Marketing Supply Chain
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Best Quality, Service and Price - Get All Three: Introduction

Best Quality, Service and Price - Get All Three: Introduction | Marketing Supply Chain | Scoop.it
Many buyers would love to achieve improved quality, fast delivery, and low price. Yet, experience teaches us that you can only have two of those three on any given project. After all, increasing quality and speeding up delivery certainly does not drive the price down. This is especially true... http://elynxx.com/best-quality-service-and-price-get-all-three-introduction/
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eLynxx Solutions to Provide Print Buying Software to Johns Hopkins University

eLynxx Solutions to Provide Print Buying Software to Johns Hopkins University | Marketing Supply Chain | Scoop.it
eLynxx Solutions is pleased to include Johns Hopkins University among the clients using its flagship eLynxx software. eLynxx is cloud software that is built for print buyers to streamline and simplify the specification, sourcing and management of custom printed communications. eLynxx is well... http://elynxx.com/elynxx-solutions-to-provide-print-buying-software-to-johns-hopkins-university/
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No Matter How You Slice It…

No Matter How You Slice It… | Marketing Supply Chain | Scoop.it
As a advertising and marcom geek of great magnitude I take an active interest in what others are doing. I yell at commercials like some people yell at sports. I read ads like I’m proofing them and I don’t just look at the direct mail I get; I study and analyze it. I recently received a promo for ... http://elynxx.com/no-matter-how-you-slice-it/
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Do We Fear Change...Or Something Else?

Do We Fear Change...Or Something Else? | Marketing Supply Chain | Scoop.it
Some may say the reason that we as marketers and marketing operations professionals are reluctant to change in the way we do what we do is fear of the unknown. That’s a cop-out. Marketers aren’t afraid of the unknown. We regularly charge forward, damned near blindly, into the unknown. If we fall ... http://elynxx.com/do-we-fear-change-or-something-else/
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eLynxx Solutions Recognized with Two SDCE Magazine Pros to Know Awards

eLynxx Solutions Recognized with Two SDCE Magazine Pros to Know Awards | Marketing Supply Chain | Scoop.it
eLynxx Solutions founder Bill Gindlesperger and CEO Mike Jackson have each been honored with Supply and Demand Chain Executive Magazine Pros to Know Awards for 2016. Individuals at eLynxx Solutions have been recognized numerous times since the inception of the award 16 years ago. 2016 marks the... http://elynxx.com/elynxx-solutions-recognized-with-two-sdce-magazine-pros-to-know-awards/
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Direct Mail Marketers Get Gifts from USPS

Direct Mail Marketers Get Gifts from USPS | Marketing Supply Chain | Scoop.it
The United States Postal Service just experienced what it projected as its busiest day of 2015. Of course in the weeks leading up to Christmas, the post office is on the minds of many as they await the delivery of gifts purchased online and from catalogs. This year, in addition to an... http://elynxx.com/direct-mail-marketers-get-gifts-from-usps/
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Einstein Didn't Fail Math Either. Sorry.

Einstein Didn't Fail Math Either. Sorry. | Marketing Supply Chain | Scoop.it
Does everyone know Einstein’s definition of insanity? It’s repeating the same misattributed quote over and over again as if Google doesn’t exist. Page 474 of The Ultimate Quotable Einstein says the insanity quote originates on page 68 of Sudden Death a novel by Rita Mae Brown published in 1983. I... http://elynxx.com/einstein-didnt-fail-math-either-sorry/
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Print - The Unsung Touchpoint of Selling

Print - The Unsung Touchpoint of Selling | Marketing Supply Chain | Scoop.it
Selling is not a simple process. It takes a complex skill set that includes the ability to: Understand and connect with different personalities Identify problems and present solutions Use persuasion to form opinions and drive decisions Uncover and process detailed prospect and client... http://elynxx.com/print-the-unsung-touchpoint-of-selling/
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Survey Says...Procurement Execs Unhappy with Insight from Data

Survey Says...Procurement Execs Unhappy with Insight from Data | Marketing Supply Chain | Scoop.it
Here at eLynxx Solutions we’re pretty big on data. After all, eLynxx software captures, records and reports on every task, step, action and transaction that is part of the management and procurement of the client’s print projects. Of course the ability to gain all of the insight that... http://elynxx.com/survey-says-procurement-execs-unhappy-with-insight-from-data/
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Important Reminder – eLynxx User Interface Upgrades Scheduled for September 4th

Important Reminder – eLynxx User Interface Upgrades Scheduled for September 4th | Marketing Supply Chain | Scoop.it
As part of our on-going effort to provide the best possible service to our valued clients, eLynxx Solutions is excited to announce a new design for our software. In order to bring you this new interface, we will be exercising our maintenance window during the evening of September 4, 2015. You... http://elynxx.com/important-reminder-elynxx-user-interface-upgrades-scheduled-for-september-4th/
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6 Reasons Why Business Process Outsourcing is Dead

6 Reasons Why Business Process Outsourcing is Dead | Marketing Supply Chain | Scoop.it
A decade and a half ago business pundits in the marketing procurement area hailed it as a savior. Business process outsourcing – or contracting the operations and responsibilities of marketing procurement to third-party service providers – promised cost savings that would increase a... http://elynxx.com/6-reasons-why-business-process-outsourcing-is-dead/
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Our 'Thing'

Our 'Thing' | Marketing Supply Chain | Scoop.it
So, Google’s new algorithm has come back with some interesting results. It turns out that if you post continuously about the same thing, it will negatively impact the SEO rating for the website. Basically, Google told us that all of our blog posts are about the same thing. It’s not that we’re sur... http://elynxx.com/our-thing/
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What Do Golf and Print Buying Have in Common? It's Not Funny Plaid Pants!

