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Rescooped by Naveed Malik from Digital Marketing Power
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Learn 7 Key Approaches to Developing Buyer Personas

Learn 7 Key Approaches to Developing Buyer Personas | Marketing Tips... | Scoop.it

Want to know what a buyer persona is? Need to know where to start in developing yours? Have you ever heard of the Gillette model of almost giving away the razor but selling the blades? Or have you ever noticed that while the price of printers continues to drop and their functionality continues to improve, the cost of ink remains stubbornly high? Perhaps you travel frequently, as I do, and have wondered why most airports are basically uncomfortable, yet the business lounge is usually ok, even has a few perks, like "free food" or drinks. These are actually sales models that came out of deeply understanding what makes someone buy a producto or service.


Via Gary Hitching
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Sales Process and Buyer Persona...

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Gary Hitching's curator insight, February 4, 2014 12:58 PM
Developing your buyer persona is essential in order to target effectively. The more accurate it is, the better chance you have of making sales. This sounds like common sense, but very few businesses actually go through this process. This article will give you some great tips on how to build a buyer persona.
Rescooped by Naveed Malik from Digital Marketing Power
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How to Construct Today's Winning Marketing Department

How to Construct Today's Winning Marketing Department | Marketing Tips... | Scoop.it

Marketing has been around a long time – and so has the marketing department. Much of the organizational chart for marketing was built to accommodate the deployment of outbound or interruption-based marketing. Early adopters of inbound marketing are finding that the traditional marketing organizational charts impede the efficient deployment of inbound campaigns.

Below represents an alternative to the traditional structure of a B2B marketing department and is based on the inbound marketing campaign process developed by Mike Ewing of HubSpot. This structure is built not only to win at inbound marketing, but to win at all marketing.

 


Via Gary Hitching
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B2B Marketing department and Inbound Marketing...

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Aurélie COUSIN's curator insight, March 19, 2014 10:18 AM

Le marketing de demain ne prendra toute sa puissance qu'au prix de la mise en place de mode de travail collaboratif

Jorge Saraiva's curator insight, April 21, 2014 6:09 PM

How to get success in Marketing Department

sonia leo's curator insight, April 23, 2014 1:24 PM

by: Sonia Rosa Jódar Robles