marketing technology
1 view | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by peter deluca from Public Relations & Social Media Insight
Scoop.it!

Millennials Are Not Impressed With Your Content Marketing

Millennials Are Not Impressed With Your Content Marketing | marketing technology | Scoop.it

Millennials - also referred to as digital natives or Gen Y - created the art of consuming copious amounts of content across multiple devices at all times.While the oft-ridiculed generation may seem easy to dismiss, millennials have a lot of purchasing power and are expected to shell out $1.4 trillion by 2020. It would behoove marketers to win them over, hence the issue in this study. The good news is Gen Y is very open minded when it comes to native content, and will gladly share it with their social networks, as long as you don’t try to slip in a hard sell. The study, which surveyed 15,000 adults ages 18-34, found that this generation is very put off when they feel deceived by advertisers.So what does this all mean for you, as a marketer? For starters, you’ll need to bring your A-game because millennials expect you to understand their needs, their preferences, and their passions. It’s all about them – they are a generation of selfie-takers, after all. Take a look at some best practices for winning over Gen Y according to the study, as well as some other content marketing thought leaders....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 15, 2014 10:10 AM

Learn smarter marketing to millennials.

BrianBurnett's curator insight, July 15, 2014 11:01 AM

Don't assume you know your audience's interests, passions, values and beliefs. Do your homework. We are all busy managing the streams of information coming at us. Some are more savvy than others and Gen Y is much more.

LocalMark's curator insight, July 16, 2014 8:40 AM
Millenials are not impressed, because they want transparency. A lot of content marketing is salesmen dressed up like clowns, hoping to attract someone rich, to make one sale and boom. Instant clown fame.
Rescooped by peter deluca from marketing technology
Scoop.it!

Social Media Marketing -- How it Affects Your Business

Social media has emerged as a very powerful online marketing force in today's internet driven world. Don't think social media marketing is important to your ...
more...
No comment yet.
Rescooped by peter deluca from Future Technology
Scoop.it!

Apple reveals Fitness Tracking with iOS 8

Apple reveals Fitness Tracking with iOS 8 | marketing technology | Scoop.it
(Not the new iOS.) (GONZALO BAEZA / Flickr)
If keeping track of your health and fitness is your thing, Apple's iOS 8 just made it a whole lot easier for you.

Via TechinBiz
more...
No comment yet.
Scooped by peter deluca
Scoop.it!

Social Media Marketing -- How it Affects Your Business

Social media has emerged as a very powerful online marketing force in today's internet driven world. Don't think social media marketing is important to your ...
more...
No comment yet.
Scooped by peter deluca
Scoop.it!

Content management boosts social media - Bizcommunity.com

Content management boosts social media - Bizcommunity.com | marketing technology | Scoop.it
Content management boosts social media
Bizcommunity.com
Issued by: ITWeb | 17 Jun 2014 12:09. Submit a commentBizLike.
more...
No comment yet.
Scooped by peter deluca
Scoop.it!

Cloud computing: Expanding the classroom to the 'Net - The Journal News | LoHud.com

Cloud computing: Expanding the classroom to the 'Net - The Journal News | LoHud.com | marketing technology | Scoop.it
Cloud computing: Expanding the classroom to the 'Net The Journal News | LoHud.com Adrienne Jadric, 16, a junior at Tuckahoe High School, said accessing the cloud while she's waiting for her turn on the volleyball court during practice lets her use...
more...
No comment yet.
Rescooped by peter deluca from visualizing social media
Scoop.it!

Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more

Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more | marketing technology | Scoop.it

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.

See what they found at the link...


Via Lauren Moss
more...
Issy Wiggins's curator insight, June 24, 2014 10:26 AM

#socialmediatips

Sophie Undreiner's curator insight, June 25, 2014 5:02 AM

tres jolie infographie suur l'état des social medias....

Rescooped by peter deluca from Daily Magazine
Scoop.it!

Amazon's Smartphone Is Just Too Expensive

Amazon's Smartphone Is Just Too Expensive | marketing technology | Scoop.it
SEATTLE -- Amazon's new smartphone features some cool new technology, but probably the most surprising thing about the device is its high price.

Jeff Bezos, Amazon’s founder and CEO, revealed the price of the Fire Phone at the end of a press...

Via THE *OFFICIAL ANDREASCY*
more...
malek's comment, June 19, 2014 9:15 AM
new system, no apps and a ridiculous price..that's all
Trenzcape's curator insight, June 19, 2014 10:18 AM

-An Expensive phone from Amazon where companies like Apple, Samsung and LG have already gained significant market share.
-What is Amazon trying to do buy introducing such a costly phone ?

-Most of its hardware devices like Kindle are sold with low margins to gain profits more by way  usage than the product itself.

But this times seems like it has broken its own rules.

-Does come with some cool features like : >3D Capability

>Scanning phone numbers and products

>Head tracking technology

>one touch customer service

 

But the real trick to get it going will be lower price.

Else, very few would move away from the existing Smart phone killers  like Iphone 5S and Samsung Galaxy S5, Motorola Moto series, Sony Xperia series etc

OXY GREY's curator insight, June 19, 2014 11:25 AM

Bon timing mauvais pricing ? 

Rescooped by peter deluca from SocialMoMojo Web
Scoop.it!

New Facebook App Forces You to Trade Messages | CNN

New Facebook App Forces You to Trade Messages | CNN | marketing technology | Scoop.it
As expected, Facebook has launched Slingshot, a Snapchat-like mobile app that lets users trade ephemeral video- and photo-based messages.

Via Jessica Kelly
more...
Jessica Kelly's curator insight, June 17, 2014 4:18 PM

Disappearing messages, that is...

malek's comment, June 17, 2014 5:25 PM
FB innovation stimulates the herd instinct.
Jessica Kelly's comment, June 17, 2014 7:36 PM
Baa baa. ;)
Scooped by peter deluca
Scoop.it!

Top 5 Enterprise Content Management Trends

Top 5 Enterprise Content Management Trends | marketing technology | Scoop.it
So we're all in the cloud! Now what? In 2014, most businesses have recognized that sophisticated content management is critical to success, but many are still working on ways to build these systems into the organizational ...
more...
No comment yet.
Rescooped by peter deluca from Mobile Marketing Strategy and beyond
Scoop.it!

Social & Mobile Channels Are Evolving - Is Your Business Ready?

Social & Mobile Channels Are Evolving - Is Your Business Ready? | marketing technology | Scoop.it

This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal customer base.

 

Excerpt:

 

A key challenge for retailers will be keeping up with all the new devices, platforms and applications that make shopping more engaging.

 

**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.

 

To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.

 

Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"

 

Read more: [http://bit.ly/z3ZZzJ]


Via janlgordon
more...
No comment yet.