Marketing Strategy
158 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Tomas Trejbal from Marketing, Sales and Lead Generation
Scoop.it!

How to Text Your Sales Prospects to Increase Conversions

How to Text Your Sales Prospects to Increase Conversions | Marketing Strategy | Scoop.it
Over two-thirds of Americans own a smartphone, and our constant reliance on them provides various ways— beyond just talking—to connect with the world around us.

In fact, one of the smartphone's most basic components, its text messaging capabilities, can be key to connecting with your prospects.

And, these days, with less than one-third of smartphone usage actually involving talking on the phone, there's no better time to brush up on why you should text your prospects—and how to do it.

Unlike driving while texting or walking while texting, texting while selling is not dangerous; to the contrary, it can be invaluable in helping sales teams meet their numbers. By texting prospects during your sales process, you're 40% more likely to convert them into clients.

Here are a few of the reasons why.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
more...
Mark's curator insight, February 28, 12:47 AM
Adding other channels of communication appropriately and at an earned time, especially more personalized ones like text, shortens the know, like, trust sales process.
Rescooped by Tomas Trejbal from The MarTech Digest
Scoop.it!

Create Compelling Marketing Videos That Educate and Entertain [Infographic] - Profs

Create Compelling Marketing Videos That Educate and Entertain [Infographic] - Profs | Marketing Strategy | Scoop.it
Content - Want to marketing videos that grab your customers' attention and keeps them coming back for more? Then check out these tips for creating instructional, informational, and entertaining marketing videos.


__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via marketingIO
more...
No comment yet.
Rescooped by Tomas Trejbal from Marketing, Sales and Lead Generation
Scoop.it!

B2B Customer Experience Research Finds 85 per cent of B2B executives think customer experience is critical to growth

B2B Customer Experience Research Finds 85 per cent of B2B executives think customer experience is critical to growth | Marketing Strategy | Scoop.it

B2B Customer Experience Research - Accenture Sales and Customer Service.

 

Accenture’s survey of 1,450 leaders also found that 70 per cent think the role of customer experience will play a larger role in strategy over the next two years.

 

More than seven in ten said that their customer interactions are affected by their expectations of a more consumer-like experience.

 

70 per cent agreed that flexibility is key when customers are consistently re-evaluating their suppliers, and 67 per cent said their engagement is affected by customers’ growing tendency to be influenced by word of mouth.

 

Customer experience (CX) is widely recognized as critical to an organization's growth. However, most B2B (Business to Business) companies only realize half the potential benefits of their significant investments in the name of providing a better experience for their customers.


Recent Accenture research reveals that for more than half of B2B companies around the world and across industries, much of their CX investments are ineffective. The study also revealed the “masters” in CX—companies that generate higher-than-average revenue growth—develop strong customer experience strategies and execute them well.


Via Russ Merz, Ph.D., massimo facchinetti
more...
Russ Merz, Ph.D.'s curator insight, July 10, 2014 9:54 PM

A great piece of research by Accenture showing a strong relationship between effective #B2B #customerexperience strategies and tactics and economic #growth. Very informative infographic packed full of details. The full 16 page report is available on the micro website.

Rescooped by Tomas Trejbal from Content Creation, Curation, Management
Scoop.it!

The Ultimate Directory Of Free Image Sources

The Ultimate Directory Of Free Image Sources | Marketing Strategy | Scoop.it
So, you need an image for your blog? We’ve spent some time categorizing our favorite sources for free images and organizing them in such a way as to help you find what you’re looking for. Here are ...

Via Marta Torán, massimo facchinetti
more...
Marta Torán's curator insight, July 9, 2014 7:41 PM

Imágenes libres para tu Blog

Rescooped by Tomas Trejbal from WebsiteDesign
Scoop.it!

How to Start a Web Design Project: A Beginner’s Guide [INFOGRAPHIC]

How to Start a Web Design Project: A Beginner’s Guide [INFOGRAPHIC] | Marketing Strategy | Scoop.it
Are you looking to design a new website or learn more about the business? Once you land a web design project, no matter how good of a coder you are, there are a few necessary steps to ensure your design meets the needs of your clients.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Tomas Trejbal from Creative_me
Scoop.it!

