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Multi-tasking, social TV takes hold on the second screen | Rapid TV News

Measurement firm Nielsen has found that one-fifth of US homes are now tablet owners, while half own smartphones, making for a ripe foundation for second-screen TV app adoption.
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How mobile shopping will improve in the future - Mobile Commerce Daily - Multichannel retail support

How mobile shopping will improve in the future - Mobile Commerce Daily - Multichannel retail support | Marketing Technology Office | Scoop.it
Are you a mobile shopper? If so, you'll want to see how the process is slated to improve: http://t.co/6z1TChK4 #ar #mobile #mcommerce
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Australian and New Zealand Retailers Reveal 2013 E-commerce Priorities

Australian and New Zealand Retailers Reveal 2013 E-commerce Priorities | Marketing Technology Office | Scoop.it
SLI Systems E-Commerce Trends Survey of nearly 500 retailers (incorporating 125 Australian/New Zealand) conducted by SLI Systems has found that improving conversion rates and attracting more website visitors are the biggest challenges retailers...
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Video app ShowYou redesigns to make mobile couch surfing easier - CNET (blog)

Video app ShowYou redesigns to make mobile couch surfing easier - CNET (blog) | Marketing Technology Office | Scoop.it
Video app ShowYou redesigns to make mobile couch surfing easierCNET (blog)It has also redesigned its Web site and mobile apps to emphasize a left-hand "guide" feature, which is designed to make it easier to find stuff you might want to watch.
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MTN supports bank-led mobile money model

MTN supports bank-led mobile money model | Marketing Technology Office | Scoop.it
<p>MTN has expressed its support for the Central Bank of Nigeria’s (CBN) bank- led mobile money model . It will be recalled that the CBN recentl...
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Global mobile commerce stats [infographic]

Global mobile commerce stats [infographic] | Marketing Technology Office | Scoop.it
Australia and Brazil are the leading countries for percentage of mobile traffic to retailers, 47% and 40% respectively, compared to 31% for the US and UK. (Brazilian mCommerce traffic creeping away from the UK!
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Multi-tasking, social TV takes hold on the second screen | Rapid TV News

Measurement firm Nielsen has found that one-fifth of US homes are now tablet owners, while half own smartphones, making for a ripe foundation for second-screen TV app adoption.
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Mobile NFC growth forecast scaled back as iPhone 5 omits chipset

Mobile NFC growth forecast scaled back as iPhone 5 omits chipset | Marketing Technology Office | Scoop.it
Estimates pulled back to $110bn by 2017.
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Customer co-creation in 2012: How are social technologies supporting Open Innovation?

Customer co-creation in 2012: How are social technologies supporting Open Innovation? | Marketing Technology Office | Scoop.it
Open Innovation accelerated in 2012, with new IT making customer collaboration easier than ever. (Customer co-creation in 2012: How are social technologies supporting Open Innovation?
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TV tech explainer: Every HDTV technology decoded

TV tech explainer: Every HDTV technology decoded | Marketing Technology Office | Scoop.it
Don't let numbers and marketing terms like 240Hz, 1080p, LED, contrast ratio, and 4K confuse you. Find out what they all mean -- and which ones matter -- here. Read this article by Geoffrey Morrison on CNET.
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Cloud Computing – Why Waiting Might Make Sense » Data Center Knowledge

Cloud Computing – Why Waiting Might Make Sense » Data Center Knowledge | Marketing Technology Office | Scoop.it
Still, there are administrators and managers out there who, although not confused by the cloud, aren’t seeing any direct benefit to moving to such a platform. Here's what you should be considering before making the decision to move to the cloud.
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Video Marketing & Social Commerce - Cinsay - 30sec Beach Commercial

http://Cinsay.com - Video Marketing Integrated into Video Player. The new way to market your videos online and sell your products is with Cinsay. http://land... (Cinsay- Beach Commercial.
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GetGlue - Your app for TV, Movies, and Sports

I thought he couldn't top frozen pee pants but social services getting involved for daytime naps FTW.
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Your Roadmap to Creating Great Social Content

Your Roadmap to Creating Great Social Content | Marketing Technology Office | Scoop.it
I know how easy it is to underestimate the planning necessary to make a social content strategy come to life. I blame this on a grandfathered-in “post now, ask questions later” social marketing mentality of the past. With a lot of experience executing content strategies on my own and with other very talented content marketers here at Weber Shandwick, I can confidently say that social networks and their users have evolved, and continue to do so at a rapid rate. They crave unique content that’s tailored to their changing needs and conducive to their natural social behavior. Our approach to social content must reflect this.

