The online landscape is saturated with more than 200 tools and platforms claiming to be able to help you track and assess mentions of your business or brand in social media channels. While there remains a lot of churn in the field, a number of listening platforms have evolved to help you go beyond basic monitoring into an integrated approach that helps inform multiple parts of your business: product development, customer support, public outreach, lead generation, market research and campaign measurement.
To draw some distinctions, we’ve broken this package into two groupings:
• 20+ social media monitoring & engagement vendors for business (below)
• 10 lower-priced monitoring services for nonprofits & organizations (on our sister site, Sociabrite.org)
Via Mtn Jim Fisher, Gregg Breward