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How To Train Your Employees To Handle Social Media

How To Train Your Employees To Handle Social Media | Marketing Tips | Scoop.it

An important step for a brand that has a social media strategy, and wants to avoid crises, is to ensure that employees understand how to use those tools.

This Infographic by Mindflash demonstrates that 76% of companies do not have a clearly defined social media policy.

Social media consultants can be an expensive addition to your business. But in this day and age, no company can operate without a sound social plan.

 

Your best social media team might actually be your current workforce. But how can you find your company’s natural social media rock stars and get your entire team on board with your goals?

 

The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.

 

Keep in mind that your team probably represents a wide range of social media experience. This will help you know how to identify the different groups and understand how to best get them ready to implement your strategy.

 

 

Source . http://bit.ly/Yhuo7j


Via maxOz
2DiFore Marketing Solutions's insight:

As you round out your work week our team wanted to share this thought with you to make your Social Media strategy that much more powerful! Companies have secret weapons, their employees and we bet they are on many platforms so why not encourage them to share your message with their followers.

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Leaders Online's curator insight, December 11, 2012 10:58 AM

Hoe kun je je mw social media dusdanig laten gebruiken dat je je organisatieresultaten beter kunt bereiken? 

Hier een infographic dat ingaat op de verschillende ervaringsniveaus die jouw mensen kunnen hebben. Handig om rekening mee te houden bij de uitvoering van je social strategie.

BSN's curator insight, October 27, 2013 9:57 AM

How To Train Your Employees To Handle Social Media

 

#training #socialmedia 

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How to Build a Stellar Facebook Group

How to Build a Stellar Facebook Group | Marketing Tips | Scoop.it
To build a stellar facebook group is no walk in the park. However, it can be a rich source of community-based engagement group for brand awareness.

Via malek
2DiFore Marketing Solutions's insight:

Looking for some ways to make your Facebook groups shine above the others out there....

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malek's curator insight, May 17, 9:07 AM

Focus on your group as a branding tool and invite the best people you can to become ambassadors for your brand. Thinking of a Facebook group with a sole direct marketing mindset won’t give you the results you’re looking for.

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Why Personal Branding Is a Must Before Starting a Business

Why Personal Branding Is a Must Before Starting a Business | Marketing Tips | Scoop.it
The very foundation of any business starts with the owner – or, in other words, you. If you think about it, customers never buy from the company (especially start-ups); they buy from the people of the company. They trust the individuals who run it. It’s a person that makes the transaction possible. And from that very fundamental perspective, personal branding came into existence. But What Just Is Personal Branding? In a nutshell, it’s the way of marketing yourself together with your skills – you become the product itself. The objective is to gain people’s trust that you are an individual

Via Stefano Principato
2DiFore Marketing Solutions's insight:

What's in a brand? Time and time again we have posted various blogs about why the brand "you" is so important to your business or your company. People buy from people they like PERIOD! Think about the last time you had to make a purchase or a service or product...what was the connection (don't say price).

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Serge Dielens * Branding * Reputation * Influence * Phygital Marketing Communication expert @ EdgeCommunication.be *'s curator insight, April 23, 11:08 AM
The very foundation of any business starts with the owner – or, in other words, you. If you think about it, customers never buy from the company (especially start-ups); they buy from the people of the company. They trust the individuals who run it. It’s a person that makes the transaction possible. And from that very fundamental perspective, personal branding came into existence.
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Why is Reputation Important?

Why is Reputation Important? | Marketing Tips | Scoop.it
You may have heard it as a child, or had it fall on deaf ears during those precarious teen years. It’s the age-old adage, “it doesn’t matter what other people think of you, but only what you th…

Via Stefano Principato
2DiFore Marketing Solutions's insight:

It's who you are when no one is looking that is the most important in business and your personal life.....

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The Role of Color in Branding #Infographic

The Role of Color in Branding #Infographic | Marketing Tips | Scoop.it
The color of your logo will determine how it is perceived.

Via Brian Yanish - MarketingHits.com
2DiFore Marketing Solutions's insight:

It's all about the color! What does the color RED make you think of? How about the color PURPLE? Looking to change up your brand in 2017 check out this blog post.

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What Types of Content Generate the Best Response on LinkedIn? [Infographic]

What Types of Content Generate the Best Response on LinkedIn? [Infographic] | Marketing Tips | Scoop.it
LinkedIn has published a new infographic which looks at what content resonates best on the platform.

