simple way to create a sense of relevancy. In this article, I’ll review four tips for executing successful personalization within your email program.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

E-mail marketing is no dead! Just make sure that what you are sending is relevant to your recipient.....need help? Did you know we are an approved Constant Contact Provider :)

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Tweet And Repeat: The Power Of Sharing And Sharing Again

Tweet And Repeat: The Power Of Sharing And Sharing Again | Marketing Tips | Scoop.it

That’s right. “Rinse and repeat,” the familiar instructions on almost every bottle of shampoo sold in the U.S. since… well, probably since shampoo has been sold. Even though we suspect that instruction might be there just to sell more shampoo, most of us dutifully follow it.

But when it comes to sharing our content on social media, many marketers not only fail to rinse and repeat their shares, they may think they should not do that.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

When was the last time you read the instructions on your shampoo bottle? Take a moment to read it what you will find are the words "rinse and repeat"...... it's time to share and share and share your content! You'll be glad you did :) Make it an awesome Friday!

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Idris Grant's curator insight, May 15, 10:22 AM

Great article on the power of sharing content...

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Social Media Demographics: Who Uses What Platforms?

Social Media Demographics: Who Uses What Platforms? | Marketing Tips | Scoop.it

A massive survey of over 1,800 internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more.

All data derived from the Pew Research Center.


Via Lauren Moss
2DiFore Marketing Solutions's insight:

It's Cinco de Mayo! Do you know who your users are and why they engage with you?

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Lea Vainshtein's curator insight, May 6, 12:16 PM

טבלאות מסכמות את התפלגות משתמשי רשתות חברתיות

המסכנה: אם את עד גיל 30, ממוצא דרום אמריקאי, עירונית, בעלת השכלה 

מאיזשהו קולג' ומשתכרת נמוך 

אז את הצרכנית העיקרית של פייסבוק חחח

 

 

Kim Bradley's curator insight, May 10, 8:49 PM

Great facts on social media trends and usage amongst various demographics.  Social media is trending across all groups!

Juan Carlos Giraldo Cardozo's curator insight, August 31, 10:47 AM

Estadísticas sobre quiénes usan las redes sociales

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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | Marketing Tips | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.


Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss
2DiFore Marketing Solutions's insight:

How does your brand compare to others who are #embracing social media?

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Francesca Mattonelli's curator insight, May 7, 2:53 AM

Una bella infografica per riassumere i "must" del 2014 

Eyal Levi's curator insight, May 7, 11:41 PM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 8:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

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The Secrets to Writing an Attention-Grabbing Blog Post [Infographic]

The Secrets to Writing an Attention-Grabbing Blog Post [Infographic] | Marketing Tips | Scoop.it

Do you know what elements go into a great blog post? Get the inside scoop here.


Via Lauren Moss
2DiFore Marketing Solutions's insight:

Tips for being a great #blogger revealed!

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Nine0Media's curator insight, April 16, 8:55 AM

#Wordpress #Nine0Media

Susan Kay Daniels's curator insight, July 18, 4:09 PM

This infographic gives us invaluable and extensive information to make our blog posts stand out and be noticed. A lot of work went into this - just check out the sources!

Warmly,

Susan

ManufacturingStories's curator insight, August 15, 11:28 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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How to Make a Call in Google Hangouts

How to Make a Call in Google Hangouts | Marketing Tips | Scoop.it

Here's how to make voice calls with your laptop, Android and iOS device.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Remember the days when your friends would call you on the phone and say "hey do you want to hangout"....we are all gown ups now (are we?) and hanging out is different! How many of you have used the Google Hangout feature? It works great and you can even share your screen, now how cool is that!

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How Social Media Contributes To SEO Success

How Social Media Contributes To SEO Success | Marketing Tips | Scoop.it

'No matter how SEO and SMM are regarded as two different entities, keep in mind that these two elements are not contradicting. In fact, SEO and SMM work hand in hand to help a website achieve more in terms of online marketing. 

 

SEO and SMM require patience and to be able to strategize correctly, it will be essential to create posts and updates regularly. Monitoring the engagement is also another thing. All of these, when done manually can be time consuming and expensive in the long run'.


Read more at: http://www.business2community.com/social-media/social-media-contributes-seo-success-0985638#!bKl1Pb


Via Antonino Militello
2DiFore Marketing Solutions's insight:

Ahhh...but do we really have to have a social media presence in order for consumers to find our products? YES!!!! By having a social media presence out there in the #internet world helps, read on!

