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How to Increase Your Google+ Engagement by 281%

How to Increase Your Google+ Engagement by 281% | Marketing Tips | Scoop.it

"If you are limited to the amount of time you can spend on Google+, I recommend that you focus your efforts on the following:

 

- Authorship – by following these steps, you can add an image next to your search listings.

 

- Videos – by sharing videos related to your business, you can roughly get 28.6% more engagement.

 

- Ask questions – you will get more comments if you ask engaging questions. These questions could be related to your business, the industry your are in or anything else that your friends might like.

 

- Post on Friday – there are a lot of people on Google+ on Fridays from 11 am to 2 pm"

 


Via Antonino Militello
2DiFore Marketing Solutions's insight:

Are you shy about using Google+ to increase your engagement, think again! Don't forget to use Google Hangout, it is more reliable than Skype!

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Gareth Harris's curator insight, February 17, 2014 4:15 AM

Although all the stats are US based the information is very useful and should definitely be worth thinking about in the UK.

Rich Rawdin's curator insight, February 17, 2014 8:36 AM
This is a great article. Tons of information which I am going to try to figure out how to implement on Google +
Nacho Vega's curator insight, February 17, 2014 5:02 PM

"Increase your organic traffic by up to 150%"

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What Content Strategy Will Work For You? (With Examples)

What Content Strategy Will Work For You? (With Examples) | Marketing Tips | Scoop.it
This article offers a brutally honest review of three very common ways to approach your content strategy - long-form, regular and video content.

Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Here are some Pros and Cons to your Content Strategy, will this really work for you? Time will tell....

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How to Use Facebook Live: A Complete Guide

How to Use Facebook Live: A Complete Guide | Marketing Tips | Scoop.it
Learn how to broadcast on Facebook Live, how to analyze a video's performance, and the top tips and tricks for getting the most out of the platform.

Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Keeping up with Facebook can be daunting, did you know that small businesses can now do "Facebook Live"? Yes that's right, check it out!

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seafowlericsson's comment, May 10, 3:29 AM
Its amazing
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6 Ways Happy People Start Their Mornings

6 Ways Happy People Start Their Mornings | Marketing Tips | Scoop.it
What is one of the fundamental pieces of advice from successful people? Start your mornings right!

Via Stefano Principato
2DiFore Marketing Solutions's insight:

What kind of mood did you wake up with today? We found these 6 tips that could change the way you begin your day, check it out!

 

Our Visionary Diva has a cup of coffee (or two), watches the morning news and allows no more than 10 minutes to play a mind teaser game......what do you do! Make it an awesome Thursday!

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3 Core Twitter Strategies That Will Never Die

3 Core Twitter Strategies That Will Never Die | Marketing Tips | Scoop.it
What's the best way to go about developing a strong network on Twitter? Here are three core Twitter strategies to help.

Via donhornsby
2DiFore Marketing Solutions's insight:
(From the article): What’s your best Twitter strategy? This is one of the best quick explanations on why to use Twitter!
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Online Marketing Man's curator insight, March 28, 3:21 AM
(From the article): What’s your best Twitter strategy?
malek's curator insight, March 28, 8:59 AM

Share content that’s valuable.

Connect with other influencers in your cause who have a high Klout score.

Starting meaningful discussions by asking questions.

Mention users with high Klout scores in your Tweets.

Os Ishmael's curator insight, March 29, 5:16 PM

Share content that’s valuable.

Connect with other influencers in your cause who have a high Klout score.

Starting meaningful discussions by asking questions.

Mention users with high Klout scores in your Tweets.

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Should You Outsource Or Do Your Own Digital Marketing?

Should You Outsource Or Do Your Own Digital Marketing? | Marketing Tips | Scoop.it

Businesses outsource web hosting and development, accounting, and even customer service. Why not digital marketing? Where do you draw the line?


Via Rami Kantari
2DiFore Marketing Solutions's insight:

So often our team hears that "I can hire a marketing person to do my digital marketing because I can't afford them but I am afraid to outsource that service so I do it myself when I can".....are you that business owner? In this blog post there are some good pros and cons to consider, each agency has a specific niche that they excel at do your homework, ask the questions often times they may not be the right fit for you but they know a fellow professional that is! Make it a great day out there!

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Thorsten Strauss's curator insight, March 11, 1:32 AM
Best practice: Digital marketing. For me the answer is clear. Digital marketing conceptual understanding has become business critical because it is a business model enabling factor. 

Strategic competence must be Inhouse or at very least conceptual understanding while Dee execution knowledge can be outsourced. 
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What B2B Marketers Need to Know About SEO for Content

What B2B Marketers Need to Know About SEO for Content | Marketing Tips | Scoop.it
Learn SEO for Content Marketing best practices from TopRank Marketing's fearless leader Lee Odden.

