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2DiFore Marketing Solutions's insight:
We have all dealt with this at one time or another, curious to get your take on this topic!
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An important step for a brand that has a social media strategy, and wants to avoid crises, is to ensure that employees understand how to use those tools. This Infographic by Mindflash demonstrates that 76% of companies do not have a clearly defined social media policy. Social media consultants can be an expensive addition to your business. But in this day and age, no company can operate without a sound social plan.
Your best social media team might actually be your current workforce. But how can you find your company’s natural social media rock stars and get your entire team on board with your goals?
The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.
Keep in mind that your team probably represents a wide range of social media experience. This will help you know how to identify the different groups and understand how to best get them ready to implement your strategy.
Source . http://bit.ly/Yhuo7j Via maxOz
2DiFore Marketing Solutions's insight:
As you round out your work week our team wanted to share this thought with you to make your Social Media strategy that much more powerful! Companies have secret weapons, their employees and we bet they are on many platforms so why not encourage them to share your message with their followers. 
Leaders Online's curator insight,
December 11, 2012 10:58 AM
Hoe kun je je mw social media dusdanig laten gebruiken dat je je organisatieresultaten beter kunt bereiken? Hier een infographic dat ingaat op de verschillende ervaringsniveaus die jouw mensen kunnen hebben. Handig om rekening mee te houden bij de uitvoering van je social strategie. Delete the scoop?
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If you’re an online marketer, you may already be fully aware of the importance of SEO and social media as powerful online marketing strategies. But with all the talk going on about Social SEO, do you know how to make SEO and social media work together effectively?
Read more: http://www.audiencebloom.com/2013/02/combining-social-media-and-seo/ Via Antonino Militello
2DiFore Marketing Solutions's insight:
Making sure that your brand is connected to all of your marketing intiatives is extremely important! 
E-Strands Ltd's curator insight,
February 11, 7:32 AM
If you’re an online marketer, you may already be fully aware of the importance of SEO and social media as powerful online marketing strategies. But with all the talk going on about Social SEO, do you know how to make SEO and social media work together effectively? 
Smart And Smooth's curator insight,
February 14, 1:22 PM
Very good article to understand combination between SEOUL and social marketing 
Philippe Trebaul's curator insight,
February 20, 7:49 AM
La combinaison des médias sociaux et SEO
"Si vous êtes un acheteur en ligne, vous pouvez déjà être pleinement conscient de l'importance des médias SEO et sociaux puissants stratégies de marketing en ligne. Mais avec tous les discours se passe à propos de Social SEO, savez-vous comment faire SEO et médias sociaux de travailler ensemble de manière efficace?
Lire la suite: http://www.audiencebloom.com/2013/02/combining-social-media-and-seo/" Combining Social Media and SEO via @amisant http://sco.lt/... Delete the scoop?
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Facebook, in an uncharacteristic move, released its first branded video titled, "The Things That Connect Us." (Facebook gets philosophical with ‘Chairs are like Facebook’ ad: Facebook, in an uncharacteristic move, released ...)... Delete the scoop?
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Is Social Media Marketing Effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.
Fortunately, this enlightening Infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.
By MDG Advertising. http://bit.ly/RrFGzx Source. http://bit.ly/PNKbp9 Via maxOz 
Clare Chen's curator insight,
April 4, 6:12 AM
This article shows the effectiveness of Social Media. In the last few years social media has exploded into the business scene. It all really started with Facebook and now it almost seems like businesses cannot survive without it! But how effective is it? In IMC, one of the most important aspects of marketing is the evaluation part at the end where you determine whether your campaign was successful. This is an evaluation of social media on businesses. In this article it clearly shows that businesses tie their success to social media and most are beginning to look beyond sales goal to identify the value of social marketing efforts.Social media also improves businesses appearance in search engines. It is also founded that most businesses did not have social media 3 years ago but started about 2 years ago so we can see what a quick growth this is. However the most important thing before using social media is to identify the businesses objectives since every business is different. In IMC we learn that objectives provide a benchmark against which the success or failure of the promotional campaign can be measured. By identifying objectives, the business will be able to use social media smartly. 
