I know how easy it is to underestimate the planning necessary to make a social content strategy come to life. I blame this on a grandfathered-in “post now, ask questions later” social marketing mentality of the past. With a lot of experience executing content strategies on my own and with other very talented content marketers here at Weber Shandwick, I can confidently say that social networks and their users have evolved, and continue to do so at a rapid rate. They crave unique content that’s tailored to their changing needs and conducive to their natural social behavior. Our approach to social content must reflect this.
To accommodate the current oft-changing landscape, I’ve created a crash course on social content planning that will help you get off on the right foot by creating a solid foundation, set a framework by constructing a reliable roadmap and execute by following an adaptable game plan.
Via Gregg Breward