Marketing Strategy Tips from Katz Marketing Solutions
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12 Valuable Tips for Video SEO Beginners

12 Valuable Tips for Video SEO Beginners | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it

Excerpted from article on Search Engine Watch:

"If you aren't optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience. Without reaching their intended audience, they serve no purpose.

 

Use the following 12 valuable tips to get your video to reach the first page of Google and YouTube, but most importantly build visibility to a large niche audience that is interested in what you have to offer.

 

1. Content Quality Check:
Ensure your videos are relevant, informative, and rich with content. Don't waste time producing videos that have nothing to do with your brand or service.

2. Title:
Capture the potential viewer's attention with a catchy title that contains related key phrases that are relevant to your brand or service.

3. Tags:
Optimize your video with important key phrases or keywords. Don't use complicated words or terminology that may not be common to the average person.

4. Description:
Optimize your video's description with relevant keywords and include a keyword-rich description of your video to allow search engines to index it and rank it higher, and for users to better understand your video before viewing.

5. Links:
Use video as a portal to other content on your site. Upload a couple of videos to portals like YouTube and Vimeo, and consider providing links back to related content and other relevant videos on your site.

6. Transcripts:
Provide transcripts of your videos. Good old HTML content is still a favorite with search engines.

7. Length:
Keep your video at five minutes or less. The average amount of time a user spends on a YouTube video is around 1 minute 30 seconds.
If you have video content that is of long duration, consider breaking it up into smaller pieces and tagging each accordingly, to be more appealing to the viewer.

8. Video Sitemaps:
Submit a video sitemap to Google to make sure that the search engine spiders can find your video content and index it accordingly. This is the easiest way for search engines to find your video content.

9. Branding:
As video is a great way to generate brand awareness with prospects, take advantage of this opportunity to incorporate your brand and logos into your videos.

10. Embedding Options:
Help your video go viral. Allow other users access to the coding that will allow them to embed your video on their website or blog. This can help gain valuable back links and shares that will boost your rankings in search engines.

11. Syndication:
Submit your video to RSS feeds and syndicate your videos to drive exposure across various online platforms and to optimize your videos even more.

12. Share, Share, Share!
Get on your social networks, look through your email contacts, write on your blogs, and get the hype going..."

Read full article here:

http://searchenginewatch.com/article/2234885/12-Valuable-Tips-for-Video-SEO-Beginners

 


Via Giuseppe Mauriello, Jesus Alvarez desde www.sercompetitivos.com
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Ken Morrison's curator insight, January 11, 2013 9:19 PM

Twelve important steps to squeeze as much Google Juice (SEO) as possible from the hard work you do on your videos.

ben bernard's comment, January 13, 2013 9:11 PM
my topics here http://www.scoop.it/t/direct-marketing-services
ben bernard's comment, January 13, 2013 9:11 PM
my topics here http://www.scoop.it/t/direct-marketing-services
Marketing Strategy Tips from Katz Marketing Solutions
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10 Tips for Successfully Rebranding Your Business

10 Tips for Successfully Rebranding Your Business | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Looking to change your business's image? Here's how to rebrand the right way.
Tammy Katz 's insight:

We're delighted to be quoted in Business News Daily's 10 Tips for Successful Rebranding #marketing #brands

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30 Customer Experience Experts Reveal the Top Ways Customer Analytics Can Improve an Organization’s Bottom Line #marketing

30 Customer Experience Experts Reveal the Top Ways Customer Analytics Can Improve an Organization’s Bottom Line #marketing | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Many enterprises are taking advantage of customer analytics to create a powerful, personalized customer experience and improve their bottom line. Analyzing the vast amounts of data created by your cus
Tammy Katz 's insight:

We're delighted to be quoted - we see the biggest benefits as "The ability to provide segmentation analytics that identify companies’ most profitable segments (by consumer segment, by consumer usage segment, by product line, by geography, and by channel), so that companies can drive further growth in these most lucrative segments. In addition, analytics can identify the highest profit improvement opportunities (e.g., upgrading medium users to heavy users or increasing volume per account in selected channels)."

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2015 100 Most Valuable Global #Brands, per Interbrand #marketing

2015 100 Most Valuable Global #Brands, per Interbrand #marketing | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Ranking the world’s most valuable brands.
Tammy Katz 's insight:

Apple, Google, and Coca-Cola lead Interbrand's list of most valuable brands.    Facebook, Apple, and Amazon are top gainers.

