Many enterprises are taking advantage of customer analytics to create a powerful, personalized customer experience and improve their bottom line. Analyzing the vast amounts of data created by your cus
Tammy Katz 's insight:
We're delighted to be quoted - we see the biggest benefits as "The ability to provide segmentation analytics that identify companies’ most profitable segments (by consumer segment, by consumer usage segment, by product line, by geography, and by channel), so that companies can drive further growth in these most lucrative segments. In addition, analytics can identify the highest profit improvement opportunities (e.g., upgrading medium users to heavy users or increasing volume per account in selected channels)."
Social media activity is an increasingly important factor in search rankings. It’s no secret that the search engine optimization landscape has changed dramatically and the factors that influence high SEO rankings have changed as well. The reality is the web is now highly social, and this dramatically changes search. With so many highly evolved social media platforms, it’s hard to decipher which platforms have the most impact on SEO (see also: The Difference Between SEO and SEM). In this article, we will dig into the world of modern SEO to see not just how social media affects search, but which social media platforms have the most impact on search optimization. Read More: http://www.business2community.com/seo/facebook-twitter-social-platform-affects-seo-0809055
Via Antonino Militello
Samsung spent nearly $20 million on Oscar TV ads and part of its sponsorship included getting its Galaxy smartphone integrated into the show. The bet paid off when host Ellen DeGeneres used the phone to take a selfie that was retweeted nearly 3 million times.
Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC] (Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC] - AllTwitter http://t.co/EzTMpGh1KI...
We all know by now that content marketing is a powerful tool and more and more marketers are using it these days to connect with their users. In fact, 98% of marketers surveyed now say content marketing is core to their marketing strategies.
Content Marketing can be a cost effective way to tell your story while engaging your audience at the same time. According to the Content Marketing Institute 69% of marketers are creating more content than a year ago. That’s a lot of new content!
Marketers are constantly coming up with new strategies to build their brands and reach new users, and content marketing is a great option. Creating compelling content for your marketing campaigns can be very challenging, but if marketers can quickly adapt to the constantly changing and complex solutions and platform out there, they can stay ahead of their competition.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.