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Rescooped by Josep Romero Garrigó from (Basics on) Lean Production
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The Term “Lean Production” is 25 Years Old – Some Thoughts on the Original John Krafcik Article

The Term “Lean Production” is 25 Years Old – Some Thoughts on the Original John Krafcik Article | Marketing & Technology | Scoop.it
Blog post at Lean Blog : People often ask me where the term “Lean” comes from. It’s not an acronym, so it shouldn’t be spelled “LEAN” (but it often is). [..]

Via Ernesto Jorge
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Ernesto Jorge's curator insight, September 23, 2013 11:17 AM

Also I was looking for the article of John Krafcik that gave name to the whole movement of manufacturing excellence. I still am. It is kind of the Dead Sea Scrolls for Lean Manufacturing.

Mark has read it in his college years and now have succeeded in finding it in the Internet.

Addenda: reading Gemba Walks Expanded 2nd Ed. (http://www.amazon.com/Gemba-Walks-Expanded-2nd-Edition-ebook/dp/B00FRSJ2VS), I found that Krafcik's article is now here: http://www.lean.org/downloads/MITSloan.pdf

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Build engaged audiences with clever publishing. | Scoop.it

Build engaged audiences with clever publishing. | Scoop.it | Marketing & Technology | Scoop.it
Easily curate engaging magazines. Effectively feed your web presence.
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Rescooped by Josep Romero Garrigó from The MarTech Digest
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Great Content Is Not Enough - Forrester | #TheMarketingAutomationAlert

Great Content Is Not Enough - Forrester | #TheMarketingAutomationAlert | Marketing & Technology | Scoop.it
There’s a serious, but neglected, problem at the heart of content marketing.

 

Digest...

 

Marketers and agencies have invested large sums to create quality content, but – in many cases – it’s not getting discovered. Audiences are neither finding nor sharing it. It’s not going viral. It’s not going anywhere.

 

Agencies, bloggers, and search experts counsel marketers to publish truly great content, regularly, to win search rankings and social shares and thus draw traffic. For many marketers, however, that organic discovery isn’t happening as quickly or reliably as they need.

 

“Content is king, but distribution is queen and she wears the pants.” (I wish I could claim the quote; it was Jonathan Perelman of BuzzFeed.) I argue that marketers haven’t given the issue due focus.

 

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Via marketingIO
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marketingIO's curator insight, October 3, 2013 9:18 PM

It's a "If a tree falls in the forest" issue. Content is the fuel for marketing automation. Lots of fuel, no car = you're not going anywhere.

Rescooped by Josep Romero Garrigó from (Basics on) Lean Production
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Failure of Leadership and Culture

Failure of Leadership and Culture | Marketing & Technology | Scoop.it
The ’leaders’ in Washington can’t reach a budget agreement … so my daughter (whose husband is in the military) has her honeymoon canceled and the zoos are closed.  Can leadership be any more lacking than to allow things like this to happen?

Via Ernesto Jorge
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Ernesto Jorge's curator insight, October 2, 2013 1:45 PM

The seven leadership principles of Jonathan Klein, CEO of Getty Images. In this article, Bill relates them to the U.S. government shutdown, but they are worthy for leadership in any organization. 

1 • ‘trustworthiness, transparency and openness’

2 • ‘the obligation to care’

3 • ‘lead by example’

4 • ‘raise the bar’

5 • ‘one voice, collective responsibility’ (creating a culture of us and we, not me and I)

6 • ‘bring me solutions’  (in a lot of organizations the person who points out a problem gets credit. Here, you’ve got to also come up with a solution)

7 • ‘no silos’

"Every year, everybody is rated on how well they live up to those principles.”

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Fashion Week Social Media Lessons Learned

Fashion Week Social Media Lessons Learned | Marketing & Technology | Scoop.it
From New York to London, Milan to Paris, brands have spent the last month trying to amplify the hype around their runway shows. Was it all worth it?
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Report: UK retail sales climb for first time in four years - Joystiq

Report: UK retail sales climb for first time in four years - Joystiq | Marketing & Technology | Scoop.it
Report: UK retail sales climb for first time in four years
Joystiq
The UK games market moved 5.17 million boxed games in the last month, a sum that has broke the region's 59-month streak of gradually declining sales, CVG reports.
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