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Rescooped by Vincent Martinet from Just Story It! Biz Storytelling
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Business Storytelling: 5 Mistakes Most Folks Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

Via Karen Dietz
Vincent Martinet's insight:

Pour ceux qui ont manqué cet excellent Slideshare sur le Storytelling :

 

http://fr.slideshare.net/kkapp/gamification-creating-engaged-learners-lten-keynote-slides?ref=http://karlkapp.com/keynote-slides-from-my-lten-address-on-gamification/

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massimo scalzo's curator insight, July 27, 2014 8:34 AM

Thank You Karen ! It's very very interesting !!!

Alain Theriault MBA's curator insight, July 29, 2014 12:22 PM

the more information overload out there, the more it becomes important to be able to tell a memorable story!

Martin (Marty) Smith's curator insight, August 6, 2014 4:09 PM

Funny was just thinking about how everything starts with a story now. Didn't think about these five "mistakes" though. Great post.

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Rescooped by Vincent Martinet from Curation, Social Business and Beyond
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Putting Ourselves in the Customer's Shoes

Putting Ourselves in the Customer's Shoes | Marketing | Scoop.it
To survive the new marketing paradigm, we must put ourselves in our customers’ shoes and provide the high level of Customer Experience we expect to find

Via janlgordon
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janlgordon's curator insight, May 9, 10:32 PM

I selected this article from Curatti written by Andy Capaloff because it explains how to understand your customers from their perspective.

 

We need to provide the same level of customer service that we would want to receive.

 

Improve Your Customer Relationships

 

In order to be a successful business we need to reach our customers where they are at. I agree that you can create a better experience by understanding their needs and desires.

 

Capaloff explains how to get into the minds of your customers by putting yourself in their shoes.

 

Here's what caught my attention:

 

  • Ask yourself the same questions a customer would ask. Things like, "would you buy from you?" and "do your own employees with discounts make purchases from your company?"

 

  • We are ultimately selling to people, and so we need to humanize our brand. That means we take care of the buyer before and after the sale.

 

  • The customer experience is important no matter what size your business is. Make it easy for them to make a purchase with a helpful attitude.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/QLcE30bApKv

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Rescooped by Vincent Martinet from Faber Content | marketing et contenus
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Gestion de contenu : faut-il passer au headless CMS et au Content as a service ? > Faber Content

Gestion de contenu : faut-il passer au headless CMS et au Content as a service ? > Faber Content | Marketing | Scoop.it
Les CMS monolithiques  sont-ils en voie d’obsolescence ? La question émerge progressivement sous la pression de la diffusion massivement omnicanal des contenus.  Amp, Instant articles, médias sociaux, nouveaux périphériques, IoT, réalité virtuelle, chatbot, assistant personnel…désormais les contenus sont diffusés sur de multiples canaux et doivent être adaptés au format d’affichage du périphérique d’affichage, et surtout

Via Fabrice
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Rescooped by Vincent Martinet from MarketingHits
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Reaching Millennials in 2017: Turns Out, They're on Their Phones

Reaching Millennials in 2017: Turns Out, They're on Their Phones | Marketing | Scoop.it
In case you haven't heard in the last decade or so: Millennials are kind of a big deal.

We've become used to hearing about Millennials as "the next generation of consumers," people who are young now but whose purchasing power will grow as they grow up.

That's no longer the case. Millennials are adults now. Their school days are behind them. Many are married. They have children. Most have careers, salaries, and expenses.

They're not the next generation. They're the current generation.

Need proof? Look at the spending power that generation has toda

Via Brian Yanish - MarketingHits.com
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Rescooped by Vincent Martinet from Content Marketing & Content Strategy
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How to Tell Your Story

How to Tell Your Story | Marketing | Scoop.it
A five-step guide for how to build and develop a compelling narrative, that can be adapted to your preferred storytelling medium.

