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Implications of customer-centricity on IT architecture | CustomerThink

Implications of customer-centricity on IT architecture | CustomerThink | Marketing, technology, and innovation in publishing. | Scoop.it
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Rescooped by Peter McCarthy from Online Marketing Resources
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How to do Competitive Analysis?

How to do Competitive Analysis? | Marketing, technology, and innovation in publishing. | Scoop.it

Via Pedro Da Silva
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Rescooped by Peter McCarthy from Online Marketing Resources
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A Content Marketing Innovation Cheat Sheet

A Content Marketing Innovation Cheat Sheet | Marketing, technology, and innovation in publishing. | Scoop.it
It's no secret that creativity and innovation are two key ingredients to a highly effective content marketing strategy.

Via Pedro Da Silva
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Rescooped by Peter McCarthy from Digital Marketing Fever
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Keywords are Key

Keywords are Key | Marketing, technology, and innovation in publishing. | Scoop.it
Internet Marketing can be challenging. If your keywords are used correct, you can to get high ranking on the search engine sites. (Keywords Are Key - Internet Marketing can be challenging.

Via Anthony Burke
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Rescooped by Peter McCarthy from Digital Marketing Fever
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SEO changes in 2012 [Infographic] - Smart Insights Digital Marketing ...

SEO changes in 2012 [Infographic] - Smart Insights Digital Marketing ... | Marketing, technology, and innovation in publishing. | Scoop.it
Focusing on algorithm changes and new SEO team structures Here?s a useful infographic from SEO agency Fuzz One. It summarises: Major Google Algorithm . Marketing topic(s):SEO strategy. Advice by Chris Soames.

Via Anthony Burke
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Rescooped by Peter McCarthy from Consumer behavior
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Social Media Demographics

Social Media Demographics | Marketing, technology, and innovation in publishing. | Scoop.it
Steadily increasing usage worldwide shows remarkable figures about social media demographics.

Via Francisco Teixeira
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Rescooped by Peter McCarthy from Social Media Research and Analytics
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The Step by Step SEOgadget Guide to Conversion Optimisation

The Step by Step SEOgadget Guide to Conversion Optimisation | Marketing, technology, and innovation in publishing. | Scoop.it
Struggling with your Conversion Rate Optimisation? Follow this step by step guide from the SEOgadget team...

Via Lynne MacMaster
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Rescooped by Peter McCarthy from Global-Ecommerce - digital marketing & commerce
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Is it Finally Time for Tablet Commerce? | Get Elastic Ecommerce Blog

Is it Finally Time for Tablet Commerce? | Get Elastic Ecommerce Blog | Marketing, technology, and innovation in publishing. | Scoop.it
Is it Finally Time for Tablet Commerce?- tablet, tcommerce Digital Commerce, Mobile...

Via ECOMpedia.ro
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Rescooped by Peter McCarthy from Consumer Empowered Marketing
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Online Content Exploration Varies by Demographic - eMarketer

Online Content Exploration Varies by Demographic - eMarketer | Marketing, technology, and innovation in publishing. | Scoop.it

Research from content optimization firm nRelate shows that age is one major factor in how users engage with content online. An October 2012 survey found that younger US web users, especially younger males, had a high propensity to click on related articles and videos after reading online content. Older users tended to click on links to related content on a weekly basis, and women—especially older women—were more likely to be drawn to a story that featured a photo


Via Richard Meyer
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Rescooped by Peter McCarthy from Content Strategy |Brand Development |Organic SEO
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Reverse Engineering Human Rating to Predict the Future of Search

Reverse Engineering Human Rating to Predict the Future of Search | Marketing, technology, and innovation in publishing. | Scoop.it
Search Engine JournalReverse Engineering Human Rating to Predict the Future of SearchSearch Engine JournalThe key to remaining competitive in organic search is to always be two steps ahead of the search engines.

Via Level343
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Rescooped by Peter McCarthy from Digital Publishing Spotlight
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Why Every Entrepreneur Should Self-Publish a Book | TechCrunch

Why Every Entrepreneur Should Self-Publish a Book | TechCrunch | Marketing, technology, and innovation in publishing. | Scoop.it
I've published eight books in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins), one comic book,  and the last two I've self-published.

Via Dvorah Lansky
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Nina Amir's curator insight, May 3, 2013 11:44 AM

If you can traditionally publish, it often helps your credibility, but a self-published book will go a long way to boost biz for an entrepreneur--as will a blog or a blogged book.

Rescooped by Peter McCarthy from Trends: Mobile, New Media, Market Research and Collaboration
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Who Do Online Advertisers Think You Are?

Who Do Online Advertisers Think You Are? | Marketing, technology, and innovation in publishing. | Scoop.it
The extreme microcategorization of consumers means advertisers can bid for the chance to show you exactly what you might be interested in. The trouble is, that’s all you’ll see.

Via Deanna Lawrence
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Rescooped by Peter McCarthy from SEO and Social Media Marketing
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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework | Marketing, technology, and innovation in publishing. | Scoop.it

"Optimizing online visibility requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts.

 

Without coordination, the efforts of these different individuals or groups are like the blind men and the elephant; none of the experts are wrong, but none get the big picture either.

