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Mobile Search: How Smartphones Are Disrupting The Internet's Biggest Business

Mobile Search: How Smartphones Are Disrupting The Internet's Biggest Business | Stuff and Unstuffed | Scoop.it

"Search — the very cornerstone of the Web — has begun to show signs of decline on desktops and laptops. 

Meanwhile, search is surging on smartphones and tablets. Mobile searches are quickly becoming the main way in which consumers find everything they need — whether it's information, services, or physical and digital goods. 

That means there's a great opportunity, but also that search has more work to do. There are kinks to figure out in areas ranging from app discovery to tracking the effectiveness of local search ads"


Via Alex Butler
Sage Osterfeld's insight:


“Disrupting.”

 

To quote the infallible wisdom of Fezzig in The Princess Bride, “You keeping using that word. I do not think means what you think it means.”

 

Mobile search is not “disrupting” web search, it's merely segmenting it.

 

I'm sure you, like me, use your smartphone or tablet to check email and surf the web. But I'll bet when you're using it for search, you're doing quick stuff like finding the phone number of the Chinese restaurant around the corner, checking movie times, and looking up the name of the guy that played Fezzig in The Princess Bride. What you're not doing is researching new cars, planning vacations or buying enterprise software. That's stuff you save for your computer.

 

So, not surprisingly, all those CPC ads out there automatically running on mobile devices as well as standard search aren't getting the clicks on the phone that they are on the computer, but that's not any more “disrupting” than an arthritis drug ad that gets no sales when running on Nickelodeon.

 

The lesson from this study isn't be “mobile search is making the world topsy turvy”, it's that mobile is a medium just like broadcast and print are media. Advertisers need to target accordingly.

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Stuff and Unstuffed
A round-up of stuff in technology, marketing, social media, society, entertainment and other stuff that appeals to Sage
Curated by Sage Osterfeld
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Robert Bryce: Bill McKibben's plan to cut fossil-fuel use 20-fold would impose unimaginable hardships on the world's people

Robert Bryce: Bill McKibben's plan to cut fossil-fuel use 20-fold would impose unimaginable hardships on the world's people | Stuff and Unstuffed | Scoop.it
In The Wall Street Journal, Robert Bryce writes that Bill McKibben's plan to cut fossil-fuel use 20-fold would impose unimaginable hardships on the world's people
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Data suggests Android malware threat greatly overhyped

Data shows the Android malware threat is overblown and that the Android security ecosystem has kept Android malware at bay.
Sage Osterfeld's insight:

no great surprise here.

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Making Embedded Content Work In Responsive Design | Smashing Mobile

Making Embedded Content Work In Responsive Design | Smashing Mobile | Stuff and Unstuffed | Scoop.it
In this article, we’ll show you how to make embedded content responsive using CSS, so that content such as video and calendars resize with the browser’s viewport.
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Micro-location is an attractive but fast-moving target

Micro-location is an attractive but fast-moving target | Stuff and Unstuffed | Scoop.it
Indoor positioning technologies and related location-based services (LBS) will be a major topic of discussion at the 2014 Mobile World Congress later this month, and the market outlook is pointing to significant growth opportunities.
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Mobile users at risk from lack of HTTPS use by mobile ad libraries, security researchers say

Mobile users at risk from lack of HTTPS use by mobile ad libraries, security researchers say | Stuff and Unstuffed | Scoop.it
Recent vulnerabilities found in many advertising SDKs for Android apps could be mitigated by using HTTPS, researchers said
Sage Osterfeld's insight:

More security vulnerabilities and problems created by app developers that don't think Security First, Dumb, dumb, dumb.