27 Fun Street Murals That Play with Their Surroundings [PHOTOS]

27 Fun Street Murals That Play with Their Surroundings  [PHOTOS] | Marketing Strategy | Scoop.it
When’s the last time you took a walk or a drive around a city and saw whimsical street art that took its surroundings to a whole new level? Artist Ernest Zacharevic has traveled around Malaysia, Italy, Singapore and more, creating fun and playful artwork on public buildings and walls. His murals are not merely painted […]

Via Alessandro Rea
more...
No comment yet.
Rescooped by Tomas Trejbal from Public Relations & Social Media Insight
Scoop.it!

Fill Bucket With Cold Water. Stick Out Wrist. Dump on Wearables.

Fill Bucket With Cold Water. Stick Out Wrist. Dump on Wearables. | Marketing Strategy | Scoop.it

Is there a wearable that tracks all of the predictions on wearables? (Asking for a friend.)


Today’s wearable devices will likely experience the same rise and descent as products like the Flip camera or the single-purpose e-reader, Forrester Research predicts in its latest report.


Wearables “will flourish all through 2015 until 2016 when their functionality is assumed by other devices you are already carrying anyway, from obvious contenders like smartphones to more intriguing ones,” writes Forrester analyst James McQuivey. An example of possibly more intriguing tech would be sensor-laden headphones, he says, which suggests a “strong reason for Apple agreeing to buy Beats Electronics for $3 billion.


”There are a handful of reasons why McQuivey says still-new wearable tech will go the way of the e-reading market in the U.S., which the research firm believes will shrink from a mature market of 25-plus million owners in 2012 to a mere seven million owners by 2017....


Via Jeff Domansky
Tomas Trejbal's insight:

this is is a valuable perspective on the future of wearable technology...

more...
Jeff Domansky's curator insight, July 1, 2014 12:59 AM

Interesting perspective and does give one pause in thinking about wearable technology. Recommended reading. 9/10

Jeff Domansky's curator insight, July 1, 2014 1:15 AM

This is is a valuable perspective on the future of wearable technology.

Rescooped by Tomas Trejbal from Future of Cloud Computing, IoT and Software Market
Scoop.it!

INFOGRAPHIC: A Look At The Cloud Storage Wars In 2014

INFOGRAPHIC: A Look At The Cloud Storage Wars In 2014 | Marketing Strategy | Scoop.it
Cloud Storage - More people are starting to use cloud storage as an additional or even primary method to store and backup their data...

Via Peter Azzopardi, massimo facchinetti
Tomas Trejbal's insight:

current state of the storage wars... unfortunately they forgot to take OneDrive into account

more...
Peter Azzopardi's curator insight, June 28, 2014 5:53 PM

By 2016, the cloud storage industry is expected to generate over $4.04 Billion in Revenue, according to a forecast by Statista

Rescooped by Tomas Trejbal from Digital-News on Scoop.it today
Scoop.it!

Fill Conference Bags With Things People Won’t Throw Away

Fill Conference Bags With Things People Won’t Throw Away | Marketing Strategy | Scoop.it
Conference bags must breed in the dark. Everyone seems to have at least a dozen stuffed in the back of the closet. But they can be much more than a container for “stuff” during an event. They can be effective, desirable and memorable. Here’s how to pick a smart one and fill it with things... Read more

Via Thomas Faltin
more...
No comment yet.
Scooped by Tomas Trejbal
Scoop.it!

17 Battle-Tested Resources for Marketers Who Stink at Design

17 Battle-Tested Resources for Marketers Who Stink at Design | Marketing Strategy | Scoop.it
Even if you have an eye for design, you may still suck at making visuals for your campaigns. These 17 resources can help – no Photoshop skills required.
more...
No comment yet.
Scooped by Tomas Trejbal
Scoop.it!

What Will Apple Announce At WWDC 2014? Some Software And Hardware Predictions For iOS and OSX

What Will Apple Announce At WWDC 2014? Some Software And Hardware Predictions For iOS and OSX | Marketing Strategy | Scoop.it
Apple is set to open up this year's Worldwide Developers Conference with a two-hour keynote, and speculation is intense as to what might be announced. From features and UI changes in the new operating systems, to updated hardware and potential new product lines, how likely are the rumors circling around Apple's developer event this weekend to be true?
more...
No comment yet.
Rescooped by Tomas Trejbal from Digital-News on Scoop.it today
Scoop.it!