Gillian Ye's comment,
April 4, 11:53 PM
It was great to see all the facts and figures relating to the effetiveness of marketing through social media. Its pretty evident that social media is now a huge element in promoting companies especially on popular sites such as Facebook, Twitter, and YouTube. It really is the future as more and more companies are planning to increase their social media efforts as they can see how successful it can be.
Dong Wook Han's comment,
April 6, 9:47 AM
Social network has become so powerful over the recent years and it gives opportunities for brands to communicate with their consumers or customers and market and promote their products. I wonder how long it would last as a platform and tool for marketing, promotions and communications.
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In the latest sign that geek is the new chic, a swanky L.A. nightclub has said that it will let you cut the line if you have enough Facebook friends or Twitter followers. Delete the scoop?
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You’ve been wronged. Now and then we all have to deal with someone being dishonest. I just had to. Via The Fish Firm
2DiFore Marketing Solutions's insight:
We have all dealt with this at one time or another, curious to get your take on this topic! 
Eliseu Ferreira Caetano's curator insight,
February 28, 8:20 PM
4 passos para lidar com pessoas desonestas... 
Sumit Gajanan Tambe's curator insight,
March 10, 7:35 AM
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It’s no secret that companies are using the social media network Pinterest for marketing purposes and doing so successfully.
So how do you use Pinterest to get your website or blog ranking high in search engines.
Find Out More: http://www.jeffbullas.com/2013/01/31/4-ways-to-use-pinterest-to-rank-high-in-search-engines/ Via Antonino Militello
2DiFore Marketing Solutions's insight:
Is your company telling a visual story about your brand? If not you should be thinking about it, many clients are both visual and audio learners! 
Cathryn Brimhall's curator insight,
February 8, 3:36 PM
Pinterest, it depends... the consumer side turns me off, the business to biz side doesn't seem to take off, but personally I like it :-) 
Richard Stadler's comment,
February 14, 12:21 PM
@gareth Yes I do. I'm exploring different media platforms to find out their marketing value.
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"The days of the single task "SEO and done" marketing are over. Today’s fashion statements include a mix of marketing color: local SEO, Pinterest, and social media.
These are the areas small- to medium-sized businesses should focus on, according to CEO of WebmasterWorld and PubCon founder Brett Tabke".
Read More Here:http://searchenginewatch.com/article/2206847/SEO-the-Dawn-of-Visual-Social-Media Via Antonino Militello Delete the scoop?
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I do not think I have seen anyone run any kind of correlation between the explosion of social media and the subsequent explosion of social media listening... How do you turn your existing listening program into something that offers much more value to your organization? 1. Think toolbox, not tool – There is not a data capture tool on the market today that will serve all of your needs. Listening tools are powerful, to be sure, but they do not capture everything. Think about what combination of tools — customer service, web analytics, search analytics, conversation analytics — you need to be successful. 2. Develop a social intelligence supply chain – Using the toolbox above, how do you route and display information within the organization? This is a critical step that is most often overlooked. 3. Institutionalize standard metrics and models – Presenting the same metrics and using the same approach to data gathering is essential to delivering actionable insights and ensuring overall credibility. 4. Determine the right reporting cadence – There are different models for different audiences. For example, if you are presenting to an executive audience then it makes the most sense to roll up data every quarter. If you are using the data for real-time content, though, it may make more sense to present findings every week. 5. Using analysts to hand code data – While the tools are becoming more sophisticated, nothing yet replaces the analyst who understands the business and the tools. 6. Protocols for crises – If you are familiar with your issues, know what drives share of conversation, know who the influencers are, know who you would talk to in crisis, know the top search words people use then you are in good shape. Do you know all of those? 7. Build a team who understands the business – This goes hand-in-hand with #5, but having analysts who understand the tools and the business is absolutely essential. It’s the only way you will develop actionable insights.
These are the primary building blocks to building an effective social media listening program at your organization.
See more in Chuck's Presentation "Turning Listening Into An Organizational Advantage" [PDF] http://bit.ly/SLVAq2
By Chuck Hemann. http://bit.ly/Ryhlif Source. http://bit.ly/RcN3ir Via maxOz Delete the scoop?
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