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Seven Steps To Building A Better Listening Program

Seven Steps To Building A Better Listening Program | Marketing Tips | Scoop.it

I do not think I have seen anyone run any kind of correlation between the explosion of social media and the subsequent explosion of social media listening...

How do you turn your existing listening program into something that offers much more value to your organization?

1.       Think toolbox, not tool – There is not a data capture tool on the market today that will serve all of your needs. Listening tools are powerful, to be sure, but they do not capture everything. Think about what combination of tools — customer service, web analytics, search analytics, conversation analytics — you need to be successful.

2.       Develop a social intelligence supply chain – Using the toolbox above, how do you route and display information within the organization? This is a critical step that is most often overlooked.

3.       Institutionalize standard metrics and models – Presenting the same metrics and using the same approach to data gathering is essential to delivering actionable insights and ensuring overall credibility.

4.       Determine the right reporting cadence – There are different models for different audiences. For example, if you are presenting to an executive audience then it makes the most sense to roll up data every quarter. If you are using the data for real-time content, though, it may make more sense to present findings every week.

5.       Using analysts to hand code data – While the tools are becoming more sophisticated, nothing yet replaces the analyst who understands the business and the tools.

6.       Protocols for crises – If you are familiar with your issues, know what drives share of conversation, know who the influencers are, know who you would talk to in crisis, know the top search words people use then you are in good shape. Do you know all of those?

7.       Build a team who understands the business – This goes hand-in-hand with #5, but having analysts who understand the tools and the business is absolutely essential. It’s the only way you will develop actionable insights.

 

These are the primary building blocks to building an effective social media listening program at your organization.

 

See more in Chuck's Presentation "Turning Listening Into An Organizational Advantage" [PDF] http://bit.ly/SLVAq2

 

By Chuck Hemann. http://bit.ly/Ryhlif

Source.  http://bit.ly/RcN3ir



Via maxOz
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maxOz's comment, August 22, 2012 6:34 AM
Alessio Thank You So Much For Sharing xxx
maxOz's comment, August 25, 2012 9:06 AM
Mithu Thank You Very Much, Have A Good Weekend x Michele
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How Journalists Decide What to Share on Social

How Journalists Decide What to Share on Social | Marketing Tips | Scoop.it

How can journalists make the most of social media? Let's dig in to how, what, and where to share to make the most of your social presence.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Where do you get your news? Is it from a newspaper? Is it through social media outlets? Which one works best for you and your company....these are all great questions. Found this blog post that hits that mark right on.....

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Marco Favero's curator insight, December 10, 3:11 AM

aggiungi la tua intuizione ...

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Mixing Video With Email Marketing: Four Inspiring Examples and Three Quick Tips

Mixing Video With Email Marketing: Four Inspiring Examples and Three Quick Tips | Marketing Tips | Scoop.it

Using video in email should be a no-brainer, because emails with video are the ones that subscribers find most memorable. But the email-video combo is still a rare pairing.

It's now much easier for email marketers to show off their brand and provide a ton of value with video content. Here are four ways to make video plus email a winning combination. 


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Are you a visual person, auditory person or both? What about your audience? Consider adding video messaging to your e-newsletter to get a better open rate.....

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Creative Ways to Take Advantage of Positive Reviews

Creative Ways to Take Advantage of Positive Reviews | Marketing Tips | Scoop.it

Hopefully your product or service has tons of positive reviews. But are you doing anything with them?


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

We all know that "testimonials" are key to many of the successes of our businesses, but do you share them with your team? Do you share them with your employees? Often times employees never see glowing testimonials from customers & clients and they should, remember they can be your best Evangelist....have a great Thursday!

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Marco Favero's curator insight, November 12, 6:59 AM

aggiungi la tua intuizione ...

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5 Ways to Grow Your Leads With LinkedIn

5 Ways to Grow Your Leads With LinkedIn | Marketing Tips | Scoop.it

Do you use LinkedIn to find potential clients?

Want to use LinkedIn more effectively?

To grow your network, you need to build relationships and become an invaluable resource to others.

In this article you’ll discover how to use LinkedIn to better connect with leads and prospects.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Our team is often asked "What can LinkedIn do for me and my business"? In a few simple words:


1) Connect you to your ideal client

2) Connect you to a #trusted resource

3) Connect you to groups that you can collaborate with


Start today by updating your profile with these suggestions in this latest blog we follow, you'll be amazed what can happen next!

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Gina Tucker's curator insight, October 28, 1:20 PM

LinkedIn is the Social Seller's favorite tool. These are good pieces of advice. 


Always be connecting, always be closing! Connect with your leads, learn something about their background and interests. Not only will it save you time on Sales calls, but it will give you an ice breaker before diving into a dry phone call. 