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Apple, Google, and Microsoft lead top 100 Brands, per BrandZ/Millward Brown. Apple, AT&T and Amazon lead fastest risers.

Apple, Google, and Microsoft lead top 100 Brands, per BrandZ/Millward Brown. Apple, AT&T and Amazon lead fastest risers. | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Millward Brown & WPP release the 10th annual BrandZ Top 100 Most Valuable Global Brands 2015 Ranking & Report. The report offers insight on brand value and performance globally across 14 categories.
Tammy Katz 's insight:

Apple regains top position.  Retail and technology are fastest growing sectors.  Total Top 100 brand value up 14%

 
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Tammy Katz 's curator insight, May 29, 2015 12:30 PM

Apple regains top position.  Retail and technology are fastest growing sectors.  Total Top 100 brand value up 14%

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Brand experts expect Texans to flock back to Blue Bell

Brand experts expect Texans to flock back to Blue Bell | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
It’s in markets outside of the South, where the 108-year-old brand ventured in recent years, that buyers might not be so quick to forgive.
Tammy Katz 's insight:

Delighted to be quoted in Sunday's Dallas Morning News.   We're bullish on Blue Bell's responsible recall and expect the brand to rebound. Here are some tips to avoid and survive a product recall http://www.slideshare.net/tammykatz/crisisb-47469959 ;

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Tammy Katz 's curator insight, April 28, 2015 8:52 AM

Delighted to be quoted in Sunday's Dallas Morning News re: Blue Bell ice cream recall. We're bullish on their responsible recall and expect the brand to rebound

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College Football Championship ads fetching $1MM per spot.... Go Bucks!!

College Football Championship ads fetching $1MM per spot.... Go Bucks!! | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
The College Football Championship game is expected to break ratings records and be a boon for advertisers.
Tammy Katz 's insight:

Taco Bell, All State and AT&T among #brands with a major presence #marketing.     

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Five top food marketing moves of 2014

Five top food marketing moves of 2014 | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
If there's a New Year's resolution that food marketers should make, it's to follow the examples set by their peers in 2014.
Tammy Katz 's insight:

5 great #marketing case studies of #brand partnerships, creative bravery, and diversity, 

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Tammy Katz 's curator insight, December 15, 2014 4:28 PM
5 great #marketing case studies of #brand partnerships, creative bravery, and diversity, 
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Dayton's New Logo Fail: A Cautionary Tale

Dayton's New Logo Fail: A Cautionary Tale | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it

 #Marketing #Brands Great team, bad logo. Our comments on University of Dayton's new logo bit.ly/1A1y3K6 #marketing #brands #dayton

Tammy Katz 's insight:

Should have better harnessed their proud "U D" heritage.

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Which Social Platform Affects Your SEO?

Which Social Platform Affects Your SEO? | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Social media activity is an increasingly important factor in search rankings. It’s no secret that the search engine optimization landscape has changed dramatically and the factors that influence high SEO rankings have changed as well. The reality is the web is now highly social, and this dramatically changes search. With so many highly evolved social media platforms, it’s hard to decipher which platforms have the most impact on SEO (see also: The Difference Between SEO and SEM). In this article, we will dig into the world of modern SEO to see not just how social media affects search, but which social media platforms have the most impact on search optimization. Read More: http://www.business2community.com/seo/facebook-twitter-social-platform-affects-seo-0809055
Via Antonino Militello
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Ellen's preplanned Oscar selfie: Samsung product placement with 3MM retweets

Ellen's preplanned Oscar selfie: Samsung product placement with 3MM retweets | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Samsung spent nearly $20 million on Oscar TV ads and part of its sponsorship included getting its Galaxy smartphone integrated into the show. The bet paid off when host Ellen DeGeneres used the phone to take a selfie that was retweeted nearly 3 million times.
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Best Global Brands 2013 - Interbrand (Brand View)

Best Global Brands 2013 - Interbrand (Brand View) | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Interbrand's Best Global Brands 2013 is the definitive list of the world's most valuable brands. Find out the world's top 100 brands and the leadership strategies behind them.
Tammy Katz 's insight:

Apple (#1) and Google (#2) overtake Coca-Cola's (#3) 12 year run as world's most valuable brand.    Biggest gainers:  Apple, Google, Facebook, and Prada #marketing #brands

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Infographic: Measuring Content Marketing Success - Brandpoint

Infographic: Measuring Content Marketing Success - Brandpoint | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it

How to measure content #marketing success #brands:  awareness, consideration, and conversion 

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Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC] - AllTwitter

Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC] - AllTwitter | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC] (Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC] - AllTwitter http://t.co/EzTMpGh1KI...
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Content Marketing Trends in 2015 – What We’ve Seen

Content Marketing Trends in 2015 – What We’ve Seen | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it

We all know by now that content marketing is a powerful tool and more and more marketers are using it these days to connect with their users. In fact, 98% of marketers surveyed now say content marketing is core to their marketing strategies.

