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70% of Consumers Trust Brand Recommendations From Friends, only 10% trust advertising

70% of Consumers Trust Brand Recommendations From Friends, only 10% trust advertising | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Seventy percent of consumers trust brand recommendations from friends, but only 10% trust advertising, according to a new report from Forrester Research. The study, based on res...
Tammy Katz 's insight:

Make sure your brand experience earns fans and recommendations (far superior quality and customer experience); build your social media strategy to drive consumer recommendations.

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Robin Martin's comment, March 27, 2013 11:25 AM
Same theory behind Klout, Kred, PeerIndex...very true!
Marketing Strategy Tips from Katz Marketing Solutions
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Dayton's New Logo Fail: A Cautionary Tale

Dayton's New Logo Fail: A Cautionary Tale | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it

 #Marketing #Brands Great team, bad logo. Our comments on University of Dayton's new logo bit.ly/1A1y3K6 #marketing #brands #dayton

Tammy Katz 's insight:

Should have better harnessed their proud "U D" heritage.

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Which Social Platform Affects Your SEO?

Which Social Platform Affects Your SEO? | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Social media activity is an increasingly important factor in search rankings. It’s no secret that the search engine optimization landscape has changed dramatically and the factors that influence high SEO rankings have changed as well. The reality is the web is now highly social, and this dramatically changes search. With so many highly evolved social media platforms, it’s hard to decipher which platforms have the most impact on SEO (see also: The Difference Between SEO and SEM). In this article, we will dig into the world of modern SEO to see not just how social media affects search, but which social media platforms have the most impact on search optimization. Read More: http://www.business2community.com/seo/facebook-twitter-social-platform-affects-seo-0809055
Via Antonino Militello, Robin Martin
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Ellen's preplanned Oscar selfie: Samsung product placement with 3MM retweets

Ellen's preplanned Oscar selfie: Samsung product placement with 3MM retweets | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Samsung spent nearly $20 million on Oscar TV ads and part of its sponsorship included getting its Galaxy smartphone integrated into the show. The bet paid off when host Ellen DeGeneres used the phone to take a selfie that was retweeted nearly 3 million times.
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Best Global Brands 2013 - Interbrand (Brand View)

Best Global Brands 2013 - Interbrand (Brand View) | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Interbrand's Best Global Brands 2013 is the definitive list of the world's most valuable brands. Find out the world's top 100 brands and the leadership strategies behind them.
Tammy Katz 's insight:

Apple (#1) and Google (#2) overtake Coca-Cola's (#3) 12 year run as world's most valuable brand.    Biggest gainers:  Apple, Google, Facebook, and Prada #marketing #brands

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Infographic: Measuring Content Marketing Success - Brandpoint

Infographic: Measuring Content Marketing Success - Brandpoint | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it

How to measure content #marketing success #brands:  awareness, consideration, and conversion 

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Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC] - AllTwitter

Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC] - AllTwitter | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC] (Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC] - AllTwitter http://t.co/EzTMpGh1KI...
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70% of Consumers Trust Brand Recommendations From Friends, only 10% trust advertising

70% of Consumers Trust Brand Recommendations From Friends, only 10% trust advertising | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Seventy percent of consumers trust brand recommendations from friends, but only 10% trust advertising, according to a new report from Forrester Research. The study, based on res...
Tammy Katz 's insight:

Make sure your brand experience earns fans and recommendations (far superior quality and customer experience); build your social media strategy to drive consumer recommendations.

more...
Robin Martin's comment, March 27, 2013 11:25 AM
Same theory behind Klout, Kred, PeerIndex...very true!
Rescooped by Tammy Katz from The World's Strongest Brands
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Branding

Branding | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it

Via Kabbaj Nihad
Tammy Katz 's insight:

Great brands have a clear, compelling positioning...consistently reinforced in every touch point.    Is yours?

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12 Valuable Tips for Video SEO Beginners

12 Valuable Tips for Video SEO Beginners | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it

Excerpted from article on Search Engine Watch:

"If you aren't optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience. Without reaching their intended audience, they serve no purpose.

 

Use the following 12 valuable tips to get your video to reach the first page of Google and YouTube, but most importantly build visibility to a large niche audience that is interested in what you have to offer.

 

1. Content Quality Check:
Ensure your videos are relevant, informative, and rich with content. Don't waste time producing videos that have nothing to do with your brand or service.

2. Title:
Capture the potential viewer's attention with a catchy title that contains related key phrases that are relevant to your brand or service.

3. Tags:
Optimize your video with important key phrases or keywords. Don't use complicated words or terminology that may not be common to the average person.

4. Description:
Optimize your video's description with relevant keywords and include a keyword-rich description of your video to allow search engines to index it and rank it higher, and for users to better understand your video before viewing.

5. Links:
Use video as a portal to other content on your site. Upload a couple of videos to portals like YouTube and Vimeo, and consider providing links back to related content and other relevant videos on your site.

6. Transcripts:
Provide transcripts of your videos. Good old HTML content is still a favorite with search engines.

7. Length:
Keep your video at five minutes or less. The average amount of time a user spends on a YouTube video is around 1 minute 30 seconds.
If you have video content that is of long duration, consider breaking it up into smaller pieces and tagging each accordingly, to be more appealing to the viewer.

8. Video Sitemaps:
Submit a video sitemap to Google to make sure that the search engine spiders can find your video content and index it accordingly. This is the easiest way for search engines to find your video content.