Maintaining your own profile is also essential. Ensure your headline is accurate and interesting, your photo is up-to-date and professional, and encourage your connections to endorse and recommend you! 


Join groups to find people with similar interests. You never know what this network could help create; a job opportunity, a new deal, a chance for career advancement, or just build connections! 

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FINRA And The Future Of Social Media In Financial Services - Forbes

FINRA And The Future Of Social Media In Financial Services - Forbes | Marketing Tips | Scoop.it
Financial Services industry experts and FINRA regulators share insights on how firms may comply with communications rules and regulations while connecting with investors and potential investors through social media.
2DiFore Marketing Solutions's insight:

What does one do when their rules reflect what was the norm in the 20th century but want to reach the 21st century #socialsavvy client?

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How to Set Social Media Goals

How to Set Social Media Goals | Marketing Tips | Scoop.it

Goal-setting systems for coming up with impactful social media goals that will grow your marketing efforts


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Do you fly by the seat of your pants with your social media strategy or do you have a plan in place?

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Marco Favero's curator insight, October 5, 5:19 PM

aggiungi la tua intuizione ...

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Why PR and Marketing Must Work Together to Measure Success

Why PR and Marketing Must Work Together to Measure Success | Marketing Tips | Scoop.it

With new methods of measurement, a blurring of responsibilities across social, and the growth of content marketing, an organization’s success is built on solid results from its communication efforts. And neither marketing nor PR can do that alone. Learn how PR and marketing can (and should) work together for maximum impact.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Did you forget to push out that #press release?

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Marco Favero's curator insight, October 1, 4:51 PM

aggiungi la tua intuizione ...

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6 Expert Tips for Keeping Your Kids Safe on Social Media

6 Expert Tips for Keeping Your Kids Safe on Social Media | Marketing Tips | Scoop.it

While growing up online has its benefits, it also poses new risks. Here are six tips from parenting experts to help you keep your kids safe on social media.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Keeping our profiles secure in a technology world can be challenging for adults but what about our children & grandchildren?

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Marco Favero's curator insight, September 21, 4:17 PM

aggiungi la tua intuizione ...

Sylvie BH's curator insight, September 22, 4:42 AM

Du bon sens toujours utile pour transmettre à nos enfants les bonnes pratiques sur les réseaux sociaux et pour les pratiquer aussi à notre tour ! 

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Dark Social: Attributing the Invisible

Dark Social: Attributing the Invisible | Marketing Tips | Scoop.it
Earlier this month, The Atlantic posted a fascinating article on social media referral traffic.

Via Neil Ferree
2DiFore Marketing Solutions's insight:

The art of keeping up with your social presence is daunting! Do you really know where you stand in the internet universe? How often should you Google your name, so many questions and so much that needs to be one how do you keep up with it!?

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Neil Ferree's curator insight, September 6, 1:58 PM

When your USP (unique selling proposition) is not as social friendly as you would like, the people who share your marketing message (aka) social referral traffic doesn't show up using conventional analytic tools. 


When that's the case,the tactics used in this article from The Atlantic will come in pretty handy especially when you're trying to better manage your social media presence.

malek's curator insight, September 6, 4:18 PM

I'm getting more convinced of the value of direct.

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How to Measure the SEO Impact of Curated Content

How to Measure the SEO Impact of Curated Content | Marketing Tips | Scoop.it
Tracking SEO is critical to making sure that your content is still ranking high on search engine results and reaching the masses.
2DiFore Marketing Solutions's insight:

Content, SEO, Curate oh my! Well its easier than you think when you read and share blogs that have relevancy with your brand. Put your spin on it and #share the blog. 

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The 10 things you SHOULD and SHOULD NOT do with your website - Daily Genius

The 10 things you SHOULD and SHOULD NOT do with your website - Daily Genius | Marketing Tips | Scoop.it
building a website

Via Rebeca Zuniga
2DiFore Marketing Solutions's insight:

Embarking on a new website or redesign? Beware, you will be asked lots of questions so the consultant and developer can get it right for you! We hear it all the time "geez I could have done this myself" but I don't have time so I want to hire you...but so many questions, why??? We are happy to share this blog post that helps to answer the #why questions....

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6 Tips For Optimizing Your Content Publishing On LinkedIn

6 Tips For Optimizing Your Content Publishing On LinkedIn | Marketing Tips | Scoop.it

LinkedIn recently introduced an important new feature: long-form publishing. Now, all account holders (paid and free) can publish articles on LinkedIn.

Empowering users to publish their content on the LinkedIn site is part of a broad strategy to position the business networking site at the centre of news and information distribution. LinkedIn’s Pulse news service already delivers business and financial news to users daily via their activity stream. And with long-form publishing, LinkedIn is vying for more of the user-generated content that is currently finding its way onto blogs and other media sites.

 


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Have you taken the time to use this new feature on LinkedIn yet? We did the other day, pretty amazing, check it out and let us know your thoughts :) Have a great Tuesday....