Via Rebecca Downing
2DiFore Marketing Solutions's insight:

What a great post we just received from a group of colleagues that we thought we would share today! Our team has been saying for the last several years that social media content is crucial and being real with your followers is the "secret sauce", how do you approach your SEM?

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Marco Favero's curator insight, February 24, 2:36 AM

aggiungi la tua intuizione ...

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How to Identify Relevant Hashtags for Your Business

How to Identify Relevant Hashtags for Your Business | Marketing Tips | Scoop.it
Identifying the right hashtags is critical when it comes to social monitoring and engagement. Try this three-step method using a few favorite Twitter tools – Twitonomy, Hashtagify.me, and RiteTag.

Via Neil Ferree
2DiFore Marketing Solutions's insight:

Friday tip ~ We all see those #hashtags being used all over social media, do you know how to use them and how they can help attract more followers to your brand? Check out this blog post we received early this morning....make it a great weekend!

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Neil Ferree's curator insight, February 11, 12:41 PM

How to find and use relevant Hashtags for your business?

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How to Use Facebook Messenger for Your Business

How to Use Facebook Messenger for Your Business | Marketing Tips | Scoop.it

Looking for a new way to connect with customers and prospects on Facebook? Messenger for business pages makes it easy to offer instant customer service.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Business owners here is a secret weapon that will help to increase your engagement with your followers. Our team manages over 10 business pages and converse with potential clients on their behalf everyday which help to increase their closing rates....start today!

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10 Ways To Simplify Your Local Marketing Strategy In 2016

10 Ways To Simplify Your Local Marketing Strategy In 2016 | Marketing Tips | Scoop.it

Looking back at lessons learned last year and expected trends for this year, Wesley Young cuts through the clutter and suggests ways to make your marketing strategy simpler, clearer and easier to execute.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Have you learned any lessons from 2015? Well of course you have however when it comes to marketing your message to the right audience that can be challenging. Here are 10 key steps to review and implement one or more in your 2016 marketing strategy to see improvement! To a terrific Friday!

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Marco Favero's curator insight, January 7, 12:43 PM

aggiungere la vostra comprensione ...

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5 Types of Content Marketing to Test in 2016

5 Types of Content Marketing to Test in 2016 | Marketing Tips | Scoop.it

In this brave new world of content marketing overload, the brands who will succeed in 2016 are the ones who tell the most interesting stories using the most innovative formats. These 5 types of content can help you connect with your audience in new ways that keep them engaged.


What other content types would you add to the list to try in 2016? Tell me in the comments before you go. For even more content marketing tips, check out our Brand Storytelling & Technology interactive experience....


Via Jeff Domansky
2DiFore Marketing Solutions's insight:

It's almost here, it's almost here.......2016! As you wind down for the Christmas holiday break take a moment to read through this quick article on how to make your brand stand out in 2016. 


We wish a wonderful Christmas and a very prosperous New Year!


The Team at 2DiFore Marketing Solutions!

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Jeff Domansky's curator insight, December 4, 2015 1:11 AM

Find out which up-and-coming content types you should be testing in 2016 for your content program.

Karen Dietz's curator insight, December 22, 2015 1:26 PM

What a great list! All 5 ideas are fabulous ways to tell your stories in 2016. 


Live streaming video is on the list and my only caution is that you'll have to stay conscious and work hard to actually share stories on these platforms. But it's do-able! For example, on Blab it's easy to have a conversation that's all thoughts and opinions. To be really engaging and impactful -- share stories to convey your thinking! Otherwise we're just pontificating.


OK -- 'nuff said. Check out the list and and the links. Then add these 5 story options into your content marketing publishing plan for 2016. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Art Jones's curator insight, December 23, 2015 4:40 PM

Content Marketing continues  

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What Is the Real Cost of Social? #INFOGRAPHIC

What Is the Real Cost of Social? #INFOGRAPHIC | Marketing Tips | Scoop.it
There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free.

An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost,” according to an article in AdWeek by Megan O’Neill.

The infographic reads, “With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons.  While many companies may be fooled by the free cost to open a social media account, many fail to consider the expenses that go into running a social media campaign.  Do the benefits really outweigh the costs?”

Via Brian Yanish - MarketingHits.com, John van den Brink, malek
2DiFore Marketing Solutions's insight:

As November comes to a close and we all face the "giving season" it is important to think about how your Social Media strategy worked for your brand this year! If you were trying to save "pennies" by implementing it yourself we found this infographic that may help you get better results in 2016. Make is a great week......

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Deborah Zanke's curator insight, November 27, 2015 9:31 AM

I don't get the Facebook Fan vs. Non Fan stats. Wouldn't a person who becomes a "fan" of McDonald's be more likely to spend money at McDonald's than someone who chooses not to be a fan on Facebook. How is the bigger spend causal? 