Via malek
2DiFore Marketing Solutions's insight:

Our team has seen more and more companies and professionals attempting to use LinkedIn like they do Facebook, find out why you are doing something wrong!

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malek's curator insight, December 7, 2016 2:41 PM

There’s a lot of great insights here – take a look and see what you might want to implement with your LinkedIn content strategy. 

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The Business Benefits of a LinkedIn Company Page #Infographic

The Business Benefits of a LinkedIn Company Page #Infographic | Marketing Tips | Scoop.it
A LinkedIn company page can be an incredible resource, but many businesses fail to understand why it's so important to the overall digital marketing strategy. 

Via Brian Yanish - MarketingHits.com
2DiFore Marketing Solutions's insight:

If your company is not on LinkedIn you are missing potential clients and valuable contacts!

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geskype's comment, October 14, 2016 6:37 AM
thanks
Jeff Domansky's curator insight, October 16, 2016 12:23 PM

Quick look at the benefits of a company LinkedIn page.

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The Price of Getting Caught by Google #infographic

The Price of Getting Caught by Google #infographic | Marketing Tips | Scoop.it
You can also find more infographics at Visualistan Posted by Philip Emmanuele, September 2016

Via malek
2DiFore Marketing Solutions's insight:

Are one of those companies who thinks you can out smart Google? Well think again it could cost you ranking and clients in a big way!

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malek's curator insight, September 26, 2016 12:02 PM

Against all odds, the biggies of the world manipulate search results

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5 Principles of Storytelling from the Perspective of a 128 Year-Old Brand - Social Media Week

5 Principles of Storytelling from the Perspective of a 128 Year-Old Brand - Social Media Week | Marketing Tips | Scoop.it
Sign up for SMW Insider, our premium video platform that provides you with access to the latest trends, insights and best practices from leading experts, brands, agencies, publishers, and platforms.

Via Soraia Ferreira, Ph.D., massimo facchinetti, Os Ishmael, malek
2DiFore Marketing Solutions's insight:

Why do you tell your children stories? Is it to help make the point or help to create memories that last forever? We believe it is both, by telling a story that is compelling and memorable helps to place your brand in front of your potential client for years to come. So go tell your story now!

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How Brands Can Use Empathy to Connect With Millennial Moms

How Brands Can Use Empathy to Connect With Millennial Moms | Marketing Tips | Scoop.it
Connelly Partners' Millennial Mom Project followed a group of millennial moms recently over an eight-week period.

 

Although they share many of the maternal tendencies and traits of prior generations, there are very distinctive qualities and tendencies, and an opportunity for marketers to create messages with pure empathy to reach them.

 

Here are some insights:

 

Scott Madden is senior partner-director of empathy and evolution at Boston-based Connelly Partners.


Via Edwin Rutsch
2DiFore Marketing Solutions's insight:

Here's a great Monday morning tip to get your brand connected with those elusive Millenials......empathy!

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10 Things Your LinkedIn Profile Should Reveal in 10 Seconds 

10 Things Your LinkedIn Profile Should Reveal in 10 Seconds  | Marketing Tips | Scoop.it
Some people call LinkedIn the Facebook of the working world. While the platform definitely draws comparisons, employers don’t search it to be updated on your latest party or to play Candy Crush.
Via Stefano Principato
2DiFore Marketing Solutions's insight:

The title of this blog says it all "What Does Your LinkedIn Profile Reveal About You" to a potential employer, contact or colleague?

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drula eric's curator insight, July 20, 2016 2:37 AM
Site Web qui fonctionne pour vous est ce que vous avez besoin lorsque la phase de l'activité de croissance se produit. Vendre un produit que vous voulez en utilisant des pages de capture les plus extrêmement puissants conçus pour faire une chose que vous obtenez le trafic dont vous avez besoin pour accélérer considérablement votre revenu sur le pilote automatique! Vous voulez faire de l'argent en ligne, mais vous continuez à prendre dans tous les trucs techniques qui va de pair avec le démarrage d'une entreprise en ligne .. http://www.mlmsocial.com/dexeril/

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How Microsoft will put LinkedIn to work in Office

How Microsoft will put LinkedIn to work in Office | Marketing Tips | Scoop.it

There are a number of ways that Microsoft plans to take advantage of its $26.2 billion LinkedIn acquisition, ranging from data-gathering to getting a foothold in social to plans for re-imagining the recruitment and talent management businesses and more. But one of the more straightforward integration opportunities between the two companies is LinkedIn’s integration with Microsoft Office.