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Why The Story Of Your Brand Is Important To Your Success

Why The Story Of Your Brand Is Important To Your Success | Marketing Tips | Scoop.it

People remember stories for a lot longer than they remember corporate talk. They often don’t remember the ingredients in your product, or that it now has added fiber or even many of the new bells and whistles added.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

A child asks "why mommy or daddy" but "why"? No longer can your brand, your store, your website or your product compete on price alone. Why should someone do business with you or your brand? When you can create that compelling story that gets them to your door then you are successful. Be real!!

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Real Talk: How Social Media Drives Holiday Sales

Real Talk: How Social Media Drives Holiday Sales | Marketing Tips | Scoop.it

A recent eMarketer article reported that according to the National Retail Federation (NRF) and Prosper Insights & Analytics “Thanksgiving Weekend Spending Survey” overall shopper traffic was down this year while Black Friday online sales were up 20.6% year over year.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Great way to start the week with these 20 quick tips to help drive awareness of your product or services this #holiday season!

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Gina Tucker's curator insight, December 9, 2:13 PM

Social media is a time to SELL! FInd your audience on social media. They are looking to buy. 

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The 4 Elements of Transformational Leaders

The 4 Elements of Transformational Leaders | Marketing Tips | Scoop.it
What makes a leader great? How are leadership and parenting similar?

Via Dr. Susan Bainbridge
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Ilana Bern's curator insight, November 20, 4:17 PM

What makes a leader great? How are leadership and parenting similar?

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A Step-By-Step Guide to Your Media Company’s First Contest or Promotion

A Step-By-Step Guide to Your Media Company’s First Contest or Promotion | Marketing Tips | Scoop.it

Learn step by step how your media company can create contests and promotions for your advertisers.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

We've all heard it, time and time again marketing must have a plan in order for it to work. Is your company thinking of some unique campaign for the holidays but haven't begun yet? Take a peek at this blog post by Hubspot before you get started!! Have a great Friday...

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8 Principles that will Change How You Think about Leadership Presence

8 Principles that will Change How You Think about Leadership Presence | Marketing Tips | Scoop.it
Leadership presence is mysterious. Like charisma, authenticity, or influence, it can be hard to describe, yet we know it when we see it. Every senior leader wants more of this secret ingredient that distinguishes the leader of work from the lea [...]

Via Dr. Susan Bainbridge
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Ian Berry's curator insight, October 27, 5:23 PM

A good list We indeed know leadership when we see it

Kimberley Richardson's curator insight, October 28, 1:35 PM

"Leadership presence is the aura and confidence that emanates from a person who is truly living their values.  That's why they shine from the inside - out..." K. Richardson

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7 Ways to Better Integrate SEO Across Your Marketing Channels

7 Ways to Better Integrate SEO Across Your Marketing Channels | Marketing Tips | Scoop.it

Search engine optimization is one of the most essential marketing functions, but many marketers make the mistake of thinking of SEO within a silo.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

One of the best ways to create content of interest to your audience is to really understand a customer’s path across the sales funnel from their very first interaction with your business all the way to becoming a loyal customer.

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Marco Favero's curator insight, October 16, 5:32 PM

aggiungi la tua intuizione ...

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The 5 Factors That Make an Transformational Leader

The 5 Factors That Make an Transformational Leader | Marketing Tips | Scoop.it
A Transformational Leader's mere presence can reignite the fire in the hearts of many... Learn the 5 factors of Transformational Leadership

Via Dr. Susan Bainbridge
2DiFore Marketing Solutions's insight:

Have you been asked to step up to a leadership position in a non-profit or for profit business? Do you know what kind of leader you are?

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Lara Madden's curator insight, October 6, 6:56 PM

Love reading about leadership...

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7 Steps to Building a Real Estate Following on Google+

7 Steps to Building a Real Estate Following on Google+ | Marketing Tips | Scoop.it

If you are serious about growing your Google Plus following and gaining some clients from the platform -- you should be doing these 7 things.


Via Neil Ferree
2DiFore Marketing Solutions's insight:

We have many great REALTOR friends out there in the #internet world and we thought this would be a great post to help them out!

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Neil Ferree's comment, September 23, 10:59 AM
Hey @Bill Gassett if you follow my lead and click thru to your Inmnan news article by way of @malek re-scoop of my original scooped story → you will see how I'm able to "piggyback" on your A+ article succinctly using snip.ly
malek's curator insight, September 23, 1:41 PM

Enjoy another  trip with Neil: 

You take off from Scoop.it, go to a target page, click a link and end up at a new Neil's page. Thank you for snip.ly

Bill Gassett's comment, September 24, 7:48 AM
Thanks for sharing the scoop Malek. @Neil Ferree I am not following what this does for you?
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How to Make a Call in Google Hangouts

How to Make a Call in Google Hangouts | Marketing Tips | Scoop.it

Here's how to make voice calls with your laptop, Android and iOS device.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Remember the days when your friends would call you on the phone and say "hey do you want to hangout"....we are all gown ups now (are we?) and hanging out is different! How many of you have used the Google Hangout feature? It works great and you can even share your screen, now how cool is that!

