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Rescooped by Cliff Kinard from Games, gaming and gamification in Higher Education
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This Is Your Brain On Games - InformED

This Is Your Brain On Games - InformED | Marketing that Works! | Scoop.it

“Action video games have a number of ingredients that are actually really powerful for brain plasticity, learning, attention, and vision,” says brain scientist Daphne Bavelier in her TED Talk on the subject.

Findings like Bavelier’s have been cropping up over the last few years, forcing us to reevaluate our firmly held beliefs. Many educators now use video games in formal learning settings, and others are teaming up with members of the gaming industry to design programs that target specific learning goals. The controversy is ebbing, and this year neuroscientists have discovered something that may end the discussion once and for all:

Video games actually make the brain bigger.


Via Kim Flintoff
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Scooped by Cliff Kinard
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5 Examples of Great Social Media Marketing ~ Creative Market Blog

5 Examples of Great Social Media Marketing ~ Creative Market Blog | Marketing that Works! | Scoop.it
Buy and sell handcrafted, mousemade design content like vector patterns, icons, photoshop brushes, fonts and more at Creative Market.
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Rescooped by Cliff Kinard from Public Relations & Social Media Insight
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10 surprising social media statistics that might make you rethink your social strategy

10 surprising social media statistics that might make you rethink your social strategy | Marketing that Works! | Scoop.it

Social media is changing faster than ever, as if that wasn’t something everyone already knew!If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media....


Via Jeff Domansky
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Chris Decroix's curator insight, November 14, 2013 5:20 AM

Indeed very interesting stats to be taken into account when implementing social media strategy

Kristy Schnabel's curator insight, November 14, 2013 1:05 PM

Love this post. Every headline made me go "wow."

Annika McGinley's curator insight, November 17, 2013 10:41 PM

No surprise to me on  the stats on older users - a slower intro perhaps, but social media is just so much fun!

Scooped by Cliff Kinard
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Social Media Marketing Tips and Insights from a Big Boring Brand ...

Social Media Marketing Tips and Insights from a Big Boring Brand ... | Marketing that Works! | Scoop.it
Many traditional brands have boring topics of conversation but are creative on social networks.Here are some social media marketing tips and insights.
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Rescooped by Cliff Kinard from Facebook for Business Marketing
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ENGAGEMENT - Improve Your Facebook Engagement Using Experiments

ENGAGEMENT - Improve Your Facebook Engagement Using Experiments | Marketing that Works! | Scoop.it
Find out how to carry out a simple test to discover which types of Facebook posts get the best results on your Facebook Page.

Via Peg Corwin
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Peg Corwin's curator insight, November 25, 2013 11:20 AM

To create experiments with FACEBOOK PAGE ENGAGEMENT, start with your Page Insights. For example, check post types to see what is working or what you have been doing too much of. Look at individual posts that are popular and try posting the same subject in a different post type.


Set up tests, gather data, and evaluate engagement.


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Rescooped by Cliff Kinard from The MarTech Digest
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Can LinkedIn Survive The Social Media Bubble? - Forbes | #TheMarketingAutomationAlert

Can LinkedIn Survive The Social Media Bubble? - Forbes | #TheMarketingAutomationAlert | Marketing that Works! | Scoop.it
In the first week of LinkedIn rolling out their recruiting platform, KAS Placement lost 4 clients. Their initial sign-on was impeccable. Two years after, I see nothing but decline for the site.


Intermediate/ Digest...


Facing Strong Headwinds Going Forward

  -- >  It’s a site full of business professionals, though is devoid of any money. The majority of people who make money, don’t spend significant amounts of time on LinkedIn. When executives do visit the site, they typically are bombarded by salesmen attempting to push everything from software to phone service. Because of this, fewer and fewer business development professionals are paying for special access, as their sales attempts consistently come up empty.

  -- >  Their advertising platform is nothing new and nothing special. Running an executive search firm, I am familiar both with LinkedIn’s recruiting and web-ad offers. While I initially found the site to have some intriguing features such as being able to target certain people within certain companies, it fails to innovate.

  -- >  Their email theft turned off many older business professionals. Even though it denies the accusations, LinkedIn appeared to hack into many users’ email accounts in an attempt to increase connectivity and thus increase user engagement.

  -- >  In September of 2013, the site was sued by customers who claim the company appropriated their identities for marketing purposes. Currently, LinkedIn faces hundreds of formal complaints due to less than ethical email practices.  

 

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Via marketingIO
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marketingIO's curator insight, December 4, 2013 7:14 PM

Significant negative points. On the positive side: LinkedIn + Slideshare are two of the four main social media channels for B2B (plus Twitter and Google+), and it has become the main means to distribute.


Having said that, the first point is disconcerting: has the average influence of the LinkedIn user decreased?

Allison Emma Schizkoske's curator insight, December 6, 2013 1:45 PM

To me linked in is growing. People today and connecting to one another and the webiste is gaining more and more people who are signing up. This is a great social media tool that will be used among professionals.

Abhijit Athavale's curator insight, December 9, 2013 11:57 PM

Ken Sundheim's hatchet job on $LNKD - basic premise is correct, but FB and Google+ better? Seriously?