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Combining Social Media and SEO

Combining Social Media and SEO | Marketing Tips | Scoop.it

If you’re an online marketer, you may already be fully aware of the importance of SEO and social media as powerful online marketing strategies. But with all the talk going on about Social SEO, do you know how to make SEO and social media work together effectively?

 

 Read more: http://www.audiencebloom.com/2013/02/combining-social-media-and-seo/


Via Antonino Militello
2DiFore Marketing Solutions's insight:

Making sure that your brand is connected to all of your marketing intiatives is extremely important!

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Neil Ferree's curator insight, February 10, 2013 12:46 PM

Google Plus and Social SEO go hand in hand so long as your http://bit.ly/RichSnippet is properly set up and adding to your Authorship social signals

E-Strands Ltd's curator insight, February 11, 2013 7:32 AM

If you’re an online marketer, you may already be fully aware of the importance of SEO and social media as powerful online marketing strategies. But with all the talk going on about Social SEO, do you know how to make SEO and social media work together effectively?

Philippe Trebaul's curator insight, February 20, 2013 7:49 AM
La combinaison des médias sociaux et SEO

"Si vous êtes un acheteur en ligne, vous pouvez déjà être pleinement conscient de l'importance des médias SEO et sociaux puissants stratégies de marketing en ligne. Mais avec tous les discours se passe à propos de Social SEO, savez-vous comment faire SEO et médias sociaux de travailler ensemble de manière efficace?

 

 Lire la suite:  http://www.audiencebloom.com/2013/02/combining-social-media-and-seo/"


Combining Social Media and SEO via @amisant http://sco.lt/...


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Defining brand

What is brand? What ISN'T it? How do you tell people who you are.

Via Stefano Principato
2DiFore Marketing Solutions's insight:

What is your definition of the word "brand"? Is it a logo....messaging,....feeling.....look....more? Challenge your brand today by asking followers to describe your brand means to them! Have a great Thursday....

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Don't Just Manage Your Reputation—Improve it

Don't Just Manage Your Reputation—Improve it | Marketing Tips | Scoop.it

With the rise of reviews in local search, it's become impossible for businesses to hide from their reputation. The key to rising to the top isn't to just manage your reputation—you need to develop and improve it.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

They say "reputation is everything in business" so what does yours look like when searched? What does your company reputation look like, are you hiding from negative mentions? Start the New Year off right, check out your reputation, make suggested edits and you will see an improvement in rankings! To a successful 2016....

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8 Proven Steps In Differentiating Your Business

8 Proven Steps In Differentiating Your Business | Marketing Tips | Scoop.it
Are you struggling to figure out a way to differentiate your business from dozens of those wanna-bes that are creeping up on you? Was your business cruising along for years and then you realized that…

Via Stefano Principato
2DiFore Marketing Solutions's insight:

Great Tuesday Tip to make your business the best it can be in 2016! 8 Great tips that are easy to implement, give it a try!

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6 photographers tell man's life story in 6 different ways, prove perception is everything

6 photographers tell man's life story in 6 different ways, prove perception is everything | Marketing Tips | Scoop.it

A video experiment on why photos are shaped by the photographer, not the subject in front of it.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Friday Thought.....photography for your brand can be taken in many different ways, how do you tell the story of your brand? Compelling....have a great weekend!

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Business 101: Are You A Freelancer Or A Consultant?

Business 101: Are You A Freelancer Or A Consultant? | Marketing Tips | Scoop.it
When it comes to your small business, are you a freelancer or a consultant? This discussion has come up many times lately within my digital circle, and I think it’s worth outlining and understandin…

Via Stefano Principato
2DiFore Marketing Solutions's insight:

Why work with a consultant or freelancer to get long term or short term projects completed? Our industry and profession provide valuable resources to many small business owners who simply do not have the time or experience to market their businesses properly. Many of my colleagues are ready to move your message to next level and are extremely confidential so if you are thinking of hiring or "partnering" with a team like ours know that you will be treated as if you were the only customer they have! Make it a great week!!! Thank A Veteran for their service this week...

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How To Use Visuals to Leverage Your Complete Brand Story

How To Use Visuals to Leverage Your Complete Brand Story | Marketing Tips | Scoop.it

Visual storytelling is important. How do you get started? Doyle Buehler prepares to answer your questions in his upcoming webinar.