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Leadership Development – The Key Difference Between Failure and Success

Leadership Development – The Key Difference Between Failure and Success | Marketing Tips | Scoop.it

Have you begun to realize how truly important your personal leadership development is in regards to your entire life? You may be realizing that being a great leader isn't just about leading others. It's also about leading yourself. In fact, all of the great leaders in history were people who were devoted to mastering their own life. So what's the key difference between failure and success when it comes to effective personal leadership development? If this is a question you've pondered, then you owe it to yourself to learn this key principle of leadership development.


Via Marc Wachtfogel, PhD, malek
2DiFore Marketing Solutions's insight:

Thursday Tip ~ Looking within yourself to find the key factors in your success as a leader for your business and your volunteer activities.

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malek's curator insight, November 11, 2015 5:01 PM

 “Am I using failure toward my own personal leadership development or to my own personal defeat?”. The honest answer to this is the key difference between success and failure.

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Should I just blog on Facebook?

Should I just blog on Facebook? | Marketing Tips | Scoop.it
The other day, a reader asked me the following question in an email: "Now that Facebook has revamped its Notes, should I abandon my blog and just publish complete posts there?" I have seen this question on social networks and in blog posts. So, he is not the only small business owner who is unsure of what to do.
2DiFore Marketing Solutions's insight:

We've said time and time again not to have all your eggs in one basket when it comes to your social media marketing planner. It depends on who you want to reach for example millenials love Twitter & Instagram.....do you know your demographic?

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, November 4, 2015 1:40 PM

Yes, it's tempting to use Facebook Notes as a blog. But what many small businesses don't realize is that they don't own their profiles and pages...

SENAME Interactive's curator insight, November 4, 2015 10:48 PM

With the  implementation of Facebook Notes, it is vital to start blogging there as well.

Narender Modi's comment, November 5, 2015 7:08 AM
https://giftsquare.wordpress.com/2015/11/05/the-origin-of-birthday-celebrations/
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5 silly social media mistakes that can ruin your business

5 silly social media mistakes that can ruin your business | Marketing Tips | Scoop.it
Social media has impacted individuals and businesses so much that nearly everyone is on one platform or the other.

Via malek
2DiFore Marketing Solutions's insight:

The Team at 2DiFore Marketing and others see this every day! Our feeds are filled with posts that are sometimes deemed "inappropriate" please don't be one of them. Our team is please to share this blog post with you in order to help you change your direction today. Make it a great week!

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malek's curator insight, May 14, 9:57 AM

As customers begin to feel all your company’s sympathy is just a “facade’’ to gain public trust, is the very moment you lose their trust.

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Inbound Marketing Forgets Your Best Audience

Inbound Marketing Forgets Your Best Audience | Marketing Tips | Scoop.it

*Why Inbound Marketing Should Take a Back Seat to Current Customers* If you focus all your efforts on inbound marketing, you are missing a large opportunity.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Here is you Monday tip to ensure that you have a successful week ahead!

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How Long Before My Content Marketing Shows Results?

How Long Before My Content Marketing Shows Results? | Marketing Tips | Scoop.it
Dive deep into specifics on how long it will take for your content marketing to work, and what you need to do in the meantime to accelerate your results.

Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Hey small businesses out there don't despair, it WILL TAKE TIME to get your message to resonate with your followers! There are so many messages coming at them so don't get discouraged and don't take the "quick fix" approach either!

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Eugene Wood's curator insight, April 11, 8:42 AM

How long before you draw the line?

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12 Minutes To Create A Mind Changing Presentation

Reading this presentation will take you only 12 minutes — 12 minutes to find out how to draft a mind changing presentations and to become a more effective and …
Via Stefano Principato
2DiFore Marketing Solutions's insight:

We've all seen it and been totally frustrated...when we attend a seminar and the speaker reads their slide presentation to you ugh! Our team found this great quick read and tips to a FABULOUS presentation so begin your week changing it up a bit!

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5 Activities to Make Your PowerPoint More Engaging

5 Activities to Make Your PowerPoint More Engaging | Marketing Tips | Scoop.it
Is PowerPoint a useful teaching tool? A few days ago on the Teaching English - British Council Facebook page there was a discussion about PowerPoint - Do you love it or hate it? The discussion linked to an article by Rob Lewis who talked about ways PowerPoint could be used in class. In an earlier post he…

Via Baiba Svenca
2DiFore Marketing Solutions's insight:

PowerPoint is still a viable tool to use in business today but many of us have seen a dull/drab presentation right!: Here are some great tips to make your next presentation memorable for your recipients. Also if you are a Teacher this awesome resource for you has fun things to do with PowerPoint including ready-made templates to help engage your students! Make it a great day!

