There’s a serious, but neglected, problem at the heart of content marketing.
Marketers and agencies have invested large sums to create quality content, but – in many cases – it’s not getting discovered. Audiences are neither finding nor sharing it. It’s not going viral. It’s not going anywhere.
Agencies, bloggers, and search experts counsel marketers to publish truly great content, regularly, to win search rankings and social shares and thus draw traffic. For many marketers, however, that organic discovery isn’t happening as quickly or reliably as they need.
“Content is king, but distribution is queen and she wears the pants.” (I wish I could claim the quote; it was Jonathan Perelman of BuzzFeed.) I argue that marketers haven’t given the issue due focus.
The ’leaders’ in Washington can’t reach a budget agreement … so my daughter (whose husband is in the military) has her honeymoon canceled and the zoos are closed. Can leadership be any more lacking than to allow things like this to happen?
Report: UK retail sales climb for first time in four years Joystiq The UK games market moved 5.17 million boxed games in the last month, a sum that has broke the region's 59-month streak of gradually declining sales, CVG reports.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.