Via Stefano Principato
2DiFore Marketing Solutions's insight:

How do you process information? Are you a visual person or auditory or perhaps are you both! Many of your followers are both so why do you not put compelling pictures in your posts to boost your message. This is a short read but so compelling!

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Stuart Wilkinson's curator insight, November 4, 2015 10:07 AM

As they say..... a picture paints a thousand words....

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Conduct A Symphony of Feeds: 1 of 5 Super Secret Marketing Trends for '16

Conduct A Symphony of Feeds: 1 of 5 Super Secret Marketing Trends for '16 | Marketing Tips | Scoop.it
5 Super Secret Marketing Trends: nowists, share keys to your digital kingdoms, appify and gamify your content and developing blue oceans to win in 2016.

Via Martin (Marty) Smith, Os Ishmael, malek
2DiFore Marketing Solutions's insight:

Believe it or not 2016 planning begins now! What will your marketing efforts look like a year from now? Will you have created more buzz about your product or simply continue to bump along....

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Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won't Work

Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won't Work | Marketing Tips | Scoop.it

Flywheel marketing is when you create some great content, you amplify that content via social media and your social channels, you attract visitors through that, you naturally earn links from some of those people who visit your site, and you grow your social following.


Now, the next time your audience potential is bigger and your rankings potential is also bigger, because you have more links coming to your site, and that helps all the other pages on your site. You have a bigger social audience, so now there are more people to amplify to.


Via Neil Ferree
2DiFore Marketing Solutions's insight:

Flywheel, fly fishing or fly tying what do they have to do with great content? It's all about casting a wide net with your social media directed content to "catch" more followers, right? The short answer yes but the bigger answer is how to couple that strategy with actual "face to face" marketing initiatives.....please take a moment to give us your list of activities you do to gets you results! Make it a great Tuesday folks :)

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Neil Ferree's curator insight, October 5, 2015 11:34 AM

You may have read that social shares is the new seo?


After reading this piece and viewing this whiteboard friday session, you will likely agree that social engagement is more important than social shares and how Google values read-time over social shares? At the end of the day, quality content is the start point for any social content marketing effort to deliver the results you seek.


That said; having a system that will increase your online visibility and brand awareness is the genesis of any SMM campaign. 

Jasper Molina's curator insight, October 8, 2015 1:10 AM

Maximise all possible streams to promote your business. Definitely, social media is one of them but should not be your lone strategy.d

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Leveraging Your Employer Brand to Attract Great Talent

Seminar with Glassdoor and Lee Hecht Harrison


Via Stefano Principato
2DiFore Marketing Solutions's insight:

Ok CEO's, Business Owners, Managers what is so great about YOUR company? We as business owners believe that our company is the best in the industry and hope that our employees feel the same way,l but do they really? What makes an employee "Jump Ship" to a competitor? 


Associations out there, could we use this same analogy to understand our membership and why members leave? Let's think about that!

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12 Thoughts On How To Stand Out

12 Thoughts On How To Stand Out | Marketing Tips | Scoop.it
Recently, I was approached by a colleague on LinkedIn who asked if I had any specific “do and don't” personal branding advice for the UK College grads he works with. My first impulse was to refer h...

Via Stefano Principato
2DiFore Marketing Solutions's insight:

Ok folks summer is officially over now that Labor Day is behind us! If you took a little "vacation" from your personal brand its time to get back on the wagon. Our team found this great blog post and image that connects the message clearly, let us know how this works for you!

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10 Content Promotion Opportunities You Might Be Missing

10 Content Promotion Opportunities You Might Be Missing | Marketing Tips | Scoop.it

Are you emails truly maximizing engagement? Here's how an email signature campaign can spark even more audience interaction.


Via Kamal Bennani, massimo facchinetti, malek
2DiFore Marketing Solutions's insight:

Emailing marketing is not dead! What is dead is sending pushy, lack luster content and weird sales tactics. If you take the time to determine what the message is, what you would ideally like your reader to do with it then the campaign will be successful!

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Mike Allen's curator insight, September 1, 2015 6:12 AM

Good list of how to be personal depending on your respondent. Build the relationship or lose it!