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Marianne Hart's curator insight, March 31, 9:32 AM

Awesome resource for teachers - fun things to do with PowerPoint including ready-made templates.

Q Nguyen's curator insight, April 3, 7:39 AM

Awesome resource for teachers - fun things to do with PowerPoint including ready-made templates.

Tonya Smith Saylor's curator insight, May 7, 9:25 PM

Thinking of doing a PowerPoint for your next classroom presentation? Check out this resource to assist you in creating a more interesting and engaging presentation that your audience will love.

 

CCSS.ELA-LITERACY.SL.9-10.5
Make strategic use of digital media (e.g., textual, graphical, audio, visual, and interactive elements) in presentations to enhance understanding of findings, reasoning, and evidence and to add interest.

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How to Create a Leadership Brand Based on Your Legacy

How to Create a Leadership Brand Based on Your Legacy | Marketing Tips | Scoop.it
Over the past couple of weeks I’ve given you a step-by-step guide on how to build your personal leadership brand, a statement that articulates: who you want to be, what you want to be known for, wh…

Via Stefano Principato
2DiFore Marketing Solutions's insight:

How do you want to be remembered in 10 years? 20 years? As many of us volunteer our time and talent to respective associations that we belong to, will we leave a legacy to be admired for? Make it an awesome day......looking forward to your comments!

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Personal Branding for Executives

Personal Branding for Executives | Marketing Tips | Scoop.it
By Jon Michail The notion of ‘personal’ branding, where the concept of branding is employed by the individual with regards to themselves, is often thought of as selfish, ego-stroking, narcissistic self-promotion designed to sway people into buying whatever they’re selling… and yes, that’s partly true. Anyone that wants to influence in life must sell something …

Via Stefano Principato
2DiFore Marketing Solutions's insight:

Do you believe you have a "personal brand"? Now some of you just said "Dianne what are you talking about"! It's about you and how you carry yourself in the marketplace, when you are in a public venue do you behave professionally or are you the one dancing on the tables? It is important that if you want to be successful in business you must protect your personal brand off the clock as well! Have an awesome day.....

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Stefano Principato's curator insight, February 9, 7:26 AM

A well-executed personal branding program means people know exactly what to expect of you and correctly assume what you’re about. It means people know who you are, and are given this information with the least amount of misrepresentation or miscommunication possible.

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Defining brand

What is brand? What ISN'T it? How do you tell people who you are.

Via Stefano Principato
2DiFore Marketing Solutions's insight:

What is your definition of the word "brand"? Is it a logo....messaging,....feeling.....look....more? Challenge your brand today by asking followers to describe your brand means to them! Have a great Thursday....

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Don't Just Manage Your Reputation—Improve it

Don't Just Manage Your Reputation—Improve it | Marketing Tips | Scoop.it

With the rise of reviews in local search, it's become impossible for businesses to hide from their reputation. The key to rising to the top isn't to just manage your reputation—you need to develop and improve it.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

They say "reputation is everything in business" so what does yours look like when searched? What does your company reputation look like, are you hiding from negative mentions? Start the New Year off right, check out your reputation, make suggested edits and you will see an improvement in rankings! To a successful 2016....

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8 Proven Steps In Differentiating Your Business

8 Proven Steps In Differentiating Your Business | Marketing Tips | Scoop.it
Are you struggling to figure out a way to differentiate your business from dozens of those wanna-bes that are creeping up on you? Was your business cruising along for years and then you realized that…

Via Stefano Principato
2DiFore Marketing Solutions's insight:

Great Tuesday Tip to make your business the best it can be in 2016! 8 Great tips that are easy to implement, give it a try!

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6 photographers tell man's life story in 6 different ways, prove perception is everything

6 photographers tell man's life story in 6 different ways, prove perception is everything | Marketing Tips | Scoop.it

A video experiment on why photos are shaped by the photographer, not the subject in front of it.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Friday Thought.....photography for your brand can be taken in many different ways, how do you tell the story of your brand? Compelling....have a great weekend!

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Business 101: Are You A Freelancer Or A Consultant?

Business 101: Are You A Freelancer Or A Consultant? | Marketing Tips | Scoop.it
When it comes to your small business, are you a freelancer or a consultant? This discussion has come up many times lately within my digital circle, and I think it’s worth outlining and understandin…

Via Stefano Principato
2DiFore Marketing Solutions's insight:

Why work with a consultant or freelancer to get long term or short term projects completed? Our industry and profession provide valuable resources to many small business owners who simply do not have the time or experience to market their businesses properly. Many of my colleagues are ready to move your message to next level and are extremely confidential so if you are thinking of hiring or "partnering" with a team like ours know that you will be treated as if you were the only customer they have! Make it a great week!!! Thank A Veteran for their service this week...

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