Via Ariana Amorim, massimo facchinetti, Stefano Principato
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Bonnie McEwan's curator insight, May 14, 11:36 PM
Start writing. Do it now. Don't stop until the end. Edit later.
Rescooped by Vincent Martinet from MarketingHits
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A guide to using Facebook's 'Collection' ad format

A guide to using Facebook's 'Collection' ad format | Marketing | Scoop.it
A guide to using Collection - a new ad format from Facebook that provides mobile shoppers with a more seamless and visually inspiring experience
Via Brian Yanish - MarketingHits.com
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Mercedes Timmons's curator insight, May 12, 9:41 AM
Killing shelters should not exist because the problems of the shelters is that they kill animals that have been there awhile, and that won’t adopt out. As I said before, kill shelters only keep animals for a certain amount of time, whenever the shelter runs out of space they take the animals that been there for a long amount of time and euthanasia them, put them to sleep. The shelters wait 72 hours before they euthanize the animals, so the animals suffer before they end up dying. The killing shelters are making the animal population decrease because they kill off so many animals at one time. A solution for the killing shelters is if they run out of space, they could contact another shelter to see if they have space for that animals. Another thing that the shelters could do is have a day for adoption. They could have/create a website and post pictures of the animals. There are many other ways that the shelters could do instead of killing animals, but these are the ones that I feel like are more important.
 
Rescooped by Vincent Martinet from The MarTech Digest
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Technology overload: Why marketers need to tap into the existing ecosystem - IT Pro Portal

Technology overload: Why marketers need to tap into the existing ecosystem - IT Pro Portal | Marketing | Scoop.it
Reducing manual processes through integration frees up marketers’ time to concentrate on more strategic – and creative – activity. Critically, this activity is now inherently measurable; digital marketing can be tested at every stage, with real time feedback on messaging and content to enable continual refinement. Indeed, this is the second key benefit of the marketing ecosystem: the speed of information flow is radically improved, enabling marketers to respond quickly to customer behaviour and actions, creating a more responsive and relevant customer experience and driving brand affinity.

In addition, linking up to a cloud based marketing ecosystem provides access to valuable third party data sources, information that a marketer is now in a position to effectively use having joined up the customer digital fingerprint to gain deep insight into the customer base. Combining data modelling to define the ‘best customer’ attributes with these anonymised third party data sources supports very effective targeting, extending the company’s reach towards the ‘right’ customer type.

And this is key: while tech overload is clearly a concern, marketing departments cannot afford to stop investing, discovering or innovating. But this innovation must be focused and relevant – with a single, joined up marketing ecosystem, a company can extend its reach far more effectively than simply adding new tools for the sake of it.

Via marketingIO
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marketingIO's curator insight, May 11, 10:14 PM

As I was reading this, I was wondering if it was written by either Oracle or someone from Zapier.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

Rescooped by Vincent Martinet from Learning Technology News
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Competency-Based Learning for Teachers: Can micro-credentials reboot professional development?

Competency-Based Learning for Teachers: Can micro-credentials reboot professional development? | Marketing | Scoop.it
This targeted training is in stark contrast to traditional, strikingly ineffective teacher professional development (PD). With its focus on seat time—awarding credit for showing up to workshops, conferences, or classes—formal PD has ignored whether teachers actually learn new skills, apply them, and improve student outcomes. And with its reliance on generalized, off-the-shelf programs, most formal PD does not target the specific skills or expertise an individual teacher may need to improve her practice.

Via Nik Peachey
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Nik Peachey's curator insight, March 1, 3:48 AM

I'd like to see more this happening.

Scooped by Vincent Martinet
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Influence 2.0 : et si on mettait enfin le marketing d’influence au service du parcours client ?

Influence 2.0 : et si on mettait enfin le marketing d’influence au service du parcours client ? | Marketing | Scoop.it
Encore mal appréhendé et sous-exploité, le marketing d’influence reste hélas trop souvent utilisé par les entreprises à des fins purement promotionnelles et tactiques. C’est en tout cas…
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Rescooped by Vincent Martinet from The MarTech Digest
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The Email Marketing Enigma - Forbes

The Email Marketing Enigma - Forbes | Marketing | Scoop.it

Via marketingIO
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marketingIO's curator insight, September 22, 2016 12:30 PM
  1. Which stats shock you? For me: biggest reason for unsubscribes, and email ROI.
  2. When will we kill the golden goose? Start looking for alternative channels.
  3. CT for the great accompanying narrative.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

Rescooped by Vincent Martinet from Social Media, SEO, Mobile, Digital Marketing
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What You Need To Know About Content Personalization (And The Technology Behind It)

What You Need To Know About Content Personalization (And The Technology Behind It) | Marketing | Scoop.it

Today’s consumers are tired of irrelevant marketing content they don’t want or need. With so much content being created by brands every day, consumers are becoming extremely selective about what they choose to read and ignore.


