Using the Map
The Digital Marketing Transit Map is designed to identify the best sources for your needs and acquire systems that work well together. It will help you:
Identify the connections among business functions, application tracks and providers.Find additional research or structure questions about strategy and best practices as well as providers, products, and selection criteria.Mediate discussions between marketing and IT.
Interpreting the Map
Navigate the complexity of a fragmented and confusing digital marketing landscape. Elements of the map include:
Neighborhoods represent functional regions that can be thought of as practice areas within an organization.Tracks connect these regions, and can be thought of as application services that share common objectives and information.Stations represent interaction points that can be thought of as vendor and product categories that provide platforms and point solutions.Intersections represent transfer points where solutions may serve more than one business area.