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Google to Expand Chrome Apps for Mobile by Using Apache Cordova

Google to Expand Chrome Apps for Mobile by Using Apache Cordova | Stuff and Unstuffed | Scoop.it
A preview version is now available to help developers build the first Chrome Apps for mobile users; the features were introduced for desktops in 2013.
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5 Over-hyped Retailer Trends Miss the Mark with Shoppers | Retail Trends | RIS News: Business/Technology Insights for Retail, Supermarket Executives

5 Over-hyped Retailer Trends Miss the Mark with Shoppers | Retail Trends | RIS News: Business/Technology Insights for Retail, Supermarket Executives | Stuff and Unstuffed | Scoop.it
Technology is cool, but shoppers want service. Retailers need to modernize and respond to industry and consumer trends with an array of shopping and fulfillment options, but shoppers also want the basics.
Sage Osterfeld's insight:

Some people call me curmudgeonly, buth the truth is I'm old enough and have been in this business long enough to know when the latest "it" thing is either an old idea wrapped in a new package or ridiculous speculation. Personally, I go with my gut and a ratinal sense of "there's a reason we do it like this and it's not because we didn't have some phone app before," but it's nice to know that there's actual research being done that backs me up.

 

The attached is from retail researcher Cognizant, and it pretty much confirms that mobile devices and technology are changing retailing, but it's an evolution, not a revolution. Everyone in the business should keep in mind that humans have been "shopping" for 100's of thousands of years and have developed certain habits and proclivities that no phone, no matter how smart, is going to change.

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Vegetarians Live Longer, Study Finds

Vegetarians Live Longer, Study Finds | Stuff and Unstuffed | Scoop.it
Vegetarians in an extensive study suffered about 12% fewer deaths over the observation period than people who ate meat.
Sage Osterfeld's insight:

I'm sure a lot of vegans are out there going "I told you so!" to all of their carnivorous friends, but the headline is misleading. If you dig into the study, you'll actually find that Vegans don't live as long as people who eat fish (which last time I checked have muscles aka "meat"). And the difference in death rates between land animal meat-eaters and vegetarians over the 6 year study period -- which sounds high at 12% -- actually calculates out to less than 1 death per 1,000 person-years (6.05 deaths for carnivores, 5.14 deaths for vegetarians).

 

In other words, it's no big deal.

 

Actually, I'll bet that because vegetarians are more dietarily conscious than meat-eaters, the miniscule difference in death rates has more to do with a handful of cheeseburger-and-fries-everyday slobs that keeled over from high cholesterol and heart attacks than it does with vegetarianism.

 

 

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Consumers Don't Want Social Media Customer Service

Consumers Don't Want Social Media Customer Service | Stuff and Unstuffed | Scoop.it
Social media isn't the place for midmarket companies to conduct customer service.
Sage Osterfeld's insight:

The authors pretty much sum up the problem with social media -- it's "ooooh ohhh look at me!" kind of stuff. Mostly I find posts from companies to be irritating sales pitches or B.S. platitudes.

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SAP to crunch and sell carriers' data on mobile use

SAP to crunch and sell carriers' data on mobile use | Stuff and Unstuffed | Scoop.it
Mobile operators collect huge amounts of data about how their subscribers use mobile data, and that information is starting to go on sale as targeted intelligence that enterprises can use to better reach consumers.
Sage Osterfeld's insight:

It's kind of irritating that I am paying my cell carrier to snoop on my data usage and sell it to whoever it wants. I want a cut of the profit and a discount of my data plan.

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Wolfram|Alpha Personal Analytics

Answer questions about and compute your Facebook data and social network. Get a free report, interactive analysis, graphs, charts, statistics, and more.
Sage Osterfeld's insight:

Ever want to know who your Facebook friends are, where they live, how popular you and they are? Wolfram|Alpha has a great ego surfing tool with their Personal Analytics for Facebook charts and report. Check it out.