It’s a Smartphone Revolution! Are You Ready? - Marketing Technology Blog

It’s a Smartphone Revolution! Are You Ready? - Marketing Technology Blog | Marketing Strategy | Scoop.it
It’s a Smartphone Revolution! Are You Ready? by Douglas Karr on Marketing Technology Blog

Via Thomas Faltin
more...
Jim Doyle's curator insight, June 9, 2014 6:10 AM

It’s a Smartphone Revolution! Are You Ready?

Scooped by Tomas Trejbal
Scoop.it!

Why Most People's Charts & Graphs Look Like Crap

Why Most People's Charts & Graphs Look Like Crap | Marketing Strategy | Scoop.it
Learn how to better represent your data with easy-to-comprehend visuals.
more...
No comment yet.
Rescooped by Tomas Trejbal from Public Relations & Social Media Insight
Scoop.it!

13 Ridiculously Clever Lead Generation Tactics

13 Ridiculously Clever Lead Generation Tactics | Marketing Strategy | Scoop.it

When it comes to lead generation, you hear the same things over and over again….You have to drive people to landing pages on your site and have them register with an email address, in order to receive your gated content. You hear it all the time because it works.

 

Once you get an email address, then you can begin to “court” those leads, and you keep in touch.But what if there were other ways to get leads – ways that you may not have thought about yet?

 

Well, there are.Here are 13 clever lead generation tactics for you to consider, so you don’t leave any leads on the table....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 25, 11:02 AM

When it comes to lead generation tactics, most people go with the same ones every time. You might be leaving leads on the table if you don't use these practical tips.

Rescooped by Tomas Trejbal from Marketing_me
Scoop.it!

10 Ways to Convert More Customers Using Psychology

10 Ways to Convert More Customers Using Psychology | Marketing Strategy | Scoop.it
The more you know about your customers, the better. If you know what makes people tick, the better off your business will be. Having at least a basic understanding of consumer psychology and why they buy specific products is a valuable asset for marketers.

Via Alessandro Rea
more...
juandoming's curator insight, July 18, 2014 5:17 AM

add your insight...

Scooped by Tomas Trejbal
Scoop.it!

How To Sell Without Selling (Infographic)

How To Sell Without Selling (Infographic) | Marketing Strategy | Scoop.it
Ready to put your business on autopilot? That’s right, selling doesn’t necessarily require constant aggressive marketing. You don’t have to sell to sell. Setting up a strategy for passive sales…
more...
No comment yet.
Rescooped by Tomas Trejbal from Public Relations & Social Media Insight
Scoop.it!

Your Customers Don’t Need Pepperoni Pizzas When They’re Sleeping: How To Do Location-Based Marketing

Your Customers Don’t Need Pepperoni Pizzas When They’re Sleeping: How To Do Location-Based Marketing | Marketing Strategy | Scoop.it

... Geo-precise targeting, which uses mobile’s ability to target users based on their specific locations, provides a much higher ROI for companies than standard geotargeting. In fact, mobile advertising campaigns using audience targeting performed 14 percent above industry standards, according to xAd’s Mobile Location Insights Q1 2014 report.


“By combining local consumer visitation behaviors and demographic cues, marketers can understand the full context of an audience – who they are, where they’ve been, and where they’re going,” according to xAd.


“In addition to signaling a user’s location at the exact moment advertisers are trying to reach them, location also acts as a real-world cookie, recording past visitation patterns.”


Here’s an infographic from Adweek that shows exactly how it works....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 8, 2014 1:19 AM

It’s 3 a.m. and you’re sending notifications to your customers’ smartphones telling them to check out your latest sales or use discount coupons to purchase your products. NOT!

EdisonLau's curator insight, July 8, 2014 1:58 AM

nice

Rescooped by Tomas Trejbal from Public Relations & Social Media Insight
Scoop.it!

High Marketing IQ: Learn From Today and Optimize Tomorrow

High Marketing IQ: Learn From Today and Optimize Tomorrow | Marketing Strategy | Scoop.it

...To be competitive and successful in today’s cutthroat markets, companies must access historical data from previous campaigns, track activities in real time through a campaign, and compare changes in performance and results before embarking on a new campaign in the future. This means making intelligent, data-driven decisions based on in-depth reporting and thorough analysis.