Via Kamal Bennani
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Rescooped by Vincent Martinet from Learning Technology News
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10 tips on how to make slides that communicate your idea, from TED

10 tips on how to make slides that communicate your idea, from TED | Marketing | Scoop.it
Want to make a great slidedeck? A TED staffer shares some big-picture things to think about, and some helpful tactical tips.

Via Nik Peachey
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Nik Peachey's curator insight, September 22, 2016 1:44 AM

Some really useful tips and advice.

a-virtual - Claudia M Pagano's curator insight, September 22, 2016 7:36 AM

Some really useful tips and advice.

Scooped by Vincent Martinet
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Keep It Simple - Veille et digital avec une dose de stratégie

Keep It Simple - Veille et digital avec une dose de stratégie | Marketing | Scoop.it
Blog sur la veille et la stratégie digitale : partage de tutoriels, outils et réflexions pour démocratiser les méthodes et les enjeux du web.
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Rescooped by Vincent Martinet from The MarTech Digest
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The Top 10 Free Content Analytics Tools — The Content Strategist

The Top 10 Free Content Analytics Tools — The Content Strategist | Marketing | Scoop.it
1. Google Analytics

2. Bitly

3. Piwik

4. Open Web Analytics

5. Clicky

6. SimilarWeb

7. SEMrush

8. Moz Keyword Explorer

9. Cyfe

10. Google Search Console

Via marketingIO
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marketingIO's curator insight, September 6, 2016 8:41 PM

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

Rescooped by Vincent Martinet from Content Marketing & Content Strategy
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How to become a better storyteller 

How to become a better storyteller  | Marketing | Scoop.it
By Limor Shiponi This page unravels the story of G – an average storyteller who wishing to become better. The possibility of documenting his voyage, popped-up after reading through a discussion ignited by the question “are men better storytellers?” The training was planned for a period of ten months, during which I shared with my …

Via Ariana Amorim, massimo facchinetti, Stefano Principato
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Rescooped by Vincent Martinet from LAB LUXURY and RETAIL & MARKETING : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing & COMMUNICATION : Influence - Réseaux Sociaux -Transformation Digitale
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Le smartphone est la pierre angulaire de la civilisation du XXIème siècle

Le smartphone est la pierre angulaire de la civilisation du XXIème siècle | Marketing | Scoop.it
Nous sommes en train de connaitre un changement majeur de civilisation, à la fois d’un point de vue géopolitique (émergence de la Chine comme troisième superpuissance), politique (montée en p…
Via Jérôme MONANGE
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Rescooped by Vincent Martinet from Content Marketing & Content Strategy
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Seven Easy Tactics for Generating Content Marketing Ideas

Seven Easy Tactics for Generating Content Marketing Ideas | Marketing | Scoop.it
Marketers struggle with generating content ideas to fuel their content marketing. These seven tactics will help you overcome writer's block and idea-generation hurdles and create effective content.

Via Russ Merz, Ph.D., massimo facchinetti, Stefano Principato
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Russ Merz, Ph.D.'s curator insight, May 11, 2:47 PM
Looking for ways to generate content marketing ideas? Here are 7 easy tactics you can use.
Rescooped by Vincent Martinet from MarketingHits
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How to Maximize the ROI of Your Lead Generation Campaigns

How to Maximize the ROI of Your Lead Generation Campaigns | Marketing | Scoop.it
If you want your marketing and your business to succeed, you need to achieve the highest-possible ROI by optimizing your lead generation campaigns. Here's how you can maximize lead-gen ROI.
Via Brian Yanish - MarketingHits.com
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Victor JG Macanas's curator insight, May 14, 8:06 AM

Some  worthy considerations about ROI (return on investment).

Rescooped by Vincent Martinet from The MarTech Digest
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The Startup’s Playbook to Finding B2B Customers on LinkedIn - Salesfire

The Startup’s Playbook to Finding B2B Customers on LinkedIn - Salesfire | Marketing | Scoop.it
This Playbook will teach you how to:
build an inbound lead generation machinegrow your network using little-known tactics and automationuse automation to build powerful human relations that will get you salesturn your connections into a fanbasewrite epic content that will skyrocket your influencesell on LinkedInHere’s the thing: LinkedIn is an ocean of B2B leads.
You just need to know how to fish and know what to fish for.