 

We refer to this maximization of online visibility as web presence optimization (WPO): the combination of PR, content, SEO, SEM, marcom and social media efforts to make a company as ubiquitous as possible, with relevant content, everywhere online that prospective customers are looking when they are searching for what the company offers".

 

Read more at: http://www.business2community.com/online-marketing/maximize-your-online-visibility-the-web-presence-optimization-wpo-framework-0318201


Via Antonino Militello
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Creating your first Data Driven Marketing strategy?

Creating your first Data Driven Marketing strategy? | Marketing, technology, and innovation in publishing. | Scoop.it
Data driven marketing isn’t as difficult or boring as you might first think. It is virtually a way of viewing marketing where you admit that the “big idea” kind of marketing we have been used too, no longer is relevant.
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Rescooped by Peter McCarthy from Online Marketing Resources
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Time management for internet marketers

Time management for internet marketers | Marketing, technology, and innovation in publishing. | Scoop.it

You can learn to manage your time, or you can end each day curled up in a ball under your desk. At least, those were my choices. I never found a pre-conceived time management system that worked for me as an internet marketer.


Via Pedro Da Silva
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Rescooped by Peter McCarthy from Digital Marketing Fever
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Step By Step SEO Copywriting Guide | Social Media and Internet Marketing

Step By Step SEO Copywriting Guide | Social Media and Internet Marketing | Marketing, technology, and innovation in publishing. | Scoop.it
Seo Copywriting forms an important part of the overall Seo strategy. Having user friendly and search engine friendly content is required to enhance the overall user experience of your site.

Via Anthony Burke
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Targeted Content: The Holy Grail of Content Marketing

Targeted Content: The Holy Grail of Content Marketing | Marketing, technology, and innovation in publishing. | Scoop.it
For any piece of content to be successful, it has to be personalized and speak to a specific person. Learn how to develop personas and different target markets to create successful content marketing strategies.

Via Anthony Burke
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How to Set SMART Marketing Goals for 2013 [TEMPLATE]

How to Set SMART Marketing Goals for 2013 [TEMPLATE] | Marketing, technology, and innovation in publishing. | Scoop.it
Learn how to set smart marketing goals for the next year using this goal-setting template.

Via Anthony Burke
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Rescooped by Peter McCarthy from Social Media Research and Analytics
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SEO Needs Regular Analysis and Optimisation | Smart Insights

SEO Needs Regular Analysis and Optimisation | Smart Insights | Marketing, technology, and innovation in publishing. | Scoop.it
This blog by James Gurd (Digital Juggler) looks at why your SEO program requires regular analysis and optimisation to deliver results.

Via Lynne MacMaster
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Rescooped by Peter McCarthy from BIG data, Data Mining, Predictive Modeling, Visualization
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What is the difference between business intelligence, business analytics and data mining?

What is the difference between business intelligence, business analytics and data mining? | Marketing, technology, and innovation in publishing. | Scoop.it
Answer (1 of 5): This is a question that will probably yield a difference responses depending on who you ask. I'll see if I can do my best to define what these mean to me with a little more clarity and explanation than simply googling them will do.

Via AnalyticsInnovations
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Rescooped by Peter McCarthy from Social Media Marketing Strategies
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Make Word of Mouth Stupid-Easy For Your Customers

Make Word of Mouth Stupid-Easy For Your Customers | Marketing, technology, and innovation in publishing. | Scoop.it
When the ticket seller handed me my lift ticket to Heavenly Mountain Resort on Thanksgiving morning, he suggested I log into EpicMix so I could track and share my activity on my social networks. Of...

 

Which begs the question:

 

Are you making it stupid easy for your customers to share their experience with their networks?


Via Level343
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Patricia Aube's curator insight, February 15, 2013 7:21 AM

What was known as "Word of Mouth" is being replaced by Social Media!

Rescooped by Peter McCarthy from Content Strategy |Brand Development |Organic SEO
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Content Strategy | Brand Development | Organic SEO

Content Strategy | Brand Development | Organic SEO | Marketing, technology, and innovation in publishing. | Scoop.it

Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.

 

How can we help you? Contact us and find out how... http://level343.com/


Via Level343
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Rescooped by Peter McCarthy from Amazon Kindle
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Apple iPad or Amazon Kindle Touch – Which of these tablets is ...

iPad is definitely more secure and more advanced than Kindle Touch. It also has more features which makes it comparable to Samsung Galaxy and other Android tablets rather than Amazon Kindle, which is a different ...

Via James Whitelock
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Rescooped by Peter McCarthy from Digital Publishing, Tablets and Smartphones App
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Book Discovery Landscape Becomes More Complicated as Reader Behavior Fractures | Digital Book World

Book Discovery Landscape Becomes More Complicated as Reader Behavior Fractures | Digital Book World | Marketing, technology, and innovation in publishing. | Scoop.it
Reader behavior is in flux and the ways in which people engage with and discover new content has grown exponentially, according to data from Bowker.

Via Aquafadas
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Rescooped by Peter McCarthy from Trends: Mobile, New Media, Market Research and Collaboration
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Understanding the Consumer-centric Path: The Future of Digital Commerce | Nielsen Wire

Topics including the power of discussion & social sharing, the importance of being “consumer-centric,” & the power digital has on e-commerce conversion rates.

Via Deanna Lawrence
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