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How Social Media Contributes To SEO Success

How Social Media Contributes To SEO Success | Marketing Tips | Scoop.it

'No matter how SEO and SMM are regarded as two different entities, keep in mind that these two elements are not contradicting. In fact, SEO and SMM work hand in hand to help a website achieve more in terms of online marketing. 

 

SEO and SMM require patience and to be able to strategize correctly, it will be essential to create posts and updates regularly. Monitoring the engagement is also another thing. All of these, when done manually can be time consuming and expensive in the long run'.


Read more at: http://www.business2community.com/social-media/social-media-contributes-seo-success-0985638#!bKl1Pb


Via Antonino Militello
2DiFore Marketing Solutions's insight:

Ahhh...but do we really have to have a social media presence in order for consumers to find our products? YES!!!! By having a social media presence out there in the #internet world helps, read on!

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Ahmed Alkandari's curator insight, September 14, 7:06 PM

Over the years, SEO has been developing to build relationships and creating quality content. SEO and SMM work hand in hand to improve the online Marketing for a website.

Social media contributes to SEO in different indirect roles:

-Identify groups in your Niche: you can use social media to join groups relevant to your niche. You can exchange information with the group and open discussions that will add value to the topic.

-Brand based search results: business profiles on social media are on of the best and easiest ways to update information about the company and to keep the people up to date on whats new and make it easy for them to search for what they need using social media.

-Build relationships with content publishers: Social media opens up a great opportunity for businesses to easily build relationships with online marketers. Social media can influence the success of an SEO campaign. Therefore, marketers should come up with strategies on how to benefit from social media and get the exposure they need from audiences that are relevant to their niche.

In order for marketing campaign to be effective and success, both social media marketing and SEO campaign should be presented. Social media tools can updates posts and monitor user engagement to get feedback and informations. Selecting social media tools depends on what your business requires. 

 

For most marketing campaigns nowadays in order to be effective, social media need to be involved. Social media tools are the best way to reach marketers, customers and any groups that is related to your niche where you can share discussions and add values to the topic. With SEO evolution and developing, social media is the best contributes to SEO success. Social media helped in building relationships, it also helped in joining groups and exchanging ideas and discussions. Social media is also a great tool for marketers to come up with strategies and they are an easy tools to use and reach people with. 

In my opinion, SEO evolution can reach success without social media, however, social media made them reach that success in a short period of time because it spread very fast. 

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How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From

How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From | Marketing Tips | Scoop.it

Do you want to know where to spend your time and money? Here's how Google Analytics Acquisition reports can help you drive traffic and sales.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Knowing where to spend your valuable dollars is crucial when embarking on a social media marketing campaign. Knowing where your visitors are coming from is important before "throwing" money at a Google Adwords campaign. Talk with your #marketing consultant or department before jumping into the pool.

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How To Prepare for A Website Redesign

How To Prepare for A Website Redesign | Marketing Tips | Scoop.it

Are you thinking about redesigning your website? Here are three things to consider as you prepare.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

All web design is not created equal. If you are embarking on a web redesign STOP....there is homework for you to do before you hire that professional. One suggestion is to ask your customers about their experience and what they would suggest for changes. Have a great Friday!

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Joseph Kim's curator insight, August 8, 9:43 AM

for all you patient recruitment website developers

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A Scientific Guide to Hashtags: How Many, Which Ones, and Where

A Scientific Guide to Hashtags: How Many, Which Ones, and Where | Marketing Tips | Scoop.it
You should be using hashtags on social media. But how many, where and on what networks? Here's the data you need to max out their potential.

Via Neil Ferree
2DiFore Marketing Solutions's insight:

Consistency in your daily marketing is extremely important but how do you get it done? Have you had the chance to use hashtags lately? We here at #2difore give it a shot weekly....

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Neil Ferree's curator insight, July 27, 4:33 PM

Top hashtags found on Twitter when Social Media Marketing is the topic being tweeted include:


  • #socialmedia
  • #SMM
  • #twitter
  • #contentmarketing
  • #social
  • #content
  • #marketing


RiteTag - RiteTag helps ensure that the tags you use are well-chosen by showing you how good, great, or overused a particular hashtag is.


Tips on how to manage your social media presence

PERFORMANCE DIGITALE EXPO's curator insight, July 28, 3:13 AM

Pour éviter le trop de hashtags

Martina Patone's curator insight, July 29, 7:50 AM

hashtag