LinkedIn recently introduced an important new feature: long-form publishing. Now, all account holders (paid and free) can publish articles on LinkedIn.
Empowering users to publish their content on the LinkedIn site is part of a broad strategy to position the business networking site at the centre of news and information distribution. LinkedIn’s Pulse news service already delivers business and financial news to users daily via their activity stream. And with long-form publishing, LinkedIn is vying for more of the user-generated content that is currently finding its way onto blogs and other media sites.
People remember stories for a lot longer than they remember corporate talk. They often don’t remember the ingredients in your product, or that it now has added fiber or even many of the new bells and whistles added.
A child asks "why mommy or daddy" but "why"? No longer can your brand, your store, your website or your product compete on price alone. Why should someone do business with you or your brand? When you can create that compelling story that gets them to your door then you are successful. Be real!!
So how's your Google+ profile fairing these days? We know many of our colleagues and friends shy away from this great "meeting place" but it can launch a new connection! Need help....we can help you get the most of out Google+....
How fast is Social Media expanding in 2014? Do you know how many active users Facebook has? How fast Google+ is evolving? How many users have never tweeted after opening their account on Twitter? Do these numbers matter to you?
We are now into the sixth month of the year...how is your social media marketing campaigns doing? Are you still skeptical that it works? Check out this article and let us know what you think....love to hear your thoughts!
Relevancy is everything in marketing. The more relevant a message is to consumers, the more likely they will respond positively. For email, this is especially true, given the need to stand out in a recipient’s cluttered mailbox.
Personalization is a simple way to create a sense of relevancy. In this article, I’ll review four tips for executing successful personalization within your email program.
That’s right. “Rinse and repeat,” the familiar instructions on almost every bottle of shampoo sold in the U.S. since… well, probably since shampoo has been sold. Even though we suspect that instruction might be there just to sell more shampoo, most of us dutifully follow it.
But when it comes to sharing our content on social media, many marketers not only fail to rinse and repeat their shares, they may think they should not do that.
When was the last time you read the instructions on your shampoo bottle? Take a moment to read it what you will find are the words "rinse and repeat"...... it's time to share and share and share your content! You'll be glad you did :) Make it an awesome Friday!
2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.
Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.
Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.
You may have noticed the new look of the news feed and personal timelines that Facebook rolled out over the past few weeks. It’s begun rolling out to business pages as well and will be here for everyone soon enough. Here’s the scoop to help you prepare for the transition and plan for the future.
Leveraging stunt-like experiences like a prowling tiger, a meteor crashing, an alien tentacle grabbing people on the street, Pepsi Max's creative augmented reality campaigns can catch consumer's attention and serve as a valuable marketing strategy.
Social media activity is an increasingly important factor in search rankings.
It’s no secret that the search engine optimization landscape has changed dramatically and the factors that influence high SEO rankings have changed as well. The reality is the web is now highly social, and this dramatically changes search. With so many highly evolved social media platforms, it’s hard to decipher which platforms have the most impact on SEO (see also: The Difference Between SEO and SEM).
In this article, we will dig into the world of modern SEO to see not just how social media affects search, but which social media platforms have the most impact on search optimization.
Engagement is an emotional connection. It's the DNA of the relationship. The intensity of the emotion is equal to the connection to your brand. If you don’t put your heart into engaging customers, your competitors gladly will. The apathetic shall walk alone.
What kind of relationships are you creating with your followers? Still skeptical about the use of the social media to move your brand forward? This is a quick and easy read that just may turn the tide for you!
Images: Intern.jpgTweet As a small business, you’ve likely had the discussion about creating a presence on Social Media.
2DiFore Marketing Solutions's insight:
If the Intern is your solution to Social Media, then you’re making a catastrophic error. Remember it's still your company, your brand they will need to know your vision and guidance to make your presence successful and resonate with your ideal client.
SEO and Google have been synonymous - while most SEO tactics and approaches are search engine agnostic, they often get tied to Google ranking. It's fairly obvious why this is the case - Google is the most popular search engine with 67.3 percent of market share according to comScore.
Google also addresses (and condemns) SEO efforts more frequently than toner engines. But SEO isn't just for Google, and really isn't just for search engines, either. Every social media network has some type of search functionality.
As social media usage has risen, so has the volume of searches on these networks (YouTube is the second largest search engine behind Google and Twitter receives 2.1 billion queries per day).
To understand what is popular, relevant, and credible, the search engines are turning to social media.
Facebook launched ten years ago in February 2004. Social media hasn't, doesn't and won't stay still. As Myspace rises, Friendster declines. The pattern's repeated itself a few times already, and even Google hasn't quite cracked the magic social network formula, at least not yet. The crown currently belongs to Facebook, a company that's made some big, big startup purchases on the way, although Twitter continues to pack (arguably) more influence. A whole lot has happened in the last decade, but we've tried to squeeze the more interesting parts into something a little more visual.