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Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist

Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist | marketing tech | Scoop.it
The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB).
Kane Wright's insight:

Scott Brinker adding some much needed structure to the marketing tech landscape...it such an evolving space.. I highly recommend following Scott and his chiefmartech blog. It's outstanding.

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Fire the funnel -- 5 stages of the real buyer's journey - Chief Marketing Technologist

Fire the funnel -- 5 stages of the real buyer's journey - Chief Marketing Technologist | marketing tech | Scoop.it
The funnel model of marketing and sales doesn’t reflect reality very well. We know this. Buyers don’t proceed in lock-step fashion down a pipeline. They never did, actually.
Kane Wright's insight:

I like this non linear representation of the modern buyers journey.. Scott Brinker and his chiefmartec.com blog are brilliant source of progressive marketing content.

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The B.S. Report: 3/5

The B.S. Report: 3/5 | marketing tech | Scoop.it
Bill Simmons talks with Dallas Mavericks owner Mark Cuban in front of a live audience at the Sloan Conference.
Kane Wright's insight:

Mark Cuban on the future of TV and modern media, creating delightful fan experiences, sports marketing and the cybermetrics growth in sport.

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