9. Branding:
As video is a great way to generate brand awareness with prospects, take advantage of this opportunity to incorporate your brand and logos into your videos.

10. Embedding Options:
Help your video go viral. Allow other users access to the coding that will allow them to embed your video on their website or blog. This can help gain valuable back links and shares that will boost your rankings in search engines.

11. Syndication:
Submit your video to RSS feeds and syndicate your videos to drive exposure across various online platforms and to optimize your videos even more.

12. Share, Share, Share!
Get on your social networks, look through your email contacts, write on your blogs, and get the hype going..."

Read full article here:

http://searchenginewatch.com/article/2234885/12-Valuable-Tips-for-Video-SEO-Beginners

 


Via Giuseppe Mauriello, www.sercompetitivos.com
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Ken Morrison's curator insight, January 11, 2013 6:19 PM

Twelve important steps to squeeze as much Google Juice (SEO) as possible from the hard work you do on your videos.

ben bernard's comment, January 13, 2013 6:11 PM
my topics here http://www.scoop.it/t/direct-marketing-services
ben bernard's comment, January 13, 2013 6:11 PM
my topics here http://www.scoop.it/t/direct-marketing-services
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Brand Marketers Totally Miss Social Media Influencers

Tammy Katz 's insight:

Brand Marketers underspending on influencers, overspending on Facebook 'acquaintances.'      Are you strategically identifying influencers?    Do you have an influencer strategy?  Are you measuring social media conversion (vs noise?)

 

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The 120 Most Trusted Brands

The 120 Most Trusted Brands | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Tammy Katz 's insight:

Sephora, In-N-Out Burger, and Publix lead Entrepreneur's list of most trusted #brands #marketing

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E-mail Marketing Best Practices

E-mail Marketing Best Practices | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Description
Tammy Katz 's insight:
One of the best ROI and underutilized marketing tactics for many business
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Social Media Facts, 2013

http://visual.ly/social-media-facts-2013

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The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest #INFOGRAPHIC #marketing #brands

The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest #INFOGRAPHIC #marketing #brands | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it

“Social media mastery – if such a concept even exists – ultimately comes downs to many things, but one of the most important elements is time.”


Via Brian Yanish - MarketingHits.com, Lauren Moss, Robin Martin
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harish magan's comment, September 30, 2013 11:49 PM
I have found this very useful and would use these as per instructions provided by them for best time slot.
harish magan's comment, September 30, 2013 11:49 PM
I have found this very useful and would use these as per instructions provided by them for best time slot.
Deb Nystrom, REVELN's curator insight, October 7, 2013 12:52 PM

It's always good to be reminded of the sweet spots on timing with Social Media.  ~  Deb

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Instagram More Effective Than Pinterest for Top Brands

Instagram More Effective Than Pinterest for Top Brands | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Social Media - Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent ...
Tammy Katz 's insight:
67% of top brands are now using Instagram; its user base has increased 500% since last year.   (14x larger audience size than Pinterest).
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Tammy Katz 's curator insight, May 28, 2013 12:20 PM

67% of top brands are now using Instagram; its user base has increased 500% since last year.   (14x larger audience size than Pinterest).

Rescooped by Tammy Katz from Social Media Butterflies
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Which Social Networks Take Home the Gold? [INFOGRAPHIC]

Which Social Networks Take Home the Gold? [INFOGRAPHIC] | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
We love the Olympics, but an international social media showdown is a little more our speed.

Ignite Social Media is back with the 2012 Social Network Analysis Report, breaking down demographic, geographic and search data that shows which networks are the underdogs and which are mounting the winners’ podium.


Via John van den Brink, Robin Martin
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A Marketer's Guide To Pinterest - Infographic

A Marketer's Guide To Pinterest - Infographic | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Still haven’t gotten started on one of the fastest social media sites out there, Pinterest? Pin this — an infographic guide for marketers on how to get started with the service.
Tammy Katz 's insight:

Pinterest is great for brands and companies with highly visual, high involvement products and categories (think cooking, home decor, entertaiing) that target women with income < $75,000, above average social media involvement.  More involved, higher purchasing levels than Facebook (for the RIGHT businesses).

Need social media help?  Contact us at info@katzmarketingsolutions.com. 

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Mike Ellsworth's comment, April 1, 2013 12:53 PM
Thanks for the reScoop, Mike! Do you do marketing on Pinterest?
Michael Cudahy's comment, April 1, 2013 1:27 PM
My pleasure Mike. I've been using it personally for some time ago, and just beginning to use it for business purposes.
Mike Ellsworth's comment, April 1, 2013 4:01 PM
Thanks for the reScoop, Roberto!
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The World's Buzziest Brands

The World's Buzziest Brands | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Products we can't stop talking about
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Rescooped by Tammy Katz from Estrategias de Social Media Marketing:
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100 Social Media Stats From 2012 [INFOGRAPHIC]

100 Social Media Stats From 2012 [INFOGRAPHIC] | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Social Media Stats for 2012 For Social Media 2012 was a year of change and maturity. It's the year when social media really started to go mainstream, with over

Via www.sercompetitivos.com
Tammy Katz 's insight:

Remember (as always) to clarify your marketing objectives and strategies to LEAD your social media plan!  Focus on the why, not the what.   Some highlights:   consumers check mobile devices 40-80 times per day; Pinterest leads stickiness, and 70% of questions posed to brands are going unanswered 

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