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Marketing Strategy News
Marketing and Branding news and trends from a broad range of industries
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Social Media Marketing Strategy #SMMW14 Style - 5 Essential Tips

Social Media Marketing Strategy #SMMW14 Style - 5 Essential Tips | Marketing Strategy News | Scoop.it
The eternal debate in marketing: Strategy before tactics vs. Tactics to develop strategy. So many companies have become comfortable reacting to industry
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» Cooperative Marketing: Link Building and Social Media

» Cooperative Marketing: Link Building and Social Media | Marketing Strategy News | Scoop.it
When working to increase your online visibility, it's often beneficial to use multiple channels. This article looks at social media and link building.
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The Deeper Role Of Marketing

The Deeper Role Of Marketing | Marketing Strategy News | Scoop.it
Having spent much of my career as a marketing professional in a marketing driven company, Hallmark Cards, and having spent many of those years in a division entitled Product Discovery & Development, I understand that the primary value of marketing is to discover unmet customer needs and to develop products, services and experiences to meet those needs.
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How to Do Google Plus SEO? - Business 2 Community

How to Do Google Plus SEO? - Business 2 Community | Marketing Strategy News | Scoop.it

Google Plus is more than just a social networking site. It can be a way to boost your business and traffic to the website. 

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Building An Effectively Focused Brand

Building An Effectively Focused Brand | Marketing Strategy News | Scoop.it
The fracas over at PepsiCo as to whether the company should continue to operate a diversified platform or free the snacks division to pursue its goals independently is a reminder of the ongoing debate over diversification versus focus.
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McKinsey: why most B2B marketing messages fail to move the customer / Insight / Home - B2B Syndicate

McKinsey: why most B2B marketing messages fail to move the customer / Insight / Home - B2B Syndicate | Marketing Strategy News | Scoop.it

Research by McKinsey has revealed a dramatic divergence between the brand messages used by B2B companies and the characteristics that their customers actually value the most.

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Transforming B2B Media / Insight / Home - B2B Syndicate

Transforming B2B Media / Insight / Home - B2B Syndicate | Marketing Strategy News | Scoop.it

The marketing mix has shifted dramatically for B2B brands, and while high-value content, context and audience remains valuable, for many brands even the performance of advertising is now measured in part by the ability to drive engagement with earned and owned media, and is now part of a greatly expanded mix of integrated marketing services, data and business intelligence. 

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7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize

7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize | Marketing Strategy News | Scoop.it
Big data's big promises are left in a big dust pile because we don't optimize the last mile: Data presentation. Learn from eight real-world examples how-to.
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CEOs Don’t Trust Marketing – What’s The Solution?

CEOs Don’t Trust Marketing – What’s The Solution? | Marketing Strategy News | Scoop.it
t appears that we’re quick to dive into solutions, new techniques, tactics and channels – but we lack the over-arching strategic thinking necessary to optimize for success.
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Branding Strategy Insider | Branding And Universal Myths

Branding Strategy Insider | Branding And Universal Myths | Marketing Strategy News | Scoop.it
If brands tell stories, it might be useful that those stories are informed by the universal myths that recur over time and across geography and culture. These myths resonate with people at a very deep level. They are about coming to grips with our mortality, making sense of our lives and reconciling the individual experience with the infinite. So, what are the myths that emerge in one form or another again and again?
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Successful B2B Marketing is Optimized For Users First | KoMarketing Associates

Successful B2B Marketing is Optimized For Users First | KoMarketing Associates | Marketing Strategy News | Scoop.it

Yes, B2B marketing is businesses marketing to businesses. But when it comes down to who is actually is making the decision, it is still a human being who says yes or no and signs the checks. This means that B2B marketers still need to appeal to individual human emotions, communications, and reasoning.