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Ads Invading Your Twitter and Facebook Streams? Here’s Why

Ads Invading Your Twitter and Facebook Streams? Here’s Why | Stuff and Unstuffed | Scoop.it
In July 2011, social media users began to see a mysterious new breed of messages show up in their Twitter feeds: 140-character paid ads dressed up to look (apart from tiny disclaimers) just like
Sage Osterfeld's insight:

Hootsuite's Ryan Holmes has a post on LinkedIn regarding how we should resign ourselves to the increasing presence of ads in our social media streams. Based on how effective these paid messages are, I think you're going to see more and more of them.

 

Based on my own experience, I think the higher click rate on promoted messages is because people mistake them for actual messages, not paid ads. I don't blame the social networks for doing this -- they have to pay for their networks somehow, but I think over time the clicks /likes will decline as readers wise up to the ads. Honestly, it's a tactic not much different than that "I saw shocking this photo of you" social spam out there.

 

It's early yet, so just the risk takers are out there, but as more people glom onto this ad approach, I guarantee you these paid messages get cluttered with the same lazy pitches that turned banners into "win an iPad!", "take this survey", "click the monkey" noise that everyone now ignores.

 

Smart advertisers will realize that having something of value to offer will provide far more traction than paying to promote your tweet to the top of someone's stream.

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Rescooped by Sage Osterfeld from SOCIAL MEDIA, what we think about!
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Facebook Is Going To Ruin Your News Feed With Auto-Playing Video Ads

Facebook Is Going To Ruin Your News Feed With Auto-Playing Video Ads | Stuff and Unstuffed | Scoop.it

In Facebook's quest to generate more revenue, it's going to muck up your News Feed with auto-playing videos, the FT reports.

 

Facebook is set to launch video advertising in its newsfeed in July...


Via Martin Gysler
Sage Osterfeld's insight:

Facebook taking a queue from porn sites. Great.

 

Is there anything more annoying that an autoplaying ad that you don't care about ruining whatever it is you're doing? Every time I run across one, it's usually below the scroll where I can see it so I'm like, "where the hell is that noise coming from?" (Then I scroll down and find the ad playing, right click on it and use my Ad Block plugin to keep that server from ever showing me an ad again.)

 

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Mr Branson's curator insight, May 8, 2013 2:42 AM

It will be interesting to see if Facebook or facebookers can make video and chat work? I don't think so. The business model of Facebook has always been 'social' interaction and now asking facebookers to watch video instead of chat or gossip may turn the tide for Facebook. 

Elliottsweb's curator insight, May 23, 2013 7:49 AM

Oh no! Not more auto-playing ads!

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More Than 30% Of Americans Haven't Visited A Bank In The Last Six Months

More Than 30% Of Americans Haven't Visited A Bank In The Last Six Months | Stuff and Unstuffed | Scoop.it
Twenty-one percent last went into a bank branch to do something besides use an ATM over a year ago, according to a new study.
Sage Osterfeld's insight:

I haven't been in years. I actually have an active bank account with a bank to which I've never been.

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The Web at 25 in the U.S.

The Web at 25 in the U.S. | Stuff and Unstuffed | Scoop.it
The overall verdict: The internet has been a plus for society and an especially good thing for individual users
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Visualizing 15 Years Of Acquisitions By Apple, Google, Yahoo, Amazon, And Facebook | TechCrunch

Visualizing 15 Years Of Acquisitions By Apple, Google, Yahoo, Amazon, And Facebook | TechCrunch | Stuff and Unstuffed | Scoop.it
You grow old, you slow down, and you die. That is, unless you can inject some fresh blood. After watching the last generation of tech giants wither or..
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The Three Psychological Profiles of the U.S. - All Points Blog

The Three Psychological Profiles of the U.S. - All Points Blog | Stuff and Unstuffed | Scoop.it
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Gartner Says by 2017, Mobile Users Will Provide Personalized Data Streams to More Than 100 Apps and Services Every Day

Gartner Says by 2017, Mobile Users Will Provide Personalized Data Streams to More Than 100 Apps and Services Every Day | Stuff and Unstuffed | Scoop.it
By 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe, according to Gartner, Inc. As a result, Gartner predicts that mobile users will provide personalized data streams to more than 100 apps and services every day.
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10 Food Lies We've All Been Fed

10 Food Lies We've All Been Fed | Stuff and Unstuffed | Scoop.it
Recently, we learned on Neatorama that as spaghetti and meatballs are actually not true Italian food, which got us thinking about what other things we've accepted as truths are actually damned lies.
Sage Osterfeld's insight:

Marketing 101. Most stuff is boring and ugly, but put a little story to it and people will pay big money for it.

