There's a sea of material on online marketing, social marketing, you name it. Here I'm selecting the best of marketing strategy that worked. If something works for you, do suggest it here.. Sharing is caring!
"It’s not often that you hear Budweiser and Shakespeare mentioned in the same breath. But according to new research from Johns Hopkins University, the Bard’s deft application of storytelling techniques featured prominently in the beer company’s Super Bowl commercial."
13 Social Media Marketing Trends in 2014 from the Experts Business 2 Community Research from the Content Marketing Institute shows that increasingly companies are creating a defined content marketing strategy and there is specific ownership for...
Comparative v. Collaborative Advertising: Which Comes Out On Top? Business 2 Community Many brands have included competitors in marketing materials in what is known as comparative advertising. It's pretty self-explanatory; one brand ...
Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople Marketing Land While hiring A-listers to promote products will likely always be a popular marketing strategy for certain multimillion-dollar brands, savvy businesses are tapping...
Japanese ads, as a rule, are hard to predict. But while most of them just seem odd for the sake of being odd, this commercial has a twist anyone can enjoy. The ad is for a credit card. According to YouTube commenters, the narrator says something along the lines of, "Depends on how you use your head; depends on how you use your card."
A True Integrated Marketing Framework Search Engine Watch Creating an integrated marketing strategy isn't a new concept. But it's one that continues to be difficult for agencies to implement for all the reasons mentioned above.
4 Marketing Channels Every Startup Tech Company Should Use Huffington Post Marketing campaign possibilities are practically endless, but every startup tech company should be involved in these major four players.
Here are some reasons why your presentations are BAD! We know that so many of you use programs like PowerPoint or Prezi because they have been around for a while, and it is what you know, but change is not always a bad thing, especially if that change can lead to presentations beyond your wildest imagination.
While search optimization morphs and shifts, new content filters will present different challenges to astute marketers....But as information density increases in my busy world, I could definitely see a day when I spend almost all my time with my own personalized filter. I would rarely see things outside my comfort zone because keeping me IN my comfort zone is exactly what these filters are trying to do! If Zite figures out I’m politically liberal, it is probably not going to offer an editorial with a conservative viewpoint. That would be a Filter Fail.Every online organization is collecting data about us and determining what we are going to view and hear based on the stereotype they are creating for us.While there are obvious benefits to this, the diversity of my content stream is also being strangled by every search and social media platform into same-dom. Interesting implications for how we learn and discover (or not discover) new ideas, no?...
4 Steps To Scaling Enterprise Content Marketing Marketing Land Just like there were many other models of cars before the Model T (including many made by the Ford Motor Company itself), content marketing has taken many different forms on its path of...
SMBs need a fountain of User Generated Content (UGC) and the social shares it brings. CrowdFunde helps create and sustain a SMB UGC fountain.
The idea is simple - the most powerful content on your website is THEIRS not YOURS. Your content has to work 3x as hard to receive social shares and YOU have to maintain it. If you read that last sentence as "content is expensive" you got it.
User Generated Content is rare for most Small & Medium Sized Business (SMBs) websites. SMBs are overwhelmed with the day to day demands of running a successful business. They need help finding, grooming and sustaining UGC.
PolicyMic Detroit's Startups Are Building a Lot More Than Companies in Motor City PolicyMic Even as the government struggled financially, the private sector has been mobilizing rapidly to support local businesses in what could be called a startup...
Can This Company's Bizarre Marketing Strategy Actually Work? Motley Fool Despite that absurd market share, Big Bud has fallen on relatively hard times, as volumes decline in the world's biggest beer-drinking markets.
I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it. Sure it’s quick and easy to share with Scoopit. But it not quick and easy to consume. For me it's all about the econ...
Marty Note (here is comment I wrote on Dr. V's blog)
Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.
Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.
I was taught NOT to pass through links on Scoop.it early on by the great curator Robin Good. Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.
Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.
For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.
When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.
This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.
So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.
To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.