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Personal Branding In The Trust Brand Economy

Personal Branding In The Trust Brand Economy | Marketing Tips | Scoop.it

Personal Branding In The Trust Brand Economy http://t.co/puFW14wpnB


Via Stefano Principato
2DiFore Marketing Solutions's insight:

Monday thoughts ~ How was your weekend folks? Our Visionary Diva & Owner reconnected with a colleague while "beaching it" with her sister. This colleague discussed how things have changed in the "personal connection" of networking. Some of us of a certain age built our personal brand one connection at a time, how have you created your PERSONAL BRAND? We will be curious to hear your thoughts, that is our challenge to you today!

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Case Studies Have Real Value: Seven Tips for Writing a Success Story That Succeeds

Case Studies Have Real Value: Seven Tips for Writing a Success Story That Succeeds | Marketing Tips | Scoop.it

Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Today customers want more than just a "brochure", they want to know how you created buzz for that client! We have found that writing compelling case studies or success stories are the difference in today's marketing world.

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Marco Favero's curator insight, July 28, 2015 4:58 PM

aggiungere la vostra comprensione ...

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10 Ways To Simplify Your Local Marketing Strategy In 2016

10 Ways To Simplify Your Local Marketing Strategy In 2016 | Marketing Tips | Scoop.it

Looking back at lessons learned last year and expected trends for this year, Wesley Young cuts through the clutter and suggests ways to make your marketing strategy simpler, clearer and easier to execute.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Have you learned any lessons from 2015? Well of course you have however when it comes to marketing your message to the right audience that can be challenging. Here are 10 key steps to review and implement one or more in your 2016 marketing strategy to see improvement! To a terrific Friday!

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Marco Favero's curator insight, January 7, 12:43 PM

aggiungere la vostra comprensione ...

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5 Types of Content Marketing to Test in 2016

5 Types of Content Marketing to Test in 2016 | Marketing Tips | Scoop.it

In this brave new world of content marketing overload, the brands who will succeed in 2016 are the ones who tell the most interesting stories using the most innovative formats. These 5 types of content can help you connect with your audience in new ways that keep them engaged.


What other content types would you add to the list to try in 2016? Tell me in the comments before you go. For even more content marketing tips, check out our Brand Storytelling & Technology interactive experience....


Via Jeff Domansky
2DiFore Marketing Solutions's insight:

It's almost here, it's almost here.......2016! As you wind down for the Christmas holiday break take a moment to read through this quick article on how to make your brand stand out in 2016. 


We wish a wonderful Christmas and a very prosperous New Year!


The Team at 2DiFore Marketing Solutions!

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Jeff Domansky's curator insight, December 4, 2015 1:11 AM

Find out which up-and-coming content types you should be testing in 2016 for your content program.

Karen Dietz's curator insight, December 22, 2015 1:26 PM

What a great list! All 5 ideas are fabulous ways to tell your stories in 2016. 


Live streaming video is on the list and my only caution is that you'll have to stay conscious and work hard to actually share stories on these platforms. But it's do-able! For example, on Blab it's easy to have a conversation that's all thoughts and opinions. To be really engaging and impactful -- share stories to convey your thinking! Otherwise we're just pontificating.


OK -- 'nuff said. Check out the list and and the links. Then add these 5 story options into your content marketing publishing plan for 2016. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Art Jones's curator insight, December 23, 2015 4:40 PM

Content Marketing continues  

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What Is the Real Cost of Social? #INFOGRAPHIC

What Is the Real Cost of Social? #INFOGRAPHIC | Marketing Tips | Scoop.it
There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free.

An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost,” according to an article in AdWeek by Megan O’Neill.

The infographic reads, “With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons.  While many companies may be fooled by the free cost to open a social media account, many fail to consider the expenses that go into running a social media campaign.  Do the benefits really outweigh the costs?”

Via Brian Yanish - MarketingHits.com, John van den Brink, malek
2DiFore Marketing Solutions's insight:

As November comes to a close and we all face the "giving season" it is important to think about how your Social Media strategy worked for your brand this year! If you were trying to save "pennies" by implementing it yourself we found this infographic that may help you get better results in 2016. Make is a great week......