Via THE *OFFICIAL ANDREASCY*
2DiFore Marketing Solutions's insight:

Will this be a great opportunity for marketers or a bust? Our team thinks it will be a win win for all users, what say you?!

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Why LinkedIn Is About to Make a Big and Unexpected Shift

Why LinkedIn Is About to Make a Big and Unexpected Shift | Marketing Tips | Scoop.it
There are major changes going on at LinkedIn -- discover what they are and how the business climate could be permanently changed as a result.

Via Anita Windisman, John van den Brink, malek
2DiFore Marketing Solutions's insight:

If you need more proof that LinkedIn is worth the time please take a moment to read this great blog post! This is the reason why we encourage our clients to participate in this platform on a daily basis, you never know where your next client will come from!

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5 silly social media mistakes that can ruin your business

5 silly social media mistakes that can ruin your business | Marketing Tips | Scoop.it
Social media has impacted individuals and businesses so much that nearly everyone is on one platform or the other.

Via malek
2DiFore Marketing Solutions's insight:

The Team at 2DiFore Marketing and others see this every day! Our feeds are filled with posts that are sometimes deemed "inappropriate" please don't be one of them. Our team is please to share this blog post with you in order to help you change your direction today. Make it a great week!

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malek's curator insight, May 14, 2016 9:57 AM

As customers begin to feel all your company’s sympathy is just a “facade’’ to gain public trust, is the very moment you lose their trust.

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Build a Sensational Personal Brand: 7 Tips to Spark Creativity!

Build a Sensational Personal Brand: 7 Tips to Spark Creativity! | Marketing Tips | Scoop.it
7 Tips to spark creativity and help you build a sensational personal brand that is strategically and thoughtfully designed.

Via Stefano Principato
2DiFore Marketing Solutions's insight:

Want to know how to build a super brand? Check out these 7 tips to spark something in you then give us a call!

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Is Your Company Heading In the Right Direction?

Is Your Company Heading In the Right Direction? | Marketing Tips | Scoop.it
Employers recognize the importance of investing in the employees who make up their work team. The continued education and training of the team through

Via PCS Consultants, Inc.
2DiFore Marketing Solutions's insight:

The task of keeping ourselves and our employees engaged in the daily grind could be found in continuing education....

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PCS Consultants, Inc.'s curator insight, April 23, 6:01 AM

Wise employers recognize the value of regularly offering training opportunities to employees. Investing in their training and education is an investment in their success. By giving them the tools to deal with workplace issues and the training to perform the job in an effective and efficient manner, employers are showing their faith and support for their employees. Employees who are fortunate enough to work for an employer who values training should participate in a positive manner that allows them to succeed and prepare for future advancement opportunities. 

Call us to learn more about it.
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How to answer “So, tell me about yourself” in 7 seconds 

How to answer “So, tell me about yourself” in 7 seconds  | Marketing Tips | Scoop.it
In today's economy, you should always be looking for a job, when you don’t have a job, and when you do have a job. I know it can be draining, but at least be

Via Stefano Principato
2DiFore Marketing Solutions's insight:

When you walk into a room when you don't know anyone....what happens next?

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6 Ways to be a More Transparent Leader  

6 Ways to be a More Transparent Leader   | Marketing Tips | Scoop.it

If you can’t see where you’re going, getting lost is easy.  In previous blog posts, I’ve explored how the values of trust and respect, forming the basic building blocks of a successful organization, can be cultivated.  There is also a third key value that differentiates a successful company from an average one.  How to be atransparent leader.

Trust, respect, and transparency forms a trilogy of core values needed to build successful teams. This post analyses why being a transparent leader is important and provides practical ways on how to improve transparency in your organization.


Via Roger Francis
2DiFore Marketing Solutions's insight:

We have three weeks left to 2016 what kind of leader you will be in 2017?