What Do Golf and Print Buying Have in Common? It's Not Funny Plaid Pants! | Marketing Supply Chain | Scoop.it
View This Post on YouTube I started playing golf at the age of 8 when my uncle gave me a set of junior clubs that my cousins had outgrown. They were right handed clubs which presented my first of many challenges to come with this game. You see, I was left handed. But I was determined to play... http://elynxx.com/what-do-golf-and-print-buying-have-in-common-its-not-funny-plaid-pants/
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Happy International Print Day 2016 from eLynxx Solutions! #IPD16 #printsmart

Happy International Print Day 2016 from eLynxx Solutions! #IPD16 #printsmart | Marketing Supply Chain | Scoop.it
Happy International Print Day! Under the hashtag #IPD16, eLynxx Solutions is joining the Print and Integrated Marketing community in reminding everyone that print is everywhere and that there are lots of people creating cool stuff with it. This year our theme is #printsmart. Take a bow, you... http://elynxx.com/happy-international-print-day-2016-from-elynxx-solutions-ipd16-printsmart/
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QR Codes: Don't Call It A Comeback Yet

The first conversations I recall having about QR codes were with information security experts. Easy forgery. Malicious codes. Trojans. Cross-scripting vulnerabilities. Mobile devices hacked. Enterprises compromised. And then “The Great Disaster” heralded by Jack Kirby where human civilization fal... http://elynxx.com/qr-codes-dont-call-it-a-comeback-yet/
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Change We Can Embrace

Change We Can Embrace | Marketing Supply Chain | Scoop.it
Once we feel we have a process in place that accommodates the unique complexities of one of our marketing operations, the next step is to figure out how to make it work. It’s one thing to know what roles, steps, assets and decisions an operation requires. It’s another to make all of the con... http://elynxx.com/change-we-can-embrace/
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Change is Good, Except...

Change is Good, Except... | Marketing Supply Chain | Scoop.it
Some might say that marketing is all about change. After all, as marketers and marketing operations professionals, we’re always faced with change. A new product to bring to market? That’s change. New target audience for that product? That’s change too. New messaging and channels to communicate wi... http://elynxx.com/change-is-good-except/
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eLynxx Software Selected by Green Dot Corporation for Management of Print and Direct Mail

eLynxx Software Selected by Green Dot Corporation for Management of Print and Direct Mail | Marketing Supply Chain | Scoop.it
eLynxx cloud software has been selected by Green Dot Corporation (NYSE: GDOT) for executing print and direct mail projects. A pro-consumer financial technology innovator, Green Dot is the inventor and largest provider of prepaid debit cards and cash reload processing services in the United... http://elynxx.com/elynxx-software-selected-by-green-dot-corporation-for-management-of-print-and-direct-mail/
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Einstein Didn't Fail Math Either. Sorry.

Einstein Didn't Fail Math Either. Sorry. | Marketing Supply Chain | Scoop.it
Does everyone know Einstein’s definition of insanity? It’s repeating the same misattributed quote over and over again as if Google doesn’t exist. Page 474 of The Ultimate Quotable Einstein says the insanity quote originates on page 68 of Sudden Death a novel by Rita Mae Brown published in 1983. I... http://elynxx.com/einstein-didnt-fail-math-either-sorry/
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Who is Going to Notice Inconsistencies in Your Branding?

Who is Going to Notice Inconsistencies in Your Branding? | Marketing Supply Chain | Scoop.it
The place eLynxx Solutions calls home, like many small cities, has been re-envisioned several times in its existence. Booming industry and the bustling downtown that supported it have given way to new things like technology, historical tourism and a renewed focus on local agriculture,... http://elynxx.com/who-is-going-to-notice-inconsistencies-in-your-branding/
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eLynxx Solutions to Provide Software for U.S. Chamber

eLynxx Solutions to Provide Software for U.S. Chamber | Marketing Supply Chain | Scoop.it
eLynxx Solutions, provider of cloud software for sourcing and management of direct mail, point of purchase, marketing, publications and all other print has entered into an agreement with the U.S. Chamber of Commerce. to provide the company’s eLynxx software to help manage and execute projects i... http://elynxx.com/elynxx-solutions-to-provide-software-for-u-s-chamber/
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How to Increase Marketing Coverage With the Same or Less Marketing Spend

How to Increase Marketing Coverage With the Same or Less Marketing Spend | Marketing Supply Chain | Scoop.it
It’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder to imagine anyone who would not want to increase marketing coverage with the same or less marketing spend. The key is not found in the latest trends in creative, online ... http://elynxx.com/how-to-increase-marketing-coverage-without-spending-more/
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How to Increase Marketing Coverage Without Spending More

How to Increase Marketing Coverage Without Spending More | Marketing Supply Chain | Scoop.it
It’s hard to imagine finding any marketer who would deny wanting to be able to increase coverage of their target market. Given today’s environment of ever-tightening budgets and a growing number of channels, it’s also hard to imagine finding any marketer who wouldn’t love being able to do it with... http://elynxx.com/how-to-increase-marketing-coverage-without-spending-more/
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Printers And The Art of Seduction

Printers And The Art of Seduction | Marketing Supply Chain | Scoop.it
When making a cold call, there is something to be said for knowing who you are calling. That something to be said is “always know who you are calling.” Every few weeks, the eLynxx client services team will receive calls from printers that wish to join our vendor pool. Printers, we love you, but d... http://elynxx.com/printers-and-the-art-of-seduction/
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Our 'Thing'

So, Google’s new algorithm has come back with some interesting results. It turns out that if you post continuously about the same thing, it will negatively impact the SEO rating for the website. Basically, Google told us that all of our blog posts are about the same thing. It’s not... http://dev.elynxx.com/our-thing/
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