As competition for customers, market share and profitability grows more intense, understanding what makes an organization effective and which levers to pull to improve financial performance becomes more and more important. Fortunately, research on high performing companies has found that they consistently develop leaders at all levels in the organization. The conclusion is clear: Leadership…
I'll be honest: I don't really use LinkedIn all that much. Part of it, admittedly, is my own aversion to having to manage too many social networks at once; I would say that I use Facebook, I keep an eye on Twitter, and I… just kind of let my LinkedIn account sit there, alone in the corner,
Are you one of the many frustrated companies out there that wonders how the "big guys" get action on their email marketing campaigns and you don't? What's their message, how does it resonate, how could you do yours better? Check it out!
Hey bloggers here's a solution for "writers block" that you can institute instantly! We all have that moment when we are faced with a deadline and just can't come up with something to write about, so make your week successful by reading this first!
Leaders are decision-makers. They have to be. As soon as they walk into the office in the morning, they’re bombarded with decisions that have to be made: ‘Can our business partner sell our product in that new market?
Didn't you just love it when your parents, grandparents or other extended family would tell stories about "when they were young" it was so different!? Well, why don't you tell a story about other client experiences with prospective clients? Turn your successes into sales today.
Happy Friday Everyone! Many businesses I know struggle with content, reaching their target audience and always ask the question "how do I make my post sound HUMAN"? Our team always takes the approach that "if it sounds like a robot created this post then no one will read it", be sure that your post are genuine, reflect the way you actually talk to your clients & customers. Make it an awesome day!
It's the middle of July, you are a small business owner....have you taken time off yet? Did you answer NO, well how in the world will you have enough energy to work on projects, acquire new clients or be creative if you don't recharge!
Building your brand awareness takes time, money and talent! How will you get your "brand" to be mentioned like Kleenex does for tissues or Coke for soda? Here are some great tips our team thought we would share with you on this awesome Monday morning! From the Visionary Diva team at #2DiFore!
Clear, concise, short, sweet and to the point....have you heard these suggestions before? Sure you have when telling a story well same is true with the content you create for your blog or social media content. Engage them quickly and they will keep coming back!
I come across business owners everyday who struggle with using social media in their business’ marketing plan. I eat, live and breathe it so it’s like second-nature to me, however most business owners are focused on what their business does, whether it be food or clothes or B2B services.
We just love this graphic, the colors, they way the icons are stacked it is so eye catching....don't you think?:) Oh but wait, there's a great story behind the graphic that we wanted to share with you today so please take a moment to read it, you'll be glad you did!
Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. That said, each comes with its own strengths and weaknesses, and acknowledging these can help you put out the most suitable, engaging content possible.
The question of the day......should I advertise on Facebook? I hear Twitter is worth the investment, should we do that? I keep getting solicitations from LinkedIn, does that work?
All great questions and each should be evaluated on its own merit and messaging. If you are attempting to do this on your own and using the same message and not getting results perhaps you should scan this blog post for some insight!
Ok CEO's, Business Owners, Managers what is so great about YOUR company? We as business owners believe that our company is the best in the industry and hope that our employees feel the same way,l but do they really? What makes an employee "Jump Ship" to a competitor?
Associations out there, could we use this same analogy to understand our membership and why members leave? Let's think about that!
Ok folks summer is officially over now that Labor Day is behind us! If you took a little "vacation" from your personal brand its time to get back on the wagon. Our team found this great blog post and image that connects the message clearly, let us know how this works for you!
Emailing marketing is not dead! What is dead is sending pushy, lack luster content and weird sales tactics. If you take the time to determine what the message is, what you would ideally like your reader to do with it then the campaign will be successful!
Monday thoughts ~ How was your weekend folks? Our Visionary Diva & Owner reconnected with a colleague while "beaching it" with her sister. This colleague discussed how things have changed in the "personal connection" of networking. Some of us of a certain age built our personal brand one connection at a time, how have you created your PERSONAL BRAND? We will be curious to hear your thoughts, that is our challenge to you today!
Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.
Today customers want more than just a "brochure", they want to know how you created buzz for that client! We have found that writing compelling case studies or success stories are the difference in today's marketing world.
Just knowing that LinkedIn is one of the top social networks out there for business professionals gets you no closer to making great use of the platform than if you never heard of it. To put it simply, LinkedIn can be a terrific source for leads and new business, but only if you understand how to get past the casual user level. In fact, many of LinkedIn's best features are not available to the dilettante, so making sure you dive in with both feet into LinkedIn is paramount.The best way to mine L
A LinkedIn marketing or selling strategy is the difference between a B2B sales or marketing team that drives consistent revenue opportunities and one that just has lots of connections it does not engage with.
Here are five strategies that sales and marketing leaders need to think about when engaging on LinkedIn.
Our team is often asked why should I have a LinkedIn profile, will it really help with our sales? The answer is YES you should have a professional profile and IT depends if it will help with your sales or not! By making sound connection decisions, posting and replying to relevant content will help you gain valuable insight into your specific market. Don't forget your Business LinkedIn Profile, it is a great place to showcase your companies talent and depth....need help? The team at 2DiFore Marketing Solutions will be happy to discuss your options!
Elevator pitches are important, not just for people, but for businesses as well. A "pitcher" must consider many things including the audience, message, and place when crafting a pitch, and provide value in less than 60 seconds. Awkward physical and tonal cues can be off-putting, so practicing is crucial. When talking to potential clients, investors, or even partners, it's vital to be prepared to present a pitch quickly and effectively. Here are easy tips to create an elevator pitch that works as an effective marketing tool without sounding like a sales pitch.
Are these questions that "freak" you out and keep you from going to networking events? Here is a simple infographic that can help you hone your #elevatorpitch and get to be comfortable with these questions! Remember don't spill all of your treasures on the floor and please ask them questions....it's not all about you! Make it a great Tuesday out there...
Are you a numbers person? Like looking at graphs and charts to see where your followers are coming from or going? This blog post can help companies understand what their followers are doing with their posts and help them to understand what resonates with them. Read on.....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.