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Ahmed Alkandari's curator insight, September 14, 4:06 PM

Over the years, SEO has been developing to build relationships and creating quality content. SEO and SMM work hand in hand to improve the online Marketing for a website.

Social media contributes to SEO in different indirect roles:

-Identify groups in your Niche: you can use social media to join groups relevant to your niche. You can exchange information with the group and open discussions that will add value to the topic.

-Brand based search results: business profiles on social media are on of the best and easiest ways to update information about the company and to keep the people up to date on whats new and make it easy for them to search for what they need using social media.

-Build relationships with content publishers: Social media opens up a great opportunity for businesses to easily build relationships with online marketers. Social media can influence the success of an SEO campaign. Therefore, marketers should come up with strategies on how to benefit from social media and get the exposure they need from audiences that are relevant to their niche.

In order for marketing campaign to be effective and success, both social media marketing and SEO campaign should be presented. Social media tools can updates posts and monitor user engagement to get feedback and informations. Selecting social media tools depends on what your business requires. 

 

For most marketing campaigns nowadays in order to be effective, social media need to be involved. Social media tools are the best way to reach marketers, customers and any groups that is related to your niche where you can share discussions and add values to the topic. With SEO evolution and developing, social media is the best contributes to SEO success. Social media helped in building relationships, it also helped in joining groups and exchanging ideas and discussions. Social media is also a great tool for marketers to come up with strategies and they are an easy tools to use and reach people with. 

In my opinion, SEO evolution can reach success without social media, however, social media made them reach that success in a short period of time because it spread very fast. 

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How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From

How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From | Marketing Tips | Scoop.it

Do you want to know where to spend your time and money? Here's how Google Analytics Acquisition reports can help you drive traffic and sales.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Knowing where to spend your valuable dollars is crucial when embarking on a social media marketing campaign. Knowing where your visitors are coming from is important before "throwing" money at a Google Adwords campaign. Talk with your #marketing consultant or department before jumping into the pool.

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How To Prepare for A Website Redesign

How To Prepare for A Website Redesign | Marketing Tips | Scoop.it

Are you thinking about redesigning your website? Here are three things to consider as you prepare.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

All web design is not created equal. If you are embarking on a web redesign STOP....there is homework for you to do before you hire that professional. One suggestion is to ask your customers about their experience and what they would suggest for changes. Have a great Friday!

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Joseph Kim's curator insight, August 8, 6:43 AM

for all you patient recruitment website developers

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A Scientific Guide to Hashtags: How Many, Which Ones, and Where

A Scientific Guide to Hashtags: How Many, Which Ones, and Where | Marketing Tips | Scoop.it
You should be using hashtags on social media. But how many, where and on what networks? Here's the data you need to max out their potential.

Via Neil Ferree
2DiFore Marketing Solutions's insight:

Consistency in your daily marketing is extremely important but how do you get it done? Have you had the chance to use hashtags lately? We here at #2difore give it a shot weekly....

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Neil Ferree's curator insight, July 27, 1:33 PM

Top hashtags found on Twitter when Social Media Marketing is the topic being tweeted include:


  • #socialmedia
  • #SMM
  • #twitter
  • #contentmarketing
  • #social
  • #content
  • #marketing


RiteTag - RiteTag helps ensure that the tags you use are well-chosen by showing you how good, great, or overused a particular hashtag is.


Tips on how to manage your social media presence

PERFORMANCE DIGITALE EXPO's curator insight, July 28, 12:13 AM

Pour éviter le trop de hashtags

Martina Patone's curator insight, July 29, 4:50 AM

hashtag

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The Recipe for Perfect Social Media Posts

The Recipe for Perfect Social Media Posts | Marketing Tips | Scoop.it
Check out this infographic on how to create the perfect post on 10 different social platforms: LinkedIn, your blog, YouTube, Facebook, Twitter, Pinterest, Google+, Instagram, Vine, and Tumblr.

Via Neil Ferree
2DiFore Marketing Solutions's insight:

The wonder may be over on successful social media posts. While sipping our morning coffee this great #infographic popped up, consider this your Sunday morning wake up call, enjoy!

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Neil Ferree's curator insight, June 21, 8:10 AM

When you post on social platforms like Twitter, LI, FB, YT, G+ and Pinterest,you've got to do a lot more than just post a link with a quick sentence describing it if you want lots of people to click on your post and visit your website. You've actually got to optimize your posts for each network.


This infographics shows you how to do this on;


  • Twitter
  • Facebook
  • YouTube
  • Pinterest
  • Google+
  • Instagram
  • Tumblr
  • WordPress


Tips on how to manage your social media presence

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Social Media and SEO: 7 Differences Between Social and Search [Infographic]

Social Media and SEO: 7 Differences Between Social and Search [Infographic] | Marketing Tips | Scoop.it

Social Media and SEO come from different directions but end up in the same place: a meaningful connection with an audience.