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The Facebook experiment has failed. Let’s go back. — A Programmer’s Tale

The Facebook experiment has failed. Let’s go back. — A Programmer’s Tale | Stuff and Unstuffed | Scoop.it
I am signed into Facebook right now. At a quick glance, the entire list of posts on the first screen are irrelevant to me. If I scrolled dow…
Sage Osterfeld's insight:

The only thing I really haveto add to this is that the problem isn't just Facebook, it's social networking in general. Each of these platforms is a piece of branded media that makes it a PITA to share with the right people (not the whole freakin' world of people who liked/added/followed you for whatever reason). All of these thing remind me of the bad old days when email systems didn't work together -- AOL on emailed AOL, CompuServe only mailed CompuServe, etc.

 

Someone needs to come up with a way to a) make it easy to organize people by how you know them (a la Google's Circles), share specific channels of information (a la Pinterest boards), and share it with the people regardless of what they use (a la email).

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Mary Meeker State Of The Web 2013 Best Slides

Mary Meeker State Of The Web 2013 Best Slides | Stuff and Unstuffed | Scoop.it
My favorites from Mary Meeker's slide deck of Internet trends are included here.
Sage Osterfeld's insight:

Scroll through these slides and tell me that some of them aren't staggering.

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Google's Search Market Share Drops as Bing Passes 17%

Google's Search Market Share Drops as Bing Passes 17% | Stuff and Unstuffed | Scoop.it
Google's search market share dropped slightly once again (from March’s 67.1 percent to 66.5 percent), with Bing and Yahoo slightly edging up. Microsoft's Bing saw the biggest increase with a total search market share of 17.3 percent.
Sage Osterfeld's insight:

The headline's a little misleading. Google's % of search is exactly where it was a year ago. The 6/10ths of 1% drop is basically a rounding error. Bing, however, is rising, primarily at the cost of Yahoo, which is rapidly becoming this decade's AOL.

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Yahoo Acquires Tumblr, Promises 'Not to Screw It Up'

Yahoo Acquires Tumblr, Promises 'Not to Screw It Up' | Stuff and Unstuffed | Scoop.it
Following the recent onslaught of reports saying Yahoo has acquired Tumblr, an official press release has now confirmed the acquisition
Sage Osterfeld's insight:

I haven't seen much that Yahoo hasn't screwed up -- other than maybe Flickr. Honestly, I've considered Yahoo the 00's AOL for years. I know these companies always say they're making a comeback, but by the time they do, everyone else has always moved on.

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Wishing Mom a Happy Mother’s Day…on Facebook

Wishing Mom a Happy Mother’s Day…on Facebook | Stuff and Unstuffed | Scoop.it
Sage Osterfeld's insight:

MILF Hunting? Facebook seems to be the place. No wonder the kids are all on Instagram.

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Rescooped by Sage Osterfeld from The Future of Social Media: Trends, Signals, Analysis, News
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Around the World in 80 Instagrams

Around the World in 80 Instagrams | Stuff and Unstuffed | Scoop.it

A lot has changed since Jules Verne wrote his Around the World in 80 Days in 1873. For one, it doesn't take 80 days to travel around the entire globe. Planes can get you from San Francisco to Singapore and back again during the course of one or two nights' sleep.

But we've found an even quicker way to travel the world: Le tour d' Instagram.


Via Ilkka Olander
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