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7 First Steps To Establishing Your Personal Brand Online

7 First Steps To Establishing Your Personal Brand Online | Marketing Tips | Scoop.it
Here are 7 first steps to get you started in establishing your personal brand online.
Via Stefano Principato
2DiFore Marketing Solutions's insight:

Over the last 1 1/2 years we have seen how certain folks have improved their "personal brand" and how they have not! What have you done to make your "personal brand" stand out? 

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Facebook vs. Instagram Ads: Where Should You Advertise?

Facebook vs. Instagram Ads: Where Should You Advertise? | Marketing Tips | Scoop.it

One of the questions we get asked a lot is: should I be running Facebook ads, Instagram ads, or both? Read on to find out the answer.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Where and how much should you spend to advertise on Facebook and Instagram? It's a tall question with many moving parts, read on....

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3 ingredients to make your contents go viral

3 ingredients to make your contents go viral | Marketing Tips | Scoop.it
A guide to creating shareable, addictive and link-worthy viral content that appeals to different age groups and genders.

Via massimo facchinetti
2DiFore Marketing Solutions's insight:

Some pieces attract millions of eyeballs while others get their fair number of shares without entering the VIP club. Why?

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Marc Kneepkens's curator insight, September 25, 2016 12:14 PM

Going #viral is the dream of every #content creator. How does it work?

SEO Barnsley's curator insight, September 26, 2016 4:47 AM
3 Ingredients To Make Your Contents Go Viral
Jeff Domansky's curator insight, September 26, 2016 7:19 PM

If you've got these three ingredients, your content has a chance to go viral

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Facebook Ads vs. Google AdWords: Which Is Better for Your Business?

Facebook Ads vs. Google AdWords: Which Is Better for Your Business? | Marketing Tips | Scoop.it
Do changes to Facebook's News Feed algorithm make Google AdWords a more viable advertising spend?

Via malek
2DiFore Marketing Solutions's insight:

It is a struggle to determine where to put your precious marketing dollars - Facebook Ads vs. Google Adwords? Now with Twitter & LinkedIn offering similar ad spends where should a small business invest? Unfortunately "it depends" on the audience you are attempting to reach and your budget.

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malek's curator insight, August 19, 2016 8:57 AM

Time to look at the differences between Facebook ads and Paid Google Search (PPC)

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12 of the Best 'Contact Us' Page Examples You'll Want to Copy

12 of the Best 'Contact Us' Page Examples You'll Want to Copy | Marketing Tips | Scoop.it
Discover 12 examples of some of the best 'Contact Us' pages out there to inspire your own designs.

Via malek
2DiFore Marketing Solutions's insight:

Our Team has this discussion every day of the week with clients.....many worry about all the other pages on their site but not the one that is the most important! So here are 12 cool examples to incorporate in your Contact us page! Make it a great day!

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malek's curator insight, July 18, 2016 10:43 AM
  • Explain why someone should contact them
  • Include an email and phone number
  • Include a call-to-action
  • Link to active social media accounts
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Trends Over The Next 5 Years | Customer Experience

Trends Over The Next 5 Years | Customer Experience | Marketing Tips | Scoop.it

People often ask me where I see business going in the next five, 15, 20 years.


Via Eric_Determined / Eric Silverstein
2DiFore Marketing Solutions's insight:

How will your business change over the next 5 years? Did you know that the average attention span of a human being was 12 seconds, that's right! Begin making changes today to capture your market.

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Eric_Determined / Eric Silverstein's curator insight, June 21, 2016 2:40 AM

How will you elevate your customer experience to keep pace with these business trends?

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14 Surprisingly Effective Tips for Conversion-Oriented Content

14 Surprisingly Effective Tips for Conversion-Oriented Content | Marketing Tips | Scoop.it
These 14 actionable tricks can strengthen your conversion-oriented writing to get your audience to opt in more – Content Marketing Institute

Via Kamal Bennani
2DiFore Marketing Solutions's insight:

When you see these words in a headline - 

Disastrous....Remarkable.....Scandal....Thrilling....and others do they compel you to read more? Check out these 14 great tips for better content!

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P.j. Germain's curator insight, June 6, 2016 7:27 PM

#contentmarketing

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What Content Strategy Will Work For You? (With Examples)

What Content Strategy Will Work For You? (With Examples) | Marketing Tips | Scoop.it
This article offers a brutally honest review of three very common ways to approach your content strategy - long-form, regular and video content.

Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Here are some Pros and Cons to your Content Strategy, will this really work for you? Time will tell....

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