Marketing: THE REMIX
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Marketing: THE REMIX
Insight to inspire a new approach to marketing
Curated by Heidi Lorenzen
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Ditch Time-Wasting Meetings By Turning Your Office Into An Ant Colony

Ditch Time-Wasting Meetings By Turning Your Office Into An Ant Colony | Marketing: THE REMIX | Scoop.it
Ants may free us from that scourge of modern society: the meeting (and maybe even the overbearing boss).If that sounds like a bit of an exaggeration, know that scientists are serious about recruiting ants to improve human collaboration.
Heidi Lorenzen's insight:

Great advice for leading marketing organizations, too.

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CMOs: Here's How To Stay Relevant In 2013 - Forbes

CMOs: Here's How To Stay Relevant In 2013 - Forbes | Marketing: THE REMIX | Scoop.it
Today’s marketing initiatives must be data-driven, customer-centric and omnichannel. Unfortunately, though, many CMOs seem to be struggling to gain alignment and to build consensus across their lines of business and into the board room.
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Traditional Marketing Planning Is Wrong for Your New Venture

Traditional Marketing Planning Is Wrong for Your New Venture | Marketing: THE REMIX | Scoop.it
A more nimble approach can help startups succeed.
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Marketing Spend on the Rise – Three Trends Worth Watching | The CMO Survey

Marketing Spend on the Rise – Three Trends Worth Watching | The CMO Survey | Marketing: THE REMIX | Scoop.it
Results from The CMO Survey™ (August 2012) contain three indicators that marketing spend is on the rise in companies...
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10 Genius Ideas That Changed Marketing Forever

10 Genius Ideas That Changed Marketing Forever | Marketing: THE REMIX | Scoop.it

This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. Download your free copy if you want to see the other 90 ideas that have changed our industry forever!


Via Gregg Breward
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Are You a CMO 2.0? | Pega.com

Are You a CMO 2.0? | Pega.com | Marketing: THE REMIX | Scoop.it

"Over the past few years, I’ve connected with  dozens of CMOs via peer groups, such as The CMO Council, The CMO Club and Forrester’s CMO Group, and everyone I talk to is striving to become more '2.0.'"   Great assessment by Grant that CMOs need to look at the operational and cultural shifts necessary, as well as the tactical and technological

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5 Necessary Activities For The CMO In 2017 (Or Sooner) | Business 2 Community

5 Necessary Activities For The CMO In 2017 (Or Sooner) | Business 2 Community | Marketing: THE REMIX | Scoop.it

A quick, but thoughtful overview of key considerations for CMOs. Love the terms Synchronization and Visualization. And of course I'm completely on board with Globalization! - HL

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Marketing, Gangnam Style

Marketing, Gangnam Style | Marketing: THE REMIX | Scoop.it

Open, social and emotional. That's how Psy made K-pop song Gangnam Style go ridiculously viral. And it's how marketers can do the same for their brands. 

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How Top Brands Pull Customers into Orbit

How Top Brands Pull Customers into Orbit | Marketing: THE REMIX | Scoop.it
The most successful companies in business today have something in common. This trait doesn't just make them better than the competition; it makes them fundamentally different.
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CMO Tenure Hits 43-Month Mark - Forbes

CMO Tenure Hits 43-Month Mark - Forbes | Marketing: THE REMIX | Scoop.it

Think average CMO tenure still hovers around 23 months? Think again. It now is 43 months, according to the latest findings from executive-recruitment firm Spencer Stuart, and it has been steadily gaining since its 2006 low of 23.2 months. Some great insights from Tony Pace (CMO, Subway) and Antonio Lucio (CMO, Visa) on what it takes to succeed

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10 key principles of agile marketing management

10 key principles of agile marketing management | Marketing: THE REMIX | Scoop.it

I couldn't agree more with the principles laid out here. Y

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Where marketing execs are spending all those tech dollars

Where marketing execs are spending all those tech dollars | Marketing: THE REMIX | Scoop.it
Gartner says marketing may spend more on tech than IT, but for what?
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Internet Marketing « End of Business as Usual – Glenn's blog

Internet Marketing « End of Business as Usual – Glenn's blog | Marketing: THE REMIX | Scoop.it
Posts about Internet Marketing written by glennas
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Secrets of the 30% - 5 rules to turn B2B marketing & sales into a growth engine

Secrets of the 30% - 5 rules to turn B2B marketing & sales into a growth engine | Marketing: THE REMIX | Scoop.it

HL: Aligning an org around the customer isn't easy, but it pays off (10x!) when marketing and sales make the effort and do it right: hold yourself accountable, reach out across the org, and more.

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All Organizations Are Social, But Few Are Social Organizations

All Organizations Are Social, But Few Are Social Organizations | Marketing: THE REMIX | Scoop.it
News flash: Organizations consist of people. How well an organization works depends on how its people interact and work together. Thus, every organization is "social." But so what? How do we make use of this universal fact?
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Calculate the ROI of Social Media - Brian Solis

Calculate the ROI of Social Media - Brian Solis | Marketing: THE REMIX | Scoop.it

What do you think? Can you put a dollar value to it?

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Marketing's Next Five Years: How to Get From Here to There | News - Advertising Age

Marketing's Next Five Years: How to Get From Here to There | News - Advertising Age | Marketing: THE REMIX | Scoop.it

Terrific predictions that every marketer should be thinking about now: more mobile, more digital, data-centered TV, the era of UX, and a new data orientation. Are you ready for the future?

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CMO tenure: Up, up and away! | Marketing Moksha

CMO tenure: Up, up and away! | Marketing Moksha | Marketing: THE REMIX | Scoop.it

The pity party is over for CMOs. While it’s still popular sport for CMOs to gather and complain about the short tenure of a CMO (urban legend puts it at an exaggerated 18 months), silently more and more CMOs have been staying on board longer and longer.

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The CMO Is Dead - Forbes

The CMO Is Dead - Forbes | Marketing: THE REMIX | Scoop.it

This article is by Dominique Turpin, the Nestlé Professor and president of IMD, a business school in Switzerland. He co-directs IMD’s Orchestrating Winning Performance program.

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The Social Era Is More Than Social Media

The Social Era Is More Than Social Media | Marketing: THE REMIX | Scoop.it

Things we once considered opposing forces--doing right by people and delivering results, collaborating and keeping focus, having a social purpose and making money--are really not in opposition. 

 

Connections, community, "onlyness", trust...here are the 11 definitive social-era rules that allow both people and institutions to thrive. Terrific list from Nilofer Merchant - wholeheartedly agree with every single one of them.

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To Connect With CMOs, Stop Selling And Start Helping - Forbes

To Connect With CMOs, Stop Selling And Start Helping - Forbes | Marketing: THE REMIX | Scoop.it
As I travel the world hosting CMO dinners and speaking at marketing events, I am constantly asked by agencies, PR firms, and marketing platform and services companies, what’s the best way to connect with CMOs on a regular basis?
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What to Expect When You're Expecting Change: The Social Change Adoption Path - Forbes

What to Expect When You're Expecting Change: The Social Change Adoption Path - Forbes | Marketing: THE REMIX | Scoop.it
People change in a proven and specific path and process. Learn how to navigate this path and process to optimize, and expedite, organizational change.
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A Big Data survey smorgasbord | ZDNet

A Big Data survey smorgasbord | ZDNet | Marketing: THE REMIX | Scoop.it
Summary: Three surveys on Big Data -- and a CMO study that covered it -- tell us a lot about what people want to do with big data, and what they've implemented so far.
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