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Deborah Zanke's curator insight, November 27, 2015 9:31 AM

I don't get the Facebook Fan vs. Non Fan stats. Wouldn't a person who becomes a "fan" of McDonald's be more likely to spend money at McDonald's than someone who chooses not to be a fan on Facebook. How is the bigger spend causal? 

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Leadership Development – The Key Difference Between Failure and Success

Leadership Development – The Key Difference Between Failure and Success | Marketing Tips | Scoop.it

Have you begun to realize how truly important your personal leadership development is in regards to your entire life? You may be realizing that being a great leader isn't just about leading others. It's also about leading yourself. In fact, all of the great leaders in history were people who were devoted to mastering their own life. So what's the key difference between failure and success when it comes to effective personal leadership development? If this is a question you've pondered, then you owe it to yourself to learn this key principle of leadership development.


Via Marc Wachtfogel, PhD, malek
2DiFore Marketing Solutions's insight:

Thursday Tip ~ Looking within yourself to find the key factors in your success as a leader for your business and your volunteer activities.

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malek's curator insight, November 11, 2015 5:01 PM

 “Am I using failure toward my own personal leadership development or to my own personal defeat?”. The honest answer to this is the key difference between success and failure.

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Should I just blog on Facebook?

Should I just blog on Facebook? | Marketing Tips | Scoop.it
The other day, a reader asked me the following question in an email: "Now that Facebook has revamped its Notes, should I abandon my blog and just publish complete posts there?" I have seen this question on social networks and in blog posts. So, he is not the only small business owner who is unsure of what to do.

Via Cendrine Marrouat - SocialMediaSlant.com
2DiFore Marketing Solutions's insight:

We've said time and time again not to have all your eggs in one basket when it comes to your social media marketing planner. It depends on who you want to reach for example millenials love Twitter & Instagram.....do you know your demographic?

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, November 4, 2015 1:40 PM

Yes, it's tempting to use Facebook Notes as a blog. But what many small businesses don't realize is that they don't own their profiles and pages...

SENAME Interactive's curator insight, November 4, 2015 10:48 PM

With the  implementation of Facebook Notes, it is vital to start blogging there as well.

Narender Modi's comment, November 5, 2015 7:08 AM
https://giftsquare.wordpress.com/2015/11/05/the-origin-of-birthday-celebrations/
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How Social Signals really affect your Search Rankings

How Social Signals really affect your Search Rankings | Marketing Tips | Scoop.it

'I fear the term ‘social signals’ has been somewhat overused (and in some cases, abused) by search marketers, and there’s a blanket misconception about how they actually affect a site’s organic search rankings. 


Personally, I’ve been a long-committed proponent of the use of social media marketing strategies as an element of any SEO campaign, but the influences that social media events have on a website’s actual domain authority are both complicated and poorly understood. 

 

If harnessed properly, engagements and activities on social media really can have an effect on your site’s overall ranking, but maybe not in the exact way you think. 

 

Throughout this article, I want to explain all the ways that social signals can, and can’t, affect your search rankings'.

 

Read More: http://searchenginewatch.com/sew/opinion/2431447/how-social-signals-really-affect-your-search-rankings


Via Antonino Militello
2DiFore Marketing Solutions's insight:

As small children most of us were taught to share our toys, candy and other items with our friends....it made you more "likeable" and friendly....at least that's what my mom told me! Well the same holds true with your social media profiles but more importantly the ones you follow! 


Ask yourself, "when was the last time I liked a post or shared a post from one of my followers?" If you said last week wrong answer the success of your website and your brand is in the sharing, yes that's right sharing, liking, commenting at least once a day helps with your ranking score. Don't believe us, give it a try for one month then let us know what your results are. 


Happy Sharing!

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How to Harness Your Authentic Voice and Think Bigger

How to Harness Your Authentic Voice and Think Bigger | Marketing Tips | Scoop.it

In the online world, the echo chamber is getting bigger by the day. If you’re struggling with how to harness your authentic voice and get your ideas heard, then this article and book are for you.

 

Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Begin the week on a positive note! Write down the things you want to accomplish for the week, pin it on your calendar, make it attainable and DO IT!