 

They’re both about connecting with people. They both benefit from research and data. 


Via Antonino Militello
2DiFore Marketing Solutions's insight:

Make your Friday the best it can be!!!

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Marco Favero's curator insight, June 12, 3:25 PM

aggiungi la tua intuizione ...

Athena Catedral's curator insight, June 12, 7:41 PM

Where speed & upper limits favor social, metrics & intent move in the way of search. Take the best of both worlds

Axel Bartorello's curator insight, July 9, 5:26 AM

Ce graphic-article illustre en quelques secondes les 7 avantages du webmarketing via les réseaux sociaux! Mais ne mettez pas de côté votre site internet, les 2 sont autant important et fonctionnent ensemble!

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Leads and Social Media Methods | Social Media Today

Leads and Social Media Methods | Social Media Today | Marketing Tips | Scoop.it
Are you looking for new ways to generate leads through Social Media? Over the last few years, social media has emerged as an effective tool for generating leads.
2DiFore Marketing Solutions's insight:

Working with your marketing firm to come up with great ways to engage your future customers is essential to the success of your marketing plan.

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Social Media: The Intern’s Job

Social Media: The Intern’s Job | Marketing Tips | Scoop.it
Images: Intern.jpgTweet As a small business, you’ve likely had the discussion about creating a presence on Social Media.
2DiFore Marketing Solutions's insight:

If the Intern is your solution to Social Media, then you’re making a catastrophic error. Remember it's still your company, your brand they will need to know your vision and guidance to make your presence successful and resonate with your ideal client.

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How to Get Your Business Started on Instagram: 5 Tips |

How to Get Your Business Started on Instagram: 5 Tips | | Marketing Tips | Scoop.it
Follow these tips to get your business started on Instagram then populate your Instagram account with content that builds an engaged community.

Via GrupoNeo
2DiFore Marketing Solutions's insight:

You all know that content is king on the internet and people just love pictures! Be sure to blend them together to move your brand forward...

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7 Legitimate Ways That Social Media Impacts SEO

7 Legitimate Ways That Social Media Impacts SEO | Marketing Tips | Scoop.it

SEO and Google have been synonymous - while most SEO tactics and approaches are search engine agnostic, they often get tied to Google ranking. It's fairly obvious why this is the case - Google is the most popular search engine with 67.3 percent of market share according to comScore.


Google also addresses (and condemns) SEO efforts more frequently than toner engines. But SEO isn't just for Google, and really isn't just for search engines, either. Every social media network has some type of search functionality.


As social media usage has risen, so has the volume of searches on these networks (YouTube is the second largest search engine behind Google and Twitter receives 2.1 billion queries per day).


To understand what is popular, relevant, and credible, the search engines are turning to social media.


Read More:  http://www.clickz.com/clickz/column/2342211/7-legitimate-ways-that-social-media-impacts-seo


Via Antonino Militello
2DiFore Marketing Solutions's insight:

Did you know that Social Media usage has risen tremendously over the last 5 years? Well of course you do, you are reading this :) Ask yourself how does it impact your SEO.

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Marilyn Moran's curator insight, April 30, 5:38 PM

Social media can impact SEO simply by encouraging natural link building. Think about it? Google doesn't want you to manufacture back links to manipulate page rank. But it's OK for others to share your content, right? Using social media so that others can find and share your content is natural and should demonstrate what Google wants to see. Of course, people will abuse that, too. Which is why engagement is key; develop and nurture relationships so there's always a genuine connection.

John Reeves's curator insight, May 4, 1:56 PM

Content is everywhere....

9Dotstrategies's curator insight, May 6, 12:59 AM

Find out how social media impacts SEO #socialmedia #impacts #SEO #9dotstrategies

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Social SEO Math: The Totally Mathematical Reason Social Matters to SEO

Social SEO Math: The Totally Mathematical Reason Social Matters to SEO | Marketing Tips | Scoop.it

'Do social signals (Tweets, Likes and Pluses) impact search rankings? The answer to this question is yes, but not in the traditional sense. That's why so much misinformation exists on the topic'.

 

Forget everything you've read about correlations between social and search. Here's the Social SEO math you must understand to succeed.

 

Read More: http://www.blindfiveyearold.com/social-signals-and-seo


Via Antonino Militello
2DiFore Marketing Solutions's insight:

It's time for a math lesson in #social media :)

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