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Top Ten Website Metrics You Need to Know | Social Media Today

Top Ten Website Metrics You Need to Know | Social Media Today | Marketing Strategy News | Scoop.it
Websites are incredible. They provide us with loads of useful and great information with hours of entertainment. A way to improve a website and monitor how it’s doing is through website analytics or metrics, and this blog is going to provide the top ten that are most valuable to know.
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An Investigative Approach to Social Media Content Analytics

An Investigative Approach to Social Media Content Analytics | Marketing Strategy News | Scoop.it
Ever-growing streams of social media data hold the secrets you need to reach and engage your customers. Learn how to use an investigative approach to social media content analytics to unlock those ...
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Who Is Your B2B Customer & How Do They Find You?

Who Is Your B2B Customer & How Do They Find You? | Marketing Strategy News | Scoop.it
C-level executives need to stay informed about their target audiences, and the best B2B marketers find ways to make sure that understanding scales across the organization.  For this reason, it’s important to develop a cohesive marketing strategy that employs people at various levels of the organization who can effectively speak to the products and services of …
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How to Make Marketing Analytics Matter

How to Make Marketing Analytics Matter | Marketing Strategy News | Scoop.it
So marketing analytics are a waste of money, eh? We reported as much this week after seeing results of the CMO Survey by Duke University. It triggered some people to defend marketing analytics and its place in an organization. Today, we discuss how to make marketing analytics work by using the right tools and generally having the right mindset and approach. Topic: Customer Experience.
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Small Business Manufacturing in America: Innovate, Design, Develop and Manufacture – Supply Chain View from the Field

Small Business Manufacturing in America: Innovate, Design, Develop and Manufacture – Supply Chain View from the Field | Marketing Strategy News | Scoop.it

I had a remarkable interview with a medium sized supplier today, that has truly found a business model which I believe holds a promise for a new industrial revolution in North America.  The approach is built on one of America’s most important capabilities that makes it stand out globally:  the ability to generate ideas and bring them to market.

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Five B2B Insights That Actually Mean Something / Insight / Home - B2B Syndicate

Five B2B Insights That Actually Mean Something / Insight / Home - B2B Syndicate | Marketing Strategy News | Scoop.it

Now that upward of 75% of the buying cycle happens online, there’s a lot of focus on the importance of website analytics. But as a marketer with limited time and resources, how do you make sure you’re not accumulating data for data’s sake? 

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The Psychology of B2B Consumers - Business 2 Community

The Psychology of B2B Consumers - Business 2 Community | Marketing Strategy News | Scoop.it

One important aspect of marketing in the B2B sector is remembering that every interaction that takes place is happening with a human being. That means that marketing needs to appeal not only to the consumer’s logic but also to the emotional side of decision making and response. Those businesses looking to develop a more effective marketing strategy often benefit from investigating B2B consumer psychology, as this can provide that additional element that makes marketing truly 360 degrees.

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10 Tips to Maximize ROI at Manufacturing Tradeshows - Fathom

10 Tips to Maximize ROI at Manufacturing Tradeshows - Fathom | Marketing Strategy News | Scoop.it
From press releases to online video, learn more about the ways your company can maximize tradeshow dollars in the digital world.
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Learning from the Mistakes of Others: Competition Analysis and Online Marketing

Learning from the Mistakes of Others: Competition Analysis and Online Marketing | Marketing Strategy News | Scoop.it

  Competitive  analysis is of uttermost importance for the successful establishment of market positions. Analyzing what the competition is doing will give you the opportunity to earn your market share.

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7 Ways Your Sales Team Can Get Results with B2B Social Media | Social Media B2B

7 Ways Your Sales Team Can Get Results with B2B Social Media | Social Media B2B | Marketing Strategy News | Scoop.it
Are your salespeople actively engaged in social media as part of their lead generation efforts? If not, they are missing out on great opportunities to sell.
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The Importance of Keeping the End Goal in Sight in Social Media Strategic Planning | Social Media Today

The Importance of Keeping the End Goal in Sight in Social Media Strategic Planning | Social Media Today | Marketing Strategy News | Scoop.it
While it’s different for every business, return on investment can be difficult to quantify. You’re often working to develop and generate stronger brand relationships, rather than putting on the hard sell for quick returns. This is still possible through social media.
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