 

To accommodate the current oft-changing landscape, I’ve created a crash course on social content planning that will help you get off on the right foot by creating a solid foundation, set a framework by constructing a reliable roadmap and execute by following an adaptable game plan.


Via Gregg Breward
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Interactive Marketing

Interactive Marketing | Marketing Technology Office | Scoop.it
The importance of images to Social Media marketing [Infographic] (The importance of images to Social Media marketing [Infographic] http://t.co/SY8aJocc)...
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Mass Panic and Social Attachment

Mass Panic and Social Attachment | Marketing Technology Office | Scoop.it
Mass Panic and Social Attachment. (#Social Attachment #Mass Panic http://t.co/1Z018x4j Mass Panic and Social Attachment)
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The Growth of Mobile Marketing and Tagging

An infographic on the present and future of mobile marketing and tagging (Half of all local searches are now performed on #mobile devices http://t.co/dNwDYQ3Y #mcommerce #restaurant #search #ecommerce)...
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Internet Retailing » More than half of consumers will buy Christmas gifts via mobile – 73% for the first time

Internet Retailing » More than half of consumers will buy Christmas gifts via mobile – 73% for the first time | Marketing Technology Office | Scoop.it
Over 50% of consumers buys Christmas gifts via #mobile, 73% for the first time http://t.co/GE517tHK #mcommerce RT @Snavski...
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What do Indian Consumers use their Mobile Phones for? [Survey]

What do Indian Consumers use their Mobile Phones for? [Survey] | Marketing Technology Office | Scoop.it
Mobile Wallpaper download has become one of the most popular activity that Indians carry out on their mobile phones. Wallpaper downloads on mobile witnessed 300 percent rise and reach 75 million do...
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Mobile Commerce Blurs Online, Offline Retail

Mobile Commerce Blurs Online, Offline Retail | Marketing Technology Office | Scoop.it
#Mobile #Commerce Blurs #Online, Offline Retail :http://t.co/Qcdsmd5s #Mcommerce, #Digitalmarketing...
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Content Strategy Framework for Ecommerce Websites

Content Strategy Framework for Ecommerce Websites | Marketing Technology Office | Scoop.it
Building a strong content strategy for ecommerce sites is a challenge both from a creative perspective and also from a scalability perspective – no matter how important content is to SEO it’s hard for large scale ecommerce sites to produce great content...
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Lessons from Project Glass: Why embracing technology is not optional

Lessons from Project Glass: Why embracing technology is not optional | Marketing Technology Office | Scoop.it
Devices like smartphones and tablets have become such a part of everyday life that they’re almost an extension of our bodies. As technology progresses, so does the ease of use.
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Study Finds Users Tweet During TV and Toilet Time

Study Finds Users Tweet During TV and Toilet Time | Marketing Technology Office | Scoop.it
We’re always concerned about privacy on social media. This might explain why a recent Nielsen survey claims one in three people is tweeting from the world’s last great place of privacy: the bathroom.
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Payvment - eCommerce and Discovery on Facebook and Twitter

Payvment - eCommerce and Discovery on Facebook and Twitter | Marketing Technology Office | Scoop.it
RT @marketing_up: Get ready for holiday shopping on Facebook.
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My 500th Blog Post & Next Great Challenge | 2D Bar Code Strategy

2D Bar Code Strategy provides news, information and analysis on the use of 2D bar codes, QR Codes and other print to mobile technologies (RT @r_marquis: My 500th Blog Post & Next Great Challenge http://t.co/UVSYj2Us...
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Top 20 social media monitoring vendors for business | Socialmedia.biz

Top 20 social media monitoring vendors for business | Socialmedia.biz | Marketing Technology Office | Scoop.it

The online landscape is saturated with more than 200 tools and platforms claiming to be able to help you track and assess mentions of your business or brand in social media channels. While there remains a lot of churn in the field, a number of listening platforms have evolved to help you go beyond basic monitoring into an integrated approach that helps inform multiple parts of your business: product development, customer support, public outreach, lead generation, market research and campaign measurement.

 

To draw some distinctions, we’ve broken this package into two groupings:

• 20+ social media monitoring & engagement vendors for business (below)
• 10 lower-priced monitoring services for nonprofits & organizations (on our sister site, Sociabrite.org)


Via Mtn Jim Fisher, Gregg Breward
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