SLI Systems E-Commerce Trends Survey of nearly 500 retailers (incorporating 125 Australian/New Zealand) conducted by SLI Systems has found that improving conversion rates and attracting more website visitors are the biggest challenges retailers...
Video app ShowYou redesigns to make mobile couch surfing easierCNET (blog)It has also redesigned its Web site and mobile apps to emphasize a left-hand "guide" feature, which is designed to make it easier to find stuff you might want to watch.
Australia and Brazil are the leading countries for percentage of mobile traffic to retailers, 47% and 40% respectively, compared to 31% for the US and UK. (Brazilian mCommerce traffic creeping away from the UK!
Don't let numbers and marketing terms like 240Hz, 1080p, LED, contrast ratio, and 4K confuse you. Find out what they all mean -- and which ones matter -- here. Read this article by Geoffrey Morrison on CNET.
Still, there are administrators and managers out there who, although not confused by the cloud, aren’t seeing any direct benefit to moving to such a platform. Here's what you should be considering before making the decision to move to the cloud.
I know how easy it is to underestimate the planning necessary to make a social content strategy come to life. I blame this on a grandfathered-in “post now, ask questions later” social marketing mentality of the past. With a lot of experience executing content strategies on my own and with other very talented content marketers here at Weber Shandwick, I can confidently say that social networks and their users have evolved, and continue to do so at a rapid rate. They crave unique content that’s tailored to their changing needs and conducive to their natural social behavior. Our approach to social content must reflect this.
To accommodate the current oft-changing landscape, I’ve created a crash course on social content planning that will help you get off on the right foot by creating a solid foundation, set a framework by constructing a reliable roadmap and execute by following an adaptable game plan.
An infographic on the present and future of mobile marketing and tagging (Half of all local searches are now performed on #mobile devices http://t.co/dNwDYQ3Y #mcommerce #restaurant #search #ecommerce)...
Building a strong content strategy for ecommerce sites is a challenge both from a creative perspective and also from a scalability perspective – no matter how important content is to SEO it’s hard for large scale ecommerce sites to produce great content...
2D Bar Code Strategy provides news, information and analysis on the use of 2D bar codes, QR Codes and other print to mobile technologies (RT @r_marquis: My 500th Blog Post & Next Great Challenge http://t.co/UVSYj2Us...
The online landscape is saturated with more than 200 tools and platforms claiming to be able to help you track and assess mentions of your business or brand in social media channels. While there remains a lot of churn in the field, a number of listening platforms have evolved to help you go beyond basic monitoring into an integrated approach that helps inform multiple parts of your business: product development, customer support, public outreach, lead generation, market research and campaign measurement.
To draw some distinctions, we’ve broken this package into two groupings:
• 20+ social media monitoring & engagement vendors for business (below) • 10 lower-priced monitoring services for nonprofits & organizations (on our sister site, Sociabrite.org)
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.