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Great Business Don’t Happen by Accident | pcscaliforniainc

Great Business Don’t Happen by Accident | pcscaliforniainc | Marketing Tips | Scoop.it
As competition for customers, market share and profitability grows more intense, understanding what makes an organization effective and which levers to pull to improve financial performance becomes more and more important. Fortunately, research on high performing companies has found that they consistently develop leaders at all levels in the organization. The conclusion is clear: Leadership…

Via PCS Consultants, Inc.
2DiFore Marketing Solutions's insight:

Could these strategies be applied to a member driven organization? The hunt for fresh leadership has been a struggle for many organizations over the last several years perhaps this could help!

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PCS Consultants, Inc.'s curator insight, September 21, 2015 1:10 PM

 

PCS Consultants, Inc. General Management Workshop addresses numerous concepts, tools, and techniques related to business strategy formulation and execution for both the multidivisional corporation and the focused business. The workshop studies businesses with varying degrees of diversification classified as focused, diversified within an industry, or diversified across industries.

 

For information on this workshop, contact us!

 

http://pcs-consultants.com/training-and-development.php
Toll-Free: (866) 413-4103 
Email/ Online Support: info@pcs-consultants.com

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5 Hidden LinkedIn Features Every Professional Should Definitely Should Know About

5 Hidden LinkedIn Features Every Professional Should Definitely Should Know About | Marketing Tips | Scoop.it
I'll
be honest: I don't really use LinkedIn all that much. Part of it,
admittedly, is my own aversion to having to manage too many social
networks at once; I would say that I use Facebook, I keep an eye on
Twitter, and I… just kind of let my LinkedIn account sit there, alone in the corner,

Via Anita Windisman
2DiFore Marketing Solutions's insight:

Should you participate or shouldn't you? There are so many ways to get connected but LinkedIn is one of the most important platforms to grow your business!

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donhornsby's curator insight, September 10, 2015 9:20 AM

These hidden LinkedIn features are definitely worth knowing about.

Venkatesh Iyer (venkyiyer.com)'s curator insight, September 10, 2015 11:29 AM

Hmm. That thing about getting chronological order in the posts on your timeline? I like.

Thorsten Strauss's curator insight, September 23, 2015 4:29 PM

best practice : Linkedin . I learned about one tip I did not know. 

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16 Examples of Awesome Email Marketing Campaigns

16 Examples of Awesome Email Marketing Campaigns | Marketing Tips | Scoop.it

Check out some of the best email marketing campaigns out there and what makes them so amazing.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Are you one of the many frustrated companies out there that wonders how the "big guys" get action on their email marketing campaigns and you don't? What's their message, how does it resonate, how could you do yours better? Check it out!

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Marco Favero's curator insight, September 2, 2015 5:28 AM

aggiungere la vostra comprensione ...

Ann Windham's curator insight, September 2, 2015 10:20 AM

#Eventprofs #MPI #TSTS Do your emails get the response you wanted?

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Don’t Write Your Next Blog Post Without Checking These 3 Twitter Search Tools

Don’t Write Your Next Blog Post Without Checking These 3 Twitter Search Tools | Marketing Tips | Scoop.it
Blogging can be tough, so why not make things a little easier for yourself by leveraging Twitter?

Via massimo facchinetti, Os Ishmael, malek
2DiFore Marketing Solutions's insight:

Hey bloggers here's a solution for "writers block" that you can institute instantly! We all have that moment when we are faced with a deadline and just can't come up with something to write about, so make your week successful by reading this first!

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Instantly Improve Your Pinterest Marketing Strategy

Instantly Improve Your Pinterest Marketing Strategy | Marketing Tips | Scoop.it
Want to know what's how to create an effective Pinterest marketing strategy? Here's 26 tips to instantly improve and receive real results!

Via malek
2DiFore Marketing Solutions's insight:

Looking to maximize your Pinterest account? Our team found this great blog post that we would like to share on this Fantastic Friday!

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mrmarketology's curator insight, July 30, 2015 9:30 AM

I have noticed that pinning videos and syncing it to your YouTube account has increased following and engagements.

Jennifer G. Hanford's curator insight, July 30, 2015 10:32 AM

I have noticed that pinning videos and syncing it to your YouTube account has increased following and engagements.