Sound easy? Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads. But finding the right technology can be challenging.


For example, Google Analytics can provide reports on website activity and PPC performance, while voice-based marketing automation tools can track all phone leads from various initiatives. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. In other words, decision makers will have a much higher marketing IQ....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 7, 2014 2:32 AM

Really helpful tips on analyzing your social marketing and getting better results from analytics.

Rescooped by Tomas Trejbal from MarketingHits
Scoop.it!

#INFOGRAPHIC Trends in Retail Marketing Spend

#INFOGRAPHIC Trends in Retail Marketing Spend | Marketing Strategy | Scoop.it

Have you ever wondered how top online retailers are using their marketing spend? Well, now you can find out!


A new infographic reveals how online retailers will be using their marketing budgets over the coming year, including what they plan to spend on mobile and social capabilities.


According to the infographic, which comes from WBR’s eTail team, retailer marketers will be investing more in mobile capabilities, SEO, and multi-channel initiatives over the coming months. Email and search marketing still dominate their spend, however, with 61% of the marketers surveyed spending more than 10% of their budget on both email and search.


When it comes to ROI, email and search marketing still dominate as social media continues to struggle to show a return. In fact, while 82% of marketers are using social media for engagement, only 36% are using it to drive sales.


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Tomas Trejbal from Digital-News on Scoop.it today
Scoop.it!

BlackBerry's Strange New Phone Seems Surprisingly Good Based On An Early Review

BlackBerry's Strange New Phone Seems Surprisingly Good Based On An Early Review | Marketing Strategy | Scoop.it
BlackBerry's Passport phone features a shape that's larger, wider, and more square than your average phone, but that may be a good thing.

Via Thomas Faltin
more...
No comment yet.
Rescooped by Tomas Trejbal from Content Creation, Curation, Management
Scoop.it!

Storytelling For Business: Story Is The Only Difference Between You And The Competition

Storytelling For Business: Story Is The Only Difference Between You And The Competition | Marketing Strategy | Scoop.it
How do we market ourselves when everyone is saying the same thing? The solution is storytelling for business. Here's how to capitalize on your story.

Via Stefano Principato, massimo facchinetti
more...
No comment yet.
Rescooped by Tomas Trejbal from Content Creation, Curation, Management
Scoop.it!

Link Earning: 10 Best Practices For E-mail Outreach (Infographic)

Link Earning: 10 Best Practices For E-mail Outreach (Infographic) | Marketing Strategy | Scoop.it
It’s no secret that backlinks are a key ingredient in getting a website to grow your traffic, leads, and business. Building your brand and creating quality content is essential to earning those pri…

Via Mau, massimo facchinetti
more...
No comment yet.
Rescooped by Tomas Trejbal from Marketing, Sales and Lead Generation
Scoop.it!

Consultative Selling – The Hardest and Easiest Way to Make Sales

Consultative Selling – The Hardest and Easiest Way to Make Sales | Marketing Strategy | Scoop.it
Fascinating read: Leadership – lessons from a coal mine @kevineikenberry via @topsalesworld http://t.co/HIss4z4cR2

Via Laurent J.V. Dubois, massimo facchinetti
more...
No comment yet.
Rescooped by Tomas Trejbal from Marketing, Sales and Lead Generation
Scoop.it!

Bridging the Gap Between Customer Service and Marketing

Bridging the Gap Between Customer Service and Marketing | Marketing Strategy | Scoop.it

Is marketing or customer service better placed to deal with customer queries on social media?


Via Kamal Bennani, massimo facchinetti
more...
No comment yet.
Rescooped by Tomas Trejbal from digital marketing strategy
Scoop.it!

Mobile Marketing: Make it Personal

Mobile Marketing: Make it Personal | Marketing Strategy | Scoop.it

“Mobile Marketing: Make it Personal by Douglas Karr on Marketing Technology Blog”


Via Stefano Principato, massimo facchinetti, malek
more...
Marco Favero's curator insight, May 29, 2014 7:01 PM

aggiungi la tua intuizione ...