Via marketingIO
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marketingIO's curator insight, May 11, 10:04 PM

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

Rescooped by Vincent Martinet from The MarTech Digest
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Why Personalization Should be a Priority In B2B Marketing - Capterra Blog

Why Personalization Should be a Priority In B2B Marketing - Capterra Blog | Marketing | Scoop.it
70% of buyers have indicated that the vendor’s website was the most influential channel in making their purchase decision. Taking this stat and applying it to personalization means that if you can make that website experience customized to the user’s stage of the buying cycle, you can rely on your website to drive user sales decisions.

A great way to start is by breaking your customer base into categories to help drive your B2B marketing personalization. The examples below are segmented by industry, size, revenue, and location. Optimizely chose this example because it’s broad and can cover a large number of customers. After choosing your segments, you can determine the needs/interest of each segment at every phase of the buying cycle, create appropriate content for each segment, and even up-sell current free trial customers.

Via marketingIO
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marketingIO's curator insight, February 28, 10:17 PM

I scooped the section regarding website personalization. It's indeed possible to build 1:1 website, but it relies on the same technology that deliver personalized URLs.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

Rescooped by Vincent Martinet from LAB LUXURY and RETAIL & MARKETING : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing & COMMUNICATION : Influence - Réseaux Sociaux -Transformation Digitale
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L'expérience client, fer de lance des marketeurs en 2017 

L'expérience client, fer de lance des marketeurs en 2017  | Marketing | Scoop.it
L’année 2016 a été marquée par la transformation digitale et le concept de phygital commerce qui ont plus que jamais été au cœur des préocc

Via Jérôme MONANGE
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Rescooped by Vincent Martinet from Social Media, SEO, Mobile, Digital Marketing
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How To Launch Your Brand On Social Media Like A Pro

How To Launch Your Brand On Social Media Like A Pro | Marketing | Scoop.it

If you’re about to launch a brand new presence on social media, these tips will help it run a lot more smoothly.


Via Kamal Bennani
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Rescooped by Vincent Martinet from MarketingHits
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5 Ways to Enhance YouTube Videos for Marketers #videomarketing

5 Ways to Enhance YouTube Videos for Marketers #videomarketing | Marketing | Scoop.it
Do you use YouTube for your business?

Looking for ways to create more visibility for your videos?

YouTube offers a number of helpful features to optimize your videos for more views, subscribers, or conversions.

In this article, you’ll discover five ways to improve the performance of your YouTube videos.

Via Brian Yanish - MarketingHits.com
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Rescooped by Vincent Martinet from MarketingHits
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How to Discover and Share the Very Best Content #contentmarketing

How to Discover and Share the Very Best Content #contentmarketing | Marketing | Scoop.it

How great is the Internet! One of the most impactful, viral, influential services you can perform online is to read stuff and tell people what you like.


It’s true!


If you’re looking for a competitive edge, a way to establish your authority, a way to get more followers, one of the best, proven paths to online success is content curation.


Via Brian Yanish - MarketingHits.com
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Rescooped by Vincent Martinet from Time to Learn
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Les 5 plateformes pour apprendre à coder gratuitement

Les 5 plateformes pour apprendre à coder gratuitement | Marketing | Scoop.it

Créer des pages web en HTML et CSS, apprendre la programmation, réaliser un jeu vidéo … Toutes ces pratiques font désormais partie intégrante de ce que doivent maitriser les entreprises, et se révèlent même indispensables aux startups qui doivent être visibles sur le net. Et on a tous envie de savoir s’en servir, du moins les bases, sans forcément passer par une école spécialisée. En effet, sur le CV, ça passe crème et ça peut faire la différence ! C’est pourquoi Crème de la crème vous a fait un petit topo de 5 plateformes qui démocratisent le code en vous apprenant à programmer gratuitement, vous accompagnant de l’initiation totale à la manip’ la plus thug.


Via Frédéric DEBAILLEUL
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Rescooped by Vincent Martinet from LAB LUXURY and RETAIL & MARKETING : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing & COMMUNICATION : Influence - Réseaux Sociaux -Transformation Digitale
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Jusqu’où l’expérience client réinventera-t-elle le marketing?

Jusqu’où l’expérience client réinventera-t-elle le marketing? | Marketing | Scoop.it

Via Jérôme MONANGE
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HUBMODE's curator insight, September 11, 2016 1:17 PM

Se soucier du client.Ce ne devrait pas ètre un nouveau concept.Certes on l'a oublié très longtemps!