Content Marketing can be a cost effective way to tell your story while engaging your audience at the same time. According to the Content Marketing Institute 69% of marketers are creating more content than a year ago. That’s a lot of new content!

Marketers are constantly coming up with new strategies to build their brands and reach new users, and content marketing is a great option. Creating compelling content for your marketing campaigns can be very challenging, but if marketers can quickly adapt to the constantly changing and complex solutions and platform out there, they can stay ahead of their competition.


Via Paula Maria Tinoco Trindade
Tammy Katz 's insight:

Content management, mobile, and analytics will be more critical in '16.

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Paula Maria Tinoco Trindade's curator insight, January 3, 4:06 PM

As cinco maiores tendências que verificamos no passado ano de 2015

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Annual Plan Checklist for a Killer 2016!

Annual Plan Checklist for a Killer 2016! | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
2016 Annual Plan Checklist - Are You Prepared for Faster, More Profitable Growth?
Tammy Katz 's insight:

Katz Marketing Solutions' checklist for an exceptional 2016!

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Great overview of social media; arranged by your #marketing objective!

Great overview of social media; arranged by your #marketing objective! | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
pic.twitter.com/2jMwKFtiLC
Tammy Katz 's insight:
Great overview of social media; organized by #marketing objective!
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Tammy Katz: Retail Strategies for Every Small Business

Tammy Katz: Retail Strategies for Every Small Business | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
CEO of Katz Marketing Solutions Tammy Katz speaks on retail strategies every small business can take advantage of.
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Super Bowl XLIX Ad Chart: Who's Buying Commercials in Super Bowl 2015

New faces, fewer cars, more male targeting, and attempts (good and terrible) at social media integration #marketing #brands

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NBC Still Not Sold Out of Super Bowl Ad Inventory

NBC Still Not Sold Out of Super Bowl Ad Inventory | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
NBC is about 95% sold out of ad inventory for Super Bowl XLIX.
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Which #Brands Boomed and Which Ones Busted in Social Media This Year, per Sprinklr

Which #Brands Boomed and Which Ones Busted in Social Media This Year, per Sprinklr | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Between constant tweaks to Facebook's algorithm, changes to Twitter and the rise of Instagram, social media has certainly kept marketers on their toes this year.
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The 120 Most Trusted Brands

The 120 Most Trusted Brands | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Tammy Katz 's insight:

Sephora, In-N-Out Burger, and Publix lead Entrepreneur's list of most trusted #brands #marketing

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E-mail Marketing Best Practices

E-mail Marketing Best Practices | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Description
Tammy Katz 's insight:
One of the best ROI and underutilized marketing tactics for many business
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The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest #INFOGRAPHIC #marketing #brands

The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest #INFOGRAPHIC #marketing #brands | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it

“Social media mastery – if such a concept even exists – ultimately comes downs to many things, but one of the most important elements is time.”


Via Brian Yanish - MarketingHits.com, Lauren Moss
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harish magan's comment, October 1, 2013 2:49 AM
I have found this very useful and would use these as per instructions provided by them for best time slot.
harish magan's comment, October 1, 2013 2:49 AM
I have found this very useful and would use these as per instructions provided by them for best time slot.
Deb Nystrom, REVELN's curator insight, October 7, 2013 3:52 PM

It's always good to be reminded of the sweet spots on timing with Social Media.  ~  Deb

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Instagram More Effective Than Pinterest for Top Brands

Instagram More Effective Than Pinterest for Top Brands | Marketing Strategy Tips from Katz Marketing Solutions | Scoop.it
Social Media - Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent ...
Tammy Katz 's insight:
67% of top brands are now using Instagram; its user base has increased 500% since last year.   (14x larger audience size than Pinterest).
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Tammy Katz 's curator insight, May 28, 2013 3:20 PM

67% of top brands are now using Instagram; its user base has increased 500% since last year.   (14x larger audience size than Pinterest).